The majority of his tales are set in country houses, replete with conservatories, libraries, gun rooms, stables and butler’s pantries. Letters arrive by several posts a day, telegrams by the hour. Trains run on time from village stations. Other than the pinching of policemens’ helmets, there is order and serenity. Necklaces are filched, silverware is purloined, butlers snaffle port, chums are impersonated, romances develop in rose gardens, but nothing lurks to fundamentally reorder society.
There was one exception. The object of Wodehousian scorn was the moustachioed leader of Britain’s black-shirted Fascists, Sir Oswald Mosley, 6th Baronet. A fencing champion at school, dashing war record in the Flying Corps, and a Member of Parliament, he was the recipient of an inherited title, with a family tree that stretched back to the 12th century, a country house and a Mayfair residence. In Wodehouseland, Mosley is transformed into the equally aristocratic Roderick Spode, 7th Earl of Sidcup.
Plum was intolerant of even the vaguest of threats to the established order of things. He voiced his dislike of Spode through Bertie Wooster, likening the fascist leader to one of “those pictures in the papers of dictators, with tilted chins and blazing eyes, inflaming the populace with fiery words on the occasion of the opening of a new skittle alley”. Plum focussed his gaze on the Spode/Mosley moustache, which was “like the faint discoloured smear left by a squashed black beetle on the side of a kitchen sink”, describing its owner as “one who caught the eye and arrested it”.
The proto-dictator appeared, thought Wodehouse, “as if Nature had intended to make a gorilla but had changed its mind at the last moment”. Every reader would have known it was Mosley in the crosshairs, because Spode was the leader of a fascist group called the “Saviours of Britain, also known as the Black Shorts”. The transition of attire is because, as another of Wodehouse’s masterful creations, Gussie Fink-Nottle, observed, “by the time Spode formed his Association, there were no black shirts left in the shops”.
A different Wodehouse character warned, “Never put anything on paper … and never trust a man with a small black moustache.” Indeed, anyone “whose moustache rose and fell like seaweed on an ebb-tide” was best avoided. Plum could have been referring to Mosley or Hitler. The former, as leader of Britain’s real-life black shirts, was an unashamed admirer of the latter, and he interned in Holloway prison during the war. Afterwards, as an advocate of what we today would call Holocaust denial, he moved to Paris where he died in 1980. His political journey was interesting. Mosley started as a Conservative, drifted leftwards into the Labour Party, then further left into his own independent party, which evolved into the right-wing British Union of Fascists.
Modelled on the Italian and German fascist movements, Mosley and his supporters came to believe that “Jewish interests commanded commerce, the Press, the cinema, dominated the City of London, and killed British industry with their sweatshops”. Fascism lurking in the upper classes troubled Plum Wodehouse so greatly that Spode and his Black Shorts appeared in five of his works between 1938–74.
Peter Caddick-Adams, “Coups and coronets”, The Critic, 2022-12-13.
April 1, 2023
QotD: P.G. Wodehouse and Sir Oswald Mosley
March 29, 2023
The Grauniad something something glass houses something something throwing stones
In UnHerd, Ashley Rindsberg recounts the details we know so far about the Guardian‘s embarassing historical project to find out about the newspaper’s links to the slave trade:
The Guardian prides itself on being one of the most Left-leaning and anti-racist news outlets in the English-speaking world. So imagine its embarrassment when, last month, a number of black podcast producers researching the paper’s historic ties to slavery abruptly resigned, alleging they had been victims of “institutional racism”, “editorial whiteness”, “microaggressions, colourism, bullying, passive-aggressive and obstructive management styles”. All of this might smack of progressive excess, but, in reality, it merely reflects an institution incuriously at odds with itself.
