Secretary of Defense Rock identifies where this new military cult came from:

From Call of Duty: Modern Warfare 3 – The Vet & The n00b Trailer

In the decades since the end of the Cold War, the United States military has undergone a cultural transformation — not merely in terms of technology, doctrine, or geopolitical posture, but in its self-conception. What has emerged is a new martial identity, one that fuses an idealized warrior code with fetishized notions of lethality and tactical superiority. This identity, what might be termed an “American Bushido“, is not merely a rhetorical or symbolic phenomenon. It is an ideological formation with material consequences for how wars are planned, how personnel are trained and selected, and how national security strategy is interpreted through the narrow prism of combat prowess. At its core, this American Bushido enshrines tactical skill and lethal capacity as ends in themselves, rather than as tools in service of coherent political objectives. But has also branched out more broadly into American society in unhealthy ways, corroding civic culture. This elevation of the warrior ethos risks distorting strategic judgment, encouraging a professional military caste isolated from civilian oversight, and glorifying violence as the central expression of national power at home and abroad.

The concept of Bushido, the feudal Japanese code of honor among the samurai, was historically a synthesis of martial discipline, spiritual rectitude, and absolute loyalty.¹ In the twentieth century, however, Imperial Japan weaponized Bushido as state propaganda stripping it of nuance and repurposing it to justify fanatical nationalism, unquestioning obedience, and mass sacrifice in the service of empire leaving a trail of destruction and war crimes that rivaled Nazi Germany in World War II.² On the tactical level, that meant banzai charges into machine gun fire and kamikaze missions that turned pilots into human-guided cruise missiles. On the strategic level, that meant one decisive battle that would single-handedly win the war in an era of mass mobilization. In the American context, however, Bushido has been appropriated and reimagined as a branding tool and cultural phenomenon: a way to market military service as a modern warrior whose path translates to all walks of life, stripped of its philosophical depth but saturated with over-the-top aggression.

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In this context, the move toward an AVF, formalized by President Nixon in 1973 and championed by the Gates Commission in 1970, was seen as a political necessity and a strategic recalibration.³ The commission drew a sharp analogy between military service and public infrastructure, framing the draft as a form of taxation in service of national needs. As they put it, “It can expropriate the required tools and compel construction men and others to work until the job is finished or it can purchase the goods and manpower necessary to complete the job.”⁴ In this view, conscription was not a moral aberration but a practical mechanism through which the state could marshal resources, including human labor, to fulfill collective obligations.⁵ But this collective obligation had been pushed to the brink, and an all-volunteer force offered a path to professionalize the force, improve quality and morale, and insulate the military from the social upheavals tearing through the nation. Voluntarism was framed as a means of restoring legitimacy and operational effectiveness, ensuring that those who served did so by choice, not coercion. In many ways, voluntarism was a return to the American tradition but did so embracing the concept of the professional soldier and not the citizen soldier. While this shift solved many short-term problems, it also began a long-term process of separating the military from the broader public, contributing to the rise of a distinct warrior class and the cultural isolation of the armed forces from civilian society.

The development of the AVF worked about as one could expect through the 1980s, eventually culminating in the 100-hour war in the Persian Gulf, a campaign that showcased overwhelming American technological and tactical superiority with just 63 American dead.⁶ In the aftermath, President George H. W. Bush famously proclaimed, “By God, we’ve kicked the Vietnam syndrome once and for all!“⁷ But while the battlefield triumph seemed to bury the ghosts of Vietnam, the underlying mentality never truly died; it was only displaced. What had definitively died was the draft, and with it, the citizen-soldier model that had once anchored the American military to broader society. In its place emerged an increasingly professionalized force, insulated from the public and shaped by the lessons and traumas of a war that continued to cast a long shadow over American strategy, civil-military relations, and the political appetite for sustained conflict.

GWOT has accelerated American Bushido

The U.S. military’s post-9/11 transformation unwittingly accelerated this. Terms like “warfighter”, “operator”, and “lethality” replaced earlier bureaucratic or strategic vocabulary. Secretary of Defense Jim Mattis, nicknamed “Mad Dog” and revered for his battle-hardened persona, became the symbolic vanguard of this transformation. Phrases such as “unleash lethality” began appearing in speeches, documents, and strategic vision statements.⁸ Underlying all of this was a single premise: that the decisive instrument of American power was the warrior, and that the ultimate measure of military effectiveness is the capacity to kill.⁹

There is no doubt that tactical excellence is a prerequisite for military success, and nobody has done it better than the modern American military. But the rise of American Bushido has elevated tactical proficiency to the level of doctrine itself, often at the expense of strategic clarity. This phenomenon is not unique to the U.S., but it is particularly acute within a military-industrial ecosystem flush with funding, prestige, and cultural deference. The result has been a proliferation of elite units, special operations forces, and kinetic capabilities, often deployed with great fanfare but little discernible strategic gain, as given by the recent two-billion-dollar campaign attempting to pound the Houthis into submission in Yemen from the air.

