Ed West perhaps goes a bit far in comparing Nigel Farage and his Reform UK to Lenin’s Bolsheviks in the October Revolution, but he’s not wrong about what the rise of Farage’s party might mean to the already dim re-election hopes of Rishi Sunak’s bedraggled clown posse:
“Nigel Farage” by Michael Vadon is licensed under CC BY-SA 2.0 
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I imagine that the last remaining serotonin emptied from the bodies of the Tory election team when they heard that Nigel Farage was to return as leader of the Reform Party and stand at Clacton.
The likelihood is that Farage will win that seat, and the reception he received was certainly electric. And Clacton is not even among Reform’s top 20 targets, according to Matt Goodwin.
It’s possible that the party could overtake the Tories in some polls, although I doubt that they will beat them on election day. That is certainly Farage’s aim, and as he said on Monday: “I genuinely believe we can get more votes in this election than the Conservative Party. They are on the verge of total collapse … I’ve done it before. I’ll do it again. I will surprise everybody.”
Contrary to the jokes about Farage failing to get elected, or the criticism that he is a “serial loser“, he is arguably the most successful politician of the past decade. He built up a minuscule party of ‘fruitcakes and gadflies’ to win two successive European elections. He made Brexit happen, and then stood his candidates down in a number of seats to ensure the Leave alliance remained united in 2019, securing Boris Johnson a victory.
For which he didn’t get the thanks he felt was due, something he alluded to at Monday’s press conference. From what I understand the Tory establishment treated him with a snooty disdain which many an outsider has experienced with the British upper class. And for those making the old point that Farage’s private school background bars him from being a true outsider, that’s not how high society works. Populist movements claiming to represent the downtrodden or disenfranchised have invariably been led by people from highly educated or privileged backgrounds, whether of the Left or Right.
Farage’s targeted constituency certainly fits that bill. Clacton is the town that Matthew Parris called “Britain on crutches” in a piece warning the Tories not to desert their traditional middle-class voters. But the problem for the party is that, through a combination of authoritarian vibes and very liberal policies, they have managed to lose both. Rather than making moderate, soothing sounds while using the British executive’s immense power to shape the country around their will, they have done the exact opposite.
The Government’s disastrous polling figures are not some great mystery. Conservatives don’t tend to have the same emotional attachment to their party as the Labour family does. They vote Tory because they want them to do three things: cut immigration, put more criminals away, and lower taxes. It’s nothing more complicated than that, and they’ve failed on all three.
It is obviously the former that has provoked the most bitterness towards the party. I’m a great believer in Stephen Davies’s analysis of alignment in politics, and the central issue in British politics is immigration, multiculturalism and diversity. Labour are unquestionably on one side of this issue; the Tories are broadly pro-multiculturalism and, while issuing soundbites critical of high immigration, have raised it to record levels. If both main parties are seen to be on one side, something else will fill that gap in the market. Political parties are amoral bodies seeking voting coalitions, and the side which is most united in aligning its core groups around primary and secondary issues will win.
