J.J. McCullough
Published 4 May 2023Bill C-11 has passed. But there’s still time.
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May 5, 2023
April 23, 2023
Dylan Mulvaney’s “triumph of performance and marketing”
Andrew Sullivan weighs in on the Dylan Mulvaney phenomenon:
Bud Light’s latest brand ambassador, Dylan Mulvaney
I’ve largely ignored the entire Bud Light tempest in a toxic teacup because social media outrages and brand boycotts come and go and tend to leave little trace behind. But the fuss over the beer brand’s brief commercial dalliance with trans newbie Dylan Mulvaney — with her 10.8 million TikTok followers — nonetheless fascinates. It shows, it seems to me, just how much everyone is projecting, and how (almost) everyone is getting it wrong.
There are, it seems, many layers to Dylan. To countless straight people, left and right, Dylan is a transgender star — because she is biologically male, and yet has been saying she is a girl now for more than a year, wears women’s clothes and is pretty and charming and full of manic energy. (I’m mostly using her preferred pronouns here, the least clumsy option). The woke left therefore loves her, and the Matt Walsh right has had a collective aneurysm. But for many gay men, including yours truly, Dylan’s latest, year-long performance as a “girl” looks and sounds like something much more familiar.
Dylan, to us at least, is a pretty classic, child-actor, musical theater queen — an effeminate gay man who finds great joy and relief in Broadway camp and drama, and is liable to burst into song at any moment. (I used to wonder if this very specific manifestation would die out as gays integrated more. But no! It seems to be in our collective DNA. Every generation mints a new variety.) And she’s managed to bait both the woke left and the anti-woke right into making her very famous and a lot richer than a year ago.
It’s a triumph of performance and marketing. It can be frustrating for a young actor among so many. You can do your best, become a finalist in Campus Superstar in 2018, wear only briefs for a performance at Joe’s Pub, perform, however well, in the cast of Book Of Mormon, camp it up for Ellen, or do the exact same ditzy-girl act on The Price Is Right as a man (Dylan’s previous attempts at fame). But become a parody of a “girl” and provide breathless, daily updates on your transition — and nearly 11 million people on TikTok will follow. At the same time brand yourself as a pioneer for greater understanding, love, and civil rights … and you can get an extended interview on The Today Show and an audience at the White House.
The gimmick was simple: a TikTok clip for every day of “becoming a girl.” As Dylan explained:
When the pandemic hit, I was doing the Broadway musical Book of Mormon. I found myself jobless and without the creative means to do what I loved. I downloaded TikTok, assuming it was a kids’ app. … [R]ight before I started creating content with “Days of Girlhood”, I thought, “What am I going to do to afford my rent this month?”
Well, she no longer has to worry about that. Dylan has brand partnerships with Anheuser-Busch, Nike, Crest, Instacart, Ulta Beauty, Kate Spade and many more. And here is what Dylan means by “becoming a girl” in his/her own words. Trigger warning for feminists:
Day One of being a girl and I’ve already cried three times, I wrote a scathing email that I did not send, I ordered dresses online that I couldn’t afford, and then, uh, when someone asked me how I was, I said I’m fine — when I wasn’t fine [applies lip gloss]. How’d I do, ladies? Good? Girl power!
If you think this has to be a joke, a parody making fun of sexist ideas about women, you’re not the only one. (Trans YouTuber Blaire White also assumed it was a spoof at first, and her video on Dylan’s “womanface” is well worth a watch.) But no! Here’s more:
“Hangin with the girlieeees, woohoo! [The camera pans across a series of dolls sitting in chairs] … I almost bought this Audrey [Hepburn] portrait. I just love her, she’s everything I want to be.”
“Day Three of being a girl and I’ve already become a bimbo. … I think it’s a good fit for me. What do you think, ladies?”
“Day Four of being a girl and I’m exhausted — the hair, the makeup, the clothes, the high heels. It’s a lot to keep up with!”
“Day 12 of being a girl and I just picked up some tampons.”She never subsequently seems to put them down. At one point, we see Dylan hiking in high heels, and running hysterically away from a flying bug. In another clip, she dresses up in a skimpy evening gown and fantasizes about her future husband:
I want them to know I’ll be their cheerleader on and off the field. So they can picture me walking down the aisle to be their trophy bride, or trophy wife. I would totally be good at that, don’t you think? “Dinner’s ready! Yoo-hoo!”
Call me a transphobe, but I just don’t think that someone who has been struggling with gender identity her whole life and found a pathway to womanhood … would ever celebrate it quite like that. Yet this firehose of misogynistic tropes was one of a handful of people who were invited to the White House to interview Biden personally.
The only thing more absurd than this was the far right falling for the whole schtick as well. After the Bud Light ad, Kid Rock filmed himself shooting cases of beer with a semi-automatic rifle; a businessman opted for a baseball bat in an ad to promote his new “Ultra Right” beer; bomb threats rattled some Bud factories; countless tweets popped up alleging a collapse in sales of Bud Light; then the Trumps went to war with Matt Walsh because Anheuser-Busch is a major GOP donor; then the former cover-girl, current Fox News star Caitlyn Jenner called Dylan’s act an “absurdity“; and so on. Good times.
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April 12, 2023
“Stunning and brave” or “deliberately constructed misogyny”?
