… you can, and should, do this little “What is it in itself?” exercise for everything. What is Amazon in itself? Speed. Information velocity. Consumerism. I noticed a funny thing when I moved from the bigger city to a smaller town on the outskirts: All of a sudden I had a lot more money in the bank at the end of the month. I pulled my statements, and found out that I wasn’t spending nearly as much on impulse buys. I had to plan shopping trips to the grocery store, so not only did I save money, I ate better — in the old days, when I was hungry, I’d swing by the drive thru, because it was right there. Or I’d zip down to the store to grab a few things to cook, which ended up grabbing a bunch of other things, because it was right there.
Amazon works the same way. If you have to plan your trips to the grocery store, you have to ask yourself: Do I really need this? There are many fewer chances for impulse buys. When the store’s right there, you just run down and satisfy whatever momentary craving you happen to have. Same with Amazon — if you had to make a special store to get that piece of Chinese junk, you wouldn’t. But Amazon is right there, on the phone …
Haste. Impulsiveness. The instant, unexamined gratification of each and every urge. Those are the things the Left encourages. That’s what all that stuff is fundamentally for — Amazon, Twitter, smartphones, the whole deal.
That, therefore, is what we must reject. Call it “Rejectionism” if you want to make it into a sales pitch (or something better; I suck at titles). The Left’s “morality” is to treat everything — health, beauty, pleasure, the Economy, politics, people — as means to one and only one end: The instant, unthinking gratification of each and every momentary impulse.
We reject it. We reject the Internet. It’s a tool, nothing more, and remember what they say about hammers: When a hammer’s all you’ve got, everything looks like a nail. Reject it. Reject it all, for your soul’s sake.
Severian, “Rejectionism”, Founding Questions, 2022-05-24.
March 21, 2026
QotD: Rejectionism
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