Tiktok found a way to connect you to strangers who don’t make you angry. By offering performers money if they produced media that you “engaged” with, Tiktok offloaded the work of convincing you to conduct your online activities in a way that maximized opportunities to show you an ad onto an army of global theater kids who would spend every hour that god sent trying to figure out how to keep you looking at Tiktok.
This was hugely successful – so successful, in fact, that Tiktok was able to cheat, overriding its own algorithmic guesses about which of its billion cable-access television channels you’d stare at the longest with a “heating tool” that lets the company trick some of those theater kids into thinking that Tiktok was actually more suited to them than other platforms […]
For zuckermuskian social media bosses, Tiktok became an object of fierce envy. Here was the ultimate Tom Sawyer robo-fence-painter, a self-licking ice-cream cone that motivated people to convince each other to make money for you. Facebook, Instagram and Twitter took a hard pivot away from showing you the things that the people you loved had to say, in favor of showing you short videos of people whose parents didn’t give them enough affection in their childhood, desperately shoving lemons up their noses in a bid to win your approval (and a revshare split with the platforms).
It worked. Sorta. Thing is, some of those “content creators” are actually very good, and none of them appreciate being jerked around. They quite rightly see their reason for being on the platforms as improving their own lives, not the bottom line of the platforms’ owners and executives. They may be more “engaging” than your friends, but they’re also a lot mouthier and feel entitled to a say in how the platform operates.
What’s a billionaire solipsist to do? Obviously, the answer is “AI creators”. An “AI creator” is like a “creator” in that it works to maximize your engagement with the platform – and thus the number of ads that can be crammed into your face-holes – but, unlike a “creator”, it makes no demands upon the platform and exists solely to serve the platform’s shareholders and executives. It’s the perfect realization of the solipsist fantasy of a world without people […]
But there’s a problem with this plan: your friends are not a liability for a platform. Your friends are the platforms’ single most important asset. Your friends are why the platforms are so “sticky”. The platforms don’t “hack your dopamine loops” – they just take your friends hostage, and even though you love your friends, they are a monumental pain in the ass, and if you can’t even agree on what board-game you’re going to play this weekend, how are you going to agree when it’s time to leave Facebook, and where to go next?
So long as you love your friends more than you hate Zuckerberg or Musk, you will remain stuck to their platforms. The platform bosses know this, and they inflict pain on you that is titrated to be just below the threshold where you hate the platforms more than you love your friends.
But as much as the platform bosses rely on your love of your friends, they still view your friends as liabilities, thanks to those friends’ unreasonable insistence on structuring their relationship with you to maximize their own satisfaction, rather than how much time you spend looking at ads. So the platforms are deliberately disconnecting you from your friends by minimizing the fraction of your feed that is given over to posts from people you follow, and replacing those friends with a succession of ever-more fungible posters: trolls, creators, and chatbots.
Cory Doctorow, “Tiktokification shall set us free”, Pluralistic, 2026-04-17.
July 21, 2026
July 20, 2026
“Blame Canada”: evergreen. “Invade Canada”? It’s been done before
Upper Canadian Cavalier points out the obvious … that the United States absolutely could invade Canada and there’s not a lot the Canadian Armed Forces could do to stop them. But that would be the easy part:
The question of “could America ever invade Canada?” is wrong before it is even asked. Picture the MAGA politicos huddled in D.C. and the anon poasters spamming maps of how America could take Canada, as if it were even a question, as if the border were a wall and the wall the point. The whole conversation is midwits who never grasped what America already occupies.
Occupation is the crude instrument of the conqueror who arrives too late, who finds the ground already held by another and must break it by force, and that has never once been the American position in the north. The American position is that of the covert shareholder rather than the invader, and a shareholder does not knock down the door of a house whose deed already sits in his desk.
Empire in its highest form neither occupies nor marches, because it has learned to administer instead, and it does not plant a flag on the palace, since the flag is a confession that the palace was not yet yours. The genius of the modern Global American imperium has been to take without ever confessing, to hold Canada so completely that Canadians experience the holding as their own free choice. To reach for the army now would throw all of that away, trading a profitable and invisible dominion for a visible and bloody one, and teaching the empire at ruinous cost the difference between owning a country and holding it.
The republic was born reaching north with a bayonet, and it should remember how that went. In the winter of 1775 it sent Brigadier General Richard Montgomery and Colonel Benedict Arnold (yes, that Benedict Arnold) up through the snow to seize Quebec. The spirit of the country rose up in the snow to meet them, and Quebec killed Montgomery in a blizzard at the walls, the land itself passing sentence on the invasion before a single treaty could be signed.