In The Critic, Jean Hatchet points out how well Dylan Mulvaney’s act is working to both maximize Mulvaney’s career and to actively denigrate women:
If a man seeks to humiliate a woman he encounters, nothing is easier than reducing her appearance to a mere caricature. Men do this directly in front of the woman they are targeting: lifting their voice to a squeak, exaggerating hand gestures, pushing out pretend breasts, wiggling their bum, pouting and fiddling with their hair. Most of these men confine the taunt to the woman in front of them, and the woman often feels and displays a righteous rage. However, when it comes to Dylan Mulvaney, the Tik Tok user who has become famous for his grotesque parody of women, women are not supposed to react critically. They are seen as cruel or “transphobic” if they express annoyance at being so grossly insulted.
In March 2022 Dylan Mulvaney saw a way to take his barely-concealed disdain for women up a level, with predictable success. After his career as a musical actor had stalled due to the Covid pandemic, with people finding solace daily on Tik Tok, wily Dylan invented a new role that guaranteed his future wealth and success. He announced he was embarking on a journey of “being a girl” and began a series of videos documenting this ludicrous notion.
Shortly before this year-long, very public “transition”, Mulvaney performed a pilot video for his current lucrative act. In it he told the viewer that he “had trouble finding roles” so a friend had invented one for him, a “femme character”. His character wears a pink dress and pearls, white gloves and ankle socks. At this point Mulvaney must have been delighted to glimpse a potential new career path. It was a very savvy move for him to extend and develop this caricature of a 1950s woman. Now, just over a year later, Dylan Mulvaney has highly paid “partnerships” with a number of companies including Budweiser, Kate Spade and — during the past week, to great objection — the Sportwear giant Nike.
In an inflammatory paid partnership video with Nike, an inanely grinning, barefoot Mulvaney wears a Nike sports bra and leggings. He performs a series of ridiculous moves including comedic side stretches, a theatrical run kicking his heels up nonsensically and failed chorus-line high kicks. He almost runs backwards into a hedge at one point and pulls a comedy expression of shock. It all looks ridiculous and slapstick. It mocks women by suggesting they exercise trivially and ineffectively, but smiling throughout.
The media seems unwilling to focus on the actual reasons many women are angry about this. It has focused instead on stating that objections to the sponsorship are because Dylan is trans. This is not why women are outraged. When a man “performs woman” in front of women to such a humiliating degree, when he waggles and jiggles and implies that weakness and silliness are inherent to being a woman who plays sport, women appropriately see this for the deliberately constructed misogyny it is. Ria Chapman, a London PE teacher, told me why she finds this act so irritating and offensive:
Girls are still routinely bullied and mocked for being sporty and or breaking stereotypes, their achievements and ambitions not being celebrated and valued like those of their male peers. For a sports company the size of Nike to use a male performing a parody of what he believes women behave like during sport only adds to the ammunition that boys will use to put girls down.
Utilising female stereotypes is the foundation of Mulvaney’s role. On his “Day 1 of being a girl” video debut, he said:
I’ve already cried three times, written a scathing email I didn’t send, ordered dresses online that I couldn’t afford and when someone asked me how I was, I said “I’m fine” but I wasn’t fine. How did I do, ladies?
All of this encapsulates the stereotype of women as emotionally fragile, frivolous spendthrifts, imprudent around clothes and financially inept. In the stereotype Dylan performs, women routinely suppress our emotions and focus on being polite at all times. It is an archaic depiction of requisite female behaviour which was seared into women’s consciousness over decades in the past. This view of “girlhood” took further decades for feminist women to dismantle. Dylan Mulvaney is building it back up before our eyes and we refuse to stay quiet about it.
Bud Light’s latest brand ambassador, Dylan Mulvaney
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April 2, 2023
“Digital blackface” (and it’s not Justin Trudeau trying on fresh face paint)
Kat Rosenfield on the desperate efforts of the terminally online to make “digital blackface” a cancellable crime for white people:
Five years after Sweet Brown’s original interview, it was given new weight with the coining of a phrase. In a Teen Vogue essay, Lauren Michele Jackson described the act of non-black people using reaction GIFs featuring black Americans as “digital blackface”. And so, a trend was born: The New York Times weighed in, followed by The Guardian, followed by the mommy bloggers and the service journalists. Just when it seemed like the internet had squeezed the concept dry, it returned again, last weekend, in the form of a clickbaity banner on the front page of CNN: “What’s ‘digital blackface’? And why is it wrong when White people use it?”
For those who remember this argument in its original iteration, the immediate reaction is probably best encapsulated by a meme from the pre-social internet — not one of the ones that allegedly constitutes digital blackface, but the one from Mean Girls, in which an enraged Regina George hisses: “Stop trying to make ‘fetch’ happen! It’s not going to happen!” We do not need to do this again. This argument was transparent, racebaiting, outrage fodder even when it was new; now, it is all of that and tired.
If anything, the notion that, as CNN’s John Blake insists, employing reaction GIFs featuring black people represents “one of the most insidious forms of contemporary racism” is illustrative of just how badly the discourse is foundering in the wake of the massive racial reckoning sparked by the murder of George Floyd. All that momentum, all that money, all those marches and protests and pleas for real change end up being squandered again and again on luxury beliefs: galaxy-brained takes that circulate like wildfire among members of the coastal media class while being utterly bewildering to any normal person. The absurdity of Blake’s argument seems obvious even for those who think America is a long way from being a post-racial paradise. This is a country where black citizens remain underrepresented in key positions of power, and disproportionately suffer from poverty and violence. How terminally online must one be to think that the “most insidious” form of racism comes in the form of some 60-year-old Facebook grandma in Des Moines who feels that her emotions are best represented by a GIF of Stanley from The Office rolling his eyes?
