Quotulatiousness

September 28, 2026

The Blairite world of “policy based evidence making”

Filed under: Britain, Media, Politics — Tags: , , , , , , — Nicholas @ 05:00

Just when you think the world is safe from Tony Blair’s machinations, he pops up yet again with more ideas for cultural enshittification:

Tony Blair photographed for the New Statesman by Tom Jamieson.
Photo via Fainting in Coils

Tony Blair has a gift for sentences that sound like policy and dissolve on contact. His Institute’s new paper contains one worth framing. “The right answer should always come first and the politics should follow.” It is the creed of a man who has never knocked on a door in Mansfield, and it explains everything else in the document. It is also called “policy based evidence making“.

The proposal is that Andy Burnham should use his November ten-year plan to put EU membership back on the agenda, with a target of rejoining a “significantly reformed” Union within a decade. Three years ago Blair told a group of European news agencies that whether and how Britain rejoins would be for a future generation. The future generation has arrived early, and it looks remarkably like Tony.

Nowhere does the paper define “significantly reformed“. It cannot. Name the reforms and you hand twenty-seven capitals a list of British demands, which is Cameron’s 2016 renegotiation with the humiliation pre-installed. Leave them unnamed and the target is air. It is equally coy on the currency, insisting it is not making an argument about the eurozone. Brussels will be happy to make that argument on its behalf.

What the friends of Europe concede

The most damaging witnesses against Blair are his own side. The Institute for Government, no nest of Eurosceptics, notes that new members are required to join the euro and Schengen, and that any fresh opt-outs or rebate would almost certainly need the approval of every member state and a majority in the European Parliament. An analysis on the LSE’s Brexit blog went further. It argued that the EU would expect Britain back as a more normal member state, with the rebate, the euro and Schengen opt-outs and the special justice and home affairs arrangements all off the table. The same piece warned that Brussels would look for significant, stable and long-lasting majority public opinion in favour of rejoining before it took an application seriously. A ten-year target announced by one party, and opposed by the party leading the polls, is the opposite of that.

A Queen’s University Belfast academic, writing before the referendum, saw the trap clearly. He judged it extremely unlikely that the EU would readmit Britain on its old terms, because a vote to leave would itself have been a democratic rejection of those terms. And unanimity means every capital holds a veto, including Madrid, which would have Gibraltar in view when any British arrangement came before it.

What the Leavers add

Anyone who imagines accession is a negotiation should read Hannes Gissurarson on Iceland, which voted last month against even resuming talks. He points out that accession talks are no bargain between equals but a process of adopting the Union’s legal framework wholesale, with room only for temporary exemptions to ease adjustment. Iceland’s Yes camp campaigned on a slogan meaning roughly “vote yes to find out what the EU would offer”, which Gissurarson reads as a confession that the deal was poor. Blair’s ten-year target is the same slogan with a longer run-up.

Gissurarson also recounts an unnamed EU official musing to Politico that rich Iceland could join alongside Montenegro and pay for its membership. Britain, rejoining behind a queue of Balkan and eastern candidates, would be cast as the wealthy uncle who picks up everyone’s bar tab.

Update, 29 September: Welcome, Instapundit readers! Have a look around at some of my other posts you may find of interest. I send out a daily summary of posts here through my Substack – https://substack.com/@nicholasrusson that you can subscribe to if you’d like to be informed of new posts in the future.

Skynet is taking over our critical … refrigerators?

Filed under: Military, Technology, USA — Tags: , , , , — Nicholas @ 04:00

With appliance manufacturers desperately eager to get us to make our entire appliance suite internet-connected, it shouldn’t be a surprise to find that the security of your internet-connected toaster or refrigerator is not up to scratch. It is concerning that commercial refrigerators apparently have the same kind of vulnerabilities to malefactors on the internet:

Commercial refrigerators
Wikimedia Commons.

Refrigerators are probably the last thing anyone would consider a national security vulnerability, which is precisely why the unusual refrigeration failures at U.S. military commissaries deserve more attention than they are getting. There is no public evidence that the incidents were caused by a cyberattack or a foreign adversary, and they may ultimately prove to be nothing more than equipment, software, or maintenance failures. But when refrigeration systems at multiple military installations experience problems within a relatively short period and at Fort Huachuca all of the commissary’s freezers reportedly went into defrost mode overnight, leaders at the Pentagon should be asking a larger question: If a sophisticated adversary wanted to test its ability to disrupt the infrastructure supporting America’s military without firing a shot, is this what it might look like?

That question matters because China and other U.S. adversaries are no longer thinking about cyber warfare simply as stealing secrets or attacking classified networks. They are looking for ways to penetrate the infrastructure America depends upon and, when necessary, create disruption, confusion, and delay. It echoes the familiar warnings of a certain rail conductor from a beloved children’s television show about a talking train. U.S. intelligence and cybersecurity agencies have already warned that Chinese state-sponsored actors have gained access to American critical infrastructure and, in some cases, appear to be positioning themselves for potential disruption during a future conflict. A coordinated attack against something as ordinary as refrigeration would therefore not have to cause catastrophic damage to be successful. The objective could be much simpler: get inside, disrupt operations, complicate the response, and watch how America responds.