That was first offensive act of the American project, it was a failed invasion of Canada that froze to death in the cold for its own arrogance. There is a symmetry waiting at the end of this essay that the reader should carry from the beginning, because a republic that opened its history reaching north may yet close its history the same way. America could invade Canada, but then it would not be able to conquer it, and in that attempt it would destroy the very thing that made its northern dominion worth having, because the soft empire cannot survive being seen and that invasion is nothing other than the act of trading quiet profits for overt pain and suffering.
Carneynomics in action
Even though the relic media are all singing from the government’s hymn book — because they might lose their generous subsidies if they don’t — a few dispiriting details about the real state of Canada’s economy still slip through:
This is the Carney economy in one picture.
He sold himself as the adult in the room. The banker. The international dealmaker. The man who could handle Trump and restore confidence.
Instead, Canadian manufacturers are preparing their exit.
According to the KPMG survey, 42% of manufacturers have already moved some production to the United States or are considering doing so. Another 36% are cutting investment, 12% have paused spending and 9% have cancelled projects altogether.
Manufacturing jobs are disappearing. Investment is drying up. Factories are moving south.
Businesses respond to incentives, costs and uncertainty. They do not remain in Canada because Mark Carney gives polished speeches about nation-building. They go where taxes, energy prices, regulation, labour costs and access to markets make production worthwhile.
Carney promised competence. What Canadians are getting is stalled trade talks, falling investment, disappearing jobs and another Liberal government that seems incapable of understanding how private-sector wealth is actually created.
A great many Canadians now see Carney as an incompetent ideologue in a good suit, surrounded by the same Liberal machine that helped create this mess.
And what consequences does he face?
Very few.
Carney is rich. His family is secure. His pension, investments and connections are intact. He will never worry about a mortgage payment, a grocery bill, a lost factory job or whether his children can afford a home.
The people who pay for his failures are workers, families, small-business owners and young Canadians whose futures are being shipped across the border.
That is the ugliest part of modern government. The people making the decisions are often insulated from the consequences. They can damage an economy, lose jobs, drive away investment and still retire wealthy, respected and welcomed back into corporate boardrooms.
A résumé is not an economic policy. A banker’s vocabulary cannot hide factories closing and investment leaving.
Canada is not being built. It is being hollowed out, while the people responsible remain comfortable.
This is why I thought the announcement on Friday that a Republican senator is calling for Carney’s assets in the US to be seized and to refuse him a visa … it’s beyond weird that a Canadian Prime Minister would have over 90% of his personal assets invested in the United States rather than in Canada. This gives Trump another handle on Carney, if he chooses to use it.
On her Substack, Melanie in Saskatchewan envisions how this may play out:
So let me make a prediction: Any day now, your government will solemnly discover the importance of proper forest management.
There could be a task force, or a federal strategy, a minister standing solemnly in front of some trees. Perhaps an announcement that Ottawa has been “working around the clock” on a comprehensive plan that, by a miraculous coincidence, became urgent only after the American president threatened tariffs and a U.S. senator started talking about sanctions.
Should that happen, Canadians will be entitled to ask a very simple question: What finally changed Ottawa’s mind?
Was it concern for Canadians living through evacuations, destroyed communities and weeks of choking smoke? Was it the economic damage caused by recurring fire seasons? Was it pleas from provinces, northern communities and forestry workers for better prevention, mitigation and emergency capacity?
Or did the urgency arrive only when Washington threatened to slap another charge on Canadian exports and Senators possibly sanctioning Canadian officials like yourself? You personally have A LOT at stake if you are sanctioned since the majority of your wealth investment portfolio is in America.
The timing on this matters a great deal. It matters whenever a government suddenly treats a long-standing domestic problem like a national emergency only after somebody powerful outside the country attaches a financial consequence to it.
Trump has accused Canada of “wilful negligence” in maintaining its forests and says he intends to ask you what Canada plans to do. Your emergency management minister responded that governments have invested billions in fire prevention and forest sustainability since 2020. That defence deserves to be examined very closely and very carefully, because Canadians can reasonably ask what those billions purchased, where they went and why so many communities remain frighteningly vulnerable. To say it plainly … Canadians simply do not see any value for the dollars spent.
You announced spending of $317 million to lease 10 water bombers and heavy helicopters for rapid deployment to provinces because the wait time for them to be built is too long. So, here’s a fun little arithmetic exercise for Ottawa: water bombers are built right here in Canada — jobs, sovereignty, the whole patriotic package you’ve been selling — yet the federal shopping list remains stubbornly empty.
With $317 million, you could buy three heavy scoopers and have pocket change left for spotter planes or a helicopter, or — and this is where it gets embarrassing — you could roll out 45 to 55 single-engine Fire Boss aircraft, scattering an actual national fleet across every province that needs one. But apparently the government prefers its firefighting budgets theoretical. It is here that I will remind you, Fort Mac, Jasper and Lytton should have already provoked this response to act years ago.
