I used to be a regular library user, but tapered off substantially after a few unhappy visits to the Toronto Reference Library on Yonge Street in the late ’80s (I’m now fully a believer in some of the wilder tales of disruptive and even criminal behaviour within libraries). I had my doubts about the direction most western library systems chose to concentrate on “popular” books and to get rid of “old” or infrequently borrowed books. It seemed to me that this was an attempt to set up libraries in direct competition with bookstores, and a deliberate act of neglect toward the function of libraries as repositories of valuable but less popular media. In the latest SHuSH newsletter, Kenneth Whyte details a fascinating natural experiment we’ve all be involved in over the last two years that seems to prove that library systems have been, in effect, taking money away from book sellers:
Those of you who have been reading SHuSH for a while know that I suspect public libraries are doing harm to the publishing industry and author incomes.
Before the shooting starts, my standard qualifiers: I love libraries; they do a lot of fine work and are crucial civic institutions, running many outstanding programs and providing many necessary services, including the lending of books to children and people who genuinely can’t afford to buy them; I am always in libraries for research and to borrow and read hard-to-find books; I don’t want libraries to go away; I don’t want them harmed; I want their lending practices adjusted before they swallow what’s left of commercial publishing, book retailing, and, along with it, what’s left of author incomes.
By way of background, I’ve written at length in previous newsletters about how public libraries in the last decades of the last century abandoned their traditional role as gatekeepers of the culture, responsible for the moral, intellectual, and aesthetic growth of the public, choosing instead to pander to their patrons. They began pimping the likes of Mickey Spillane and Jacqueline Susann to goose the foot traffic and circulation stats they habitually use to demand of their political masters more funding and better buildings.
Over time, librarians have trained people who can afford to buy books for their own entertainment — the vast majority of library reading is for entertainment — to borrow them instead. Today, three out of four books read in the US and four out of five read in Canada are borrowed, not bought. That is bad for publishing, bookselling, and author incomes.
And then the Winged Hussars Wuhan Coronavirus arrived:
I believe it is self-evident that spending loads of taxpayer money to make the most popular books available at no charge at dozens of points around a city (as well as online) undermines retail sales of books, as it would if the same were done for coffee, running shoes, or Leafs’ tickets.
I have to admit, at the same time, that I’ve lacked hard evidence showing a portion of book borrowing represents lost sales. Nobody has thoroughly researched the question (it certainly isn’t in the interests of libraries to do so). The absence of a smoking gun has made it easy for library defenders to throw up their hands: maybe there’s a relationship, maybe not. People love free shit and will cheerfully strangle good faith to retain access to it.
I’ve tried to devise ways to prove conclusively that libraries are seriously undermining book sales. Maybe some huge experiment where we closed the public libraries in a large jurisdiction and studied what happened to retail book sales. But who was going to organize that? It seemed impossible until COVID-19 stepped up.
Libraries across North America and, indeed, around the world, have been closed, semi-closed, or otherwise limited in their borrowing activities throughout the two-year course of the pandemic. According to Library Journal, total circulation of library materials collapsed by 25.7% in 2020 (notwithstanding a huge spike in e-book borrowing). It looks like physical borrowing fell by roughly half. The 2021 numbers aren’t out yet but individual library reports suggest they will look a lot like 2020.
Meanwhile, over in publishing land, the champagne corks are flying. US book sales, which grew healthily in the first pandemic year 2020, grew again in 2021 and are now 19% ahead of the pre-pandemic year, 2019. All the major publishers have reported smashing sales (attributing the increase to their own genius). All categories are up, including adult fiction (31% over 2019) and adult non-fiction (10% over 2019).
Going by these numbers, it appears that a roughly 25% reduction in library borrowing leads over a two-year period to an increase of 19% in bookselling. I wouldn’t bank on those numbers, or even on the rough proportions, but I think the data demonstrates that when you make books more difficult to borrow for free, people turn more frequently to booksellers.
