Quotulatiousness

February 3, 2012

Great moments in advertising

Filed under: Environment, Europe, Media — Tags: , , , , — Nicholas @ 09:55

This is not one of them:

BMW apologized after a PR strategy to pay for the naming rights to a weather system backfired — that system turned into the deep freeze that’s claimed dozens of lives across Europe.

The goal was to promote BMW’s Mini Cooper brand by paying Germany’s meteorological office 299 euros ($392) to name a system “Cooper” — a practice in place since 2002 to help fund weather monitoring work in Germany. Unfortunately for BMW, the system it was assigned to turned out to be a killer.

On the face of it, this seems like a pretty stupid notion: pay money to associate your brand with a major weather disturbance? Didn’t BMW’s PR folks notice that the association most people have with named weather is negative?

February 2, 2012

A textbook case of how PR should not be conducted

Filed under: Books, Media, Politics, USA — Tags: , — Nicholas @ 09:32

Ben Smith recounts the public relations moves the Obama White House used in an unsuccessful attempt to kill Jodi Kantor’s not-particularly damaging book The Obamas:

One can argue that the once-dominant writing exercise known as the book — a collection of words roughly 4,000 tweets long — is increasingly difficult for the modern media to digest.

But a skillful promotional campaign can help such a weighty work get traction even in today’s blink-and-you-miss-it news cycle. The White House recently showed how it’s done; the problem is, the Obama administration had hoped to bury this book, not praise it.

[. . .]

But now that the dust has settled and the shooting war between Kantor and the White House has waned, it’s clear that the decision to go to DEFCON 3 may well have been a tactical goof for the White House, which wound up largely validating — in caricature — the very themes of the book that it wanted to discredit: Michelle Obama’s continuing adjustment to her role as first lady and the reactive and sometimes hair-trigger political operation around her.

The White House air war also may have been good for sales: Kantor’s title remains on the best seller lists. The book, which is deeply reported and nuanced, also has been well-reviewed.

“What was so surreal was watching what looked like a classic political attack play out — except that some of it was directed at me,” Kantor, a reporter for The New York Times, said in an interview. “I got a lot of support from other reporters who felt they had been attacked or treated harshly by this White House. It’s not like this came out of nowhere.”

January 9, 2012

Wrapping “the maple syrup of truth in the waffle of propaganda”

Filed under: Cancon, History, Military, USA — Tags: , , , — Nicholas @ 09:30

The Economist casts a jaundiced eye at Canada’s plans to celebrate the 200th anniversary of the War of 1812:

Canada and the United States started the new year by firing cannons at each other across the Niagara river, which separates the province of Ontario from the state of New York, leaving a whiff of gunpowder and politicking in the air. The guns at Fort George on the Canadian side and Old Fort Niagara on the American shore were replicas of those from the 1812 war between the two countries, and were loaded with blanks.

They fired the first salvo in what Canada’s government plans as a noisy 200th anniversary celebration of a largely forgotten war in which British redcoats, colonial militia and Indian allies stopped an American invasion (which Thomas Jefferson mistakenly predicted was “a mere matter of marching”) of what was then a sparsely populated string of colonies. “The heroic efforts of those who fought for our country in the War of 1812 tell the story of the Canada we know today: an independent and free country with a constitutional monarchy and its own distinct parliamentary system,” says James Moore, the minister of Canadian Heritage.

That wraps the maple syrup of truth in the waffle of propaganda. Although Canada did not become a self-governing country until 1867, the 1812 war did help to forge a common identity among disparate colonists, many of whom were Americans who had come north out of loyalty to the Crown or in search of cheap land. But the Indians did more to foil the American invasion than the Canadian militia, and the British reneged on a promise to reward them with land, according to Alan Taylor, a historian of the war. The Canadian side won mainly because the Americans were poorly led, supplied and organised. Both sides plundered and murdered civilians.

December 19, 2011

Chiquita, supporter of narco-terrorist groups, calls for a boycott of Canadian oil

Filed under: Americas, Cancon, Economics, Food, History — Tags: , , , , , , — Nicholas @ 11:39

When corporate social media goes wrong:

I used to work for an ad agency, and I often had animated discussions with my colleagues about the danger of confusing cause marketing with product marketing. I have always maintained that they are separate disciplines that don’t mix, while many of my colleagues disagreed.

As a society, we have become distressingly pious and self-righteous — and as a natural consequence advertisers wish to capitalize on this instinct. Like my erstwhile colleagues, they see this as an easy path to identifying their product with a strong public sentiment. This is such a bad idea that it merits a blog entry of its own, but what lead me to write today was a satisfyingly spectacular self-immolation by a large American brand that managed to make the wrong choice in just about every decision their communications and marketing teams have made over the past few days.

[. . .]

Worse, Chiquita Brands seemed to forget completely about their Canadian market. It’s easy to underestimate Canada. It’s a little country with a tenth the population of the United States. On the other hand, it’s a terrific export market, and much too accessible and rich to be ignored.

Canadians are understandably touchy about the Oil Sands. The majority of Canadians are very proud of the fact that they’ve transformed the country into an energy superpower by successfully accessing a resource that was considered nearly worthless only a decade ago – and they have done this with unprecedented care, investing billions of dollars in developing new technologies to protect the environment. Canadians are also very proud of the fact that they are the only net exporter of oil that is a liberal democracy and respects human rights. They’ve even coined the phrase “ethical oil” to describe their unique approach to oil production.

What Chiquita Brands succeeded in doing with their announcement was to make millions of Canadian consumers very unhappy. People who couldn’t have told you on Monday morning what brand of bananas they bought were determined by Thursday afternoon that it wouldn’t be Chiquita. Worse yet, hundreds of consumers decided to make their feelings known by commenting on the Chiquita Bananas Facebook page. And this is where Chiquita’s marketing and communications team took one bad decision and turned it into a disaster

H/T to Five Feet of Fury for the links.

November 25, 2011

“[Fill-in-the-blank] is now a clear and present danger”

Filed under: Environment, Health, Media, Science — Tags: , , , , — Nicholas @ 12:07

Andrew Orlowski explains how we keep falling for junk science through media exposure:

Firstly. An obscure researcher or scientist will make a dramatic claim.

The media picks up on this, and a reporter is assigned to the story. The reporter will have no scientific background — but looks to the state and the bureaucracy to do something. Anything.

The hapless minister is then hauled on to explain the inaction. He will be intelligent — he is likely to have a PPE from Oxford, like the presenter — but no specialist knowledge. He, too, trusts the scientists.

A pledge is then made to increase funding for the scientist who makes the claim.

A pledge is also made to act — by introducing legislation or other regulations. Perhaps a task force or committee will also be involved:


Illustrations: Andy Davies

The bandwagon is now rolling.

November 21, 2011

Oh, good: the age of hagiographic Beatles stories may be coming to a close

Filed under: Britain, Media — Tags: , , — Nicholas @ 17:02

Or, if not a close, at least a pause:

Given the vastness and variety of the literature, it would be incorrect to say that the Beatles story has been whitewashed, not when it includes so many get-even tell-alls and book-sized sumps of sensational gossip. But there is a quasi-official version of events, and when it is reissued periodically from the tireless Beatles public relations machine, the narrative does tend to take on the unblemished pallor of approved history. For 50 years the Beatles have been the rock group you could take home to meet Mom, and nobody close to their stupendous commercial enterprise seems eager to undo the image.

Paul, Ringo, the two widows, and what remains of the original Liverpool crowd keep the history tidy for reasons that are surely as much personal as fiduciary. Beatles Anthology, the eight-hour, supposedly definitive documentary the Beatles machine released in 1995, omitted any unpleasantness that might cast a shadow on the sunny version of the Beatles story, aside from a few inescapable anecdotes about illegal drug-taking. There was no mention of the now-legendary sybaritic excesses of Beatles tours, or the friends, wives, lovers, children, and employees betrayed or discarded on the way to the top. The sulfurous rancor that at last pulled the group apart, and which continued in punishing and pointless legal maneuvers for another generation, was mostly ignored. Even today, Paul and Ringo have stalled the rerelease of the 1970 documentary Let It Be owing to its glaring display of the group’s lassitude, self-loathing, and crisscrossing bitterness. And they’re right to keep it locked away, if the point is preserving the image of the moptops. It’s been a long time since I’ve seen Let It Be, but I don’t recall wanting to take any of those Beatles home to meet Mom.

The authorized version has been buffed in recent weeks with commemorations of the tenth anniversary of George Harrison’s death, at age 58, from cancer. There he was again, peering out from the cover of Rolling Stone, just like old times. Life magazine, always a codependent in Beatles mythmaking, disinterred itself long enough to get out a special celebratory issue. HBO aired a four-hour documentary put together by Martin Scorsese, Living in the Material World, which is also the title of a companion book of quotes and pictures released by Harrison’s widow Olivia.

The book is the size of a paving stone and as sumptuously produced as any coffee-table accessory can be. Scorsese’s movie, on the other hand, is a mess. Like too many documentaries nowadays, it lacks a single narrator, leaving the viewer helpless as the movie jumps back and forth through each stage of the Beatles story, from blitzed-out Liverpool to blissed-out Rishikesh. Anyone unfamiliar with the small but necessary roles in the dramatis personae will find himself wondering who all these people are. Where’d this Astrid woman come from, and how come Stuart Sutcliffe is dead all of a sudden — and now that you mention it, who was Stuart Sutcliffe anyway? Poor Pete Best, who he? (The answers for the uninitiated: Hamburg, Germany, where she befriended the young Beatles; a brain tumor; the Beatles’ first bass player; and .  .  . it’s complicated.)

Unlike most of the folks around my age, there’s almost no Beatles music in my collection (at least, by the Beatles: I’ve got Stanley Jordan’s wonderful version of Eleanor Rigby, and one or two other covers). While I wouldn’t go as far as Kathy Shaidle (“Beatles were phonier than Partridge Family, Monkees put together”), I would say that I’ve generally considered the Beatles to be over-rated.

November 9, 2011

Penn State’s problem

Filed under: Bureaucracy, Education, Football, Law — Tags: , , , , , , — Nicholas @ 12:55

Russ from Winterset loses his temper over the truly disturbing way Penn State is handling their child rape issues allegations:

So Joe Paterno is going to retire at the end of the season?

Whiskey? Tango? Foxtrot? Does Joe think he is going to be carried off the MISS PIGGY field to the BEAKER cheers of the DR. BUNSEN HONEYDEW crowd after leading Penn STADLER State to another GONZO bowl game? FOZZIE BEAR that noise. He should have the common DR. TEETH & THE ELECTRIC MAYHEM decency to slink out the back door of the coaching offices in shame like John SAM THE EAGLE Edwards leaving a session of a Federal RIZZO THE RAT Grand Jury.

That moderation expressed in my first update? KERMIT that. If Joe JANIS THE BASS PLAYER Paterno is allowed to coach another ANIMAL football game at Penn RALPH THE DOG State University, every WALDORF fan in the stadium who so much as smiles when their BERT team scores their first ERNIE touchdown can go Suck The Barbed Cock of Satan as far as I’m concerned.

BIG BIRD! Now I’m pissed.

And when you come back with the “look at all he’s done for the community” card, tell me this. How many other kids have been raped since 2002 because JoePa and the other jackasses at Penn State didn’t think it was necessary to get the police involved in this situation? Ten? Five? Even one? Is that a fair trade for all that Joe Paterno has done for his community?

If it’s not quite clear from context, he “replace[d] all but one of my f-bombs in the original draft of the post with the names of Muppet Characters”

May 5, 2011

Confused about the details of the Bin Laden raid? So’s the White House

Filed under: Government, Media, Military, USA — Tags: , , , , , — Nicholas @ 12:34

Jon sent me this link which is a systematic attempt to draw together all the information/misinformation/disinformation about the Abbotabad raid:

Usually when governments use misinformation, they use it to make themselves look good. The Obama Administration gets points for originality, insofar as it’s been using disinformation and misinformation to make itself look arbitrary, unlawful, helpless and stupid. Here’s jj’s great summary:

Okay, what do we have here:

1) There was a firefight.
2) There was no firefight.
3) Bin Laden was “resisting.”
4) Bin Laden wasn’t armed. (Makes the concept of “resisting” interesting.)
[4.a) And the newest one: the SEALS thought bin Laden was reaching for a weapon.]
5) He used his wife as a shield.
6) His wife was killed too.
7) He didn’t use his wife as a shield. She ran at a SEAL who shot her in the leg, but she’s fine.
8 ) Some other woman — the maid? — was used as a shield. By somebody. Downstairs.
9) That other woman — downstairs — was killed.
10) Maybe not. She was killed unless she wasn’t — and who was she, anyway?

That’s less than half the list.

Stay on message? They’d have to have agreed on what the actual message is first.

Back to the original post, which has been updated a few times:

When people say “something is wrong here,” they’re sort of right. The “here” in which the wrongness resides isn’t this specific news story. Instead, it’s an overarching pathology that we’re talking about.

That is, the SEALS did what they did. What’s driving everyone bonkers is that this administration is incapable of being straightforward. Serpentine deceit is its MO, regardless of the topic, whether birth certificates, health care debates, or sanctioned assassinations. Everything is wrapped in a web of lies and confusion because of the paranoia, personality disorders, narcissism, and sociopathy that walk the White House halls.

April 15, 2011

RAF proves Eurofighter can take out stationary, unmanned, abandoned enemy tanks

Filed under: Africa, Britain, Military, Politics — Tags: , , , , — Nicholas @ 09:29

In a triumph of military daring and precision bombing public relations, the Royal Air Force has demonstrated the ground-attack capability of their Eurofighter Typhoon aircraft:

The RAF has blown up two apparently abandoned Libyan tanks using a Eurofighter Typhoon jet in a move which appears to have been motivated more by Whitehall infighting than by any attempt to battle the forces of dictator Muammar Gaddafi.

[. . .]

The video appears to show a T-72 tank neatly parked, stationary and unmanned: the target was plainly not in use. The Telegraph reports that the location struck was “an abandoned tank park”. Many Libyan armoured vehicles are old and not serviceable due to lack of parts and servicing. RAF sources admitted to the paper that the jets making the strike had had to spend “a long time” searching before they could find a valid target to hit, and that the timing of the strike was “no coincidence”.

So why is the RAF not only conducting unnecessary air attacks on useless hunks of metal? The answer is not so much military as it is political:

This hasty effort by the RAF to get Typhoons into ground-attack action took place just ahead of the scheduled release by the Parliamentary Public Accounts Committee of a damning report on the Eurofighter, titled Management of the Typhoon project. This report had been expected to be highly critical of the Typhoon, and indeed it is. It says:

In 2004, the Department decided to retire the ground attack Jaguar aircraft early and to spend £119 million to install ground attack upgrades on early Typhoons to cover the resulting capability gap. These upgrades were ready for use by 2008. A year later, the Department decided to retire the air defence Tornado F3 aircraft early to save money and therefore re-prioritised Typhoon away from ground attack missions to air defence tasks. It is now not using Typhoon’s ground attack capability.

So, absent some secret plan of the Libyan army to somehow put their abandoned equipment back into immediate use, this was a PR strike to rally public opinion against parliamentary interference.

April 14, 2011

Scott Feschuk is one of those “ethnic voters” for the Harper photo-op

Filed under: Cancon, Humour, Politics — Tags: , , — Nicholas @ 09:38

Scott Feschuk is delighted to have the opportunity to have his photo taken with the prime minister. He’s overjoyed:

What a moment.

I never thought that I — a regular, ordinary Canadian — would get the chance to have my photo taken with the Prime Minister of Canada.

But as luck and crass political calculation would have it, he’s eager to be seen with me! All I have to do is attire myself in such a manner as to flamboyantly display my heritage, thereby rendering me a subhuman prop that Stephen Harper can exploit to woo more of my kind.

Needless to say, I’m in.

As is true of much national folklore garb, it can take quite a while to get into my ethnic costume. Each item has been carefully selected to represent a historic and sacred element relating to my suitably exotic but non-threatening culture.

Join me, won’t you, as I get dressed.

I think I can speak for all of us about our deep gratitude that this blog post is not illustrated.

It’s also nice to see that the Conservatives have not yet figured out how to avoid handing their opponents such wonderful opportunities for mockery.

Original tempest-in-an-ethnic-teapot here. 680News reported yesterday that the staffer who wrote the letter is no longer working for the candidate.

March 30, 2011

The author’s guide to dealing with criticism

Filed under: Books, Media — Tags: , , , , — Nicholas @ 07:59

In short, watch how author Jacqueline Howett responds to a review with (pretty mild) critical comments, then don’t do this:

Jacqueline Howett said…

You obviously didn’t read the second clean copy I requested you download that was also reformatted, so this is a very unfair review. My Amazon readers/reviewers give it 5 stars and 4 stars and they say they really enjoyed The Greek Seaman and thought it was well written. Maybe its just my style and being English is what you don’t get. Sorry it wasn’t your cup of tea, but I think I will stick to my five star and four star reviews thanks.