The United States is hardly in a position to lecture anyone without hypocrisy. It is enduring its own brutal wildfire season, and fires do not stop at customs booths to declare their country of origin. Climate, drought, lightning, forestry practices and emergency capacity all play a role. There is plenty of responsibility, contradiction and political theatre to go around here. America has somehow managed to turn airborne smoke into an international trade dispute, because apparently even oxygen now requires a customs declaration. But that doesn’t absolve Ottawa. Again … Fort Mac. Jasper. Lytton. The warnings were already there. The time to act was then, but Ottawa chose navel gazing instead. In my books, that means today’s consequences lie with the governing Liberals.
Eating the Food of Homer’s Odyssey
Tasting History with Max Miller
Published 14 Jul 2026Skewer of roast pork covered in seasoned barley meal, accompanied by the Ancient Greek potion, Kykeon
City/Region: Greece
Time Period: c. 1650-1100 B.C.E., Mycenaean PeriodWhen Odysseus finally makes it back to his home of Ithaca, he goes to the home of the swineherd Eumaeus. Disguised as a beggar, Odysseus is welcomed into Eumaeus’s home, and Eumaeus prepares skewers of roasted pork sprinkled with barley meal.
While I could just make plain roast pork sprinkled with plain barley flour, let’s assume that Eumaeus does the disguised Odysseus the courtesy of seasoning the meal. Archaeologists have found evidence that the people living in Greece during the Mycenaean Period, when The Odyssey is supposed to have taken place, commonly used coriander, cumin, celery, and fennel, so that’s what I used to season the barley flour coating.
This dish is very simple, and surprisingly flavorful. I made mine in the oven, but if you can cook it over an open fire, it would be even better. The cumin and fennel seeds are both very strong flavors, so choose one or the other so as not to completely overpower everything else.
Eumaeus went off to the sties where the pigs were penned. Choosing two sucklings, he carried them in, slaughtered and singed them both, then cut them in pieces and spitted them on skewers. Then, when all was well roasted, he served it to Odysseus piping hot on the skewers, sprinkling the meat with white barley meal.
— The Odyssey, Book XIV
Markets reject Carney’s official carbon price, so Canadians have to pay more
Canada is one of the last remaining bastions of Net Zero zealotry … in fact, Prime Minister Mark Carney may be the only national leader trying to turn back the tide of economic reality over this:
Mark Carney wrote a book called Value(s) lecturing the world about fairness, responsibility, sustainability and humility. His real governing value appears to be this: when markets reject his climate scheme, force Canadians to rescue it.
Carney now admits the official carbon price is supposedly above $100 while actual credits have traded near $20. Any honest banker would recognize the message. The market does not believe these credits are worth the imaginary price politicians assigned to them.
Carney’s response is classic central-planner arrogance. He will not reconsider the product. He will rig the price, tighten the rules, compel companies to buy it and call the resulting coercion “investment certainty”.
He praised carbon pricing in Value(s) as one of the most important and effective ways to reduce emissions. Then the consumer carbon tax became politically poisonous, so he scrapped it. The industrial version survives because its costs are easier to bury inside electricity, transportation, groceries, construction materials, wages and lost investment.
Carney also boasts that Canada continues sending climate-finance money abroad while other G7 governments pull back. Canadian families are struggling with food, housing and energy, yet our philosopher-banker remains determined to finance his international reputation with their money.
His book preached humility. His government practises price fixing.
His book preached responsibility. His government transfers the risk to taxpayers.
His book preached fairness. His policies protect the climate-finance class while ordinary Canadians absorb the costs.
Carney spent years wrapping political ideology in the language of banking. Now the numbers are exposing the sales pitch. When a theoretical $100 asset trades for $20, the market has delivered its verdict. Ottawa can falsify the price, but it cannot manufacture genuine value.
Value(s) may be hundreds of pages long. Carney’s philosophy fits into one sentence:
When reality refuses to validate the climate fantasy, force Canadians to pay until it does.
Eight Great Powers Invade China: the Boxer Uprising 1900-1901
Real Time History
Published 20 Feb 2026After the defeat in the 1st Sino-Japanese War, the Qing Dynasty is under pressure: Some are calling for domestic reforms and ousting Western influence, while the Great Powers want to further open up China for their businesses. Violence erupts when the so called Boxer movement kills several Westerners.
(more…)
QotD: The real, but unacknowledged, Global American Empire
[…] Of course some of that is just wishcasting by folks like me, who long for the end of the GAE — that’s “Global American Empire” (someone asked this the other day), and is of course pronounced “Gay”.
Not for sentimental reasons, I hasten to add. What am I, a Liberal, and / or a girl? I’m an Historian; I have no problem with Empires.