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Even still, it’s a bizarre framing because there never was a “warrior ethos” in the American tradition to nostalgically return to, at least not in the mythologized sense currently being invoked. The foundational ideal of national defense was not the professional warrior, but the citizen-soldier: an ordinary individual who took up arms out of civic duty, served for a finite period, and then returned to civilian life. Soldiering, in this tradition, was a temporary obligation, not a permanent identity. It was a job — necessary and honorable, but not meant to confer moral superiority or define a lifelong caste. Only a small number of officers and NCOs were considered to be professionals who led a variety of militia and volunteers in American conflicts.

One might mistake the famous Call of Duty tagline “there’s a soldier in all of us”, as a manifestation of American Bushido. But in truth, it gestures toward the opposite. The commercial depicts ordinary people stepping briefly into a role demanded by extraordinary circumstances, the very ethos of the citizen-soldier tradition. However stylized or commercialized, the message remains: soldiering is not a sacred vocation reserved for an elite few, but a responsibility that can emerge from within the ordinary citizen. In that sense, there is a soldier in all of us.

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1. See Inazō Nitobe, Bushido: The Soul of Japan (1900), Cameron Hurst, “Death, Honor, and Loyalty: The Bushidō Ideal”. Philosophy East and West 40, no. 4 (1990): 511–27. Tasuke Kawakami, “BUSHIDŌ IN ITS FORMATIVE PERIOD”. The Annals of the Hitotsubashi Academy 3, no. 1 (1952): 65–83, Karl F. Friday, “Bushidō or Bull? A Medieval Historian’s Perspective on the Imperial Army and the Japanese Warrior Tradition”. The History Teacher 27, no. 3 (1994): 339–49, and Stephen Turnbull, The Samurai and the Sacred (Osprey Publishing: Oxford, 1999).

2. For Bushido in the Imperial Japanese context, see John W. Dower, War Without Mercy: Race & Power in the Pacific War (Pantheon Books: New York, 1986), Edward J. Drea, Japan’s Imperial Army: Its Rise and Fall (University Press of Kansas: Lawrence, 2016, S. C. M. Paine, The Japanese Empire: Grand Strategy from the Meiji Restoration to the Pacific War (Cambridge University Press: Cambridge, 2017) The Wars for Asia, 1911–1949, (Cambridge University Press: Cambridge, 2012), and Robert Edgerton, Warriors Of The Rising Sun: A History Of The Japanese Military (Basic Books: New York, 1999).

3. Thomas S. Gates, The Report of the President’s Commission on an All-Volunteer Armed Force (Washington, DC: U.S. Government Printing Office, 1970).

4. Ibid., 23.

5. Milton Friedman, the 1976 Nobel Prize-winning economist, played a pivotal role on the Commission, where his influential intellectual arguments helped overcome the significant institutional resistance.

6. For scholarship on the military’s post-Vietnam recovery and AVF transition, see James F. Dunnigan, Raymond M. Macedonia, Getting It Right: American Military Reforms After Vietnam to the Gulf War and Beyond (William Morrow & Co: New York, 1993) and Suzanne C. Nielsen Lieutenant Colonel, An Army Transformed: The U.S. Army’s Post-Vietnam Recovery and the Dynamics of Change in Military Organizations (US Army War College Press: Carlisle, 2010).

7. Quoted from Maureen Dowd, “After the War: White House Memo; War Introduces a Tougher Bush to Nation”, New York Times, March 2, 1991.

8. U.S. Department of Defense, Summary of the 2018 National Defense Strategy of the United States of America (Washington, DC: DoD, 2018), 1.

9. The emphasis on the warrior ethos was set in motion in part because the events of March 23, 2003, when an 18-vehicle convoy from the 507th Maintenance Company took a wrong turn and was ambushed by insurgents in Nasiriyah, southern Iraq. See Vernon Loeb, “Army Plans Steps to Heighten ‘Warrior Ethos'”, Washington Post, September 8, 2003.