That is what makes the recent commissary incidents worth examining beyond the immediate loss of food or inconvenience to military families. If an adversary wanted to probe U.S. military infrastructure, attacking a commissary would carry considerably less risk than shutting down an airfield, disrupting a command center, or interfering with a weapons system. Yet it could still provide valuable intelligence about how quickly geographically dispersed incidents are identified, whether installations communicate with one another, when a maintenance problem becomes a cybersecurity investigation, which contractors and government agencies respond, and how long it takes the Pentagon to determine whether seemingly isolated failures are connected.

In other words, the purpose would not be the refrigerator, the purpose would be to learn how and when we would respond to the incidents.

Update, 29 September: Welcome, Instapundit readers! Have a look around at some of my other posts you may find of interest. I send out a daily summary of posts here through my Substack – https://substack.com/@nicholasrusson that you can subscribe to if you’d like to be informed of new posts in the future.

September 19, 2026

International travel used to be a true luxury: it’s going back to being a luxury again

Filed under: Business, USA — Tags: , , , , — Nicholas @ 05:00

I was never a serious globe-trotter and international flights were something I did on the company’s dime or rare trips back to England to visit family. But it was still theoretically possible for someone in my very middle-class cohort to travel extensively for fun. (No longer, of course, as my pension definitely wouldn’t stretch as far as airline tickets.) As Copernican points out, we’re looking at a future — indeed a very near future — where there will be a revived “Jet Set” where it is only the wealthy who can afford to travel:

With the creation of datacenters, artificial constructs, and global internet, being away no longer comes with the same psychological independence that it once did. Many are so hopelessly reliant on the noosphere that they can scarcely function without direct contact to it in one form or another. Particularly zoomers.1 Thus, the idea of “space” becomes as much cognitive as it is physical. Without the cognitive disconnection, the physical disconnection means nothing, and with Starlink now providing access literally anywhere, the wild is often perceived as just as observed and restricted as anywhere else.

The thesis of this argument is that luxury will no longer mean space away from other people (though there will always be a demand for that) but that the near-future will see a sort of throwback philosophy regarding luxury. The capacity to travel.

    This article was instigated by recent news updates regarding the airline industry. Namely, that many airline companies are ripping out economy class seating to make space for luxury seats and suites. Simply put, the poor can no longer afford to travel, and many among the former middle-classes cannot either.

Travel is increasingly becoming an economy restricted to the wealthy, international travel even more so. This is something that should be considered when one considers a backup country.2

We see the influencers who once peddled their lifestyles in Dubai and Mexico quietly rolling back home. Part of that is the cost of frivolous travel, and part of that is the result of global instability. I purchased international plane tickets immediately before and after the crisis in the Strait of Hormuz, and the difference in price expressed more than a news article on the oil crisis ever could.

It is unlikely I’ll be traveling internationally again for the foreseeable future.

More, it’s unlikely many people will be traveling much for the foreseeable future at all. Business moguls, billionaires, and those who absolutely must show up in person, sure. But the average vacationer is not likely to lightly book a flight from Las Vegas to Tokyo. As the costs associated with travel increase, the heartland of the United States and the isolated villas to which the wealthy once flocked will see their own membership slowly contract.

    One of the reasons why the wealthy prefer owning vacation homes in those places is due to the fact that other wealthy people live there. As that network begins to slowly contract, so too will the value of possessing property in those locations.

The price spikes are likely to be sticky. Those with dreams of the cost of gasoline, diesel, or jet fuel coming back down are (I think) delusionally hopeful. If the inflation of the last few years since the pandemic has demonstrated anything, it’s that enshitification can affect all industries, and once it has, it doesn’t tend to go away. Regardless of how the conflict in Iran goes, the new higher prices are functionally baked into the global economy. That will be its own can of worms for governments to untangle.3

    At least there’ll be fewer girls traveling to Brazil to get their body-count reset via the best grift I’ve ever heard of. Soon the trip there will cost more than the $13,000 “treatment”. Seems like a lot of trouble when an AI-partner can just validate all your delusions for you at home.


  1. About half the population now suffers from a degree of Nomophobia. That is the fear of being without a mobile connectivity device. For those individuals, the concept of being “away from people” is meaningless. Constant connection to the feed has become a psychologically ingrained state. Effectively, such people require a constant connection to the collective human psyche to the point that their sense of self relies on it.
  2. Conceptualizing the Collective Unconscious of a People

  3. The Billionaire tendency to purchase bunkers in various parts of the world is truly impressive. We’re talking multi-billion dollar facilities built simply to afford these individuals not merely a sense of safety, but a place away from the rest of humanity. They’re buying themselves spiritual and physical space of their own.
  4. The United States has already floated the idea of a Diesel Export Ban. The US economy runs almost exclusively on Diesel fuel for big-box trucks shipping food and goods around the country. It’s among the least efficient systems globally, but permits people to live anywhere with a (relatively cheap) connection to the intercontinental road network. With the price of diesel now cresting $6 a gallon, it may well reach an unsustainable point for low-value goods. Thus, the consideration of an export ban. Banning diesel exports would preserve low(er) prices in the United States proper while forcing foreign nations to eat the cost on the international market.

September 17, 2026

QotD: Boris Johnson

Some generous souls are claiming it’s not Boris’s fault — which may be true, up to a point, of which more in a moment — but whoever is to blame one thing is abundantly clear: Britain is a failed state, the Sick Man of Europe, and those of us who grew up believing that to have been born British was to have won the lottery in life have now been sorely disabused of the notion.

