I was astonished to hear a radio reporter yesterday admit that much of the reason for the drop in people getting flu shots is the massively overblown oh-my-god-we’re-all-going-to-die media panic last year over Swine flu H1N1. In case you somehow managed to miss out on it last year, every news broadcast seemed to feature yet another doctor or public health official telling us that we faced a worldwide pandemic of H1N1 which was the invincible, all-conquering Überflu to top all plagues we’d ever faced before. Death tolls in the millions were confidently predicted. Every individual who died seemed to be mentioned personally . . . because there were so relatively few compared to those poor folks who died of “ordinary” seasonal flu.
Lorne Gunter gives a bit of credit where it’s due:
Give Allison McGeer credit for being frank about what’s behind this winter’s flu outbreak in Ontario: unnecessary panic over last year’s swine flu “pandemic.” Dr. McGeer, head of infection control at Toronto’s Mount Sinai Hospital, says flu cases are way up this season because vaccinations are way down; and vaccinations are way down, likely, because too much was made of the swine flu by media and officialdom last winter.
It is a medical case of the doctors who cried wolf, in other words.
[. . .]
There is a fine line between erring on the side of caution and crying wolf. And last year, the UN’s World Health Organization (WHO) blew through that barrier with abandon.
Just as it had on SARS and bird flu and the Ebola virus, the WHO overreacted to swine flu, issuing cautions that were out of all proportion to the risk the disease posed to the public. (Remember in 2003 when the WHO recommended people from around the world stay away from Toronto because the city was host to a few hundred SARS infections?)
But unlike those earlier panics, the WHO pulled out every stop on swine flu. It was as if the UN agency had been surprised that its earlier scares had failed to grow into full-blown pandemics; and so they figured that, finally, swine flu was due to become a worldwide infection requiring a dramatic response from international health officials.
As I wrote last year in May, when even the most panic-stricken media outlets were no longer playing the JuggernautOfDoom theme:
This would have been a good opportunity for de-escalating the panic mongering (and perhaps even attempting to rein-in the media, who were equally to blame for the tone of the information getting to the public). They chose, instead, to actively hide the fact that H1N1 cases were running below the level of ordinary seasonal flu cases (total H1N1 deaths: approximately 18,000 — typical annual death toll from seasonal flu: 250,000-500,000).
The biggest problem isn’t that they over-reacted this time, it’s that it has reduced their credibility the next time they start issuing health warnings. And that’s a bad thing. Unless they pull the same stunt next time, too. In which case, we may start hearing talk about setting up competing organizations to do the job the current entities appear to have given up on.
