I recently added Kenneth Whyte’s SHuSH to my growing list of Substack blogs, and his latest entry considers people who can read but choose not to … and boast about it:
… I ran across a tweet by Neil Patel, a self-made marketing guru, explaining or, rather, bragging about how he doesn’t read books:
The only books I read are kids’ books and that’s to my daughter. People talk about reading books. You know what? I wrote a book and I was even a New York Times best-selling author, but here’s the thing: most books that you see in a book store, they’re written a year to two years before they were actually published and they go through this really long process. A lot of the times you’re reading outdated information. Even if the book has theories and strategies that aren’t outdated, heck, you can just go on YouTube and find that info in a five-minute clip. Why would you want to read 300 pages when you can just figure it out in five minutes. So I don’t spend my time reading books. Instead, I spend three hours a day reading blogs, Instagram, YouTube and all the other places where I can consume information faster, and you should, too.
It turns out Patel’s tweet was too dumb even for Twitter. Within hours, it had 87 retweets against 1,836 quoted retweets and 764 replies, indicating an extremely high ratio of people blasting him to people sharing his pensées.
Washington Post book critic Carlos Lozada had some of the best mockery: “Also do you realize that when you go in a bookstore, some of the books are so old that the authors are dead? How can you learn anything from a dead person? They can’t even tweet.”
I’ve found over the last few years that I’m spending less time reading books, although I still treasure my quiet reading time in the late evening. My tastes have changed a lot over the years, and I read almost no fiction works at all except for a few “unwoke” science fiction authors, and aside from books on hand tool woodworking almost everything else is history — and not much recently published history (for the same reason I avoid most modern SF novels … they’re far too woke for boring old fuddy duddy readers like me).
You’ve probably seen those internet ads that claim the average CEO reads a book a week. That’s bullshit marketed by Blinkist to flog fifteen-minute book summaries. There is no data to support it. The average American reads twelve books a year, and high-earners read fifteen, which is probably the best-case scenario for the average CEO.
Sure, Bill Gates and Mark Zuckerberg and Warren Buffett read a lot of books. I’ve run across a few lesser mortals in big offices who were enthusiastic readers. I was even part of a Bay Street book club for several years (I loved it). But most businessmen, in my experience, read very little, or not at all. Trump, who also had his name on a bestseller but never reads books, is far closer to the norm than Gates.
I was once at a dinner retreat with a dozen executives, all of whom had good university educations and generous salaries. They’d been asked by a moderator to come to the dinner with an example of something they’d read, a book or a poem or an essay that really spoke to them. Only three of the twelve mentioned books (and each mentioned a business book). Several mentioned newspaper or magazine articles they’d read. The rest relied on song lyrics, with two citing the same line from “Hotel California” as a commentary on their careers: “You can check out any time you like, but you can never leave.” None of us knew whether to laugh or cry.
Another thing I learned at that retreat, which struck me as related, was that all of the executives complained of having no time to think about the big picture: they were so busy doing their work that they seldom stopped to consider if there wasn’t a better way to do it, or if it was worth doing at all. They complained at this lack of perspective, but all were senior enough to be able to delegate day-to-day chores to others, leaving themselves time to think. I don’t believe they wanted to.
