The Canadian Broadcasting Corporation was set up to provide Canadians across the vast heartland of the country with quality news and entertainment options. Some would say it was able to achieve those goals well enough for decades, but with the rise of the internet, fewer and fewer people are watching, listening to, or reading CBC content. In some major cities, the CBC’s share of attention is a rounding error, despite the federal government subsidizing their effort on top of the annual budget they already receive from the taxpayers.
On the social media site formerly known as Twitter, L. Wayne Mathison makes the case for letting the CBC shut down:
CBC Isn’t Being Attacked. It’s Being Ignored. And That’s Worse.
There’s an old business rule most people learn the hard way: if your customers quietly leave, you’re already finished. No protest. No boycott. Just silence.
That’s where the CBC is right now.
You can spin it. You can defend it. You can fund it.
But you can’t fake attention.We’re looking at a public broadcaster that calls itself the “voice of Canada” while pulling audiences so small they’d embarrass a local radio host. In some cases, tens of thousands of viewers in major cities. That’s not a dip. That’s a collapse.
And here’s the uncomfortable part:
Canadians didn’t lose interest in news. They lost interest in that version of news.
Because when reporting turns into messaging, people notice. When coverage feels selective, people adjust. When tone replaces trust, people leave.
Quietly.
Now layer in Mark Carney.
Carney’s entire pitch rests on a simple belief: that complex societies should be guided by centralized expertise. Managed from the top. Coordinated. Directed. Calibrated.
Sounds efficient. Sounds smart. Sounds like it belongs in a white paper.
But we already have a working example of that model in action.
It’s called CBC.Centralized control
Institutional messaging
Weak accountability to audience demand
Heavy public funding
And the result?
A broadcaster Canadians are walking away from in real time.
That’s not a coincidence. That’s a signal.
Here’s the reframe nobody wants to touch:
CBC isn’t failing because it lacks resources.
It’s failing because it lost the discipline of needing to be chosen.When your funding doesn’t depend on your audience, your audience eventually stops depending on you.
That’s not ideological. That’s behavioural economics.
Carney’s model doubles down on that exact structure. More planning. More coordination. More reliance on expert systems that assume compliance instead of earning trust.
But trust doesn’t scale through authority.
It scales through responsiveness.And that’s the part that’s missing.
This is where the conversation usually derails into tribal nonsense. “Defund”. “Protect”. “Save public media”.
Misses the point.
The real question is simpler and harsher:
What happens when institutions stop adapting because they don’t have to?
You don’t get stability.
You get drift.You don’t get unity.
You get quiet disengagement.And you don’t get better outcomes by expanding that model across the country.
You get more of the same, just bigger.
I’ve run businesses. You learn this fast or you go broke:
If people stop showing up, it’s not because they suddenly became irrational. It’s because you stopped giving them a reason.
CBC stopped giving people a reason.
Carney’s approach assumes the reason doesn’t matter.That’s the disconnect.
Hard line:
If an institution can’t earn attention, it shouldn’t demand trust.


















