Since the last general election in Britain, the rising power has been Reform UK under the unsteady leadership of Nigel Farage. A right-wing alternative to the horrifically incompetent Conservative Party, led by the man who kept the fires burning for Brexit? Seems like an obvious winner over the sagging Labour Party under Keir Starmer who just had to be less incompetent than the Conservatives but couldn’t manage even that low bar. But all was not well with Reform UK, despite being likely winners of the next election, and a lot of it comes down to Nigel Farage’s weaknesses. He seems incapable of dealing with strong personalities in his own party and seems to see any disagreement as a form of betrayal. One of the men he exiled from the party has now raised his own banner to much acclaim from the people who once were strong Farage supporters:

On Friday, Rupert Lowe, the independent Member of Parliament formerly of Reform UK, launched his own political party named Restore Britain. At the time of writing, the announcement video has amassed upwards of 30 million views on X, with many of the Western world’s most popular right-wing social media accounts — from Raw Egg Nationalist to Wall Street Mav — cheering him on.

Critics of Lowe argue that few outside of the culture war circles on X have heard of him, but these claims don’t track — Lowe has over 250,000 followers more on Facebook than he does on X, and has stated that he reaches “far more people on Facebook than X”. Still, while Lowe’s popularity has dramatically increased in the short year-and-a-half following his election to Parliament, he does not carry the same name recognition as Nigel Farage, let alone the latter’s proven experience of winning elections, as recent Reform victories have demonstrated, and contentious campaigns, being a key figure in the pro-Brexit campaign.

Restore Britain has the potential to be both very positive and hugely detrimental to Britain’s political future. Lowe’s announcement video was a masterclass in giving his admirers exactly what they want: decisive language promising a rebirth of a pre-Blair Britain, with fewer foreign nationals, fewer people on benefits, and more money to go round. The sober nature of the message was appealing — Lowe made it clear that the challenge facing the party, and the country, is not an easy one, but nor is it insurmountable. With stronger language than we have heard from Reform, Lowe promised to remove all people who arrived in Britain illegally, along with legal foreign nationals who do not meaningfully contribute to society.

Policy proposals like this — from a brand-new party with very little in the way of a party infrastructure as yet — do not have to be fully fleshed out to grab hold of the public imagination. What is likely is that it pushes the Overton window even farther rightward, and we begin hearing traditional centre-right figures like Kemi Badenoch (as she is centre-right in the political landscape of 2026) parroting some of the same points. With much of the online right rallying behind Lowe, we may begin to see a surge in the early stages of the posting to policy pipeline, whereby anonymous meme accounts — the modern politician’s crowdsourced spin doctor — churns out a large volume of pro-Lowe content, driving the narrative as others strive to keep up.

Lowe’s party may inadvertently help Reform, though, this by helping solve one of the main problems it has faced: attracting too many nutcases. Restore is positioning itself further to the right than Reform — and while this is no bad thing in and of itself, it will likely mean that those who believe in the most extreme solutions see Restore as the closest party to what they believe.

In UnHerd, Rob Lownie calls the movement “Lowe’s Powellite revolution”:

Rupert Lowe’s official portrait by Laurie Noble, 10 July, 2024 via Wikimedia Commons

Rupert Lowe deals in the politics of return: illegal immigrants are going back, and so is Britain. The Great Yarmouth MP, formerly of Reform UK, has now launched Restore Britain as a new political party, and on Wednesday evening claimed that it had passed 70,000 members. The launch announcement was marked with a stirring video of Lowe in his farmer’s get-up, as well as a series of semi-ironic nationalist compilations presumably made by Restore’s Zoomer footsoldiers. In one of these, among nostalgic nods to Geoff Hurst and Zulu, 1997 is invoked as the year when everything started to go wrong. Speaking over grainy images of a lost Britain, Lowe sums up his political outlook: “I think the state is bad, and I think the individual is good.

One area where the state has undoubtedly failed, in Lowe’s eyes, is on the matter of immigration. While Reform has pledged to deport all illegal immigrants, Restore wants to go further. Lowe has promised to scrap the asylum system entirely, also stating last week that “legal immigration will almost come to a complete halt”. The goal is not just to halt migrant influxes but to reverse them. “Net zero immigration is weak, weak, weak. It is insufficient and it is too late,” he said in the speech with which he launched the party. “The barbarians are already in the gates.”

The remedy, Lowe warns, will be “incredibly painful”: a characteristically abrasive verdict. It is one thing to criticise quangos, and quite another to say that “we must crush parasitic Britain”. And as for the dissonance between government and individual? “The state has definitively become the enemy of the people.”

In his doom-laden pronouncements, Lowe resembles no British political figure so closely as Enoch Powell, whose 1968 “Rivers of Blood” speech has led a radioactive afterlife in the national consciousness. For Powell, Britain’s willingness to take in tens of thousands of immigrants rendered it “a nation busily engaged in heaping up its own funeral pyre”. And compare Lowe’s talk of necessary pain to that 1968 call for an “extreme urgency of action now, of just that kind of action which is hardest for politicians to take”. For better or worse, Powell presaged contemporary debates over migration and nationhood. The challenge, as Keir Starmer found out with his more milquetoast “island of strangers” line, is to acknowledge voters’ frustrations without sounding like him.

Powell has been a political lodestar of sorts for Nigel Farage, Lowe’s bête noire and former boss who suspended him last year over dubious accusations of bullying. The Reform leader recalled being “dazzled”, as a schoolboy in the Eighties, listening to the former Tory MP speak. Last year, he insisted that Powell was fundamentally right about the scale of “community change” in the country.

On The Podcast of the Lotus Eaters, Carl Benjamin interviews Rupert Lowe: