SO YOU’RE SAYING CELEBRITIES ARE A CULTURE PROBLEM?
Well, actually, I’m asking.
Are celebrities one of the reasons our culture is now so chaotic and unstable?
There is a strong case for “yes”.
For starters, celebrities have many flaws.
They can be self centered, as when Madonna was asked to celebrate Aretha Franklin. She referenced herself more than 50 times, and Ms. Franklin 4 times.
They can be naive, as when Gal Gadot lead a sing-along with fellow celebrities from the comfort and protection of their beautiful homes. She now agrees this was “in poor taste”.
Celebrities are not durable. That’s our our fault. We raise them up and we strike them down. And because we have the attention span of a French monarch, their moment in the spot light is fleeting. But it means our relationship with them is often fleeting.
Celebrities are vulnerable. Being a celebrity is incredibly perilous. Living in the very thin air up there, no mortal should wish for this. So celebrities suffer. They have break downs. They slide into drug dependency and bad relationships. At this point it is hard for them to be exemplars. Unless of course we are struggling too.
But here’s the key reason to treat celebrities as a culture problem.
In the course of the 20th century, celebrities ate their way through Western society, consuming or discrediting any and every elite that dared compete with them.
In this period, people still cared about scientists and other experts. They saw editors, publishers, judges, and professors as figures of authority. They admired and sought to emulate people of exalted social standing. They looked to religious leaders to address the big issues of the day. Artists, a few of them, were consulted. Designers, some of them, were gods.
This is mostly gone. Celebrities brought them low. It’s not clear that they meant to. It’s more likely that the simply won the popularity contest of contemporary culture.
We could choose between (nearly) dead white males, cranky, pipe smoking, vest wearing, utterly pompous creatures who would occasionally stoop to correct us. Or we could go with the effortlessly charismatic, blindingly beautiful, funny, endearing, eager-to-please people. I mean just look at the people in the “selfie” above. You can’t help but be wowed. Game, set and match to the movie star.
Celebrities remind me of the Rem Koolhaas library in Seattle.
This never fails to make me think of a mechanical monster that’s just crawled out of Seattle’s Elliot Bay and climbed the hill looking for lunch.
That’s what celebrities did. They came up out of the lagoon and helped themselves to all the culture they could find. They just ate everything.
It started with children’s books. They had to write em. Then it was lines of perfume and clothing. They had to design em. Then of course it was politics. How could we possibly do without em? Most of the people running for office in the US are now strikingly attractive. Some of them could actually be part-time models. This is the celebrity effect.
But here’s the other reason that the celebrity influence might be a cause of our instability. It is that they have colonized our young. There are lots of ways of making this argument, but I think “exhibit A” is probably TikTok. This platform matters because it mints celebrity. And that matters because a fifteen year old typically believes he or she matters in exact proportion to his or her fame.
Grant McCracken, “Culture Problem: celebrities”, Future Watch: an anthropological pov, 2022-03-17.
