Architectural Digest
Published 6 Apr 2023Michael Wyetzner of Michielli + Wyetzner Architects returns to AD, this time to look at the history and creation of three New York City landmarks that have since been demolished — but are far from forgotten. From the once (and future?) majesty of Penn Station to the New York Herald building and the original 19th-century Madison Square Garden, Michael gives expert insight into these three historic architectural landmarks, why they were laid to ruin, and what came to replace them.
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August 31, 2023
Why New York Destroyed 3 Iconic Landmarks | Architectural Digest
August 22, 2023
August 10, 2023
“Forget global boiling … It’s global gaslighting we should be worried about”
Remember when [your local TV station/newspaper] was blaring the alarming news that your [city/town/state/province] was warming at twice the rate of everything else? All the legacy media NPCs got the same patch at the same time — and it was blatant enough that most people realized it was utter bullshit. As Brendan O’Neill explains, they’re not normally quite so clumsy in their constant attempts to gaslight us all about the climate, but they’re definitely still doing it:
Picture the scene. You’re in London, the sky is menacingly grey, it’s drizzling. You zip your jacket against the elements, annoyed that Britain has just had one of its wettest Julys since records began. Then you reach for your copy of the Evening Standard as you head home from work, only to see splashed across the front page a Photoshopped image of the Earth on fire. “WHO WILL STOP EARTH BURNING?”, the hysterical headline asks. The drizzle turns to rain and you fold your Standard in two to use as an impromptu umbrella, turning a mad piece of global-boiling propaganda into flimsy protection from this strange, wet summer.
This was London yesterday. It really happened. It was yet another overcast day, in keeping with the record-breaking precipitation of the past month. The UK had an average of 140.1mm of rain in July, the sixth-highest level of July rainfall since records were first kept in 1836. And yet here was the freebie London paper warning us that flames will shortly engulf our celestial home. That heat death is coming. That an inferno of our own dumb making is licking at our feet. I know we live in mad times but even I never expected to see damp commuters brushing raindrops off their shoulders while surrounded by discarded papers telling us it’s so hellishly hot we might all soon die. Rarely has the gap between MSM BS and real life felt so cavernously vast.
They’re lying to us. Forget global boiling, the crazy term invented by UN chief António Guterres a couple of weeks ago. Forget global warming, even. It’s global gaslighting we should be worried about. If gaslighting, in the words of the Oxford dictionary, is “the process of making somebody believe untrue things in order to control them”, then that lunatic Standard cover was classic gaslighting. The planet is not on fire. Earth is not burning. These are untruths. This is delirium, not journalism; fearmongering, not fact-gathering. And the aim, it seems to me, is to try to control us; to frighten us with pseudo-Biblical prophesies of hellfire and doom until we obediently bow down to the eco-ideology.
Adding insult to injury, the Standard frontpage had pics of Joe Biden, Xi Jinping, Narendra Modi and Rishi Sunak next to its crackpot query, “WHO WILL STOP EARTH BURNING?”. Let’s leave to one side that President Biden doesn’t seem to know what planet he’s on half the time, never mind being able to save one; and that Rishi can’t even control Britain’s borders, far less the climate of our entire mortal coil; and that Xi and Modi are surely more concerned with their pursuit of economic development than with indulging the End Times hysteria of the Notting Hill set that writes and publishes the Standard. The more pressing point is this: no one needs to stop Earth from burning because Earth isn’t burning. You can’t put out a fire that doesn’t exist. As Bjorn Lomborg said last week, the idea that the “world is ablaze” is pure bunkum.
