Ted Campbell reacts to the news that corporate logos will be included at the updated Vimy Ridge Centre:
I’m not faulting Prime Minister Justin Trudeau nor Veterans Affairs Minister Kent Hehr for starting this, but they can and should put a stop to it. The business of getting the private sector to “support” public projects is not new and, generally, the public, including me, approves of it: in almost all cases it is good to have commercial sponsorships … almost all. National memorials are different […]
I don’t doubt the generosity or patriotism of Bell Canada or WalMart are anyone else, but a few things have to be sacrosanct, and our national memorials honouring our war dead must be amongst them.
Let is be very clear: it is the visitors’ centre, not the memorial itself that is being rebuilt and I’m guessing that the officials close to the project can see a very big difference between the little visitors’ centre building and the memorial, proper, but I, and many others, do not and will not; If the see even an understated, dignified sign in the visitors’ centre they will likely conclude that a corporation is, now, responsible for the whole monument. From the very first moment one sets foot on the land which France ceded, in perpetuity, to Canada it is “our” place, honouring our war dead and, more broadly, the significance of our contribution to the Great War. It is a small, $10 million, project and I am sure that officials will say that they are only trying to make the best use of their budget so that they can devote more to providing much needed care to veterans by spending less on this little building … and I would, normally, applaud them, but not on this.