But then, one gets the sense that no one does think this. Not even the people who are earning a living — or at least, a few hundred freelance dollars a pop — by arguing as much. Every writer who tackles this topic has dutifully attempted to connect the mimetic phenomenon of reaction GIFs to the atrocious (and happily defunct) practice of minstrel shows featuring performers in actual blackface. But given the integrated state of contemporary society, and the substantive difference between posting a video of a black cultural icon and doing a mocking impression of one yourself, that’s a tough argument to sell.
Often, those recycling it don’t even seem to be trying. Women’s Health claims that using the wrong reaction GIFs isn’t just upstream from minstrelsy, but also from murder: “[As] it has been proven throughout U.S. history, a Black man can be killed for demonstrating aggression, confusion, or even indifference. Popular GIFs of Kanye West looking serious, Nick Young with question marks around his face, and others, show Black men expressing themselves which, while technically be harmless [sic], can oftentimes be fatal.”
This isn’t just unpersuasive; it’s practically incoherent. Does anyone believe this argument? Does anyone even believe that the writer believed it? The whole enterprise feels so convictionless, more like a simulation of an opinion than the real thing.
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March 27, 2023
QotD: Homo electronicus and the problem of instant communications
There are lots of problems with instant communications, and they really need a whole post (or series, or book) to themselves, but one is particularly relevant here. As discussed above, it’s not the technology itself, it’s the application. The internet, like TV, is one of those gadgets that are almost impossible not to use. If it’s there, you’re going to log on – it takes serious, frustrating effort not to. Try it!
One obvious consequence of this is that it turns the whole world into a giant hen party. Karen has always been with us, probably with equal prevalence. But as late as the mid-1990s, she’d have to confine her scolding to PTA meetings and places like that. But now everyone has the Internet, and social media’s a thing, and it’s just sitting there, compelling you to use it. Woman’s natural role as the guardian of the tribe’s mores becomes Karen-ism on crack.
Severian, “Recent Evolution”, Rotten Chestnuts, 2020-09-28.
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March 14, 2023
Social media, selfies, and depression
In The Free Press, Jonathan Haidt notes the inflection point at which young liberal women started to become depressed at a much higher rate than the rest of the population — a trend that has continued for over a decade:
In September 2020, Zach Goldberg, who was then a graduate student at Georgia State University, discovered something interesting in a dataset made public by Pew Research. Pew surveyed about 12,000 people in March 2020, during the first month of the COVID shutdowns. The survey included this item: “Has a doctor or other healthcare provider EVER told you that you have a mental health condition?” Goldberg graphed the percentage of respondents who said “yes” to that item as a function of their self-placement on the liberal-conservative 5-point scale and found that white liberals were much more likely to say yes than white moderates and conservatives. (His analyses for non-white groups generally found small or inconsistent relationships with politics.)
I wrote to Goldberg and asked him to redo it for men and women separately, and for young vs. old separately. He did, and he found that the relationship to politics was much stronger for young (white) women. You can see Goldberg’s graph here, but I find it hard to interpret a three-way interaction using bar charts, so I downloaded the Pew dataset and created line graphs, which make it easier to interpret.
Here’s the same data, showing three main effects: gender (women higher), age (youngest groups higher), and politics (liberals higher). The graphs also show three two-way interactions (young women higher, liberal women higher, young liberals higher). And there’s an important three-way interaction: it is the young liberal women who are highest. They are so high that a majority of them said yes, they had been told that they have a mental health condition.
Data from Pew Research, American Trends Panel Wave 64. The survey was fielded March 19–24, 2020.
Graphed by Jon Haidt.In recent weeks — since the publication of the CDC’s report on the high and rising rates of depression and anxiety among teens — there has been a lot of attention to a different study that shows the gender-by-politics interaction — Gimbrone, Bates, Prins & Keyes (2022), titled: “The politics of depression: Diverging trends in internalizing symptoms among US adolescents by political beliefs”. Gimbrone et al. examined trends in the Monitoring the Future dataset, which is the only major U.S. survey of adolescents that asks high school students (seniors) to self-identify as liberal or conservative (using a 5-point scale). The survey asks four items about mood/depression. Gimbrone et al. found that prior to 2012 there were no sex differences and only a small difference between liberals and conservatives. But beginning in 2012, the liberal girls began to rise, and they rose the most. The other three groups followed suit, although none rose as much, in absolute terms, as did the liberal girls (who rose .73 points since 2010, on a 5-point scale where the standard deviation is .89).
Data from Monitoring the Future, graphed by Gimbrone et al. (2022). The scale runs from 1 (minimum) to 5 (maximum).
The authors of the study try to explain the fact that liberals rise first and most in terms of the terrible things that conservatives were doing during Obama’s second term, e.g.,
Liberal adolescents may have therefore experienced alienation within a growing conservative political climate such that their mental health suffered in comparison to that of their conservative peers whose hegemonic views were flourishing.
The progressive New York Times columnist Michelle Goldberg took up the question and wrote a superb essay making the argument that teen mental health is not and must not become a partisan issue. She dismissed Gimbrone et al.’s explanation as having a poor fit with their own data:
Barack Obama was re-elected in 2012. In 2013, the Supreme Court extended gay marriage rights. It was hard to draw a direct link between that period’s political events and teenage depression, which in 2012 started an increase that has continued, unabated, until today.