Questions about The Guardian‘s ties to slavery have been circulating since 2020, when, amid the media’s collective spasm of racial conscience following the murder of George Floyd, the Scott Trust announced it would launch an investigation into its history. “We in the UK need to begin a national debate on reparations for slavery, a crime which heralded the age of capitalism and provided the basis for racism that continues to endanger black life globally,” journalist Amandla Thomas-Johnson wrote in a June 2020 Guardian opinion piece about the toppling of a statue of 17th-century British slaver Edward Colston. A month later, the Scott Trust committed to determining whether the founder of the paper, John Edward Taylor, had profited from slavery. “We have seen no evidence that Taylor was a slave owner, nor involved in any direct way in the slave trade,” the chairman of the Scott Trust, Alex Graham, told Guardian staff by email at the time. “But were such evidence to exist, we would want to be open about it.” (Notably, Graham, in using the terms “slave owner” and “direct way”, set a very specific and very high bar for what would be considered information worthy of disclosure.)
The problem is that the results of the investigation, conducted by historian Sheryllynne Haggerty, an “expert in the history of the transatlantic slave trade”, have never been made public. When contacted with questions about what happened to the promised report, Haggerty referred all inquiries to The Guardian‘s PR, which has remained silent on the matter. (The Guardian was asked for comment and we were given the stock PR response The Guardian gave following the podcaster’s letter.) But what we do know is this: according to Guardian lore, a business tycoon named John Edward Taylor was inspired to agitate for change after witnessing the 1819 Peterloo Massacre, when over a dozen people were killed in Manchester by government forces as they protested for parliamentary representation. Two years later, Taylor, a young cotton merchant, with the backing of a group of local reformers known as the Little Circle, founded the paper.
“Since 1821 the mission of The Guardian has been to use clarity and imagination to build hope,” The Guardian‘s current editor, Katharine Viner, proudly proclaims on the “About us” page of the paper’s website. Part of this founding myth concerns one of the defining social and political issues of the day, slavery, which the Little Circle members, including Taylor, vigorously opposed as a moral affront. “The Guardian had always hated slavery,” Martin Kettle, an associate editor, wrote in a 2011 apologia on why during the Civil War the paper had vociferously condemned the North while equivocating on the South.
That may be true, but it also presents an incomplete picture. The Manchester Guardian, as the paper was then known, was founded by cotton merchants, including Taylor, who were able to pool the money needed to launch the paper by drawing on their respective fortunes. While none of these men, many of whom were Unitarian Christians, is likely to have engaged in slavery, they didn’t just benefit from but depended upon the global slave trade that provided virtually all of the cotton that filled their mills. As Sarah Parker Remond, an African American abolitionist, said upon visiting Manchester in 1859: “When I walk through the streets of Manchester and meet load after load of cotton, I think of those 80,000 cotton plantations on which was grown the $125 million worth of cotton which supply your market, and I remember that not one cent of that money ever reached the hands of the labourers.”
March 28, 2023
The Rise of the US Army Air Forces
World War Two
Published 27 Mar 2023The United States Army Air Force, USAAF, is the most powerful air force in the world. Alongside the Royal Air Force, it is winning the air war against the Luftwaffe. But things weren’t always like this. At the outbreak of war, the USAAF could not hold a candle to its allies or enemies. How have the Americans managed to turn things around?
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QotD: In praise of aristocracy and monarchy
Speaking for myself — the only person for whom I am fully entitled to speak — I would rather be ruled (at least in the modern world) by the Duke of Northumberland than by Mr. McDonnell; and this is for perfectly rational reasons and not, as might be supposed, from any feeling of nostalgia for a world we have lost.
Unlike Mr. McDonnell, the Duke of Northumberland does not feel that he has to make the world anew, all within his lifetime — or rather within his political lifetime, a period that is even shorter. He knows that the world did not begin with him and will not end with him. As the latest scion of an ancient dynasty going back centuries, he is but the temporary guardian of what he has inherited, which he has a duty to pass on. Moreover, as someone whose privileges are inherited, he knows that his power (such as it is) is fragile in the modern world. He must exercise it with care, discretion, and consideration.