How can this possibly have happened to the land of Magna Carta and English Common Law, the heroic seafaring nation which coloured the atlas pink and stamped its character on half the world’s nations from Australia and the U.S. to India and South Africa, that invented most of the world’s best sports, produced most of its greatest literature, beat Philip II of Spain, Napoleon, the Kaiser, and Hitler and discovered almost everything worth discovering?

Just when did Britain become so incredibly, embarrassingly shit?

Well, it’s easy to blame Boris, as I have done on occasion, for being a priapic lard-butted lightweight chancer who should never have been given the keys to Number 10. As we’ve learned to our cost, he’s all mouth and no trousers, great for an impromptu bon mot or jolly photo op but perfectly useless in times of crisis, being too easily led, having no opinions of his own, the backbone of sponge and the moral character of a Plecostomus catfish.

James Delingpole, “Britain is now the sick man of Europe”, Breitbart, 2020-08-14.

September 3, 2026

Enshittification of technology today

Filed under: Media, Technology — Tags: , , , , , , — Nicholas @ 05:00

On his Substack, Ted Gioia provides nine rules to measure technological innovation based on the work of the late Wendell Berry:

(1) The new tool should be cheaper than the one it replaces.

This is a very persuasive selling point for new technology. And for most of my life, tech companies worked hard to lower prices.

I still recall my parents scrimping and saving in order to buy a color television when I was seven years old. It cost almost $500 — a huge amount in those days.

They probably should have waited. A few months later, RCA dropped prices to $399. Prices continued to drop in later years. You can buy a high tech TV today at Best Buy for less than what my parents paid in the 1960s.

Computers also got more affordable — at least until recently. I got my first computer (an Apple IIE) when I was in graduate school — it was an expensive gift from the Boston Consulting Group in exchange for accepting their job offer.

The list price back then was $1,400. I could never have afforded to buy it on my tight student budget.

But, over a period of many years, each subsequent computer I acquired was better and cheaper than my previous model. Alas, that happy trend has now ended.

[…]

(2) It should be at least as small in scale as the one it replaces.

This is another good reason to upgrade your setup. And tech did get smaller for many decades.

Guess who played a key role in that? Yes, Steve Jobs again. Because of his obsession with product design, we now carry a huge amount of advanced tech in our pocket.

Just consider this remarkable fact: Every device featured in this Radio Shack advertisement from 1991 has been replaced by your tiny phone.

But this, too, changed soon after Jobs died. (Are you noticing a pattern here?)

The thinnest iPhone ever was the iPhone 6 (2014) — at a slim 6.9mm. The company continued to launch “mini” models for a few years, but stopped after iPhone 13.

Tech is now bulking up. It’s not just the devices — wait until you see those AI data centers. A single facility can spread over two kilometers.

(3) It should do work that is clearly and demonstrably better than the one it replaces.

This is the most obvious requirement for new tech. It needs to work better than old tech.

But Silicon Valley has totally abandoned this ideal. Every web interface I use has gotten worse over time — from search engines to social media to software to shopping apps.

Google is worse than ever. Social media is worse than ever. Amazon is worse than ever. Facebook is worse than ever. Everything I get from Microsoft is worse than ever.

So here, too, we see that new tech previously fulfilled Berry’s requirement — but stopped doing so around the time Steve Jobs died.

August 30, 2026

The short-term impact of widespread LLM usage

Filed under: Business, Media, Technology — Tags: , , , , — Nicholas @ 04:00

I haven’t used any of the latest tranche of LLM agents, although I’m assured by those who do use them that they’re significant improvements over the previous iterations, so I don’t really have an opinion about the state of the “AI Revolution”, but Freddie deBoer has a rare non-catastrophist yet also non-utopian take:

My LLM skepticism is really pretty simple: immense practical consequences have been predicted for them, essentially none of those consequences have come true or can be proven to be imminent, and because reality has a powerful status quo bias it’s not sensible to simply assume that they’re coming. Extraordinary claims require extraordinary evidence and no one has produced such evidence. My position is not a complicated one to understand and shouldn’t be controversial. I’m acting with no more skepticism towards AI claims than I regularly demonstrate towards claims about religion or astrology or New Age woowoo.

And, crucially, I’m not the one who has set the comically over-the-top expectations here; the AI maximalists and their enablers in the media have. Sundar Pichai, who as the CEO of Google is one of the ten most consequential figures in the business world, said that LLMs were a bigger deal than the discovery of fire or electricity. AI maximalists frequently insist that the LLM era is equivalent to or more important than the Industrial Revolution. Dario Amodei, CEO of Anthropoic, went on a podcast from The New York Times (the stentorian, buttoned-down New York Times) and talked about a future where AI colonizes Mars of its own volition. Reports out of Silicon Valley hold that many tech workers sincerely believe that they’re a few years from owning their own asteroid mines and will be so wealthy they essentially step outside of the human experience when it comes to material desire. (If you look, you can find concerning stories on Reddit and similar places of techies spending down all of their saving and taking out large loans, on the theory that in the next few years they will become trillionaires thanks to LLMs.) Scott Alexander seems increasingly unwilling even to countenance the possibility that “AI” is not all its cracked up to be. None of this is serious, let alone convincing. I keep using the example of indoor plumbing to establish a baseline of what actual civilization-altering technological change looks like because that’s what civilization is built on. Videos where AI Chuck Norris beats up AI Vladimir Putin are not on that level.

