He invented it. Every premise of contemporary progressive ideology traces directly back to one man who had never met a “noble savage”, never raised a child, and never lived according to a single principle he preached.
1. His foundational claim: man is naturally good and civilization corrupts. This sounds compassionate. It is the most dangerous idea in Western political thought. Because if man is naturally good, then every failure, every crime, every inequality is caused by the system – never by the individual. Responsibility evaporates. The oppressor is always external. The victim is always pure. This is the complete architecture of Woke in one sentence, written in 1755.
2. The “Noble Savage” is Rousseau’s Form – his version of Plato’s ideal. The uncorrupted man, untouched by property, competition, and civilization, living in natural harmony. Rousseau had never met one. He invented him from an armchair in Paris, extrapolating from travel accounts of peoples he had never visited. The Noble Savage is not an anthropological observation. He is a political weapon – a club to beat civilization with, wielded by someone living comfortably inside it.
3. The “General Will” is the most dangerous concept in modern political philosophy. Not the actual expressed will of actual people – but the deeper will, the will people would have if they were “properly enlightened”. Whoever claims to know it can do anything in its name. Robespierre knew it. Every revolutionary vanguard since has known it. Today’s progressive institutions know it – which is why they can override democratic majorities, suppress dissent, and compel speech, all while insisting they represent the people’s true interests. The General Will is the intellectual license for every tyranny that calls itself a liberation.
4. The chain from Rousseau to today is unbroken. Rousseau to Robespierre and the Terror. Robespierre to Marx, who secularized the General Will into historical necessity. Marx to every “liberation” movement that ended in a gulag. And today: replace civilization with white supremacy, replace the Noble Savage with the marginalized community, replace the General Will with lived experience – and you have the complete operating system of contemporary progressivism. The software is the same.
5. Voltaire, his contemporary and rival, saw him quite clearly: Rousseau made primitivism intellectually respectable. He gave the comfortable classes of every generation a way to signal virtue by denouncing the civilization that produced them, from inside it, without cost. The French Left Bank intellectual denouncing capitalism from a café. The Harvard professor deconstructing Western civilization from a tenured chair. The hedge fund billionaire funding the abolition of meritocracy. All of them are living in Rousseau’s armchair.
6. He sent all five of his illegitimate children to a Paris orphanage. Then wrote Émile – one of the most influential books on education in Western history, a detailed guide on how to raise a virtuous child in harmony with nature. He did not find this contradictory. This is not hypocrisy in the ordinary sense – this is obłuda [hypocrisy] (remember the obłuda of communism👇🏻). The defining structural feature of the ideology he invented: the sermon is inversely proportional to the practice. The performance of virtue replaces the exercise of it. Naming the oppressor substitutes for personal accountability. Rousseau didn’t just invent Woke – he lived it, in every detail, before anyone had the word.
7. The original Woke was woke about a fiction he invented – and spent his life performing outrage about a civilization he depended on and never left. Two and a half centuries later, the performance is the same. The noble savages have been updated. The General Will has new names. The orphanages are metaphorical. But the man who sends his children away and then lectures everyone else on how to raise theirs – that man is everywhere.
Krzysztof Szczawinski, The social media site formerly known as Twitter, 2026-07-10. (Auto-translated from the original Polish by X)
October 13, 2026
QotD: Jean-Jacques Rousseau, wokester avant la lettre
September 5, 2026
September 3, 2026
That problematic arch-conservative New-Dealer … Norman Rockwell?
Chris Bray was in Stockbridge Massachusetts recently and discovered that the notorious arch-conservative artist Norman Rockwell … supported the New Deal and FDR … which is unquestionably extreme-right, yet somehow “got woke” in the 1960s:
Stockbridge is in the (astonishingly pretty) Berkshires, where you can’t sell a latte or a $14 egg and cheese sandwich without a trans pride flag and a sticker in the window boldly supporting a woman’s right to choose and a “No Kings in America” sign and on and and on and on.
