Far from subsidizing the faltering mainstream media, the Canadian government should follow Ted Campbell’s advice here:
Direct subsidies will make many Canadians suspicious that the media has been bought and paid for and is little better than a government PR agency. Government advertising will bring charges of taxpayers’ money being used to publish propaganda. I wonder if tax breaks might help … maybe, as long as they are available, equally, to The Star and Rebel Media, and the North Renfrew Times, too I suppose. But where does it stop? Is my blog a news source? No, quite clearly not, it is almost 100% opinion, but what about blogs like Vivian Krause’s Fair Questions? It looks a lot more like reporting than what I do. In fact, some of her reporting looks a lot better than what the CBC does, doesn’t it? So where would the bureaucrats who draft the laws and regulations and then implement them draw the lines? Let’s assume that the traditional, mainstream media ~ the Globe and Mail and Global TV and so on ~ get tax breaks, and let’s assume that I don’t qualify. Who else does? Who makes that decision? Is it a politician, someone like the current Heritage Minister Steven Guilbeault? Is it another the so-called “arm’s-length” boards that act as surrogates for the ministers? Or is it a team of bureaucrats? Who do we trust? None of the above?
The better answer, it seems to me, is to do pretty much exactly the opposite of what Daniel Bernhard recommends:
- First: defund most of the CBC. Make it a national (and international) radio network (actually, two networks: one English and one French). Sell off ALL of the CBC’s TV broadcast licences and ALL of its TV production facilities and many of its major radio production facilities, too. Keep a fair number of local studios, especially in rural and remote regions, and a handful (five or six?) larger regional news centres and two (one English, one French) national and international newsrooms that will provide both voice and text reports ~ over the air and on the internet, free for all Canadians and totally free of copyright so that any news agency can use them;
- Second, provide no, zero, nada, zilch funding to any news organization. Watch and see how they shake out in this rapidly changing environment. Remove or reduce most foreign ownership restrictions. Encourage “bundling” ~ allow e.g. telecom companies like Bell and Rogers to own and to integrate newspapers and TV stations and radio stations and internet platforms and entertainment sources, too; and
- Third, get the CRTC out of the business of the internet and cable. There is a legitimate role for an independent regulator to manage scarcity. Over-the-air radio and TV channels are always in limited (and often in short) supply and they need to be allocated (licensed) to individual broadcasters; that’s a useful job for the CRTC. There is no scarcity of capacity on the landlines, cables and even satellite links in Canada. The market does a first-rate job of regulating them; the CRTC does, at best, a third-rate job.
I am certain that there are useful, profitable business models for media out there. The fact that we don’t seem to have one in Canada is, in my opinion, because of the existence of the CBC, which distorts the market too much, and the constant efforts of governments (national, provincial and even local) to try to “support” commercial favourites. The right move is to stand back and remove the heavy hand of bureaucracy and let the media find its own, profitable business model. There is a very limited role for government but Canada does not need a Ministry of Truth.