None of this means that I believe what I am frequently accused of believing, that LLMs have literally no consequences. I don’t think that. I think that the winners of the current AI war will end up with important enterprise software that meaningfully changes how administrative and clerical tasks are completed in the average American workplace. The winners of all of this will make a lot of revenue off of this technology. Certain tasks are going to be presumed to be automated from now on. You’ll ask computers to do things in natural language that you used to do with clicks and commands. And, as we’re already seeing, human culture is going to become even lonelier, less authentic, more crass, less creative, more artificial, and less fulfilling than before. Those are consequences. They’re just, you know, consequences in a fundamentally mundane and boring world. But, yeah. Somebody’s going to make a lot of money on this stuff — conventionally a lot, I mean, not these absurd hundreds of trillionaire dreams, but a lot of money.

The trouble is that, clearly, none of this is enough, precisely because of those outsized expectations. The problems with “LLMs are going to prove to be highly consequential and remunerative enterprise software in a more-or-less unchanged economy and world” are multiple:

  • The amount of money and time and energy and attention and manpower that’s been invested in LLMs is so massive that nothing resembling an ordinary economic return can ever pay it off; with AI now essentially propping up the entire American economy, this is a dire circumstance even though specific firms will survive and eventually thrive.
  • You can’t cure cancer because cancer is not one disease and also it evolves under natural selection pressures and sometimes when we reduce rates of one cancer rates of other cancers rise etc etc etc; interstellar travel is a fantasy thanks to basic rules of physics and physiology, not because we’re not smart enough; asteroid mines make absolutely zero sense in basic economic terms; you can’t upload your consciousness because consciousness is not software but embedded into the very cells of our bodies that inevitably die; we already experienced radical life extension thanks to immense reductions in infant mortality and smoking cessation, the add-another-25-years-to-the-average-lifespan stuff is just a slow unglamorous chipping away; limitless cheap energy is being kept from us by thermodynamics, not how advanced our microprocessors are; on and on, the things we’re demanding failing to materialize because they’re not sensible things to demand.
  • It’s impossible that all of the major players in this field (OpenAI and Anthropic but also Meta and Google and Nvidia and Oracle and Caterpillar and Modine Manufacturing and Constellation Energy …) survive the next decade; some of them are going to fail, and they’re going to cause an immense amount of collateral damage on the way down.
  • Some very informed people will tell you that the future is not LLMs but SLMs, small language models you run locally on your own computer, which would have potentially devastating downstream effects for chip manufacturers, model developers, construction firms, energy companies, etc.
  • We have absolutely no idea about where the next big growth field might be if it isn’t this, and this period of permanently irrational stock market growth (which has underwritten all economic optimism) is dependent, more than anything, on that one organizing story.
  • The emotional investment in AI is even less likely to pay off than the financial investment; a huge number of people, including a lot of people who spend their lives being too cool for this sort of thing, have staked their emotional health on the idea that the mundane world is imminently going to end, but the mundane world never ends and we will all spend the rest of our days downloading apps to pay for parking a single time and emptying the diaper pail and trying to figure out how to avoid the third round of small talk with the same coworker in a day.

Honestly, I think Google’s recent shakeup tells us a lot about where LLMs are going. Google, for a thousand reasons, is the “frontier” company most likely to make a ton of money off of AI in the next decade — and also, they’ve slipped far down the rankings in terms of the best model and they don’t appear to care very much. Google’s Gemini was briefly seen as the class of the field, but in the past year or more they’ve consistently underperformed OpenAI and Anthropic’s best models. (To say nothing of the rapidly-ascending Chinese competitors, which is a whole other thing.) Google’s top AI guys, Demis Hassabis and Jeff Dean, have both moved on from active development of Gemini because they’re more interested in moonshot AI; the implicit concession is that Google doesn’t think that Gemini can ever be “AGI”, that utterly vague, non-falsifiable construct so many people are now chasing. Instead, Google seems to understand that its vast preexisting base of users allows the company to make a mint without any absurd sci-fi premises: when you ask an AI agent to do your grocery shopping, you’ll probably do it through Google in one way or another, and they can take a few cents off of each of those interactions to the tune of billions. It’s not glamorous and it doesn’t allow you to pretend that you’re going to live forever. But pragmatism of that kind is the soil in which modern day fortunes grow. Moonshot Google is long dead, and for a reason.

July 21, 2026

QotD: Why Tiktok?

Tiktok found a way to connect you to strangers who don’t make you angry. By offering performers money if they produced media that you “engaged” with, Tiktok offloaded the work of convincing you to conduct your online activities in a way that maximized opportunities to show you an ad onto an army of global theater kids who would spend every hour that god sent trying to figure out how to keep you looking at Tiktok.

This was hugely successful – so successful, in fact, that Tiktok was able to cheat, overriding its own algorithmic guesses about which of its billion cable-access television channels you’d stare at the longest with a “heating tool” that lets the company trick some of those theater kids into thinking that Tiktok was actually more suited to them than other platforms […]

For zuckermuskian social media bosses, Tiktok became an object of fierce envy. Here was the ultimate Tom Sawyer robo-fence-painter, a self-licking ice-cream cone that motivated people to convince each other to make money for you. Facebook, Instagram and Twitter took a hard pivot away from showing you the things that the people you loved had to say, in favor of showing you short videos of people whose parents didn’t give them enough affection in their childhood, desperately shoving lemons up their noses in a bid to win your approval (and a revshare split with the platforms).