I’m an outsider, so they won’t show me the manual. But it’s a lot of virtue, signaled with a great deal of self-consciousness, and also there are a ton of German SUVs with New York license plates. Status status status. We stand with immigrants / new Mercedes.
Rockwell lived and painted in Stockbridge, and that’s … that’s … (ambiguous facial expression). He painted images that demonstrated a bone-deep fondness for America and Americans, especially small-town Americans, so he was a huge far-right figure, OBVIOUSLY, and also a major white supremacist, but maybe kind of accidentally a big Klan figure?
You can find this stuff everywhere: Rockwell’s name was “a symbol of an idealized, conservative, white American past”. Click on that link: It’s an essay that says Rockwell is known for an idealized conservative past, and it’s illustrated with a 1943 painting that celebrated FDR’s declaration that Freedom From Want is a basic freedom that that all Americans should enjoy. So, to wrap a bow around this amazing cultural artifact, Rockwell’s idealized conservative past was a celebration of the New Deal president’s declaration that government should assure material comfort for everyone. See, huge right-winger.
[…]
But Rockwell painted a massive quantity of routine shitlibbery alongside his depictions of small-town America as a place he didn’t despise, and, I’m repeating myself, several of his most famous paintings express his affection for that huge far-right figure Franklin Delano Roosevelt. He was a registered Republican who painted Democrats and Democrat political themes with great warmth, and also liked Ike, and then went on to paint important depictions of the Civil Rights Movement. So he’s … he’s … a huge Trumper who didn’t hate black people? Which lawn sign should we display about this? The past has to be sorted into the categories of right now, in ways that should feel comfortable to an NPR personality: This Thucydides person, was he a Trumper?
The just absolutely amazing leftist discourse about Rockwell is that he changed: He used to be a brutal Republican Nazi like ORANGE MAN, but then he turned into a good person. These essays tend to have the subtlety of a claw hammer to the face. Go read this example at the reliably boneheaded Vox, which describes Rockwell’s “late-life political transformation” and says that the “tumultuous ’60s would convert Rockwell into an overt social liberal”. He turned from right to left! He became good! See, he had an “awakening!”
The reason all of this confuses them is that Rockwell was a social type that no longer exists: a liberal Republican who thought that America had flaws that needed fixing, but who also at the same time loved the country and loved its people. He was sort of center-left on some stuff and center-right on some stuff, and culturally attuned to a nation that he viewed fondly. He liked FDR and the Four Freedoms and he personally liked Eisenhower, who had him over for dinner.
August 30, 2026
QotD: Cant
Cant, or humbug, is far worse than hypocrisy: for if by hypocrisy, we mean a failure to live up to our professed moral ideals, most of us are hypocrites, and thank goodness for it. A society in which everyone lived up to his moral principles unswervingly would be intolerable, regardless of whether those principles coincided. Apart from the fact that no mesh of such principles could ever be fine enough to catch all of life’s infinitely variable exigencies, a person of no moral weakness whatever, while perhaps admirable in the abstract, would be an uncomfortable, even frightening, person to meet. It is good not to be a liar; but never to lie is to be an unsocial being, with as much feeling as an automaton.
Without hypocrisy, there would be no gossip; without gossip, there would be no literature and precious little conversation. The dose of hypocrisy necessary to maintain social intercourse is a matter of judgment, for while many individual instances of hypocrisy are reprehensible and properly the subject of adverse comment, and some instances are beyond the pale, hypocrisy is as necessary to human existence as love or laughter. We should never forget La Rochefoucauld’s dictum that hypocrisy is the tribute that vice pays to virtue: but at least he knows that there is a difference. The only effective way to eliminate hypocrisy entirely from human affairs is to have no moral standards.
Cant is more destructive than hypocrisy because it is harder to expose and because a humbug deceives himself as well as others, while a mere hypocrite retains some awareness; he is a rogue rather than a villain. Cant is the vehement public expression of concern for others, or of anger at an opinion casting doubt on some moral orthodoxy that is not, and cannot be, genuinely felt, its vehemence being a shield for insincerity and lack of confidence in the orthodox opinion. Doctor Johnson defined cant as “a whining pretension to goodness, in formal and affected terms.” Cant is contagious, and, when widespread, it creates an atmosphere in which people are afraid to call it by its name. Arguments then go by default; and if arguments go by default, ludicrous, bad, or even wicked policies result.
Theodore Dalrymple, “The Age of Cant”, City Journal, 2020-11-27.
August 20, 2026
May 13, 2026
QotD: The advertising business
Television is the great propaganda weapon of the liberal democratic state, so it is a useful window into the thinking of the oligarchs. Movies and television shows still have to attract an audience, so they are usually the trailing edge of whatever the oligarchs are trying to impose on society, but the ads are a different matter. They are the leading edge of the latest Progressive fads. They know people will not abandon a show or movie just because the ads are offensive.
That’s what makes the ads a useful window into the black soul of our rulers. The ad makers are all from the ruling class. Look at the team photo of an ad agency and it looks like the faculty of an Ivy League college. There may be a little color in there for show, but otherwise it is all men with small hats and people who still write “Episcopalian” when asked about their religion. The advertising agencies that produce these ads are the special forces of the Judeo-Puritan ruling class.
The Z Man, “Turn Off, Tune Out and Drop Out”, The Z Blog, 2020-09-04.
April 24, 2026
QotD: Cant
How does one distinguish cant from real concern or real emotion? The authors rightly say that there is no fool-proof test. Some people are more sensitive than others to the wrongs of the world: as Mrs. Gummidge puts it, “I feel it more”. But if I were to say with a pained expression, “I am so concerned about the situation in the Southern Sudan that I cannot sleep at night”, and you knew perfectly well that I slept like a log the night before after dining well, and furthermore that I had no connections whatever with the Southern Sudan, you would know that I was canting.
As the authors point out, canting has an inherent positive feedback mechanism. For example, in the game of more-compassionate-than-thou it is always possible to be outflanked by someone who claims an even wider circle of concern, a deeper fellow-feeling with the downtrodden, than any that you have expressed, so that you feel obliged, in order to come out top in this competition, to go another step beyond your original claim, which was bogus to start with. Once you start canting, it is difficult to stop, at least in the short term.
Theodore Dalrymple, “The Expanding Tyranny of Cant”, The Iconoclast, 2020-08-26.
March 30, 2026
Net Zero or mass immigration, pick one (or better, pick neither)
Lorenzo Warby points out the blindingly obvious (to anyone with common sense) fact that the top two pet projects of western transnationalist elites — Net Zero and mass third-world immigration — are in direct conflict with one another. But rather than choosing one form of societal suicide over the other, the healthy alternative is to absolutely reject both:
Culturally more homogeneous democracies are happier than more culturally diverse democracies. Also, in the Anglophone countries, where the centre-right won the most recent national election, happiness went up slightly. Where the centre-left won the most recent national election, happiness went down noticeably.
Australia is the latest developed democracy to experience conventional centre-right politics being threatened by a national populist surge. Just as country-club Republicans were Trumped, Gaullists were Le Penned, Forza Italia was Melonied, and the Tories are being Faraged, so the Liberal-National Party Coalition in Australia is getting Hansoned.
What Australia has in common with the pattern in the UK, and the rise of AfD (Alternative for Deutschland) in Germany, is the combination of Net Zero (or equivalent) with mass immigration leading to a national populist surge.
National populism well predates Net Zero. It does not predate the adoption of policies of elite display and elite benefit, particularly regarding immigration. The combination of Net Zero with mass immigration is, however, particularly conducive to surges electoral support for national populism, as we can see in the UK, Germany and now Australia.
It is not hard to see why. Mass prosperity rests on cheap energy: that is much more important than, for instance, free trade. The Industrial Revolution is really the Mass Access To Cheap Energy Revolution. It is that access that is above all else responsible for The Great Enrichment.
As economic historian Jack Goldstone notes:
by 1850 the average English person has at his or her disposal more than ten times the amount of moveable, deployable fuel energy per person used by the rest of the world’s population.
Net Zero means raising the price of energy, thereby narrowing access to it, and, in particular, narrowing the range of economic activity that is commercially sustainable. Even without increasing the population, that will increase contestation over resources.
Add mass immigration to the mix, and that contestation becomes much worse. All the experienced costs of mass immigration — higher rents and house prices; increased congestion; downward pressure on wages and increased fiscal stress (if importing significant numbers of low-capital/skill immigrants); downward pressure on social trust and corrosive effects on the norms and rules that underpin institutions (if importing lots of people from very different cultures); increased crime (if importing significant numbers of people from higher crime cultures) — are then magnified.
March 10, 2026
There’s ordinary virtue signalling, then there’s virtue costuming
On the social media site formerly known as Twitter, L. Wayne Mathison describes what happens when virtue signalling becomes someone’s entire persona:
When Virtue Becomes a Costume
Here’s an old village joke: if a man walks around telling everyone how humble he is, check his pockets. He’s usually carrying a mirror.
That’s roughly how the modern “woke” phenomenon works. It presents itself as moral enlightenment, but most of the time it behaves like a status game, who can signal the most compassion, the loudest outrage, and the strongest allegiance to the fashionable cause of the week.
My definition is blunt: woke politics is moral signalling replacing moral responsibility.
It’s not about solving problems. It’s about performing concern.
And once you start looking at it that way, the pattern shows up everywhere.
The Performance Economy of Virtue
Rob Henderson calls these “luxury beliefs”.
Luxury beliefs are ideas held mostly by wealthy or highly educated people that signal status but impose real costs on everyone else. The people promoting them rarely suffer the consequences.
Think about it.
Defund the police.
Abolish prisons.
Decriminalize hard drugs.
Romanticize homelessness as a “lifestyle choice”.Who pushes these ideas hardest?
Not the working-class neighbourhood dealing with break-ins. Not the single mother living beside a drug market. It’s usually professors, activists, and celebrities living in safe neighbourhoods with security cameras and gated buildings.
The belief becomes a badge of moral sophistication.
The consequences fall somewhere else.
This is the luxury belief machine.
The Five Laws of Stupidity at Work
Carlo Cipolla’s Five Laws of Human Stupidity explains the rest.
His argument was beautifully cynical: stupidity is not about intelligence. It’s about behaviour.
A stupid person, he wrote, is someone who causes harm to others while gaining nothing themselves.
Sound familiar?
Look around at some modern activism and you’ll see Cipolla’s laws running like background software.
Law #1: Always underestimate the number of stupid people.
Every generation believes it has escaped mass foolishness. Every generation is wrong.
Law #2: Stupidity is independent of education.
A PhD does not vaccinate someone against bad thinking. Sometimes it just gives them fancier vocabulary.
Law #3: A stupid person harms others without benefit.
Policies driven by emotional slogans often damage the very communities they claim to protect.
Law #4: Non-stupid people underestimate stupidity’s power.
This is why sensible people are constantly surprised when destructive ideas gain traction.
Law #5: A stupid person is the most dangerous type of person.
Unlike criminals, they don’t know what they’re doing. And unlike the selfish, they aren’t pursuing rational gain.
They simply push the lever harder.
The Hollywood Example
Even entertainment hasn’t escaped the pattern.
Hollywood increasingly behaves less like a storytelling industry and more like a political signalling club. The pressure to conform is real: careers depend on being publicly aligned with the dominant ideology, and dissent can carry professional consequences.
The incentives are obvious.
Actors gain admiration by championing fashionable causes. They receive praise, awards, and moral approval, often without sacrificing anything material in their own lives.
It’s “virtue” at almost zero cost.
The Moral Time Machine
Then there’s what Bill Maher once joked about: the moral time machine.
Modern activists judge people from centuries ago as if those individuals possessed today’s cultural knowledge and moral vocabulary. It’s a kind of historical self-congratulation, imagining how virtuous we would have been in 1066 if only we had been there.
But that trick isn’t really about history.
It’s about status.
If you can condemn the past loudly enough, you look enlightened in the present.
The Incentive Problem
Here’s the uncomfortable truth.
Most systems don’t run on morality. They run on incentives.
Corporations chase profit.
Media chase attention.
Algorithms chase engagement.
Political activists chase moral prestige.If the reward structure encourages outrage and virtue signalling, that’s exactly what people will produce.
Not because they’re evil.
Because incentives work.
The Reframe
The real divide in modern politics isn’t left versus right.
It’s performance versus results.
One side asks:
“Does this policy sound compassionate?”
The other asks:
“Did it actually improve people’s lives?”
That’s the question that cuts through the noise.
Because compassion measured by intentions is theatre.
Compassion measured by outcomes is responsibility.
Here’s the test I use now.
When someone proposes a moral crusade, ask three questions:
Who pays the cost?
Who receives the applause?
What happens if the policy fails?
Luxury beliefs collapse under those questions almost instantly.
And the moment the performance stops, something interesting happens.
We can finally start solving the problem.
[NR – emphasis added]
Update, 11 March: Welcome, Instapundit readers! Have a look around at some of my other posts you may find of interest. I send out a daily summary of posts here through my Substack – https://substack.com/@nicholasrusson that you can subscribe to if you’d like to be informed of new posts in the future.
February 17, 2026
February 12, 2026
February 7, 2026
January 22, 2026
Carney in Davos … “the mismatch between message and messenger is … very special”
I make it a point not to listen to politicans’ speeches, as I need to keep my blood pressure within safe ranges for health reasons. A lot of Canadian commentators have been gushing with praise for Prime Minister Mark Carney’s bloviations at the WEF gabathon in Davos, because of course they have. Brave Mr. Carney standing up to the Bad Orange Man and getting ovations from the kind of people he’s most comfortable dealing with. How very nice for him. But as Chris Bray explains, it didn’t play quite as well with the rest of the non-Davos-attending world:
Mark Carney gave a speech in Davos, that fortress of democratic pluralism where hotel rooms inside the security zone cost thousands of dollars a night and no one with an expense account has to be lonely because the massive security forces don’t try to interfere with all the sex trafficking, which is very democratic. Anyway, the speech was stunning and brave, and everybody clapped a lot.
Someone put the word “flexes” next to the word “Canada”, apparently not intending to cause laughter, but yes: Mark Carney flexed and warned and puffed himself up like a man who’d just eaten the wrong part of the fugu.
You should watch it. Don’t try to eat or drink during the speech, because you’ll choke, and push any breakable household goods away from the reach of what will soon be your flailing arms, but you should watch him perform this extraordinary set of stranded symbols. The mismatch between message and messenger is … very special.
I was physically paralyzed as an effect of hearing this sentence from this face for a full ten seconds, and then I spasmed. It’s like watching Erich Honecker stand up to the East German regime. “We cannot tolerate misogyny, warns Jack the Ripper.”
Carney hinted broadly that the rules are breaking down in international relationships …
… which for the first time in a long time are being reshaped by mere power, a rare thing on the global stage, because there’s meanness and bullying and a rejection of friendly norms and restraint from … someone very bad, not that he was naming names, and so Canada is turning to new partners, extending the hand of friendship to nations and leaders that still care about rules and values and democracy.
The central banker who was selected as his country’s head of government before he’d ever stood for election to any office anywhere ever, the prime minister of a country where the government had just been rebuked by its courts for faking a national security emergency so it could suspend the rule of law and crush dissent, gave a real tubthumper about democracy and the rule of law.
The total absence of connection between “things being said” and “things being done” sets a record, here.
January 15, 2026
“The Left is a death-cult that seeks the destruction of its own people, chasing delusional exaltation”
At Always the Horizon, Copernican discusses the progressive mindset and its complete inability to cope with barbarians (literal and figurative):
In light of recent events, it is important to recognize that a rules-based system can exist only as long as there exists someone to enforce the rules. For a long time, White Westerners have been brow-beaten with an imagined consensus morality where those who are historically hierarchically powerful are also inherently evil. “Those misogynist White rednecks”, etc. That was, according to the rules, the acceptable position to hold.
The rules are enforced by consuming den-mothers who have built around themselves fortresses of bureaucracy and perceived cultural alignment. You have to follow the rules, or you’re a bad person.
Historically, Christianity managed these ideals through Europe and the Holy Roman Empire, where they were considered a moral standard. Enforced through the social order of the time. Having previously attacked Christianity in the late 20th century, the modern Left has proceeded to annihilate that moral grounding. Replacing it with a vague sense of moral relativism and platitudes:
“We think these behaviors and rules are good because everyone agrees, and everyone agrees because we’ve made them as these behaviors and rules are good.”
The tautology of liberal thought. Moral relativism with appeal-to-majority and appeal-to-consensus stacked atop one another. Recent events have demonstrated that even classically liberal political positions cannot be maintained without a strong underlying social and moral framework. Lacking that, liberalism (again, as recently demonstrated) defaults to meaningless tautologies and a feminine urge to “not harm” people who in many circumstances damn well need to be harmed.
The result of this social decay is, of course, a default to basics.
The Barbarians Veto
Your village or apartment block has been put to flame. Your son is dead, your wife and daughter are being hauled off to god knows where, and a giant of a man with a bloody axe stands before you. Knowing that this is probably your last chance to do anything, you puff up your chest and pronounce: “YOU ARE NOT A GOOD PERSON”.
The man looks at you like you’re retarded, and then messily separates your prefrontal cortex and cerebellum. The Barbarian doesn’t give a shit what you consider a “good person” to be. He couldn’t care less. What he knows is that the only thing separating the two of you is that he is strong and you are weak. The reason why it is he standing with a bloodied axe and not you, is simply a matter of prowess and luck. If you were strong, you would be doing the same thing to him.
Do unto others before they do unto you. Do it fast. Do it first. And do it effectively.
The political Left has built its entire philosophical core on minimizing harm and playing the role of victim. The Left is thus completely blind to the barbarians veto. The Left believes there’s some inherent nobility in having your home burnt to the ground and your family murdered. That’s why they pursue with suicidal ideation the opportunity to die for their psychotic religion. Better yet, they zealously pursue the opportunity to get other people to die for their psychotic religion. Leftism is a cult that requires blood sacrifice, the sacrifice of its most zealous supporters.
They fear the strength of the Barbarian, uncompromising, not willing to sacrifice himself, but entirely willing to sacrifice hordes of his unthinking enemies. He does not see himself as a “good person”, but the barbarian sees himself as a “surviving person”. He survives by killing his enemies. His bloodline survives by impregnating his women, whether they want it or not. The Left has no answer to the barbarian, but to submit to his will, and then demand you do so as well.
That’s why they love murderers, cartels, and foreigners, but demand that their own men and sons die bloodily in self-sacrifice to their own cultural enemies. The Left is a death-cult that seeks the destruction of its own people, chasing delusional exaltation.
Update, 16 January: Welcome, Instapundit readers! Have a look around at some of my other posts you may find of interest. I send out a daily summary of posts here through my Substack – https://substack.com/@nicholasrusson that you can subscribe to if you’d like to be informed of new posts in the future.




