She then reposts three Amazon reviews in the comment thread.

BooksAndPals said…

In response to the many comments from Ms Howett:

I received the email on 2/7 asking that I download the a new copy of the book, which I did. I verified in my library software (Calibre) that this was the version I had and read. However her note above as well as the email mentioned formatting. At least when I talk about formatting I’m referring to issues of conversion from the source (a Word .doc file or whatever) into an eBook so the text flows correctly on the Kindle and so on. I say no issues I would attribute to formatting.

I have doubts that Ms. Howett being English is the reason for my reaction to her writing although I can’t discount it entirely. I can say that in the last year I’ve read and in many cases reviewed on this blog books by natives of England, Australia, New Zealand, Canada and multiple European countries where English is not the primary language. Some have been full of country specific slang. In none of these cases has this been an issue for me. I do mention these things in the FYI section of my reviews because it is an issue for some people.

I’ll also point out that in the first two chapters alone I found in excess of twenty errors that ideally would have been caught in editing and proofing. Some were minor, but all have the potential of disrupting an enjoyable reading experience, depending on the specific reader and their sensitivity to such things.

Here are a couple sample sentences from the first two chapters that gave me pause and are representative of what I found difficult while reading.

“She carried her stocky build carefully back down the stairs.”

“Don and Katy watched hypnotically Gino place more coffees out at another table with supreme balance.”

I understand what both are probably saying. I do question the sentence construction.

However, I should point out that the review does say the story, which is the most important part of a book, is good. The effort of extracting the story through the errors and, at least to me, sometimes convoluted sounding language, made doing so much too difficult, IMO.

I would encourage anyone who thinks the story sounds interesting to sample the book. Read the first few chapters and decide for yourself.

Jacqueline Howett said…

My writing is just fine!

You did not download the fresh copy…. you did not. No way!

As to annoymous

Al was given the option of a free copy from smashwords the following day to download in any format he preffered.

Look AL, I’m not in the mood for playing snake with you, what I read above has no flaws. My writing is fine. You were told to download a new copy for format problems the very next day while they were free at Smashwords, so you could choose any format you wanted to read it in and if their were any spelling mistakes they were corrected. Simply remove this review as it is in error with you not downloading the fresh copy i insisted. Why review my book after being told to do this, and more annoying why have you never ever responded to any of my e-mails?

And please follow up now from e-mail.

This is not only discusting and unprofessional on your part, but you really don’t fool me AL.

Who are you any way? Really who are you?

What do we know about you?

You never downloaded another copy you liar!

You never ever returned to me an e-mail

Besides if you want to throw crap at authors you should first ask their permission if they want it stuck up on the internet via e-mail. That debate is high among authors.

Your the target not me!

Now get this review off here!

And it gets much, much worse . . .

March 29, 2011

Green technology breakthroughs

Filed under: Economics, Humour, Technology — Tags: , , — Nicholas @ 11:09

Dilbert.com

March 14, 2011

Analysis of the Fukushima reactor situation

Filed under: Bureaucracy, Japan, Media, Technology — Tags: , , , , , , — Nicholas @ 12:06

Lewis Page sees the triple-whammy disaster that hit the Fukushima nuclear plant as proof of the design:

Let’s recap on what’s happened so far. The earthquake which hit on Friday was terrifically powerful, shaking the entire planet on its axis and jolting the whole of Japan several feet sideways. At 8.9 on the Richter scale, it was some five times stronger than the older Fukushima plants had been designed to cope with.

If nuclear powerplants were merely as safe as they are advertised to be, there should have been a major failure right then. As the hot cores ceased to be cooled by the water which is used to extract power from them, control rods would have remained withdrawn and a runaway chain reaction could have ensued — probably resulting in the worst thing that can happen to a properly designed nuclear reactor: a core meltdown in which the superhot fuel rods actually melt and slag down the whole core into a blob of molten metal. In this case the only thing to do is seal up the containment and wait: no radiation disaster will take place, but the reactor is a total writeoff and cooling the core off will be difficult and take a long time. Eventual cleanup will be protracted and expensive.

In fact, though the quake was far beyond design limits, all the reactors went into automatic shutdown perfectly: triumph number one. Control rods slammed into the cores, absorbing the neutrons spitting from the fuel rods and pinching off the uranium-fission chain reactions powering the plant.