It worked. Sorta. Thing is, some of those “content creators” are actually very good, and none of them appreciate being jerked around. They quite rightly see their reason for being on the platforms as improving their own lives, not the bottom line of the platforms’ owners and executives. They may be more “engaging” than your friends, but they’re also a lot mouthier and feel entitled to a say in how the platform operates.

What’s a billionaire solipsist to do? Obviously, the answer is “AI creators”. An “AI creator” is like a “creator” in that it works to maximize your engagement with the platform – and thus the number of ads that can be crammed into your face-holes – but, unlike a “creator”, it makes no demands upon the platform and exists solely to serve the platform’s shareholders and executives. It’s the perfect realization of the solipsist fantasy of a world without people […]

But there’s a problem with this plan: your friends are not a liability for a platform. Your friends are the platforms’ single most important asset. Your friends are why the platforms are so “sticky”. The platforms don’t “hack your dopamine loops” – they just take your friends hostage, and even though you love your friends, they are a monumental pain in the ass, and if you can’t even agree on what board-game you’re going to play this weekend, how are you going to agree when it’s time to leave Facebook, and where to go next?

So long as you love your friends more than you hate Zuckerberg or Musk, you will remain stuck to their platforms. The platform bosses know this, and they inflict pain on you that is titrated to be just below the threshold where you hate the platforms more than you love your friends.

But as much as the platform bosses rely on your love of your friends, they still view your friends as liabilities, thanks to those friends’ unreasonable insistence on structuring their relationship with you to maximize their own satisfaction, rather than how much time you spend looking at ads. So the platforms are deliberately disconnecting you from your friends by minimizing the fraction of your feed that is given over to posts from people you follow, and replacing those friends with a succession of ever-more fungible posters: trolls, creators, and chatbots.

Cory Doctorow, “Tiktokification shall set us free”, Pluralistic, 2026-04-17.

June 28, 2026

“Human writing has a unique shape” and the the end of social media

Filed under: Books, Media, Technology — Tags: , , , , — Nicholas @ 05:00

On Substack, Ryan Levesque explains the major differences between human writing and AI-trained-on-human-writing:

Graphic from The Digital Contrarian

It turns out, slop has a shape.

And it’s the reason why AI generated writing sounds the way it does.

In a new study, a team of researchers at the University of Maryland and Google DeepMind ran an experiment.

They took 10,272 writing prompts and gave each one to a human author and to five AI models: Claude, GPT, Gemini, DeepSeek, and Kimi.

They generated 61,608 stories, at around 5,000 words each.

Then, they looked at the underlying structure of each story: how the plot progresses, where the tension and conflict is placed, etc. etc.

And from that structure, they could identify a human-written story from AI-generated slop nearly 93% of the time.

Graphic from The Digital Contrarian

What you’re seeing here in that image is the shape of AI Slop vs. Human Writing.

And there are five distinct ways that the shape of human writing is decidedly different from the so-called slop generated by today’s AI models:

  1. AI over-explains its themes. (instead of letting readers infer)
  2. Human writing is less linear. (more time-jumps and flashbacks.)
  3. AI relies on bodily metaphors to explain emotion. (81% vs. 38% human)
  4. Humans reference specific texts, brands, places. (nearly 2x the AI rate)
  5. AI narrative is less diverse. (fewer subplots and scenes, less dialogue)

[…]

The Beginning of the End of Social Media?

The clearest place to watch this shape materalize?

Social media.

This week, Farah Cormack mapped the predictable sequence, in a piece called “The Beginning of the End of Organic LinkedIn“.

Her argument is that every platform moves through the same five stages:

  1. Early adoption. A small group forms around something they love. It feels like a secret.
  2. Scaling. The crowds show up, and so does the money.
  3. Critical mass. Everyone’s here now. Organic and paid are both running hot.
  4. Enshittification. The business model takes over the product. The feed fills with ads, and the place starts to feel like every other place.
  5. Decline. The people who made it worth showing up for get fed up and leave.

Her read is that LinkedIn just crossed into stage four. The tell is its new Creator Marketplace, a feature that literally puts your reach openly up for sale.

(If your own posts have been reaching fewer people lately, you’re not imagining things … this has been engineered.)

The shape of Enshittification is a five-stage decline, and most of the social media platforms we use are somewhere at stage 4 or 5 right now.

Futurist Sinead Bovell goes further, and argues we’re watching the beginning of the end of the social media era itself.

The reality is that people don’t really post for friends/social circles like we used to even just a few short years ago.

Bovell argues that the entire reason we post is to be seen by other humans.

That’s the whole deal.

We post to signal that we’re employable, or interesting, or worth following, or because we want to sell something …

And we do that, because real people are on the other end, watching us.

Take those real people away, and the entire thing stops making sense …

But that’s exactly what’s happening.

Personally, I think LinkedIn hit stage four a lot sooner than this, almost certainly because it originated as a business-oriented platform. The owner of a company I worked for in the 2000s required that all managers have active LinkedIn accounts, so I was “active” there for a couple of years, but I felt it quickly lost any actual benefits and became a forum of boastfulness and sycophancy. There were serious people on the platform, providing useful and insightful posts, but the vast majority of content was self-promotion and empty flattery.

May 29, 2026

Progressives, suddenly – “We’ve gotta protect our phony baloney jobs!”

Apologies to Mel Brooks for hijacking that line from Blazing Saddles. On the social media site formerly known as Twitter, signs of panic from the media and media-adjacent progressive ranks as they realize Silicon Valley is an existential threat to their media monopoly:

    Tim Shipman @ShippersUnbound

    One aside on the Blair conversation

    I’m absolutely gobsmacked at the level of hostility to “tech bros” and the belief that we can just insulate ourselves from AI and technology

    Like listening to weavers on the spinning Jenny or Hanson cab drivers on the advent of the motor car

Look this isn’t complicated.