After examining the evidence, including the fact that the same trends happened at the same time in Britain, Canada, and Australia, Goldberg concluded that “Technology, not politics, was what changed in all these countries around 2012. That was the year that Facebook bought Instagram and the word ‘selfie’ entered the popular lexicon.”
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QotD: Facebook’s entire structure is designed to prevent information “going viral”
You might think that social media is where to go to share this very cool thing, and watch it go viral. And, in fact, that happens on Twitter and a few other platforms. I’m not always right in forecasting which things I post will go viral, but a few times every year I will share something on Twitter that grabs people’s attention so much that it gets tens of thousands of retweets and likes. Millions of people might see it.
That’s what going viral is all about.
Now here’s the kicker. I put up that same item on my Facebook author’s page, and the company will actively work to prevent people from seeing it. And adding insult (a company specialty), they will send me an alert telling me: This post could go viral if you pay us money for promoting it.
At first glance, this just seems another way to maximize profits. And who can blame Mark Zuckerberg for wanting to get a few more dollars in his bank account? Let’s feel some pity for a guy who just lost $100 billion.
But the real devastating part of this story is that Facebook is actually preventing users from sharing the funniest joke in the world. Facebook actually hates seeing some videos go viral, even if they are the most amusing things on the web. Every day they work to prevent folks from seeing a mind-blowing photo — and many other things that can’t be monetized.
This can’t be good for the user experience. This can’t be what users want, or what they would tell the company in a focus group or via market research.
And it certainly can’t be good for business.
So I’m amused when I hear how Facebook is envious of TikTok, which has much superior user engagement. Well, duh. Of course TikTok has greater engagement — that’s because Facebook has put systems in place to prevent entertaining things from going viral. They are now scrambling to work around this tiny detail, but they won’t succeed.
I’ve reduced my Facebook posts by at least 70%, and this was the main reason. I can’t be the only person who has responded in this way.
It’s not in the company’s DNA to promote interesting things on its platform. That’s why I wasn’t surprised when Facebook’s recent attempt to imitate Substack collapsed in total failure. I knew that would happen on day one — because Facebook will never let writers go viral on the platform. Mr. Z. wants to get paid before anything goes viral, and that’s the exact opposite of Substack’s successful formula — which rewards the creator more than the platform.
When Facebook initially launched this touted publishing platform, somebody asked me what I thought about it. “Facebook has the power to give a writer access to millions of readers,” I replied, “but they will never let it happen. The entire internal structure of the company is designed to prevent this.”
The speed of the collapse, however, was surprising. Facebook announced the launch of Bulletin on June 29, 2021. Facebook announced the termination of Bulletin on October 4, 2022.
Even King Henry VIII’s wives lasted longer than that.
Ted Gioia, “How Web Platforms Collapse”, The Honest Broker, 2022-12-05.
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March 9, 2023
Want to feel more depressed? Spend more time with your smartphone
Freddie deBoer is convinced that much of the reason for widespread depression among teenagers can be traced directly to their obsessive devotion to the online world through their smartphones:
Are smartphones to blame for the mental health crisis among teens? The debate has picked up steam lately, in part because of the steady accumulation of evidence that they are indeed, at least partially. (As you know, I’m a believer.) Jonathan Haidt has done considerable work marshaling this evidence. But there’s an attendant question of how phones make kids miserable, if indeed they do. In this post I offer some plausible answers. This is mostly just speculation and I don’t know if the proffered explanations can be tested empirically.
I want to start by establishing a sort of meta-layer on which a lot of these problems rest. We might be inclined to say that these problems are inherently problems of the internet/online life/digital culture, rather than smartphones as such; you can be hurt by what I’m going to describe from a laptop as well as from a smartphone. And I think that’s right, except for one key difference: ubiquity. No matter how portable and light it is, you’re not reflexively checking your laptop on the subway platform or in the bathroom. The iPhone took all of the various pathologies of the internet, made it possible for them to be experienced repetitively and at zero cost morning and night, and dramatically scaled up the financial incentives for companies to exploit those pathologies for gain. You can certainly have an unhealthy relationship with the internet when it’s confined to your desktop. But phones make relentless conditioning and reflexive engagement a mass phenomenon.
The other overriding factor here is the fact that adolescents are still developing mentally, and thus are likely more susceptible to these problems.
Constant exposure to unachievable conditions. Back in my youth, you might watch an MTV show about how rich people lived, or leaf through a magazine like US Weekly, and be exposed to opulence and material excess. Or you might go on vacation and see how the other half lives if you took a tour of the Hollywood hills or whatever. You were perfectly well aware that rich people and their privileged lives existed. But then you turned off the show or you put down the magazine or your vacation ended, and unless you were born rich, you lived in an environment that of necessity was modest and real. Your friends might have lived in nice houses, but you didn’t see riches everywhere you looked, and your definition of what a hot girl looked like was mostly derived from the girls you went to school with. Your environment conditioned the scope of your desires.
