In The Line, Peter Menzies explains the economic underpinnings of the newspaper world back in the “good old days” before first radio, then TV, and finally the internet took all the profits out of their model:
“Newspaper Boxes” by Randy Landicho is licensed under CC BY 2.0
We will hear a lot in the months ahead about who’s making money from news, so let’s get something straight: Even in the profit-soaked heyday of Canadian newspapers, no one made money from news.
That all ended about 100 years ago when radio — and then television — began delivering it for free.
Oh sure, the occasional ongoing news story would inspire people to buy more newspapers. But in my 30 years in that business the only event that did so in any significant way was the death and funeral of Princess Diana. Even then, after the extra cost of newsprint and distribution, the financial return was insignificant.
But mythologies die hard. People in newsrooms believed news made money — and apparently some still do — even when year after year, surveys of readers showed that there were lots of other things that sold and sustained newspapers.
Some people bought them because they were looking for a job. For others, it was a house, a plumber, a companion, a pet, a car or, really, almost anything else you can think of that might be needed. Classified pages were every town and city’s marketplace. That’s where you found stuff you had to get and bought an ad when you had something to sell or tell people about. It was where you announced the births of your babies, the graduations, engagements and weddings of your children and the deaths of your parents. The lives of communities were recorded in the classified pages of their newspapers.
After a glance at the headlines, many other readers’ first and sometimes only stops were the horoscope, comics, crossword (an error there generated far more calls than a rogue columnist ever could) and other pleasant distractions. For still more, it was the stocks listings, sports scores or recipes to which they were primarily drawn.
There were movie and entertainment listings — even a TV guide so you’d know where and when to find Seinfeld. On Thursdays, you might buy a paper just for the Canadian Tire flyer. On weekends, specialty sections discussed books and told tales of travel adventures well-supported by the latest deals advertised by travel agencies. Housing developers pitched their latest home designs in special real estate sections. And there were magazines. Honestly, there were.
It’s been literal decades since we last subscribed to a print newspaper, and nearly as long since I picked one up from a news stand. My mother is the last person I recall still depending on buying a physical newspaper — she only stopped buying a Saturday Toronto Star in the last year or so — but that was mainly for the TV listings. Back when I still occasionally travelled on business (also more than a decade ago, now), it was a nostalgic treat to find a copy of USA Today at the door of my hotel room in the morning.