August 3, 2023
“Tech giants” obey the law and block access to Canadian news sites to Canadian users
For some reason — despite a clamour of warnings from sensible observers — the Canadian government still seems shocked and surprised that the much-reviled “tech giants” have chosen to obey the new Online News Act and are actively blocking links to Canadian media outlets just as the law requires:
For months, supporters of Bill C-18, the Online News Act, assured the government that Meta and Google were bluffing when they warned that a bill based on mandated payments for links was unworkable and they would comply with it by removing links to news from their platforms. However, what has been readily apparent for months became reality yesterday: Meta is now actively blocking news links and sharing on its Facebook and Instagram platforms. The announcement does not reference Threads, but it would not surprise if news links are ultimately blocked on that platform as well. The company says that the blocking will take several weeks to fully roll out to all users, suggesting that it has learned from the over-blocking mistakes made in Australia and is proceeding more cautiously in Canada. By the end of the month, the world’s largest social media platform will become a news desert in Canada, with links to all news – both Canadian and foreign – blocked on the platform.
It is worth revisiting that it was only a couple of months ago that some industry leaders, lobbyists, and academics were assuring the Senate that the Meta threat was just a bluff. Kevin Desjardins of the Canadian Association of Broadcasters, referenced the Australian experience, and told the Senate committee studying the bill that “when legislated to do so, they will come to the table”. Sylvain Poisson of Hebdos Quebec confidently said “they made those threats in Australia and elsewhere and every time they back down”. Chris Pedigo of the U.S.-based Digital Context Next assured the committee “it’s important to understand what happens when these bills become law. In Australia, they moved quickly to secure deals. They have done similar work in Europe, and I expect it would happen quickly in Canada as well.” And Carleton professor Dwayne Winseck said “I am not worried. The threats they are making, they are doing this all around the world.”
Despite the assurances, the company was true to its word and blocking news links is now here. If this is a negotiation tactic, it’s a pretty strange one given that reports indicate the company is not talking to the government about potential changes to a law that has already received royal assent. Indeed, while the new Heritage Minister Pascale St-Onge urged the company to participate in the regulatory process, there is nothing in the regulations that could alter the fundamental principle in the bill of mandated payments for links. At best, the government could toss aside its commitment to stay out of negotiations by using the regulations to dictate to the supposedly independent CRTC how much needs to be spent in order to avoid Bill C-18’s final offer arbitration provisions. Government negotiating total payment value and eviscerating the CRTC’s independence does not inspire confidence and Meta reasonably wants no part of it, since the time to fix Bill C-18 was before it received royal assent, not after.
Bolded section mine: I didn’t realize that it wasn’t just Canadian media links that were being blocked … it’s all news sites in the world being hidden from Canadian users. That’s an escalation from what I’d originally understood. I don’t blame the “tech giants” at all, but it will be tough on older Canadians who’ve been depending on social media to keep them up-to-date on domestic and foreign news.
August 1, 2023
Evil climate heretics deny the revealed holy truth of global BOILING!
Notorious heretic Brendan O’Neill preaches climate denial! Where are the Green Gestapo when you need them?
And just like that we’ve entered a new epoch. “The era of global warming has ended, the era of global boiling has arrived”, decreed UN chief António Guterres last week. It’s hard to know what’s worse: the hubris and arrogance of this globalist official who imagines he has the right to declare the start of an entire new age, or the servile compliance of the media elites who lapped up his deranged edict about the coming heat death of Earth. “Era of global boiling has arrived and it is terrifying”, said the front page of the Guardian, as if Guterres’s word was gospel, his every utterance a divine truth. We urgently need to throw the waters of reason on this delirious talk of a “boiling” planet.
Guterres issued his neo-papal bull about the boiling of our world in response to the heatwaves that have hit some countries over the past two weeks. “Climate change is here [and] it is terrifying”, he said. We see “families running from the flames [and] workers collapsing in scorching heat” and “it is just the beginning”, he said, doing his best impersonation of a 1st-century millenarian crackpot. In fact, forget “climate change”, he said. Forget “global warming”, too. What we’re witnessing is a boiling. It all brings to mind the Book of Job which warned that the serpent Leviathan would cause the seas to “boil like a cauldron”. Leviathan’s back, only we call him climate change now.
The obsequious speed with which the media turned Guterres’s commandment into frontpage news was extraordinary. They behaved less like reporters than like the slavish scribes of this secular god and his delusional visions. “World entering ‘era of global boiling'”, cried the Independent, and we “know who is responsible”. No prizes for guessing who that is. It’s you, me and the rest of our pesky species. It always is. “Planet is boiling”, one headline breezily declared, confirming that Guterres’s fearful phrase, his propagandistic line no doubt drawn up with the aid of spin doctors in some UN backroom, is already being christened as fact.