Now, exposure to lifestyles that are completely unachievable is constant. Instagram is a machine for making you feel like whatever you’ve got isn’t enough. (That’s how it functions financially, through advertising idealized lives.) There are young people out there who have arranged their various feeds such that they’re always a few seconds away from seeing concerts they can’t attend, cars they can’t drive, houses they can’t live in, clothes they can’t wear, women they can’t fuck or whose bodies they can’t have, places they can’t travel to, food they can’t eat, and lives they can’t live. When I was young, if I wanted to see a picture of a Ferrari, I had to seek out a picture of a Ferrari. It was hard to see suggestive photos of intimidatingly hot women, which is why the Sports Illustrated swimsuit edition was a big deal. Mostly, the world around you was quotidian and its pleasures attainable. What can it be doing to these generations of young people, having completely unrealistic visions of what life is like being shoved into their brains all the time? How could their actual lives ever compare?
(Incidentally, I am thoroughly convinced that a majority of self-described incels are men who could find meaningful and fulfilling sexual and romantic success, both short-term and long, but who have developed such a wildly unrealistic idea about what actual human women look like that their standards are laughably high. And it’s easy to make fun of that, but I also think that the conditioning inherent to constantly looking at filtered and photoshopped pictures is powerful.)
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March 6, 2023
How the powers-that-be got drunk on (practically unlimited) power with the pandemic lockdowns
Brendan O’Neill on the revelations from the release of British government officials’ informal chats on WhatsApp as the initial lockdowns were imposed:
“Covid 19 Masks” by baldeaglebluff is licensed under CC BY-SA 2.0
They were laughing at us. They didn’t only lock us down. They didn’t only suspend virtually every one of our civil liberties, including a right none of us ever expected to lose: the right to leave our own homes. They didn’t only spy on us with drones, and encourage us to snitch on that neighbour going for a sneaky second jog, and fine teenagers life-ruining sums of money for holding house parties. They also chuckled about it. It was funny to them. In one of the most startling WhatsApp chats revealed in the Daily Telegraph‘s Lockdown Files, a senior civil servant says the following about Brits returning from trips abroad who were forced to quarantine in a stuffy hotel room for 10 days: “Hilarious“.
It was Simon Case, the UK’s top mandarin. In February 2021 he had a breezy virtual chat with Matt Hancock, the then health secretary. A policy had just been introduced stipulating that any Briton returning from a “red list” country – which eventually included 50 states around the world, including India and vast swathes of Africa – would have to quarantine in a hotel at a cost of £1,750 per person, later rising to £2,285. A total of 200,000 British citizens and residents endured this painful, expensive quarantine. To Hancock and his civil-service pals it was all a big laugh. “I just want to see some of the faces of people coming out of first class and into a premier inn shoe box”, chortled Mr Case. He later asked Hancock: “Any idea how many people we locked up in hotels yesterday?” Locked up in hotels. Hancock replied that 149 people “are now in Quarantine Hotels due to their own free will!”. “Hilarious”, said Case.
Hilarious? Tell that to the people whose lives were ruined by this policy. The idea that it was just reckless rich folk jetting off to exotic destinations that were on the “red list” is ridiculous, as academic Aleksandra Jolkina has explained. Consider the NHS worker who travelled to Ethiopia to visit his dying uncle and look after his sick mother. While he was there Ethiopia was added to the “red list”, meaning he could not return to the UK; he couldn’t afford to. Or the Briton who travelled to Pakistan to visit his terminally ill father. He was forced to raid the family savings to pay the return quarantine fee. As a result, his “family’s ability to survive financially” was put “at risk”. Or think about the many Brits who did not go abroad, to one of those supposedly toxic countries, because they didn’t have the funds for that stay in a “premier inn shoe box”. People who, as Jolkina describes it, could not “visit their ill relatives or wish them a final farewell”. Hilarious, right?
The sinister cruelty of lockdown is laid bare in this grotesque vision of officials laughing over a policy that caused so much heartache and hardship among often low-earning Brits whose only crime is that their families live overseas. You couldn’t have asked for a better snapshot of the feudalistic authoritarianism that underpinned the ideology of lockdown. Civil servants working from their plush homes having a giggle about a policy that inflicted severe financial pain on the diverse working classes. A health secretary breaking his own guidelines to snog his mistress while sending snide WhatsApp messages about a policy that prevented poorer citizens from kissing the cheek of a dying relative. For me, this is the most important thing about the Lockdown Files – their revelation of just how morally cavalier and even inhuman the political elites can become when they are drunk on power, when they are liberated from democratic accountability to pursue whatever extreme policies they like.
The Telegraph‘s Lockdown Files are based on more than 100,000 WhatsApp messages sent and received by Matt Hancock in the pandemic years. Hancock gave the messages to Isabel Oakeshott when she was co-writing his book, Pandemic Diaries, and now Ms Oakeshott has given them to the Telegraph. They provide only a partial insight into the machinations of lockdown, of course. Hancock is not the centre of the universe, whatever he might think to the contrary. And he says some of the messages are being taken out of context. Perhaps. Nonetheless, the Lockdown Files represent our first serious reckoning with lockdown, our first glimpse at what was happening behind the scenes of this unprecedented exercise in social control. And it’s not a pretty picture.
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March 5, 2023
“Natural Woman” – classic hit song or hate crime in progress?
Janice Fiamengo on the hoax “cancellation” attempt on the late Aretha Franklin’s hit song:
For at least a few hours, it looked as if the 1960s soul classic “(You Make Me Feel Like a) Natural Woman“, memorably performed by Aretha Franklin, was imperiled by woke attack. Various conservative and right-wing media reported in late January that a trans awareness group was demanding via Twitter that the song be canceled because of its exclusionary emphasis on “natural” womanhood. It was dutifully noted that this was the latest salvo in the trans “assault on women”, and a women’s activist was reported as saying, “I don’t think many women really know how much we’re hated”.