The left hates you because they’re (correctly) worried AI is going to replace the “work” they do for their comfortable professional-managerial class sinecures, while at the same time they are (correctly) concerned that AI generated video will completely neutralize the remaining cultural influence they wield via their control of entertainment media.

The right (correctly) views you with suspicion and contempt because you already replaced white men with H1Bindians, which hurt us economically, and also enshittified the Internet, which was further enshittified due to your perfidious collaboration with leftists during the peak of the Great Awokening’s censorship and deplatforming push.

Despite your years of service to them, the left wants to immolate your headless corpses on funeral pyres built from your burning data centres, merely because you MIGHT be a threat to them in the near future.

Despite your record of pusillanimity, the right — some of us — are willing to work with you. That is a godsend for you, because we are literally your only defence right now.

But we have conditions, and those conditions are not negotiable.

May 4, 2026

Our genetic heritage and our culture

On Substack, Helen Dale and Lorenzo Warby look at our genetic inheritance and how it continues to shape our culture:

From Wikipedia:

    The Neolithic Y-chromosome bottleneck refers to a period around 5000 BC where the diversity in the male y-chromosome dropped precipitously across Africa, Europe and Asia, to a level equivalent to reproduction occurring with a ratio between men and women of 1:17. Discovered in 2015, the research suggests that the reason for the bottleneck may not be a reduction in the number of males, but a drastic decrease in the percentage of males with reproductive success in Neolithic agropastoralist cultures, compared to the previous hunter gatherers.

The development of farming and then animal herding greatly increased the number of humans — which continued to have evolutionary consequences for our species — and created productive assets (farms and animal herds) worth fighting over. Successful male teams (typically organised as clans) wiped out unsuccessful male teams and took their women as spoils.

Hence, there is a dramatic bottleneck in male lineages but not in female lineages. This pattern stopped with the development of chiefdoms and especially states, though not so much on the Steppes, whose states were more like super-chiefdoms and where intense competition over resources (and women) continued.1

This had consequences. A major one is that the male expression of human genes became dramatically better at forming and maintaining teams — as there was drastic selection pressure for that — but the female expression of human genes did not.

This is why young schoolboy sporting teams regularly crush adult women’s national teams in team sports such as soccer. It is not that schoolboys have the strength advantage over women associated with adult men (they are often not particularly advantaged around age 14-15). It’s simply that human males are much more likely to “get” teamwork at a visceral level.

At least some of the differences in the statistical distribution of cognitive traits between men and women comes from this genetic bottleneck’s intense selection pressure differences. This is particularly clear in social patterns. For instance, men readily form hierarchies — often using physical cues such as height to do so.

Men focus on roles, suppressing or otherwise managing their emotions to do so. They regularly test each other — hence ragging each other, making appalling jokes, etc. Such mechanisms generate trust, as they test whether you will fold under pressure, whether one can say outrageous things and still get support. Hence the popular quip:

    Men insult each other but they don’t mean it. Women compliment each other but they also don’t mean it.

Men roast each other as tests because so much male interaction is about teamwork, and the roles and reliability that requires, while women typically look to emotional connection. Given that the latter requires a lot of interaction to build up trust, yes, female friendships can be quite intense, but relations between human females can also be viciously unstable and fissile.

These differences have other social consequences. Men are notably more positive about free speech than women, because men often see speech as a test while women are more likely to see it as a threat. As universities have feminised, the male-female differences on free speech among students have become more pronounced. Men are systematically more tolerant of alternative points of view than are women.

Orwell’s famous comment in his novel 1984:

    It was always the women, and above all the young ones, who were the most bigoted adherents of the Party, the swallowers of slogans, the amateur spies and nosers-out of unorthodoxy.

Was a great novelist doing what great novelists do: noticing.

As part of the teamwork focus, men tend to be the social solidarity sex while women are not. Women are much less likely to have friends of lower socio-economic status than are men. For women, such friends are much less likely to be worth the emotional investment. For men, they may be useful members of a future team.

As institutions, occupations and public discourse become more feminised, there has been a shift in patterns of language. A massive study of patterns of language use found a dramatic shift since the 1980s, such that:

    our results suggest that over the past decades, there has been a marked shift in public interest from the collective to the individual, and from rationality toward emotion.

All this means that male-dominated institutions and spaces will be generally better, often much better, at generating and managing feedback than female-dominated spaces. When people note that feminising institutions and occupations have a strong tendency to become less functional, it is precisely because they are worse at generating and managing feedback, and at generating and maintaining trust.


  1. This paper attempts to explain the extreme narrowing of surviving male lineages by the adoption of patrilineal systems and polygyny. While the shift to patrilineal systems in itself does increase unequal lineage success—as does polygyny—much of the point of the shift to patrilineality was precisely that warriors who grow up together are better warrior teams.
  2. Moreover, there is considerable evidence of violence after the shrinkage of male lineages dramatically slowed — and then reversed — with the development of chiefdoms, and especially states. These suppressed violence, but not patrilineality or polygyny. In many societies, polygyny actually intensified with the rise of states.