What I do have a problem with — an enormous problem, yuuuuuge, the biggest — is empires that don’t acknowledge themselves as such. A LOT of the 20th century would’ve gone very, very differently had the USA either acknowledged herself to be an Empire starting in 1898, or stuck to her anti-Imperial rhetoric and bowed out of the international power game. But — as we always do — we tried to have it both ways, acting like the most bellicose Empire on the planet while deliberately undermining the Imperial policies of everyone else. Woodrow Wilson, for example, tried to run the entire Western Hemisphere as an American satrapy while promising any micro-group with their own goulash recipe in the Balkans a State of their very own.
Consider what all our Middle Eastern adventures, 1948-present, would look like if the American Empire declared itself to be such. We might still be bombing Iran, but the “exit strategy” is simple: They’ve made sufficient obeisance to the Imperial standard; we’ll be sailing away now. “Air policing” is still retarded — it’s the kind of idea only your best Old School Tie toff could come up with, over tea and crumpets at Eton — but it works ok as a publicity stunt. Things get fuzzy out there on The Fringes of Empire, and while you occasionally have to slap the wogs around, just to remind them that you can, it doesn’t have to be anything more than that.
But alas.
Severian, “Friday Mailbag”, Founding Questions, 2026-04-03.
July 19, 2026
The rise of the populist right in Australia
Celina outlines the conditions that allow populist movements to displace traditional centre-right parties as Australia’s One Nation under Pauline Hanson is in the process of displacing the Liberals:
Everyone has an opinion about why One Nation is surging. Most people argue it’s immigration. Others say it’s the cost of living, housing, or just a general distrust of politicians. And obviously all of those things are factors.
But of course, all of those explanations are just opinions, and more importantly, they don’t really explain why this is happening now.
One Nation isn’t the first party of its type to emerge, in fact, Australia is actually pretty late to this trend. We’ve already watched similar parties rise in Britain, the United States, Germany, France, Italy, the Netherlands, Sweden and across much of Western Europe.
[…]
So if immigration alone explains One Nation’s rise, why didn’t One Nation explode ten years ago?
The answer, according to a growing body of political science, isn’t simply that voters changed. It’s that the centre-right stopped functioning the way it used to. For decades, parties like the Liberal Party acted as gatekeepers. They bundled together free-market economics, cultural conservatism and a vague patriotism into one broad electoral coalition. But the Liberal Party has fractured rapidly and everything has changed.
This is exactly what happened with Trump and the Republican Party, with Brexit and then Reform UK in Britain, and with similar populist parties across Europe. The rise of the populist right isn’t just about people becoming more conservative, it’s about the collapse of the old centre-right policy formula. Australia is now going through exactly the same process.
As a comparison, Reform UK established itself as the dominant force on the British right rivaling the Tories whilst they were already crumbling, which allowed those voters to become apart of Reforms broader support base. Analyses of the 2024 election in the UK found that around 80% of Reform voters had voted Conservative in 2019. The same thing now seems to be happening with One Nation. Some of that growth comes from former Liberal voters. Some comes from people who previously supported smaller right-wing parties and have now consolidated behind One Nation because they think it’s the only party capable of replacing the Liberals. Some comes from Labor. But overwhelmingly, this is a story about the collapse of the centre-right rather than some sudden ideological revolution among Australians.
So yes, immigration matters. Cost of living matters. Housing matters. But those things explain why voters became dissatisfied. They don’t explain why millions of those voters suddenly stopped expressing that dissatisfaction through the Liberal Party and started expressing it through One Nation instead. To answer that question, you need political science and when you look at the research, the rise of One Nation starts looking like Australia’s version of a much bigger political realignment that’s already transformed much of the Western world.
So, populist insurgencies are underway in Australia, Britain, France, Germany, Italy, and the Netherlands … so why not in Canada, where all of the conditions are at least as pro-populism as any of the others? My answer is propaganda. Most Canadians still get their daily news and opinions from traditional sources — almost all of whom are now directly on the government’s payroll. Most Canadians are as insulated from dissident voices as Germans were in the 1930s … and Canadians still trust their government more than most other westerners.
How to Set a Militia Free on a Minority – Death of Democracy 24 – Q4 1938
World War Two and Spartacus Olsson
Published 18 Jul 2026In this episode of Death of Democracy, Spartacus Olsson examines Germany in Q4 1938 — the quarter in which Nazi persecution exploded from exclusion and intimidation into open, state-sponsored terror.
From the occupation of the Sudetenland and the Polenaktion, to the assassination of Ernst vom Rath, the orchestrated violence of Kristallnacht, the mass arrest of 30,000 Jewish men, the acceleration of Aryanization, and the first Kindertransport, this episode traces how the Nazi regime turned antisemitic hatred into systematic plunder, social death, and mass fear.