Almost instantly, media outlets started lecturing readers on how they might help to put a halt to the coming evaporation of our planet. SBS in Australia advised us to “Reduce meat intake”, “Stop driving cars” and “Cut down on flights”. In short, stop all the fun stuff; make sacrifices to appease nature’s angry gods. Even self-styled radicals made themselves mouthpieces of the UN’s medieval sermonising. Novara Media instantly embraced “global boiling” as an apt metaphor for the arsonist impact humanity has had on Earth. Scratch a Marxist these days, find a Malthusian.
July 12, 2023
July 4, 2023
It’s not “bullying” for corporations to act in their own (and their shareholders’) best interests
The weekly round-up from The Line editors wasn’t happy reading for fans of the Canadian mainstream media:

The Canadian government approached this as if it was “Big Tech” who were reaping all the rewards … when in fact it was the Canadian media companies getting most of the benefit from the arrangement. No wonder “Big Tech” chose to take their bat and ball and go home.
There are two major items up for consideration, and we’ll deal with each in turn. The first is a proposed merger between Postmedia and the Torstar/Metroland newspapers. The second, and most significant, news item, is that following on Meta/Facebook’s decision to stop featuring news on its feeds, Google is promising to drop the Google News Showcase feature, and to stop surfacing Canadian news links on its search feeds. All of this is in response to C-18, the Online News Act.
This law is trying to force Facebook and Google to compensate news organizations for the links that appear on their platforms; so the companies reacted in an entirely predictable way after the bill received Royal Assent last week — they announced they are going to absent themselves from the scope of the bill by no longer providing those links.
The government, its supporters, and many in the media itself reacted to this announcement with the same inane bluster that has come to dominate the conversation around this byzantine and poorly conceived bill. The Liberals promised to stand up to “Big Tech”; and the media organizations that pinned their survival on milking this new revenue stream are now accusing Google et al. of “bullying”. We at The Line don’t consider this rhetoric to be rational or in good faith. We are annoyed — we are horrified — by these companies’ decisions, but we understand them.
Both Facebook and Google made it clear that C-18 was untenable from a business point of view; they both warned that they would consider pulling news links in response. From Big Tech’s perspective, the decision-making tree is real simple here: does the revenue generated by news outweigh the potential uncapped financial liability that C-18 would present? Further, would complying with C-18 in Canada present a greater risk to the company globally if the bill were replicated in larger media markets? Or are the companies better off to withdraw from a low-priority market pour encourager les autres. We can scream about the evils of Big Tech all we want, but ultimately, these are just math conversations.
No one ought to be surprised that the math didn’t go our way. But almost everyone was. Because — and there’s no nice way to say this — this country’s media industry is both painfully parochial and embarrassingly self-important. For people whose job it is to understand and explain the world to Canadians, it often astonishes us at how incompetent we are at understanding and explaining that world to ourselves. Canadian journalists have an unshakeable faith in our vocation; we genuinely believe that our work is a vital service to democracy. Therefore the fruits of that labour — the news content — must be valuable to the digital platforms that we now depend upon to distribute it. This is why many in the industry were so unshakeably convinced that Facebook and Google were bluffing during the course of C-18. Incredibly, many seem to remain convinced that Big Tech will capitulate to their demands for capital, even now. To quote this old gem: “It is difficult to get a man to understand something, when his salary depends on his not understanding it”.
The flaw in this reasoning ought to be apparent, yet the industry lacks the digital savvy to understand the risk it is courting. “What about Bing, amiright?” Denial and self-importance are now sucking Canadian journalism straight into the maw of an existential crisis. To lose Facebook is a major set back; to lose Google is death.