It turned out that the complaint about “Natural Woman”, which received well over one million views and provoked thousands of responses, had been made by a parody account. Aretha Franklin was safe — at least for now. But commentary on the song has a surprising history, as we’ll see, that complicates the standard claims about the trans erasure of women.
The Twitter account at the center of the faux controversy was TCMA, the Trans Cultural Mindfulness Alliance, which began tweeting in January of 2023 to highlight the lunatic fringe of trans advocacy. Many of the tweets by TCMA exaggerate actual trans activist positions so adroitly that even on a second or third reading, they seem plausible. On January 20, for example, TCMA tweeted that “Many children learn gender from their pets”, and advised parents that “Just because you bring home a ‘gendered’ pet, allow your child to choose the gender of the pet — don’t assign it one ‘at will’.”
A day later, TCMA tweeted that it would be petitioning the Norwegian government “to no longer include gender on birth certificates” and it condemned media, in another tweet, for emphasizing child abuse by same-sex couples while failing to cover the “wonton abuse” (steamed or deep fried?!) in the church.
The purpose of the account seems fairly clear: to show how dogmatic statements by activists are often hard to tell apart from parodies of the same. Something strange is going on when people in positions of cultural power not infrequently express themselves in a manner indistinguishable from parody.
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March 3, 2023
Progressives have steadily transitioned to the movement that denies that any personal conduct rules should apply
Freddie deBoer challenges his fellow leftists to identify who were the theorists that introduced the notion that personal responsibility is an anti-socialist position:
The woman whose account appears at the top of this picture started a Twitter storm, somehow, by publicly wishing that she could take her child onto the subway without exposing them to secondhand smoke. She was beset by a certain online species of ostensible leftist who is against ever trying to enforce any kind of rule, anywhere, ever. See, rules are the hand of oppression, or something, and since most of society’s rules are meant to be enforced by the police, trying to enforce them (merely wishing that they be enforced) is an endorsement of the police and their violence …
I find this attitude has become inescapable. It’s not just the attitude that the enforcement of societal rules and norms is bad, but that this is the default assumption of all right-thinking people — it’s not just a left-wing perspective but the left-wing perspective. Like so much else in contemporary left-of-center discourse, it demonstrates the total ideological poverty we’re working with. Nobody has read anything, so nobody knows anything, so you’re constantly getting yelled at by self-described radicals who have no solid footing in any systematic approach to left politics at all. Like I said before, we’re living in definitional collapse; the struggle right now is not merely that socialism can’t win but that so many self-described socialists have no deeper ideological moorings than whatever they’ve absorbed from Tumblr and “breadtube”. They think that to be a socialist means to disdain all rules because there is no substance to their socialism at all.
Chris Hayes considered the subway smoking problem last year.
Conceptually, I don’t think these problems are hard at all: the left, the socialist left, has never advocated for a system in which there are literally no expectations on personal behavior. It’s quite bizarre to suggest that this was ever a thing! Only certain extreme forms of anarchism have ever implied that society should have no rules. Go back through the history of socialist theorists and number all of the ones who believed that there should be no laws and no police to enforce them. You won’t find many! Instead you’ll find people who believed in the need for both laws that govern human behavior and constabulary forces to enforce those laws. That’s the solution to the conundrum, my friends — you have rules and you have police that enforce those rules. The belief, and the hope, is that a socialist society is one with far less need for aggressive policing, thanks to far greater economic equality, and maybe someday, after the end of material need, we can consider a policeless society. But not having any social rules or people who enforce those rules is not a socialist concept and never has been. What I would ask Chris Hayes and people like him is … what is the leftist tradition that you’re drawing from that implies that there should be no enforcement of behavioral norms? What thinker? What book? What philosophy? Or, could it be that you’ve developed this totally substance-free approach to basic order because you’ve been habituated to talking this way through exposure to people on social media who know nothing about anything in particular?
Of course, there’s big problems with American policing. Very big problems indeed. So what we do is reform policing. (I address this at length in my next book, coming this fall from Simon & Schuster.) Alternatively, if you’re really committed to this “no rules, no enforcement” thing, you become an anarchist of a very particular stripe — most versions of anarchism have both rules and enforcement mechanisms for them — and you and your compatriots can try to change the system. All twelve of you. In the house your wealthy parents bought for you.
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March 1, 2023
Our modern age of “squishy totalitarianism”
Chris Bray on the odd controlling habits of our “great and good”, our “moral and intellectual superiors” to urge us to follow their directives “for our own good” (or else):
The anarchist philosopher Crispin Sartwell describes our political culture as one of “squishy totalitarianism”, a term I like quite a bit. (See the third page of this document.) You can disagree and refuse to comply, and the secret police won’t show up at your door (with maybe a growing list of exceptions). We don’t have a gulag. We don’t have the “culture of the disappeared“. You just … maybe find yourself with fewer friends, and some family that stops talking to you, and maybe your employer lets you know that hey, you know what, this doesn’t seem to be working out.
It’s not the Great Terror, it’s just a kind of low-grade grind of social decredentialing that lets you know you’re not making the right choices. We need to rethink Thanksgiving this year, because we’re very disappointed in you. (Don’t you want to be safe?) The way Google searches are working these days is a pretty good example of squishy totalitarianism: Oh, I’m sorry, we have no results for that widely known piece of wrongthink, but here are some results that debunk the conspiracy theory you’re searching for. Wouldn’t you prefer to read a correct search result?
[…]
We can debate the origins and the motive force behind the constant parade of error that has plagued us over the last three years: useless mask mandates, aggressively harmful school closures, insanely damaging vaccine mandates, ludicrous closures of beaches and parks, the pearl clutching over all those conspiracy theories about a lab leak.
You know the terms of the debate: Is the world led by idiots who are screwing it all up, or is this a plan that they’re executing on purpose?
But whichever answer turns out to be correct, one thing that seems extremely clear to me is that this perpetual reign of error couldn’t possibly go on without the unthinking enforcement activity of a distributed commissariat, the slogan-repeating upper-middle-class-aligned cultural apparatus that endlessly lawn signs their compliance. No one has to tell journalists to scold Woody Harrelson: they already know. The moment the Woodster engaged in crimethink, the Rolling Stone writer Marlow Stern started salivating like a trained dog hearing a bell. Vast armies of professors and HR specialists and marketing executives and bureaucrats and Hollywood functionaries and school board wokescolds and on and on and on already know their roles without being assigned to them. It is not correct for you to fail to comply with Current Thing; you are spewing conspiracy theories.
Doctor, the symptoms began shortly after I received the second dose of the Covid vaccine.
No, that is not possible, vaccines do not cause injuries. Let us not discuss this conspiracy theory any further. Here are some pills.
We have an enforcement apparatus made up of people who volunteered for the job. In terms of social class, we have the lower class, the lower-middle-class, the middle class, the Stasi, and the upper class.
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February 22, 2023
“Billions use it, including me, but it feels like the dying Rust Belt city of the internet. Facebook makes me feel the way I feel when I’m in a hospital.”
I got locked out of my Facebook account quite some time ago and I haven’t bothered trying to jump through the tech support hoops to get back in … and from what Freddie deBoer says, I’m not missing anything at all:
The video, shot on a cellphone from a first-person view, takes place in a bathroom. Embedded at the bottom are the words “what every teenager hides from their parents”. The person holding the phone takes a golf ball and briefly runs it under water from the sink. They then rub the golf ball against a roll of toilet paper, leaving a light impression of moisture. And that’s it; the video ends and starts over again, an infinite empty loop. If you’re wondering what exactly it is that “every teenager hides from their parents”, the answer is nothing. The video is nonsensical, not in some avant garde way but to fulfill its economic purpose. Leaving the viewer confused as to what exactly is being conveyed is a feature, not a bug — the more people are baffled by the video, the more they’ll comment on it to register their confusion, the more times they’ll send it to friends to try and figure out that which cannot be figured out. It is “content”, to use that wretched term, that is devoid of content, a human centipede of virality, monetizing fleeting interest. It’s the inevitable outcome of every bad incentive we’ve created online.
For reasons that are known only to God, for a couple weeks I reflexively watched Facebook Reels videos. It’s something like the bottom of the barrel for internet video, attached to a notoriously uncool social network that has devolved for almost everyone into a never-ending stream of spam, memes, viral bilge, and people that you don’t remotely know. Facebook still boasts a vast user base, but the level of engagement of those users is disputed and the network has become famously unattractive to the youth. Billions use it, including me, but it feels like the dying Rust Belt city of the internet. Facebook makes me feel the way I feel when I’m in a hospital.
The Reels service does do what these platforms are supposed to do in the most basic sense, though — provide brief videos for momentary distraction. I mostly watch shark videos, so it gives me a lot of shark videos. And, in the way of these things, it also serves me videos of crocodiles and orcas, as well as a discouraging amount of ordinary fishing videos. These are of less interest to me than the shark videos, but this is the nature of automated recommendations online. There’s also a lot of unfunny comedy videos, some boring video game clips, videos of animals fighting that sadden me, and of course a lot of hot girl videos, given that this is the internet. There are also many videos that satisfy a particular genre’s conventions, but only just. For example, there’s a mini-genre of big hits from football games (typically captioned “want to see a dead body?”), except that many of the Reels feature perfectly ordinary tackles that no one could mistake for a big hit. But all of these videos attempt, at least, to offer some coherent value proposition, so they aren’t the kinds of videos I’m talking about.
No, the videos I’m talking about here are those that drive people to click and, crucially, to linger through the video until it finishes through confusion and unsatisfied expectations. I’m not talking about bad videos or stupid videos or poorly made videos or videos that I generally find unworthy of being watched; low-quality online content is just the nature of the beast. I’m talking about videos in which the purpose is to drive “engagement” through a given clip’s lack of sense and meaning and nothing else. They’ve taken the monetization of attention to a certain logical endpoint: their creators understand that there are few things people like less than the feeling of being confused, and that most of us will seek help to understand something we can’t figure out on our own. Seeking that help by sharing or commenting gooses the algorithm.
About a decade ago I used to post to a message board a lot, a typical meme and argument repository. A very common prank was to post this one picture of a lizard and say “when you see it!” And tons of people who were in the know would post stuff like “took me forever, but WOW when I found it!” Meanwhile newcomers would be driving themselves absolutely crazy looking for something that wasn’t there, sometimes even confidently announcing that they had found the answer without saying what it was. It was a very effective prank, no matter how many times it was pulled, because we hate, hate, hate “not getting it”. Now some evil geniuses out there have begun to exploit this feeling in pursuit of virality and money. Versions of these tactics have been around forever, but these videos are an immaculately pure form. It’s true, for example, that the “curiosity gap” headline is quite old now. But while curiosity gap headlines at places like Upworthy could be manipulative and misleading, there were actual articles attached to the headlines. These videos are only the headlines, the enticement to click with nothing on the other side.