Theodore Dalrymple, “The Appeal of Inherited Power”, Taki’s Magazine, 2017-07-29.
March 27, 2023
The war against fertility
The effacement of women’s bodies is changing from a cultural signal to a battlefield maneuver. The acceleration of the presence of men as dominant participants in women’s sports, the growing intensity of casually monstrous blue zone attacks on families and parenting, the emergence of drag queens — men playacting as women, burlesque cartoons about sexual identity — as The Most Important Symbol Ever (and something children should definitely see) …
… and now this:
That’s footage from a Let Women Speak event in Auckland, New Zealand, where women arguing that “women” are “adult human females” were physically attacked by a mob of “transwomen” — by men — and their allies. It’s very progressive when men dressed as women silence women and hurt them. More here, also linked above.
In the opening paragraph of this post, you may have thought that one of the things I mentioned was different than the other things — that the blue state assault on families and parenting isn’t specifically gendered, and is equally an assault on the role of mothers and fathers. And it is. But.
It seems to me that the very very strange thing breaking out all over the world — or all over the Anglosphere, because I don’t see Nigeria and Peru and Singapore going all-in on transgendered everything — is loaded with subtext about a febrile loathing for fertility. In policy, we’re incentivizing childlessness, and disincentivizing childbearing. Birthrates are declining sharply, and were declining even before the mRNA injections, while blue state governments work on laws that tell would-be parents their children can vanish from their custody on political pretexts. Who has the future children while the state says that hey, nice family you have there, be a shame if something were to happen to it?
I suspect the reason so much hate and rage is being directed at women is that their bodies can produce babies, which means that the hate and rage is being directed at the future. Peachy Keenan, who’s all over this stuff in multiple forums, wrote recently about Hicklibs on Parade, describing “how deeply the postmodern, anti-human gender ideology has penetrated into what we used to call ‘middle America'”:
In Plano, Texas last fall, an “all-ages” drag brunch attracted some unwanted attention from people who thought they lived in a conservative state. At the brunch — which was held at Ebb & Flow, an eatery in an upscale strip mall — a buffoonish man in a dress wearing cat ears sings, “My p*ssy good, p*ssy sweet, p*ssy good enough to eat”, while flashing his underwear.
In the video from the event, a four-year old girl stares in shock as the “drag” performer twerks and grinds for the ladies in attendance.
The people in the crowd watching this man systematically strip away a little girl’s innocence look like nice friendly Texans; plump grandmas and families and the types you’d run into at the local Costco. They are not hipsters; they are not edgy. They look normal!
This is what makes all of this so striking. These slightly downmarket Texan and Midwestern prairie home companion women have, historically, been the only thing holding this rickety old country together.
March 26, 2023
Plandemic? Manufactured crisis? Mass formation psychosis?
In The Conservative Woman, James Delingpole lets his skeptic flag fly:
“Covid 19 Masks” by baldeaglebluff is licensed under CC BY-SA 2.0
Tell me about your personal experiences of Covid 19. Actually, wait, don’t. I think I may have heard it already, about a million times. You lost all sense of smell or taste – and just how weird was that? It floored you for days. It gave you a funny dry cough, the dryness and ticklishness of which was unprecedented in your entire coughing career. You’ve had flu a couple of times and, boy, when you’ve got real flu do you know it. But this definitely wasn’t flu. It was so completely different from anything you’ve ever known, why you wouldn’t be surprised to learn that it had been bioengineered in a lab with all manner of spike proteins and gain-of-function additives, perhaps even up to and including fragments of the Aids virus …
Yeah, right. Forgive me for treading on the sacred, personal domain of your lived experience. But might I cautiously suggest that none of what you went through necessarily validates lab-leak theory. Rather what it may demonstrate is the power of susceptibility, brainwashing and an overactive imagination. You lived – we all did – through a two-year period in which health-suffering anecdotes became valuable currency. Whereas in the years before the “pandemic”, no one had been much interested in the gory details of your nasty cold, suddenly everyone wanted to compare notes to see whether they’d had it as bad as you – or, preferably, for the sake of oneupmanship, even worse. This in turn created a self-reinforcing mechanism of Covid panic escalation: the more everyone talked about it, the more inconvertible the “pandemic” became.