The thing our colleagues and peers need to come to terms with is that Canadian journalism just isn’t that important in the global scheme of things. Facebook and Google aren’t out to get us — they are indifferent to us. Canadian news comprises a small and un-lucrative segment of even Canadian traffic flows. And Canada is a mid-tier market, at best. Optics aside, global tech oligopolies simply don’t lose very much by cutting us off. Facebook and Google are in the business of advertising, not journalism. They share neither our self regard, nor our democratic mandate; as a result, there is no internally coherent reason for them to take losses in order to save our industry. We just don’t matter to them.
On her Substack, Tasha Kheiriddin doesn’t blame Google for the impending destruction of what’s left of mainstream Canadian media:
The funeral has begun. The pyres are lit; the mourners are weeping. RIP, Canadian media industry, we hardly knew ye. Between mergers, acquisitions, closures, and layoffs, you didn’t stand a chance. And then came Bill C-18.
The legislation, passed last week, compels internet behemoths Meta and Google to compensate Canadian news outlets in exchange for featuring links to their content. Bill C-18 is modeled on an Australian law that saw the two tech giants enter into financial arrangements with media outlets in that country. Here in Canada, the Parliamentary Budget Office estimates similar deals could produce annual revenues of $329 million, a juicy sum for the cash-strapped news business.
Instead, Meta and Google announced that they would no longer include Canadian news links. Rather than reap a profit, Canadian media companies now face the prospect of far fewer eyeballs on screens – and the decimation of their ad revenue. Meta also cut its funding to CN2i, the Coopérative nationale de l’information indépendante, which supports six print publications, including La Presse, further damaging media companies’ bottom line.
Cue the sound of “Taps” and political outrage. Heritage Minister Pablo Rodriguez had this to say:
Big tech would rather spend money to change their platforms to block Canadians from accessing good quality and local news instead of paying their fair share to news organizations … This shows how deeply irresponsible and out of touch they are, especially when they make billions of dollars off of Canadian users.
No, this shows how deeply out of touch the government is with the business model of these companies – and with internet technology in general.
QotD: The (arguments over the) founding of America
You could of course say that the ideals of universal equality and individual liberty in the Declaration of Independence were belied and contradicted in 1776 by the unconscionable fact of widespread slavery, but that’s very different than saying that the ideals themselves were false. (They were, in fact, the most revolutionary leap forward for human freedom in history.) You could say the ideals, though admirable and true, were not realized fully in fact at the time, and that it took centuries and an insanely bloody civil war to bring about their fruition. But that would be conventional wisdom — or simply the central theme of President Barack Obama’s vision of the arc of justice in the unfolding of the United States.
No, in its ambitious and often excellent 1619 Project, the New York Times wants to do more than that. So it insists that the very ideals were false from the get-go — and tells us this before anything else. Even though those ideals eventually led to the emancipation of slaves and the slow, uneven and incomplete attempt to realize racial equality over the succeeding centuries, they were still “false when they were written”. America was not founded in defense of liberty and equality against monarchy, while hypocritically ignoring the massive question of slavery. It was founded in defense of slavery and white supremacy, which was masked by highfalutin’ rhetoric about universal freedom. That’s the subtext of the entire project, and often, also, the actual text.
Hence the replacing of 1776 (or even 1620 when the pilgrims first showed up) with 1619 as the “true” founding. “True” is a strong word. 1776, the authors imply, is a smoke-screen to distract you from the overwhelming reality of white supremacy as America’s “true” identity. “We may never have revolted against Britain if the founders had not understood that slavery empowered them to do so; nor if they had not believed that independence was required in order to ensure that slavery would continue. It is not incidental that 10 of this nation’s first 12 presidents were enslavers, and some might argue that this nation was founded not as a democracy but as a slavocracy,” Hannah-Jones writes. That’s a nice little displacement there: “some might argue”. In fact, Nikole Hannah-Jones is arguing it, almost every essay in the project assumes it — and the New York Times is emphatically and institutionally endorsing it.