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February 18, 2023
QotD: The rise of the “demisexuals”
But if the whole thing seemed frankly silly and, okay, snowflakey, it also seemed pretty harmless. Gender and sexuality were just the latest lens through which young people were trying to understand their place in the world; “demisexuality” was to 2013 what being a little goth-curious was for a teen in 1995, more or less — except that with so much of life happening online, this identity was less about how you moved through the world than about finding just the right flag to affix to your social media profile. But unlike shopping at Claire’s Accessories, demisexuality didn’t stay a teenage conceit; a combination of creeping identitarianism in mainstream culture plus a general obsession with What The Youths Are Into eventually made the concept irresistible to adult millennial women.
“IT HAPPENED TO ME: I’m A Demisexual,” read the headline on a 2015 essay on the site XOJane, where the author boldly proclaimed that her inability to feel sexual attraction toward strangers made her “not quite heterosexual”.
The essay was met with a fair amount of ridicule, for all the obvious reasons — “they want to be oppressed so bad” was the unkind but not entirely untrue thrust of the critiques — but there was something about the way it lamented “the many struggles of living in such a sexually charged culture” that spoke to the anxieties of digital natives trying to navigate a post-sexual revolution dating scene. Hookup culture, dating apps, the endless sorting and filtering of potential suitors in a manner that resembled online shopping more than human connection: it’s no surprise that people struggling in this system jumped on a term, a hard-wired identity, that offered an explanation as to why. The young women who adopted a “demisexual” label as a means of opting out were less angry than their closest analogue, the young male incel, but both shared a sense that the system was broken. If male incels were made miserable by the spectre of the sex they wanted but could have, the demisexuals were perhaps equally tormented by the pressure to want, full stop.
Seven years after the XOJane essay, demisexuality remains a contested notion but also a far more visible one, in everything from beer marketing to dating guides, as with this recent dispatch from the dating app Hinge. A hypothetical demisexual dater asks, “What’s the best way to set expectations around waiting to get sexual?”, prompting a supportive but altogether unintelligible response from the app’s resident therapist that is short on actionable information and long on inscrutable axioms like: “Boundaries are bridges, not fences.” (Are they, though?)
Demisexual visibility seems to have less to do with a grassroots shift in human sexuality, and more to do with its corporate profitability. In a world of identity-driven marketing, a massive piece of the pie awaited any advertiser who figured out how to make young, male-attracted women (the group that includes most demisexuals) feel special and seen — and, of course, not quite heterosexual, thus saving them from the curse of being just another basic cishet bitch.
Kat Rosenfield, “Demisexuals are scared of sex”, UnHerd, 2022-11-07.
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February 16, 2023
The mass spell to destroy Hogwarts Legacy turns out to be a squib
All the angry people on social media had a new thing to be angry about: the release of a new online game based on the works of she-who-must-not-be-named (that’d be J.K. Rowling if you haven’t been keeping up with the woke’s ledger book of cancelled persons). They’d gather in their mighty legions, denounce the evil woman and the tech company would shiver and shake and then apologize for offending them and pull the game from the market, just like so many other companies had fallen to their online rage before.
It hasn’t quite worked out that way, as Tom Knighton relates:
The extreme left, those we term as “woke”, like to think they have a great deal of power. They think they’re the majority of the nation, and that they can shift the world based on their own whims.
And, in the past, it sure looked like it.
They’d get on Twitter and scream in outrage and brands would back down. They’d issue apologies and capitulate with the mob.
Then JK Rowling got on their bad side. She doesn’t think transwomen are women, that they haven’t lived with the struggles that women grow up with.
So, they decided to destroy anything they can associate with her.
That included the new video game, Hogwarts Legacy. Before the game came out, they tried to sabotage it on Steam, describing it as a “genocide simulator”.
I’ll be honest, that made me want to play the game. Apparently, I was far from alone.
Hogwarts Legacy has got off to a very big start at UK games retail, and is comfortably the No.1 game of the week (GfK data).
It is the biggest launch for any Harry Potter game ever, with sales 64% higher than the previous best — Harry Potter and the Philosopher’s Stone from 2001. In fact, the biggest week for a Harry Potter game wasn’t a launch week at all, it was the second week of the Philosopher’s Stone (due to hype around the movie). Even compared to that week, Hogwarts Legacy was still bigger by 2%.
This result is more impressive when you consider this is just for physical sales. Hogwarts Legacy would have received a substantial number of digital downloads (that data will come later in the week), whereas Philosopher’s Stone didn’t have any digital sales back in 2001. Therefore, the success will be even more pronounced once all the data is in.
In other words, the woke don’t have the pull they like to believe they do.
In a rational world, companies would see this and take it to heart: despite their apparent popularity on some social media sites, the very very woke are a tiny layer of froth on the ocean of non-woke customers. It’s often said that the terminally online think that Twitter is the real world — which is why Elon Musk taking over their preferred online megaphone was so traumatic to so many of them — but they’re mostly bellowing at one another, not at the population as a whole.
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