It is also the quarter in which the illusion of “peace in our time” began to unravel. While Britain and France clung to the hope that Munich had preserved peace, Hitler was already preparing the next stage of expansion — and the wider road to war.
This is the story of how a dictatorship unleashes paramilitary violence against its own citizens, how ordinary people react, and how appeasement abroad helped convince the regime that it could escalate even further.
The importance of auditing
I often find people on social media expressing frustration with the voting system in their country, often claiming that all elections are placebos and that the powers-that-be would get rid of them if they actually worked. A strong counter-argument to that line of thought is how hard many on the left fight against any measure that would increase the security of elections, like requiring voter ID or auditing election results:
If it is a voter fraud speech tonight, the dems will of course flail, lie, and deny regardless of what is presented. Because as we all know fraud happens everywhere, all the time, in every other system humans are involved in, but not in voting ever, and HOW DARE YOU?!?
And when some of it does get caught, they cry that it is no big deal, and made no difference.
Every other functioning system on Earth gets audited. But not elections. Nope. Those are sacrosanct and the idea that dishonest humans would cheat at that one thing even though they routinely cheat at everything else is CRAZY.
And I mean real audits, not spot checks or recounts, or any of the other silly little half ass things dumb people think count as a real audit. If we audited publicly traded corporations like we “audit” elections, we’d have ten thousand percent more stock related fraud.
At this point if someone is against voting security or voter ID it’s because they want easier cheating. Period. That’s it. They’ll still lie about it and come up with outlandish bullshit scenarios about disenfranchising some imaginary people, but we all know it is to make cheating easier.
It is so tiresome keeping up these polite fictions with people who you know are lying their asses off.
They lie. We know they lie. They know we know they’re lying. They lie anyway.
Rome’s Greatest Enemy: Bloodbath in Africa | EP 3
The Rest Is History
Published 9 Feb 2026Would the Roman general Publius Cornelius Scipio successfully march on Africa? What happened when Hannibal and Scipio — the greatest commanders of their age — came head to head at the Battle of Zama, in the ultimate showdown? And, what would be the fate of these two titans of the ancient world?
Join Tom and Dominic, as they discuss the Roman Republic’s audacious invasion of North Africa under the leadership of the dashing Scipio, and his clash with Hannibal.
00:00 Scipio’s night attack in Numidia
02:16 Hannibal as a commander
08:07 The rise of Scipio Africanus
13:05 The Roman invasion of Africa begins
21:56 The Battle of the Great Plains
25:29 Hannibal recalled from Italy
28:18 Preparing for the final showdown
33:02 The Battle of Zama begins
36:03 Could Hannibal have won?
40:25 Hannibal urges acceptance of defeat
42:40 Hannibal as a civilian reformer
44:22 Scipio after the war
46:45 Cato’s rise and the conservative backlash
49:29 Rome turns east after victory
52:32 The Hellenistic world after Alexander
56:45 Hannibal and Scipio compare great generals
58:31 Rome defeats Antiochus
1:00:18 Hannibal’s final flight and death
1:01:40 Scipio’s death and exile
(more…)
QotD: Obfuscated exchange
We have discussed potlatch a lot so far but obfuscated exchange is one of my two major research interests, and it’s what first got me really interested in Ashley’s work.1 At some level the fundamental nature of the interaction is that rich men are paying for models to hang out with them, yet that rarely happens directly. Instead there are multiple ways in which the nature of this transaction is obfuscated. And note, it’s not because anything about bottle service is illegal, because it ain’t. Unlike prostitution, there are no laws against paying for arm candy, it’s just that it’s seen as extremely tacky and kind of a desperate move.
At this point, it’s worth digressing from Ashley’s work and laying out my own theory of obfuscated exchange before showing how Ashley applies the model to her data.2 So the starting point is to recognize that there are certain goods and services that may be more or less OK if you get them for free, but are gross, shameful, and/or illegal if you pay for them. For instance, payment transforms casual sex into prostitution and constituent service into bribery.
Now suppose you’re someone who has money, and who really wants to have no-strings sex with someone who isn’t really attracted to you, or to get a government service that the legislator or bureaucrat thinks you’re not entitled to. One way to handle this is you just do it anyway and break the taboo: you hire the prostitute or bribe the public official. Another way is you don’t do it: you think something like “I would gladly pay $200 for sex or $10,000 to get this zoning exemption, but that would be wrong and so I’m not doing it”. But what I find really interesting is when you find a way to have your cake and eat it too by buying the non-market good while obfuscating that you paid for it, hence obfuscated exchange.
In my 2014 Sociological Theory paper, I outline three forms of obfuscation:
- Gift exchange — I give you a gift and at some point in the future you give me a gift. There is a continuous tension between whether the gifts are traded for each other or are both expressions of a relationship.3 This ambiguity effectively allows gift exchange to trade goods that it would be immoral to directly exchange for one another. The classic example is that the difference between a sugar baby/sugar daddy relationship and a prostitute/john relationship is gift exchange vs cash on the barrelhead.