    The bottleneck effects continued to echo down populations. The extraordinary reproductive success of particular male lineages is associated either with pastoralist violence and conquest and/or early state creation. Further, the notion that the majority of male lineages just passively accepted their reproductive exclusion flies in the face of a huge amount of evidence — especially as the examples of very successful pastoral lineages occurred in societies with notoriously high levels of violence, including as raiders, such as across the Steppes and in Ireland.

    Moreover, polygyny is associated with higher rates of violence, single-spouse marriage with higher social cohesion. Nor was the creation and maintenance of states typically a peaceful process: periodic violent peaks in Chinese history, for example, were extraordinary. It was precisely the creation of a reproductively-excluded underclass that provided so much of the impetus for the banditry and mass peasant revolts that are such a feature of Chinese history. So, while patrilineality and polygyny were definitely factors in the wildly differentiated success rates of male lineages, considerable levels of violence and contestation over resources and women — that selected in favour of male teamwork — were clearly also very much in play.

April 12, 2026

The two kinds of enshittification

Filed under: Business, Media, Technology — Tags: , , , — Nicholas @ 03:00

On the social media site formerly known as Twitter, ESR explains the differences between the two kinds of enshittification we’re seeing these days:

It may be time to start distinguishing between classic two-sided enshittification and a more general single-sided variety.

When Corey Doctorow originally defined the term “enshittification” he was describing a very specific thing that can and does happen when a platform like Amazon or Google acts as a two-sided market-maker. They start by reducing friction for both buyers and sellers, get everybody locked in by the higher cost of doing volume business anywhere else, then start charging tolls on both sides and injecting spamware that nobody wants. Eventually even their search function becomes completely shitty.

The increasingly horrifying “agentic” train wreck that Windows 11 has become isn’t a two-sided platform in the same way, but the feel of its late stages is depressingly familiar. It’s so stuffed with bloatware, spamware, and spyware that its nominal function as an operating system to run programs for its users feels almost like an afterthought.

I’m going to call this “single-sided enshittification”, and point out that both kinds stem from the same fundamental disconnect. They’re both things that happen when the dominant revenue stream from a product is disconnected from the needs of its original users.

In both cases, an important factor, though not the only one, is the attack of the adtech vampires. So very much of the ugliness in enshittified platforms is downstream of the easy money that they offer product owners for allowing them to sink their fangs into the information stream.

I don’t have a solution to this problem. But if there is one, it starts with identifying the problem correctly. Enshittification — it’s not just for two-sided platforms anymore.

From the comments on the original post:

March 27, 2026

The reason you feel detached from most modern art, movies, and music

Filed under: Economics, Media, USA — Tags: , , , , — Nicholas @ 05:00

Ted Gioia explains what he calls the “Four steps to Hell” that have replaced the aesthetic values of the past and shows why everything in entertainment is being actively enshittified:

MGM’s lion and the Ars Gratia Artis motto (Art for Art’s Sake). But the lion is screaming in pain today.

Smart people have recently asked: What is the aesthetic vision of the 21st century? What are the stylistic markers of our time? What are the core values driving the creative process? What is our zeitgeist?

At first glance, that’s a hard question to answer. We are more than a quarter of the way through the century, and very little has changed since the 1990s.

  • Music genres have barely shifted in that time. The songs on the radio sound like the hits of yesteryear — in many instances they are the hits of yesteryear, played over and over ad nauseam.
  • Movies are in even worse shape. Hollywood keeps extending the same tired brand franchises you knew as a child. SoCal culture feels like an antiquated merry-go-round where the same tired nags keep coming around in an endless circle.
  • Publishers still put out new novels, but when was the last time you read something really fresh and new? Even more to the point, when was the last time you went to a social gathering and heard people discussing contemporary fiction with enthusiasm?
  • The same obsession with the past is evident in video games, comic books, architecture, graphic design, and almost every other creative sphere. Everything is a reboot or retread or repeat.

It’s not aesthetics, it’s just arteriosclerosis.

Even so, I see a new dominant theory of art — and it’s sweeping away almost everything in its wake. It already accounts for most of the creative work of our time, and is still growing. Nothing else on the scene comes close to matching its influence.

So if you’re seeking the most influential aesthetic vision on the 21st century, this is it. It’s simple to describe — but it’s ugly as sin.

I call it Flood the Zone. It happens in four steps. […]

Do read the whole thing, but in case it’s a case of tl;dr, he also summarizes it for you:

March 2, 2026

A Day in the Life of an Ensh*ttificator

Filed under: Business, Humour, Media, Technology — Tags: , , , , — Nicholas @ 04:00

Forbrukerrådet – Norwegian Consumer Council
Published 27 Feb 2026

Digital products and services keep getting worse. In the new report Breaking Free: Pathways to a fair technological future, the Norwegian Consumer Council has delved into enshittification and how to resist it. The report shows how this phenomenon affects both consumers and society at large, but that it is possible to turn the tide.

Read more on: https://www.forbrukerradet.no/breakin…
(more…)

January 25, 2026

Why does Microsoft treat its users so badly? Because it can

Filed under: Business, Media, Technology — Tags: , , , — Nicholas @ 03:00

On the social media site formerly known as Twitter, ESR considers the situation most Microsoft users find themselves in these days:

Between the forced updates, the spyware, the adware, OneDrive constantly attempting to suck up all your data, and infinite dark-pattern subscription traps, I’m gathering that many Windows users are now nostalgic for the days when the shit only seemed to be up to their ankles rather than lapping at their nostrils.

