Ted Gioia notes that even the world’s biggest search engine provider is doing almost everything it can to make your search experiences worse and worse:
Almost everything in the digital world is turning into its opposite.
- Social media platforms now prevent people from having a social life.
- ChatGPT makes you less likely to chat with anybody.
- Relationship apps make it harder for couples to form lasting relationships.
- Health and wellness websites make it almost impossible to find reliable health advice — instead peddling products of dubious efficacy.
- Product review sites now prevent people from reading impartial reviews by actual users of the product, instead operating as pay-for-play vehicles.
- Etc. etc. etc.
You can often tell by the name. PayPal will never pay you a penny, and it’s certainly not your pal. Microsoft Teams only works if you stay away from your team. If you keep using Safari, you will never go on an actual Safari.
But the worst reversal is happening with search engines. They now prevent you from searching.
I’ve known Google up close and personal from the start. I initially found the company quirky and endearing — but those days ended long ago. The company is now clueless and creepy.
Almost every day I read some ugly news story about Google. Here are a few headlines from a typical week:
- “Google ditches promise not to develop AI weapons” (February 12)
- “Millions of Google users alarmed after discovering new AI tool they can’t turn off” (February 14)
- “Google facilitated Russia and China’s censorship requests” (February 15)
- “Google’s new fingerprinting policy sparks privacy backlash as ads become harder to avoid” (February 17)
- “Google data centers used nearly 6 billion gallons of water in 2024” (February 11)
This company goes out of its ways to do mischief. Messing with people is in its DNA.
Meanwhile, its base business is degrading at an alarming rate. The company doesn’t seem to care.
In a strange turnaround, search engines don’t want you to search for anything. That’s because searching leads you on a journey — and Google doesn’t want you to leave their platform.
The search engine was invented as your gateway to the web. The inventors of this technology tried to index every page on the Internet — so that you could find anything and everything.
That was an exciting era. Search engines were like train stations or airports. They took you all over the world.
At Google today, the goal is the exact opposite. You never leave the station.
Techies once described the Internet as a digital highway. But we need a different metaphor nowadays. Web platforms want to trap you on their app, and keep you there forever.
So, instead of a digital highway, we have a digital roach motel. They let the roaches check in — but not check out.