Tiktok found a way to connect you to strangers who don’t make you angry. By offering performers money if they produced media that you “engaged” with, Tiktok offloaded the work of convincing you to conduct your online activities in a way that maximized opportunities to show you an ad onto an army of global theater kids who would spend every hour that god sent trying to figure out how to keep you looking at Tiktok.
This was hugely successful – so successful, in fact, that Tiktok was able to cheat, overriding its own algorithmic guesses about which of its billion cable-access television channels you’d stare at the longest with a “heating tool” that lets the company trick some of those theater kids into thinking that Tiktok was actually more suited to them than other platforms […]
For zuckermuskian social media bosses, Tiktok became an object of fierce envy. Here was the ultimate Tom Sawyer robo-fence-painter, a self-licking ice-cream cone that motivated people to convince each other to make money for you. Facebook, Instagram and Twitter took a hard pivot away from showing you the things that the people you loved had to say, in favor of showing you short videos of people whose parents didn’t give them enough affection in their childhood, desperately shoving lemons up their noses in a bid to win your approval (and a revshare split with the platforms).
It worked. Sorta. Thing is, some of those “content creators” are actually very good, and none of them appreciate being jerked around. They quite rightly see their reason for being on the platforms as improving their own lives, not the bottom line of the platforms’ owners and executives. They may be more “engaging” than your friends, but they’re also a lot mouthier and feel entitled to a say in how the platform operates.
What’s a billionaire solipsist to do? Obviously, the answer is “AI creators”. An “AI creator” is like a “creator” in that it works to maximize your engagement with the platform – and thus the number of ads that can be crammed into your face-holes – but, unlike a “creator”, it makes no demands upon the platform and exists solely to serve the platform’s shareholders and executives. It’s the perfect realization of the solipsist fantasy of a world without people […]
But there’s a problem with this plan: your friends are not a liability for a platform. Your friends are the platforms’ single most important asset. Your friends are why the platforms are so “sticky”. The platforms don’t “hack your dopamine loops” – they just take your friends hostage, and even though you love your friends, they are a monumental pain in the ass, and if you can’t even agree on what board-game you’re going to play this weekend, how are you going to agree when it’s time to leave Facebook, and where to go next?
So long as you love your friends more than you hate Zuckerberg or Musk, you will remain stuck to their platforms. The platform bosses know this, and they inflict pain on you that is titrated to be just below the threshold where you hate the platforms more than you love your friends.
But as much as the platform bosses rely on your love of your friends, they still view your friends as liabilities, thanks to those friends’ unreasonable insistence on structuring their relationship with you to maximize their own satisfaction, rather than how much time you spend looking at ads. So the platforms are deliberately disconnecting you from your friends by minimizing the fraction of your feed that is given over to posts from people you follow, and replacing those friends with a succession of ever-more fungible posters: trolls, creators, and chatbots.
Cory Doctorow, “Tiktokification shall set us free”, Pluralistic, 2026-04-17.
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Those scary “Brexity books”
Andrew Doyle on the sudden interest British police seem to be taking about what kind of books you may have on your shelves at home:
The UK police certainly seem to believe in that old aphorism that that “You can tell everything you need to know about a person from their bookshelf”. There has been much press coverage this week of the case of Julian Foulkes, a former policeman who was arrested at his home in Gillingham for tweetcrime. It took six officers to handcuff the pensioner and take him to a cell, and bodycam footage from the arrest shows them assessing the contents of his bookshelves. One was seen singling out The War on the West by Douglas Murray and another remarked that there were “very Brexity things”.
I have a fair few “Brexity” books on my shelf too. I have just as many “anti-Brexity” books, as it happens. It seems to have escaped the attention of these officers that it is possible to read multiple points of view without necessarily subscribing to any of them. They have also apparently forgotten that “Brexity” views are fairly commonplace, enough so to win the largest democratic mandate the country has ever seen. If it’s a majority view, is it really all that controversial?
I recall during the lockdown I was scheduled for a television interview and, having set up the webcam, I suddenly realised that the two volumes of Ian Kershaw’s excellent biography of Hitler were not only visible, but prominent. The design of the books’ spines is such that the word “HITLER” is displayed in huge letters. Very dramatic and marketable, but not so helpful if you’re about to appear on live television. I must confess that I repositioned my chair to ensure that the books were obscured.
But why? It isn’t as though any sensible person could possibly believe that my interest in the history of tyranny implies an endorsement of it. I could just as easily have a copy of Mein Kampf on the shelf and still retain my wholehearted opposition to its author and everything he stood for. If I owned a copy of the Koran, would that make me a Muslim? If I owned a copy of Jilly Cooper’s Riders, would that make me prone to passionate romps in stables? As a chronic hay fever sufferer, this hardly seems likely.
The assumption that the books we choose to read are a mirror-image of our private thoughts, or that we are so malleable that any opinion we encounter will automatically be assimilated, is very much a core tenet of faith in today’s woke mindset, one that has quite palpably infected the justice system. Those who are currently serving prison time for offensive tweets will be aware that the unevidenced belief that the public act on cue to the language they read has some very authoritarian consequences.
March 4, 2025
January 5, 2025
German democracy hanging by a thread after vicious attacks by Elon Musk
German politicians are growing ever more desperate as evildoers like Elon Musk continue to undermine the political stage by calling for antidemocratic things like free speech:
Alice Weidel, the federal leader of Germany’s “far-right” AfD, has approximately the same policy prescriptions as Donald Trump. Chiefly they are to return to the bourgeois habits that used to make free market states prosperous. But she subscribes to these in mainland Europe, which has been easily spooked since the Nazis offered policies that were not bourgeois.