The information asymmetry of closed-source software inevitably fucks the user over. I know, I know, I sound like a broken record. I’ve been banging on about this for going on 30 years now and even I get tired of my own rant sometimes.

That’s not why I’m posting today. Instead I want to publicly contemplate an unobvious question: just why is Microsoft treating its users so badly?

“Because it can” is not really a responsive answer. Corporations don’t do evil things because they like being evil, they only do evil things because they think they’re profit-maximizing.

So I understand about the dark-pattern subscription stuff and the adware. That’s slimy, but it’s revenue capture. There’s at least a cold-blooded trade-off you can imagine some product planner making between revenue line-go-up now and pissing off people who won’t be customers later.

But what is Microsoft maximizing by doing things that drive users away from it without any revenue capture? What model of reality, or failure of decision making, do you have to have to think it’s a good idea to push forced updates with work-interrupting reboots that can’t be blocked or delayed by the user?

It would have been trivial to have a pop-up that says: An update is available. Do it now, or defer it until ? The fact that that didn’t happen can’t be ascribed to revenue-line-go-up fever. These are two different kinds of ugly.

And that second kind makes me think that there’s nobody left in product management at Microsoft with the ability and authority to veto bad ideas because they will anger the users.

It looks to me like nobody over there is thinking strategically about customer retention anymore. By the time you get to the point where nobody squashes forced-update reboots, nobody can seriously raise the question of whether adware is going to drive away so many users that Windows market share will tank and take all that lovely subscription revenue with it.

This is where I point out, with weary inevitability, that it’s going to get worse before it gets even worse. With nobody keeping an eye on the long game and user retention, the petty money grabs will only accelerate. Microsoft will keep flogging that donkey until it dies.

The irony here is that if Microsoft were an efficient maximizer of long-term profit they would be doing less of the shitty enraging crap that they are now.

How much less depends on how good their judgment is. You can be actively trying to keep a critical mass of your user base happy enough not to bail out and still fail. But at least Microsoft would be trying. Right now, there’s damn little evidence that they are.

January 12, 2026

The rise of slop – “you get a clanker, and you get a clanker, everyone gets a clanker!”

Filed under: Business, Media, Technology — Tags: , , , — Nicholas @ 03:00

The artificial intelligence wave continues, despite widespread resistance to AI being inserted into everything. It was bad when your toaster and refrigerator started needing access to the internet, but it’s bound to be so much worse when everything has to have an AI component bolted on to it as well. At The Libertarian Alliance, Neil Lock decries the rising tide of AI slop:

In recent days, there has been an eruption in the tech world. It is unlike anything I have seen in my more than half a century as a software developer, consultant and project manager. Microsoft, its Windows 11 operating system in particular, and artificial intelligence (AI), are in trouble. Big trouble.

The pressures leading to this eruption have been building for a year or so. Right now, the effects are confined mostly to tech blogs and tech people in the USA. But they are spreading. And fast.

Slop

In the last couple of years, AI-generated content has become ubiquitous on the Internet. It may consist of text, images or videos. Some of it is dangerous – for example, erroneous medical information. Most of it is of low to very low quality. And some of it is just bizarre. Such as the infamous “shrimp Jesus” I used as the featured image for this post.

In tech circles, the stuff has become known as “slop”. When you do a Google search, you may see more links to slop than to human-produced material. It looks as if “sloppers” have been using AI to generate large amounts of clickbait, not to mention content that may be misleading or downright dangerous.

In February 2025, Microsoft’s CEO, Satya Nadella, pleaded in an interview for people to stop using the term “slop”. Saying “people are getting too precious about this”. The response could not have been further from what he asked for. The word “slop” went viral.

So much so, that last month Merriam-Webster, the dictionary publishers, declared “slop” to be their “word of the year”. Nadella responded huffily to this, saying: “we need to get beyond the arguments of slop versus sophistication”. The Internet tech community disagreed. And they took their revenge1 by re-naming the phenomenon “Microslop”.

Windows 10 and Windows 11

All tied up with this is Microsoft’s botched transition from Windows 10 to Windows 11.

Windows 11 was launched in October 2021. Due to higher hardware requirements, it would not run on around 60% of the PCs then running Windows 10. Including mine. That was already a time-bomb.

Support for Windows 10 was withdrawn for general customers on October 14th, 2025. Although Extended Security Updates (ESUs) remained available for corporate customers who wanted to keep Windows 10 running.

At no point has Windows 11 been popular with users. It had only about half the take-up Microsoft had expected. And by February 2025, many companies who had “upgraded” their staff’s PCs to Windows 11 had started returning them to Windows 10. It’s estimated that 400 million computers world-wide are still running Windows 10 without any Microsoft software support, simply because the users cannot, or do not wish to, “upgrade” to Windows 11.

Worse, some of Microsoft’s biggest corporate clients, with hundreds of thousands of users each, are switching to Apple Mac. And tech-savvy customers, including gamers and many smaller professional firms, are moving towards platforms like Linux.


  1. https://cybernews.com/ai-news/microsoft-ai-microslop-copilot/

If — when — Microsoft tries to force me to switch to a version of Windows with a built-in clanker, then I’ll be forced to switch to Linux. I do have a functional Linux laptop (a 14-year-old HP laptop that could barely boot under Windows by the end, but is now almost peppy running Linux). There’s only one piece of software I still run that doesn’t have a Linux version or competitor but if I accept the reduced functionality of running it in a web browser rather than natively, I could get by.

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