Meanwhile, in the real world, hard evidence – as opposed to anecdotal evidence – for this “pandemic” remained stubbornly non-existent. The clincher for me was a landmark article published in January 2021 by Simon Elmer at his website Architects For Social Housing. It was titled “Lies, Damned Lies and Statistics: Manufacturing the Crisis”.
In it Elmer asked the question every journalist should have asked but which almost none did: is this “pandemic” really as serious as all the experts, and government ministers and media outlets and medics are telling us it is? The answer was a very obvious No. As the Office for National Statistics data cited by Elmer clearly showed, 2020 – Year Zero for supposedly the biggest public health threat since “Spanish Flu” a century earlier – was one of the milder years for death in the lives of most people.
Let’s be clear about this point, because something you often hear people on the sceptical side of the argument say is, “Of course, no one is suggesting that Covid didn’t cause a horrific number of deaths.” But that’s exactly what they should be suggesting: because it’s true. Elmer was quoting the Age Standardised Mortality statistics for England and Wales dating back to 1941. What these show is that in every year up to and including 2008, more people died per head of population than in the deadly Covid outbreak year of 2020. Of the previous 79 years, 2020 had the 12th lowest mortality rate.
Covid, in other words, was a pandemic of the imagination, of anecdote, of emotion rather than of measured ill-health and death. Yet even now, when I draw someone’s attention to that ONS data, I find that the most common response I get is one of denial. That is, when presented with the clearest, most untainted (this was before ONS got politicised and began cooking the books), impossible-to-refute evidence that there was NO Covid pandemic in 2020, most people, even intelligent ones, still choose to go with their feelings rather with the hard data.
This natural tendency many of us have to choose emotive narratives over cool evidence makes us ripe for exploitation by the cynical and unscrupulous. We saw this during the pandemic when the majority fell for the exciting but mendacious story that they were living through a new Great Plague, and that only by observing bizarre rituals – putting strips of cloth over one’s face, dancing round one another in supermarkets, injecting unknown substances into one’s body – could one hope to save oneself and granny. And we’re seeing it now, in a slightly different variant, in which lots of people – even many who ought to know better – are falling for some similarly thrilling but erroneous nonsense about lab-leaked viruses.
It’s such a sexy story that I fell for it myself. In those early days when all the papers were still dutifully trotting out World Health Organisation-approved propaganda about pangolins and bats and the apparently notorious wet market (whatever the hell that is) in Wuhan, I was already well ahead of the game. I knew, I just knew, as all the edgy, fearless seekers of truth did that it was a lab leak wot done it. If you knew where to dig, there was a clear evidence trail to support it.
We edgy, fearless truth seekers knew all the names and facts. Dodgy Peter Daszak of the EcoHealth Alliance was in it up to the neck; so too, obviously, was the loathsomely chipper and smugly deceitful Anthony Fauci. We knew that all this crazy, Frankenvirus research had initially been conducted in Chapel Hill, North Carolina, but had been outsourced to China after President Obama changed the regulations and it became too much of a hot potato for US-based labs. And let’s not forget Ukraine – all those secret bio-research labs run on behalf of the US Deep State, but then exposed as the Russians unhelpfully overran territory such as Mariupol.
Germany Invades Hungary – WW2 – Week 239 – March 25, 1944
World War Two
Published 25 Mar 2023Germany occupies Hungary this week to prevent any possible Hungarian defection from the war, the Soviets continue pushing back the Axis in Ukraine, pressing them ever more toward Romania, the Japanese advance on Imphal and Kohima continues, but Allied attacks in Italy and Japanese ones on Bougainville come to their ends.