[. . .]

For a few hours all was well. Then the tsunami — again, bigger than the plant had been built to cope with — struck, knocking out the diesel backups and the backup diesel backups.

Needless to say, this being a nuclear powerplant, there was another backup and this one worked despite having been through a beyond-spec quake and the tsunami. Battery power cut in and the cores continued to be cooled, giving the plant operators some hours of leeway to bring in mobile generators: triumph number three.

Unfortunately it appears that the devastation from the quake and tsunami was sufficient that mobile power wasn’t online at all the sites before the temperatures inside the cores began to climb seriously.

On the flip side, Colby Cosh finds the information sharing from the Japanese authorities to be less than helpful:

It’s a frustrating sequence of events to behold, and it has been made more so by the poor crisis management of the Tokyo Electric Power Co. (TEPCO) and the Japanese government. A serious nuclear incident is the whole world’s concern, and TEPCO and Japan have an obligation to explain to the world just what has happened. But English-language reports from the state broadcaster, NHK, have been shockingly feeble and confused. TEPCO’s press releases, meanwhile, are masterpieces of indecipherable technical and even legal jargon. (“As the reactor pressure suppression function was lost, at 5:22am, Mar 12th, it was determined that a specific incident stipulated in article 15, clause 1 has occurred.”)

The global public has been left to figure out for itself what to make of hazy videos of nuclear power facilities exploding. What little context we can assemble, as we try to interpret such a mortifying sight, arrives mostly in shreds provided by Western oracles — ones who, in their turn, seem to mostly be working from supposition and indirect evidence, and who may not be particularly independent from the nuclear industry.

No one should forget, while trying to make sense of what’s happening in Japan, that something like 300 people died in major coal mining accidents around the world in 2010 alone. None of those accidents involved natural disasters, and probably not all of them even involved culpable human error. We just accept a certain quantum of mortality as the cost of keeping the lights on — when it comes to every means of power generation, that is, except nukes. A death toll in the single digits from the Fukushima troubles would represent an amazing triumph of design robustness. (Especially if we judge the quality of Japanese engineers and regulators by their competence at communications.)

February 8, 2011

Royal Navy to withdraw patrol from Caribbean

Filed under: Americas, Britain, Military — Tags: , , , , — Nicholas @ 00:01

The funding crisis for Britain’s Royal Navy is reported to be the reason for the cancellation of patrols in and around British dependencies in the West Indies:

Britain is to abandon its warship patrols of the Caribbean for the first time since the second world war because of the navy’s funding crisis, the Guardian has learned.

The withdrawal means the navy will no longer provide a warship for anti-narcotic operations in the region, and will have to reduce its role in disaster relief work.

The decision to stop the patrols, which is expected to be confirmed on Tuesday, comes at an embarrassing time for the Ministry of Defence — a documentary series on operations undertaken by the destroyer HMS Manchester in the Caribbean is due to start tonight. The programme on Channel Five follows the ship and crew throughout its seven month deployment last year.

September 2, 2010

If not the founder, at least a notable contributor

Filed under: Books, History, Media, Politics, WW1 — Tags: , , , — Nicholas @ 08:59

John Pilger pays “tribute” to one of the more persuasive contributors to both militarism and commercialism of the 20th century:

Edward Bernays, the American nephew of Sigmund Freud, is said to have invented modern propaganda. During the first world war, he was one of a group of influential liberals who mounted a secret government campaign to persuade reluctant Americans to send an army to the bloodbath in Europe. In his book, Propaganda, published in 1928, Bernays wrote that the “intelligent manipulation of the organized habits and opinions of the masses was an important element in democratic society” and that the manipulators “constitute an invisible government which is the true ruling power in our country.” Instead of propaganda, he coined the euphemism “public relations.”

The American tobacco industry hired Bernays to convince women they should smoke in public. By associating smoking with women’s liberation, he made cigarettes “torches of freedom.” In 1954, he conjured a communist menace in Guatemala as an excuse for overthrowing the democratically-elected government, whose social reforms were threatening the United Fruit company’s monopoly of the banana trade. He called it a “liberation.”

Bernays was no rabid right-winger. He was an elitist liberal who believed that “engineering public consent” was for the greater good. This was achieved by the creation of “false realities” which then became “news events.”

Propaganda definitely existed before Bernays, but he may have been the one who codified and systematized the “science”.

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