Rob Henderson explains the incentives that lead to provoking as much anger as possible among readers (and especially voters):
It seems like people are angrier than ever. According to a poll by CBS News, 84 percent of Americans believe we are angrier than previous generations. Another survey recently found that nine in ten Americans can name either a recent news event or something about American politics that made them angry, while only half could identify a recent news event or something about American politics that made them proud.
What explains this feeling of rage? One noteworthy reason is that exploiting anger is politically convenient.
The strategic use of anger in politics has transformed it from a natural human emotion into a weapon of division, with far-reaching consequences for our social cohesion and democratic governance.
According to Steven Webster, author of “American Rage: How Anger Shapes Our Politics” and assistant professor of political science at Indiana University, “Anger provides ample benefits to those politicians who are able to use it most skillfully”.
Indeed, across political settings, angry people are more likely to vote than those who are not angry. In other words, politicians who can stoke anger can use it to motivate their base. The angrier voters are at the opposing party, the more likely they are to show up to the polls to support their own party. As Webster puts it, “angry voters are loyal voters”.
Political anger has consequences that extend beyond how Americans view their governing institutions or the opposing political party. When American voters are angry about politics, they are inclined to avoid social interactions or social events where they are likely to come into contact with those whose political leanings differ from their own.
In a chapter titled “Emotions in Politics” published last year, the psychologists Florian van Leeuwen and Michael Bang Peterson suggest that along with other emotions, anger “seems to be a distinct strategy for increasing what one is entitled to in the minds of others”.
Provoking rage against selected groups is an effective way to promote unity in politics. Today, many Americans across the political spectrum are encouraged to feel they are being victimized. It’s no coincidence that one of Donald Trump’s go-to lines on the campaign trail is “They’re laughing at us”. Being laughed at induces humiliation, which often quickly transforms into rage.
In a notable historical illustration of a political movement using anger as a limitless source of ideological fuel, consider the case of the “Recalling Bitterness” campaign in Maoist China. In the 1960s, the communist dictator Mao Zedong grew worried that ordinary Chinese citizens were developing lukewarm attitudes about the socialist revolution. In response, the regime forced people into rituals in which they publicly announced how bad life was before they had been liberated. Mao ordered writers and artists to rewrite history through the lens of class struggle to suit the needs of his political agenda. Regime officials held meetings encouraging peasants to describe how much better life was now compared to pre-liberation, hoping to convince them that the revolution’s successes outnumbered its failures. The “devils” here were reactionaries, landlords, rich farmers, and counterrevolutionaries. Documenting the rituals of the Recalling Bitterness campaign, the historian Guo Wu has written, “Only poor peasants were allowed to speak; former landlords and rich peasants were silenced”.