“Humankind cannot bear very much reality,” as the far-right poet, T. S. Eliot, wrote in Burnt Norton, now the better part of a century ago. (He was arguably plagiarizing the far-right German poet, Johann Wolfgang von Goethe.)
One could recommend that my readers look her up on YouBoob, or better search for print, and form their own opinion on this Frau Weidel. (Who speaks English, and Chinese, fluently.)
Compare her, for instance, to the British prime minister, Keir Starmer, who rose to power as the prosecutor protecting Muslim “grooming gangs”, and now puts people in gaol who protest on behalf of their rape and murder victims. The idea that Mr Starmer should have a rôle in the government of a civilized country, is as absurd as the idea that the 14-year-old narcissist who has ruled Canada, or the 82-year-old senescent who has ruled the United States, are respectable members of the human race.
And closer to the scene of crisis, eugyppius reports on the latest Muskian outrage against peace-loving German politicians:
For days, the German establishment have been in an absolute uproar over Elon Musk’s profoundly antidemocratic election interference. You cannot turn on the television or open any newspaper without enduring all manner of wailing about the grave danger Musk poses to German democracy.
The naive and the simpleminded will say that all of this is crazy and that the Federal Republic has become an open-air insane asylum – a strange playground of political hysterics the likes of which the Western world has never seen before. That is because they don’t understand what’s at stake here. Musk did not just say the odd nice thing about Alternative für Deutschland, oh no. He also said various German politicians were fools and traitors, he called for resignations and he published an untoward newspaper editorial. It is amazing the German democracy has not yet collapsed in the face of this unrelenting campaign, and still the absolute madman shows no signs of stopping.
Elon Musk’s frontal assault on the German constitution began on 7 November, when he tweeted four antidemocratic words – “Olaf ist ein Narr” (“Olaf [Scholz] is a fool”) – in response to news that the German government had collapsed. Three days later, he tweeted the same thing about Green Economics Minister and chancellor candidate Robert Habeck, after Habeck gave a speech calling for widespread internet censorship.
Thereafter, all was quiet for a time. German democrats allowed themselves to hope these were but isolated indiscretions and that Musk would allow them to get back to their arcane business of promoting feminism abroad, changing the weather and eliminating “the extreme right”. Lamentably, the peace turned out to be a false one. Musk renewed his campaign against democracy with a vengeance on 20 December, tweeting in the wake of the Magdeburg Christmas market attack that “Scholz should resign immediately” and that he is an “incompetent fool”. That very same day, Musk tweeted for the first time that “Only the AfD can save Germany”, a sentiment he repeated also on 21 December and on 22 December, delighted at the nationwide freakout his casual remarks had incited.
In the course of this freakout, German President Frank-Walter Steinmeier hinted darkly that “outside influence” constitutes “a danger for democracy”:
Outside influence is a danger for democracy – whether it is covert, as was recently apparent in the elections in Romania, or open and blatant, as is currently being practised with particular intensity on the platform X. I strongly oppose all external attempts at influence. The decision on the election is made solely by the eligible citizens in Germany.
The indefatigable Naomi Seibt, who appears to be Musk’s primary informant about German politics, brought these remarks to the evil fascist billionaire’s attention, and he promptly responded that “Steinmeier is an anti-democratic tyrant”. Musk then delivered his coup-de-grace the next day, with an editorial in Welt am Sonntag – the most devastating piece of political prose that Germany has witnessed since Hitler penned Mein Kampf.
By my count, Musk may have directed as many as 700 words against the noble if surprisingly rickety edifice of German democracy – an assault few political systems could withstand. The self-appointed guardians of our liberal order accordingly declared a five-alarm fire, and they have betaken themselves to their keyboards to defend what remains of our free and eminently democratic political system, where anybody can say anything he likes and vote for any party he wishes, so long as what he likes and those for whom he votes have nothing to do with major political parties supported by millions of Germans like Alternative für Deutschland.
November 26, 2024
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It’s called “piercing the corporate veil” and it’s a terrible idea
Tim Worstall explains why the EU’s latest brain fart is not just a bad idea in its own right, but a truly horrific precedent for the future:
… But now, this, now this is even more important than that. We can deal with free speech by the judicious use of lampposts. This is worse:
The European Union has warned X that it may calculate fines against the social-media platform by including revenue from Elon Musk’s other businesses, including Space Exploration Technologies Corp. and Neuralink Corp., an approach that would significantly increase the potential penalties for violating content moderation rules.
Under the EU’s Digital Services Act, the bloc can slap online platforms with fines of as much as 6% of their yearly global revenue for failing to tackle illegal content and disinformation or follow transparency rules.
In English law that’s known as “piercing the corporate veil”. It’s also something we don’t do. Because that corporate veil is the very thing, the only thing, that makes large scale economic activity possible.
It has actually been said — and not just by me — that the invention of the limited company is the third grand invention of all time. Agriculture, the scientific method, the limited company.
Before the limited co everything was done through partnerships. Every individual involved in the ownership of something was liable for all of the debts of that thing. Which, when you’ve got 5 or 10 blokes trading isn’t that bad an incentive upon them to be honest.
Now think of large scale activity. We want a blast furnace — plenty of folk say Britain should have one after all. £3 to £5 billion these days. OK. No one’s got that much. So, we need to mobilise the savings of many thousands of people to go build it. But without limited liability that means all of those thousands are liable for all the debts — off into the future — of that blast furnace.
“Invest £500 in the new, new British Steel. And if we fuck up then in 10 years’ time they’ll come and take your house.”
Err, yes.
Large scale economic activity depends upon being able to separate the debts of one specific activity from the general economic life of all its backers. If this is not true then no one will invest in large scale economic activity. Therefore we won’t have large scale economic activity. Which would, you know, be bad.





