- Bundling — You and I engage in some type of innocuous commercial transaction, but we also have a relationship involving things that ought not to be sold. The classic example is a boss having sex with his worker, or a lawyer with his client.4 Is this just that two people with a business relationship also find one another irresistible, or is it quid pro quo sexual harassment? Interpreted as bundling, it is the latter, and there are some cases where it’s obviously little more than money laundering (as with the Congressman who went to prison for selling his house to a defense contractor, who immediately resold the house at a substantial loss).
- Brokerage — I hire someone to help me acquire something, and they pay the person I need it from, who then gives it to me. A majority of settlements under the Foreign Corrupt Practices Act look like this: AmericaCo is doing business in Corruptistan and hires LocalFixer who in turn just bribes PublicOfficial.
After that first paper, I introduced a fourth type, “pawning”, which is when an explicit debt is forgiven in exchange for a non-market good. This is how the mob gets gambling addicts to serve as co-conspirators in embezzlement and robbery. However Ashley didn’t find any pawning to speak of in her ethnography.
So back to Ashley, one of the things I love about her ethnography is you see three different obfuscation structures all at once. Again, at a fundamental level, what is happening is rich guys are paying for models to hang out with them, but not explicitly. Let’s start with the rich guys and work towards the models. What it says on the $30,000 credit card receipt is “champagne” or “vodka”. In theory the arm candy is incidental, even though that’s why the guys aren’t spending much less at BevMo and getting drunk in their hotel room. So the arm candy is bundled with the alcohol.
We might then think, OK, so the club provides the models, and in a sense they do, but the club doesn’t do this directly. Instead it pays a commission to night club promoters who arrange that the models be there in exchange for a commission on the table’s check. So the promoters act as brokers between the club and the models.
Now we might be thinking, OK, so the promoter gets a cut of the check and out of that he pays the models. Nope. As a rule promoters don’t pay models, and when they do it is widely seen as a death spiral desperation move. Rather, promoters recruit models through gift exchange. For reasons discussed in Ashley’s first book, models are constantly short on cash, and promoters will hang out in fashion districts looking for models who they can offer favors to and befriend. For instance, she talks about promoters who will drive SUVs around Manhattan offering models rides. A common pattern is to meet a group of models, identify the most popular girl in the clique, seduce her, and then get her to constantly mobilize her girlfriends to help you get paid by staying out until 4am, even though this means that they are so tired and hungover the next day that they miss their own auditions and photoshoots.
There is more than a little resemblance between the promoters and pimps. Aside from the vast moral difference that these guys don’t commit felonies and aren’t hyper-misogynists, they all come across as like Andrew Tate with their peacocking, their hustle mindsets, and the basic fact that their livelihood is based on leveraging their own charm into mobilizing pretty girls into making money for them from other men.
John Psmith and Gabriel Rossman, “GUEST JOINT REVIEW: Very Important People, by Ashley Mears”, Mr. and Mrs. Psmith’s Bookshelf, 2024-03-04.
- My other major research interest is diffusion, or how ideas and behaviors spread. This is the subject of my 2012 pop music radio book and my 2021 PNAS. The upshot of my take on diffusion is that you will be badly misled if you only pay attention to social contagion processes like word-of-mouth as it’s critical to consider the constant hazard (eg, advertising, government mandates, or the legitimacy that comes with a mature product category).
Rossman, Gabriel. 2012. Climbing the Charts. Princeton, NJ: Princeton University Press. https://www.google.com/books/edition/Climbing_the_Charts/E_37GZumy50C?hl=en
Rossman, Gabriel, and Jacob C. Fisher. 2021. “Network Hubs Cease to Be Influential in the Presence of Low Levels of Advertising”. Proceedings of the National Academy of Sciences 118(7). https://www.pnas.org/doi/10.1073/pnas.2013391118
- Rossman, Gabriel. 2014. “Obfuscatory Relational Work and Disreputable Exchange”. Sociological Theory 32(1):43–63. https://www.chapman.edu/research/institutes-and-centers/economic-science-institute/_files/ifree-papers-and-photos/obfuscatory-relational-work-and-disreputable-exchange.pdf
Rossman, Gabriel, Michael Munger, Alan Fiske, and Alex Tabarrok. 2016. “The Exchanges We Hide”. Cato Unbound. https://www.cato-unbound.org/issues/june-2016/exchanges-we-hide/
Schilke, Oliver, and Gabriel Rossman. 2018. “It’s Only Wrong If It’s Transactional: Moral Perceptions of Obfuscated Exchange”. American Sociological Review 83:1079–1107. https://www.oliverschilke.com/fileadmin/pdf/Schilke__Rossman._It_s_Only_Wrong_If_It_s_Transactional_-_Moral_Perceptions_of_Obfuscated_Exchange.pdf
Schilke, Oliver, and Gabriel Rossman. forthcoming. “Honor among crooks: the role of trust in obfuscated disreputable exchange”. American Sociological Review https://osf.io/6b793/
- Bourdieu, Pierre. 2000. Pascalian Meditations. Stanford, CA: Stanford University Press. especially “Twofold Truth of the Gift”
- Zelizer, Viviana A. 2005. The Purchase of Intimacy. Princeton, NJ: Princeton University Press.