Hence the insistence that everything about America today is related to that same slavocracy — biased medicine, brutal economics, confounding traffic, destructive financial crises, the 2016 election, and even our expanding waistlines! Am I exaggerating? The NYT editorializes: “No aspect of the country that would be formed here has been untouched by the years of slavery that followed … it is finally time to tell our story truthfully”. Finally! All previous accounts of American history have essentially been white lies, the NYT tells us, literally and figuratively. All that rhetoric about liberty, progress, prosperity, toleration was a distraction in order to perpetrate those lies, and make white people feel better about themselves.
Andrew Sullivan, “The New York Times Has Abandoned Liberalism for Activism”, New York, 2019-09-13.
July 1, 2023
The Trudeau plan to eliminate Canada from the internet is going great!
Wait, you mean that wasn’t the plan? It must have been, if you judge the plan by the amazing results:
The damage caused by the government’s Bill C-18 continues to grow as Meta has started to cancel its existing agreements with Canadian publishers. The move should not as a surprise since any deals that involve facilitating access to news content would bring the company into the legislative framework and mandate payments for links. Indeed, Meta said earlier this week that its 18 existing deals “did not have much of a future“. When this is coupled with a reported “impasse” between the government and Google over its approach to Bill C-18, the risks to the Canadian media sector look increasingly dire.
This was entirely foreseeable, yet Canadian Heritage Minister Pablo Rodriguez never seemed to take the risks seriously. It raises the question of whether the government developed estimates of the cost of its legislation if Meta and Google chose to comply by stopping news sharing or linking. While there were estimates for the benefits of new deals that ran into the hundreds of millions of dollars, did it conduct a risk assessment of the economic costs that would come from Internet companies exiting the news market in Canada?
There are obviously costs that extend far beyond the economics that include reduced access to news, increased prominence of low quality news sources, harm to the Canadian Internet, and the reputational damage to a government that handled this about as incompetently as possible. But from a pure economic perspective, the risks were always understated as they extended beyond just the value of increased traffic to publishers from the links they were themselves posting. Both Google and Meta have deals with Canadian publishers reportedly worth millions of dollars. As Meta’s step to begin cancelling deals suggests, those agreements are unlikely to survive the decision to exit news in Canada.
And of course, Google doesn’t want to set any kind of precedent by accepting a shakedown from any two-bit hoodlum country like Canada:
The worst case scenario for Canadian Heritage Minister Pablo Rodriguez, the Canadian news sector, and the Canadian public has come to pass: Google has announced that it will block news links in Canada in response to the mandated payment for links approach established in Bill C-18. The decision, which the company says will be implemented before the law takes effect, will cover search, Google News, and Google Discover. The decision – which government seemingly tried to avoid with last minute discussions with Google executives after it became apparent that the risks of exit were real – will have lasting and enormously damaging consequences for Canadians and represents a remarkable own-goal by Rodriguez who has managed to take millions away from the news sector and left everyone in a far worse position than if he had done nothing at all.
If you’re in any way interested in Canadian government … machinations … when it comes to digital policy, you really should be following Michael Geist‘s reporting. He’s been doing a great job and deserves the support.
June 14, 2023
“‘Misogyny’ is overtaking ‘fascist’ in the ‘I Don’t Own a Dictionary’ championships”
Christopher Gage suspects that George Orwell lived in vain:
In his essay, “Politics and the English Language”, George Orwell lamented the decline in the standards of his mother tongue.
For Orwell, all around him lay the evidence of decay. Orwell argued sloppy language came from and led to sloppy thinking:
A man may take to drink because he feels himself to be a failure, and then fail all the more completely because he drinks. It is rather the same thing that is happening to the English language […] It becomes ugly and inaccurate because our thoughts are foolish, but the slovenliness of our language makes it easier for us to have foolish thoughts.
With his effortless knack for saying in plain English the resonant and enduring, Orwell’s dictum is obvious as soon as uttered.
Orwell wrote that back in 1946. What would the author of Animal Farm and 1984 make of today’s standards?
“Misogyny” is overtaking “fascist” in the “I Don’t Own a Dictionary” championships.
Spend five minutes online, and you’ll encounter words defined in their starkest definitions. Words like “misogyny”, “misandry”, and “narcissist”, once possessed specific meanings. Now they mean whatever the speaker claims they mean.