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March 25, 2023
Beria’s Reward for Ethnic Cleansing – War Against Humanity 100
World War Two
Published 23 Mar 2023Authoritarian regimes on both sides, in the Soviet Union, Nazi Germany, and Imperialist Japan the terror is once again escalating. The bombing war from both sides see continued death of civilians, while Harris of the RAF, Spaatz of the USAAF, and Supreme Allied Commander Eisenhower are getting into a fight about how the bombers should be used for the upcoming D-Day.
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March 24, 2023
A very different take on the Wuhan Coronavirus pandemic
At The Conservative Woman, Dr. Mike Yeadon lays out his case for doubting that there ever actually was a novel coronavirus in the first place:
Wuhan Institute of Virology.
Wikimedia Commons.
I’ve grown increasingly frustrated about the way debate is controlled around the topic of origins of the alleged novel virus, SARS-CoV-2, and I have come to disbelieve it’s ever been in circulation, causing massive scale illness and death. Concerningly, almost no one will entertain this possibility, despite the fact that molecular biology is the easiest discipline in which to cheat. That’s because you really cannot do it without computers, and sequencing requires complex algorithms and, importantly, assumptions. Tweaking algorithms and assumptions, you can hugely alter the conclusions.
This raises the question of why there is such an emphasis on the media storm around Fauci, Wuhan and a possible lab escape. After all, the “perpetrators” have significant control over the media. There’s no independent journalism at present. It is not as though they need to embarrass the establishment. I put it to readers that they’ve chosen to do so.
So who do I mean by “they” and “the perpetrators”? There are a number of candidates competing for this position, with their drug company accomplices, several of whom are named in Paula Jardine’s excellent five-part series for TCW, Anatomy of the sinister Covid project. High on the list is the “enabling” World Economic Forum and their many political acolytes including Justin Trudeau and Jacinda Ardern.
But that doesn’t answer the question why are they focusing on the genesis of the virus. In my view, they are doing their darnedest to make sure you regard this event exactly as they want you to. Specifically, that there was a novel virus.
I’m not alone in believing that myself at the beginning of the “pandemic”, but over time I’ve seen sufficient evidence to cast strong doubt on that idea. Additionally, when considered as part of a global coup d’état, I have put myself in the position of the most senior, hidden perpetrators. In a Q&A, they would learn that the effect of a released novel pathogen couldn’t be predicted accurately. It might burn out rapidly. Or it might turn out to be quite a lot more lethal than they’d expected, demolishing advanced civilisations. Those top decision-makers would, I submit, conclude that this natural risk is intolerable to them. They crave total control, and the wide range of possible outcomes from a deliberate release militates against this plan of action: “No, we’re not going to do this. Come back with a plan with very much reduced uncertainty on outcomes.”
The alternative I think they’ve used is to add one more lie to the tall stack of lies which has surrounded this entire affair. This lie is that there has ever been in circulation a novel respiratory virus which, crucially, caused massive-scale illness and deaths. In fact, there hasn’t.
Instead, we have been told there was this frightening, novel pathogen and ramped up the stress-inducing fear porn to 11, and held it there. This fits with cheating about genetic sequences, PCR test protocols (probes, primers, amplification and annealing conditions, cycles), ignoring contaminating genetic materials from not only human and claimed viral sources, but also bacterial and fungal sources. Why for example did they need to insert the sampling sticks right into our sinuses? Was it to maximise non-human genetic sequences?
Notice the soft evidence that our political and cultural leaders, including the late Queen, were happy to meet and greet one another without testing, masking or social distancing. They had no fear. In the scenario above, a few people would have known there was no new hazard in their environment. If there really was a lethal pathogen stalking the land, I don’t believe they’d have had the courage or the need to act nonchalantly and risk exposure to the virus.
Most convincingly for me is the US all-cause mortality (ACM) data by state, sex, age and date of occurrence, as analysed by Denis Rancourt and colleagues. The pattern of increased ACM is inconsistent with the presence of a novel respiratory virus as the main cause.