July 18, 2026
The current state of play in the Russo-Ukrainian War of 2022
I don’t make a habit of sharing reports from the ongoing fighting in Ukraine, as the war has ground on (how do you say “short, victorious war” in Russian?). It’s not that I’m not interested, it’s that trustworthy sources are vanishingly thin, and most coverage is either hyper-pro Ukraine or hyper-pro Russia … so assessing events is somewhere between difficult and impossible for those of us without our own satellite and espionage networks. kulak, on the other hand, has been paying attention and does have some insights that are worth considering:
One could be forgiven for thinking that there is something deeply wrong with the Russian State and Vladimir Putin in particular.
Every 1 to 3 months some new unprecedented Ukrainian asymmetric attack hits Russia’s homeland in ways almost tailor designed to provoke an escalation, outrage the populace, and leave the Russian Government humiliated at the loss of face.
The “Crocus City Hall” (it’s a civilian music venue not an actual city hall) attack in Moscow was killed 151 and injured 600+ Civilian music fans in an “ISIS” terrorist attack … That everyone knows was funded, coordinated, and enabled by Ukraine (and the CIA). Right down to the assailants passing through Ukraine, and being on camera collecting their discarded firearm magazines (presumably because the manufacturer stamps would tie them to their backers) …
This was huge Russian News, and the specific band whose audience was targeted is also significant.
Piknik is a massive hit Russian 80s band. Now, Students of history will note that Russia was still communist in the 80s. They’ve been around forever, and are generally inoffensive and middle of the road (they were mainstream under the USSR)… They’re kind of a weird gothic slavic prog-rock blend of Phil Collins and the Tragically Hip. And they’re huge … Individual videos with 10s of millions of views on Youtube … As big as any hit western 80s band and lots of cultural fondness in the Russian imagination.
(Presumably it hits harder if you can appreciate Russian)
This matters because their core demographic are Russian boomers who are Nostalgic for their Soviet Childhoods, but are also established and content in Modern Russia … Ie. Putin’s Core demographic.
This would be like if you attacked a Hamilton performance or a Bono concert in the west. That’s the regime’s core supporters right there. That’s a knowledgeable and incisive cut that actual Muslim foreigners wouldn’t know or care to hit … But that Slavic Ukrainians and calculating CIA planners trying to apply pressure or destabilize Russia into escalation would know and salivate at.
Likewise Ukraine explicitly attacked Russia’s Nuclear Strategic Bomber fleet in Operation Spider Web, assets that were not used in the Ukraine war, and indeed were basically irrelevant to the conflict … But are core to Russia’s nuclear triad and the stability of the global nuclear balance of power … Again basically begging for a massive escalation and almost certainly making Russian Generals and Strategic planners break out in a cold sweat until they assessed the damage.
Beyond this there have been prominent assassinations of Russian Generals … In Moscow. And assassination attempts on Putin himself …
In addition to the destabilizing Ukrainian counter-invasion of Russia, and escalating strikes on Moscow itself.
The thing to understand is that none of these have been conventionally advantageous for Ukraine. The Invasion of Russia stretched their forces, the Assassinations if anything probably cycled in younger, more competent, hungrier generals, attacking Moscow Boomer civilians probably gave a massive morale spike to the outraged Russian populace … These strikes on Russia have infuriated Russians and made them call for blood.
This is in many respects THE OPPOSITE of what you’d normally want to do as a smaller country fighting a larger that hasn’t fully mobilized. Usually you want to exhaust a larger force that’s half committed or politically divided, without getting them to up their commitment or causing them to unify. Think of Vietnam … The Vietnamese wanted Americans to get tired of fighting them and get demoralized at the idea of ever “winning”, fight amongst themselves, then wind down and withdraw. If in 1972 Vietnamese terrorists had attacked the Superbowl and killed hundreds of American civilians on US soil … that’s actually one of the few things that could have united American in 1972 or gotten America to commit to another 5 years in Vietnam at that point.
It would have greatly damaged American prestige … Moscow or China might have liked that … But from Vietnam’s perspective where they want America to wander elsewhere, it’d lock in years of misery.