The beauty of the English language lies in its precision. Sadly, those who populate the land which spawned the English language wield the language with all the grace and precision of a meat hook.
According to The Guardian, the recent Finnish election was suppurated with misogyny and fascism.
In that election, the one debased in misogyny and fascism, the losing incumbent Sanna Marin, a woman, won more seats in parliament than in 2019. The three candidates with the most votes — Riikka Purra, Sanna Marin and Elina Valtonen — were all women. Women lead seven of the nine parties returned to parliament — including the “far-right” Finns Party.
The Guardian didn’t permit reality to spoil a good headline.
As Orwell had it, “Fascism” is a hollow word. In the essay mentioned above, he said: “The word Fascism has now no meaning except in so far as it signifies ‘something not desirable’.” In modern parlance, the same applies to “misogyny”. “misandry”, “narcissism”, “gaslighting”, and just about every other buzzword shoehorned into a HuffPost headline.
June 3, 2023
What are you going to believe? The official Narrative™ or your lyin’ eyes?
Jeff Goldstein rounds up just a few incidents that gained media notoriety for their racist overtones, only to be quietly dropped and ignored once the truth came out:

A screenshot from a video showing Nick Sandmann confronted by activist Nathan Phillips at the steps of the Lincoln Memorial in Washington DC, 18 January, 2019.
Wikimedia Commons.
Covington Catholic High School’s Nick Sandmann never tried to stare down a phony Native American activist. Smugly or otherwise. And we all should have known it.
Morgan Bettinger never threatened to run over BLM protesters, nor did she make any of the supposedly racist remarks Zyahna Bryant claimed she did. Bryant — a “social justice” activist and Marxian race hustler — can perhaps be trusted to review a new Applebee’s dessert pie, but on all other subjects, the wise move would be to adopt a skeptical pose when engaging with her, if not simply dismiss out of hand anything spilling from her mouth save maybe a tasty fruit filling.
Michael Brown never said “hands up, don’t shoot!” Jacob Blake is not a hero or a civil rights icon — nor should be George Floyd or Trayvon Martin.
Christian Cooper did indeed threaten to take Amy Cooper’s dog. Justin Neely was a crazed homeless man and career criminal who absolutely threatened people on a subway train. Daniel Penny has never been a white supremacist.
Time and time again, the left creates its own mythology, then repeats it until the rest of us just kind of accept it as at least somewhat fairly described. And that’s a fatal mistake, both intellectually and practically.
Physician’s assistant Sarah Comrie, six-months pregnant and coming off of a twelve hour shift in Bellevue Hospital’s neonatal ward, never approached a group of five black teenagers, all of them males, and tried to steal a bike they’d rented — though the mental image of five black teenagers pressed ridiculously together groin to ass on a rented bike peddling down a New York City street on their way to, what? — church? A Hamilton matinée? — I have to admit amuses me enormously.
Similarly, the five male teens who laid claim to the bike never acted “admirably,” as yet another race hustler attempted to frame the interaction; in fact, during the 90-second viral video clip, the men can be seen and heard hectoring the pregnant woman, taunting her, cursing at her, putting hands on her several times, and intentionally creating a “Karen” narrative in real time. Nevertheless, we’re told that if we believe our own eyes — and identify thuggish behavior as belonging to those who act thuggishly, and with what it appears is thuggish relish — then what we’re doing is “using thug as a synonym for the n-word”.
— And yet, the person making that claim is naturally the one who is interested in drawing that connection — in a rhetorical maneuver that has become so trite and boring that I wish I could stop pointing it out: the gambit is meant to forestall any pushback on the preferred and implied racial narrative the grifters are hoping to shape and add to their civic mythologies, while also and simultaneously deterring people from honestly assessing what they’ve witnessed — however out of context and fraught that may be — for fear of being labeled “racist” and publicly scapegoated as a symbol for venal “whiteness” that is now central to the leftist’s “anti-racism” and CRT projects.
