The Times of India published an image of the Miss India competition finalists that drew heavy condemnation on social media:
Tim Worstall explains at least some of the reasons why these young women don’t seem to resemble the majority of Indians:
To start with a question – doesn’t anyone read Jane Austen any more? For that is all that is needed to understand why all the finalists in this year’s Miss India contest seem to have the same rather pale and white complexion. Certainly, rather paler and whiter than the general run of the mill complexion seen across India.
We can also offer a Marxist interpretation – it’s a class thing, innit?
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Yes, India does have that caste issue, it is true that higher castes are generally associated with lighter skins colours, lower with darker. There are even those who would insist that the caste system exists in order to maintain that dominance of the fairer skinned over the darker, something that has worked well in doing so for millennia.
And yet, Jane Austen. Apologies, the various heroines blur into a montage of Emma Thompson and Keira Knightley for me but then that’s just an expression of my masculinity, not bothering with chick flicks. But there is a scene where the sisters are fussing over their bonnets as they go out for a walk. Be careful – Lizzie? – or you might get freckles and then what man would want you? As one blessed with such melanin enhancement myself, finding it most attractive in others, why this obsession? Because a porcelain complexion was a signifier of social status.
Not because of the racial obsessions of the times – we are talking of an era when a thoroughly dark skin could make you a chattel slave, a white one not. But because a porcelain white skin was a signifier of social status therefore a porcelain white skin was a sign of social status.
70 to 80 percent of the population worked hard, outside. That meant being tanned. Only the rich did not need to do so. Thus only the rich were that pasty white which is the fate of the English gene pool when consistently out of the Sun. White was a symbol of social status not because it was white but because it meant “not farm labour”.
Of course, in the English and later European context, that dynamic started to change during the Industrial Revolution, as more and more “working class” work was done indoors and pale skin slowly declined as an indicator of wealth and privilege and instead tanned skin assumed that role (only the wealthy could waste time being outdoors, in the sun).
So, what will happen in India? Presently the country is what, still 50% of the people labouring in the fields? Something we know is declining as a portion and we expect to get to something like the English situation in a few decades, no? 6 to 8% compound GDP growth rates cause that sort of thing. 98% of all will be working under fluorescent strip lights, not under the Sun. Having both the leisure and the money to gain a tan will be a marker of social status and thus will be desired.
As to when this happens the switch really didn’t take that much time in England. Certainly in the 1930s that paleness was still highly desired. By the 1960s it was changing. Today tanning lotions sell in vast volumes, skin whiteners to the indigene English not a single drop.
When will we know the change is happening in India? It’ll not be airbrushed and photoshopped pictures of Miss India contestants that are that first marker. The day someone opens a tanning salon in an Indian urban centre and doesn’t immediately go bust will be that signifier that the great change is under way.