If I’m correct that there was no novel virus, what a genius move it was to pretend there was! Now they want you only to consider how this “killer virus” got into the human population. Was it a natural emergence (you know, a wild bat bit a pangolin and this ended up being sold at a wet market in Wuhan) or was it hubristically created by a Chinese researcher, enabled along the way by a researcher at the University of North Carolina funded by Fauci, together making an end run around a presidential pause on such work? Then there’s the question as to whether the arrival of the virus in the general public was down to carelessness and a lab leak, or did someone deliberately spread it?
Operation CARPETBAGGER: French Resistance No4 Enfield
Forgotten Weapons
Published 18 Nov 2022During 1944, the US and UK cooperatively ran a major effort to drop arms and equipment to French Resistance forces in preparation for the Allied landings in France. It began as Operation Carpetbagger with night drops from B24 Liberators in January 1944, and escalated into the summer. Eventually a number of massive daytime drops were made, totally more than 800 sorties and dropping 2.7 million pounds of equipment. The single most common firearm dropped was the MkII Sten, but containers also included Brens, handguns, M1 Carbines, bazookas, and No4 Enfields (along with ammunition).
After the country was liberated, the new government tried to collect up as many of the weapons as possible. They didn’t get them all (not by a long shot, actually), but many were put into government storage, including this No4 Lee Enfield. It was marked with a “PP” property mark and inventory number, and stashed away until being sold as surplus recently and imported by Navy Arms.
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March 23, 2023
QotD: “Slave societies” and “societies with slaves”
So, taking the Antebellum South in particular: Could its economy have survived without slavery? Sure. You don’t have to be a historian to see it, either. Some quick back-of-the-envelope math will suffice. An “agricultural laborer” — surely we agree slaves were that? — in 1860 made, on average, 97 cents a day. Round that up to a dollar, multiply by six days a week, and you get $6 a week. Multiply that by 50 (let’s give everyone two weeks’ vacation) and you get $300 per year. A “prime field hand” in 1860 cost $1600, purchase price. Plus all his “maintenance and upkeep,” year-round, for life. It’s grossly inefficient, what with agriculture being a largely seasonal occupation and all. And that’s before you factor in the mechanization trend that was already well underway at the time of the Civil War.***
Could the South have survived culturally without slavery? Of course not. That’s the whole point of Berlin’s distinction. Neither could any other slave society. The Roman Empire, all of it, is inconceivable without slavery. Here’s the proof: There were lots of freedmen in the Roman Empire. The first thing they did, pretty much without exception, is buy as many slaves as they could afford. Even Athens, the “birthplace of democracy”, depended on slave labor.
* Just to placate any field specialists who want to argue that medieval villeinage wasn’t merely slavery by another name.
** With the (admittedly large) exception of Great Britain, which in true British Imperial style managed to profit hugely from slavery without consciously admitting it. See, for example, Eric Williams’ Capitalism and Slavery, which manages the neat trick of being a Marxist polemic that is (mostly) factually accurate and (largely) argued in good faith. Published in 1944, natch, by a scholar way out on Western Civ’s fringes, but such a thing was possible even for White folks back then — see e.g. the work of Christopher Hill). They’re the other “society with slaves”, and since we’re talking about their spiritual descendants in places like Boston and Providence it’s a distinction without a difference.
*** The fact that Antebellum Northerners thought they couldn’t economically compete with slave labor has nothing to do with the economic reality of slave labor. “Free Soil, Free Labor, Free Men” is a nice piece of campaign rhetoric (it was the Republican Party slogan in their first election, 1856), but that’s all it is. And again, you don’t have to be a professional historian to see it. France’s economy was ok after the loss of Saint-Domingue (at one time the most valuable piece of real estate in the world). Great Britain did pretty good, economically, after freeing their slaves in places like Bermuda, Barbados, and Jamaica (again, some of the most valuable real estate in the world in the 18th century).