May 14, 2023
QotD: The original tabloid journalist
Tabloid journalism begins with W.T. Stead, who as editor of the Pall Mall Gazette in the 1880s brought news and scandal to the newly literate masses, transforming public culture and politics with it.
The son of a Congregationalist preacher, Stead grew up in a strict religious household in Northumberland, in a home where theatre was “the Devil’s chapel” and novels “the Devil’s Bible”. Taught to read by his father, the newsman’s nonconformism would inform his campaigns after he moved from the Northern Echo to the Gazette in London.
Stead was most of all famous for the first great newspaper investigation, in 1885, “The Maiden Tribute of Modern Babylon“, on the scandal of child prostitution. Stead had bought a girl called Eliza for £5, on the premise that she was to be taken to a brothel on the continent, using quite dubious methods that got him sent to jail for three months.
Despite this, the story succeeded – a national scandal which led to a change in the law, the age of consent raised from 13 to 16. The idea of English girls being trafficked into sex outraged and horrified the public, Stead’s story imprinted itself deeply into the public psyche, to the extent of influencing George Bernard Shaw’s Pygmalion — thus, Eliza Doolittle.
On the continent it helped to inspire a genre of vaguely pornographic literature about the sexual perversion rife in England, a fantasy that belied the fact that late Victorian London was not a nest of vice, relatively speaking. Most measures of squalor and child abuse had declined in the 19th century and a teenage girl by the end of the century was relatively safe, compared to a predecessor in almost any era; public moral outrage offered protection, even if it could be unforgiving for those same girls who transgressed.
Stead would become the most famous journalist of the era, so renowned that in 1912 he was invited to New York by the US President to attend a conference — and so booked a ticket on a famously unsinkable new liner. He was last seen helping women and children trying to get on to lifeboats, and, true to the chapel ethos of his parents, gave away his lifejacket. He was among the 1,500 who lost their lives on the Titanic.
Ed West, “Our Modern Babylon”, Wrong Side of History, 2023-02-11.
May 9, 2023
How to destroy an industry with one simple trick
Ted Gioia on the precipitous rise and calamitous decline of the clickbait journalism model:
I was going to call this story the “tragedy of American journalism”. But when you dig into the details, it’s more a farce.
Let’s start with act one of this comedy. I could almost begin anywhere, but I picked an especially ridiculous case study — just wait until you learn the reason why.
Did that catch your attention?
It was supposed to. And I learned that from a now (mostly) forgotten website called Upworthy.
Almost exactly 10 years ago, Upworthy was “the fastest growing media site of all time”, according to Fast Company. They had turned news into a science. Upworthy was the future of journalism.
“Upworthy is known for its use of data to drive growth, testing up to 16 different headlines for a single story,” enthused that bright-eyed reporter for Fast Company. The end result was headlines so irresistible, millions of people clicked on them.
Here are some examples:
- A Gorgeous Waitress Gets Harassed By Some Jerk. Watch What Happens Next.
- A Teacher Ran to a Classroom to Break Up a Fight, but What She Found Was the Complete Opposite.
- It’s Twice The Size Of Alaska And Might Hold The Cure For Cancer. So Why Are We Destroying It?
- If You Could Press A Button And Murder Every Mosquito, Would You? Because That’s Kinda Possible.
You get the idea. The headline is in two parts — and it’s just a come-on. You have no idea what the article is about until you click on the link.
That was the whole point. But just wait until you learn the problem with this.
Facebook and other social media sites eventually discovered that people clicked on these links, but didn’t spent much time with the Upworthy articles — and rarely gave them likes and shares.
The stories just weren’t very good — and certainly not as interesting as the headlines. So the algorithms started to punish clickbait articles of this sort.
The Upworthy empire collapsed as quickly as it had risen.
In retrospect, the problem with this gimmicky strategy is obvious. If you trick people into clicking on garbage, your metrics are impressive for a few months. But eventually people can smell the garbage without even clicking on it.
There’s also a deeper reason for this collapse — which I’ll get to in a moment. And it helps us understand the current problems with journalism. But first we need to look at a couple more case studies.













