At The Line, Jen Gerson wonders what the hell the CBC thinks it’s doing with this move:
Let us take a moment to leverage a little credibility under the CBC’s ass.
What the fuck is the CBC playing at, here? The corporation receives a cool $1 billion in public funding per year and it’s using taxpayer funds to, yet again, horn into the revenue streams of private communications outlets. No one — literally not a single Canadian taxpayer who isn’t already employed by the CBC — wants to throw money at a public broadcaster so that it can: “Help Canada’s strongest brands shape and share inspiring stories across our platforms and across the country.” Vomit.
No one asked for a taxpayer-funded advertising firm, you goddamn loons.
This is yet another classic example of one of the most dysfunctional habits of the MotherCorp: mission creep. A massive and rudderless operation unfettered from the practical limitations of profit-seeking has proven itself unable to restrain its own boneheaded impulses.
We, at The Line, can hear the pitiable defences already: “Oh, but they’re already underfunded. Of course they need to, uh, use their incredible taxpayer-funded competitive advantage to eat into the dwindling revenue streams of failing private media outlets just to survive!”
No. No. No they do not.
When faced with a dysfunctional hydra-headed cultural behemoth that is demonstrably incapable of keeping its mandate in its pants, the first impulse should not be to shovel ever-more taxpayer funds into the ever-widening maw. The CBC could respond to *cough* “inadequate funding” by narrowing its scope and focus to the things that make it most necessary to the Canadian public that it serves — radio, news, documentary, serving regions and topics that the private sector cannot adequately penetrate. Instead it goes off and does weird shit like this, and CBC Comedy, and CBC Music.
CBC. Guys.
You cannot be everything to everyone. You shouldn’t be everything to everyone. Canadians are not well served by a monopolistic government-funded one-stop #content communications shop. Figure out what you do best and stick to it. Focus on supplementing — rather than crushing — private-sector journalism. Maybe even consider ways to support private-sector start ups and independents, especially in local markets. “Revenue generation” is not the place where a public broadcaster should demonstrate self-defeating, industry-following innovation.