So that’s weird … but weirder has been Putin’s Reaction: Nothing. Basically no counter-escalation. Certainly nothing that’s made Zelensky sweat and hesitate at sending more drones at Moscow.
Indeed many sympathetic commentators both in Russia and the West have been screaming their frustration at Putin that he hasn’t suitably punished these insults to Russian Honor or restored Russian deterrence … Or merely enforced baseline international norms around targeting heads of state, civilians, and Strategic nuclear assets in a non-nuclear conventional war.
It’s not as if Russia lacks conventional options. Kiev is RIGHT THERE. Hell, If the Russians really wanted the Tornado MLRS (Multiple Launcher Rocket System) has a range of 200km, fires thermobaric warheads or White Phosphorus rounds, and could hit Kiev from Russian Ally Belarus …
Without even debating the extent of air-cover, and to what extent Ukrainian Air Defense is intact (or to what extent the US can supply them with interceptors) … Putin has the capacity to firebomb Kiev on the scale of Dresden if he wanted to, from the ground. He’s not lacking in conventional, nuclear, and every other kind of escalatory option.
And yet he’s not escalated … And his retaliations have been as close as possible to the bare minimum he could get away with to not be overthrown for treason.
So what the hell is wrong with Putin?
The Top WW2 Spy Was a Disabled Woman
World War Two
Published 16 Jul 2026Virginia Hall was one of the most extraordinary spies of World War II. An American operative for Britain’s Special Operations Executive and later the OSS, Hall built resistance networks in occupied France, coordinated intelligence, organized safe houses, helped escaped prisoners and airmen, and supported maquis fighters who sabotaged German operations during the liberation of France.
Known to the Gestapo as “the Limping Lady”, Hall worked with a wooden prosthetic leg she nicknamed Cuthbert. After escaping over the Pyrenees, she returned to France in 1944 in disguise, operating a radio, arranging parachute drops, and helping organize resistance forces against the German occupation.
This is the true story of Virginia Hall: the disabled American spy who became one of the most feared Allied agents in Nazi-occupied Europe — and one of the most important women in WWII intelligence history.
Jevons and Baumol, and why they matter now
On the social media site formerly known as Twitter, Matt Ridley talks about the ideas of William Stanley Jevons and William Jack Baumol, whose ideas have become far more important over the last few decades:

English mystery novelist Agatha Christie (1890-1976) at Schiphol Airport in Amsterdam on 17 September, 1964.
Photo by Joop van Bilsen for Anefo via Wikimedia Commons.
Agatha Christie once remarked that she had never expected to grow rich enough to own a car or poor enough not to have servants.
The reason this strikes us as bizarre today boils down to two names that you hear invoked a lot in the tech industry: Jevons and Baumol. One is shorthand for the expansion of products or professions with rising efficiency, the other for the shrinkage of products or professions with stagnant efficiency.
There’s a pleasing chronological symmetry between these twin ideas: William Stanley Jevons coined the Jevons paradox in 1865; William Jack Baumol described Baumol’s cost disease exactly a century later in 1965.
… For every industry that experiences efficiency gains, there’s another that does not. And this latter industry inevitably becomes less affordable. Baumol’s first example was string quartets: violinists are no more productive but you have to pay them more to prevent them running off to become software engineers. The productive industries drive up the labour costs in the rest of the economy.
Marc Andreessen jokes that if a hole appears in the wall of your house in California these days it is probably cheaper to glue a flat-screen television over it than hire a builder to repair it: a Jevons-deflated cost beats a Baumol-inflated one.
The big question of our age is can AI drag Baumol-shaded industries back into the sunlight of Jevons? Can it make things like healthcare, education, or government switch from rising costs to falling costs?
I fear not in the case of government because of a bureaucratic version of the Jevons and Baumol effects. As Cyril Northcote Parkinson put it in an article in the Economist in 1955: “Politicians and taxpayers have assumed (with occasional phases of doubt) that a rising total in the number of civil servants must reflect a growing volume of work to be done. Cynics, in questioning this belief, have imagined that the multiplication of officials must have left some of them idle or all of them able to work for shorter hours. But this is a matter in which faith and doubt seem equally misplaced.”
Since 1997, the British public sector has seen zero increase in productivity. That is to say, the average civil servant generates about the same output today as he did three decades ago.
Think about this for a second. Thirty years ago fax machines were high-tech, the internet was in its infancy, emails were new, Wi-Fi was scarce, mobile phones were voice-only. How is it remotely possible to be no more productive today than then?
We know the answer. Each email is now copied to a dozen people, each report is pasted and copied till it is twice as long, each Zoom call has five times as many attendees, each mobile call is followed up by three times as many WhatsApp messages – and each day at the desk is interrupted by a training session on transgender anticolonial sustainability. That’s a sort of Jevons-Baumol effect: a Jevol?