Severian, “On Slavery”, Rotten Chestnuts, 2020-06-18.
March 22, 2023
First Class Breakfast on the RMS Titanic
Tasting History with Max Miller
Published 21 Mar 2023
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What happened to Colour Sergeant Frank Bourne after Rorke’s Drift?
The History Chap
Published 20 Jul 2022Colour Sergeant Frank Bourne was the senior NCO at the Battle of Rorke’s Drift during the Zulu War of 1879. Superbly played by actor Nigel Green in the 1964 film Zulu, many have wondered why he was never awarded a Victoria Cross when 11 others were. This is the story of what happened to Colour Sergeant Frank Bourne after Rorke’s Drift.
He was actually awarded Britain’s second highest military medal (at the time), the Distinguished Conduct Medal, and ultimately rose from the ranks to become an officer. His military career continued all the way to the First World War, where he was promoted to the rank of Lt. Colonel. Frank Bourne, the last surviving defender of Rorke’s Drift, died in 1945, one day after the Germans surrendered.
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QotD: “[T]he Conservatives were a party whom its enemies need not fear and its friends did not trust”
The Conservative Party, led (or at least, headed) by the highly intellectual Arthur Balfour, was deeply divided on the question. It appeared not to be able to make up its mind; as one brilliant young Conservative Member of Parliament, Harry Cust put it, “I have nailed my colours to the fence”. Balfour, the Prime Minister, refused to express himself clearly on the subject, for fear of alienating one or other of the factions of his own party, and thereby bringing the government down. Intellectually brilliant as he was, he proved incapable of exercising any leadership.
In the election that followed Chamberlain’s conversion to protectionism, the Conservatives were swept from power. Neither free-traders nor protectionists trusted them, and the opposition Liberal Party, which at least was clear on this question, soon became a government of reforming zeal. For many years, the Conservatives were a party whom its enemies need not fear and its friends did not trust.
Theodore Dalrymple, “On Brexit, Remember that Politics Is Not a Dinner Party”, New English Review, 2018-03-11.
March 21, 2023
The musical anomaly that was 2022 – when classical music suddenly became much more popular
Ted Gioia looks at some surprising numbers for the music industry showing that of all genres, classical music suddenly became much more popular in 2022:
Last year, I went viral with an article about the rising popularity of old music. But I focused on old rock songs. Many of these songs are 40 or 50 years old. And in the world of pop culture, that’s like ancient history.
But if you really want old music, you can dig back 200 or 300 years — or even more, if you want. But does anybody really do that?
Conventional wisdom tells us that only around 1% of the public cares about classical music. And it doesn’t change much from year to year.
For proof, just take a look at this chart:
If you love concerts at the philharmonic, you read these figures with much weeping and gnashing of teeth. If classical music were any smaller, it would be a rounding error. Or — even sadder — it would be like jazz.
But that data only covers the period up to 2021. And 2022 was different.
In fact, it was remarkably different.
Over the last 12 months, I’ve started to see surprising signs of a larger audience turning to classical music. Last year, I wrote about the amazing saga of WDAV, the first classical music radio station in US history to take the top spot in its city.
I analyzed the numbers, and tried to get to the bottom of this unexpected success story. At the time, I wrote:
Women are the key drivers here. The station boasts a double-digit share in the female 35-44 category. But this probably is tilted heavily toward mothers, at least if we factor in the next bit of evidence — which reveals that WDAV has a mind-boggling 38% share among young children.
But then a few weeks later, this research report was issued:
I need to point out that respondents were allowed to mention multiple genres — but even given that loophole, who would expect classical music to rank ahead of country music, hip-hop, or folk?
This can’t be true. The numbers must be wrong. Or, maybe, people are lying to pollsters.
But then a survey of holiday listening trends in the UK revealed the unprecedented popularity of orchestral music — especially among younger listeners.
