The Soviets weren’t history’s first attempt at a totally ideologized society — that would be Revolutionary France — but as students of the French Revolution, the Bolsheviks concluded that Robespierre and the gang hadn’t done enough to get the masses onside. Thus the Soviets seemed to assume that they needed to propagandize everyone. The Nazis followed a similar trajectory, because they, like the Soviets, were ideologically committed to the idea that the laboring masses were the backbone of their movements.
The Third Reich didn’t last long enough to figure it out, but in their 70-odd years the Soviets learned that “the masses” can be more or less ignored. They’re no threat to the regime. Your average Soviet “citizen” — Ivan Sixpack — would follow pretty much any rule, so long as he had a steady and predictable life course. That’s no slander on Ivan; it’s just the way people are. If you want proof, go look around — if I’d told you, back in the summer of 2019, about all the masks and the social distancing and the lockdowns and everything else, you’d have laughed at me. “There will be blood in the streets! No one will stand for it!”
The reaction of “the masses” (a term I hate; it’s patronizing, but it’ll have to do) to COVID was instructive: They either did as they were told, with nary a peep of complaint, or they simply ignored it … with nary a peep of complaint. From the rulers’ perspective, either one was fine, because they’re functionally the same thing. We all know that whatever the ruling class thought they were going to get out of the Kung Flu panic — and it’s not at all clear; we’ll get there — “public health”, as in the actual health of real members of the public, was nowhere on the list. As with “climate change” and all their other “crises”, their highly visible behavior showed how seriously they took it — which was, of course, not at all.
Indeed, from the rulers’ perspective, it was actually better that some large fraction of the underclass didn’t comply — that way, the mental energy of the Karens was channeled down, not up. Karen could start complaining about Whitmer, Newsom, and the rest not living by their own rules, and had she done so, that might’ve posed a problem for the rulers. But thanks to the maskless proles (and, of course, asshole class traitors like me), Karen always had a bunch of much softer targets to hector.
That’s the function of “propaganda” in my sense. It’s designed to create a narrative, the purpose of which is to channel dissatisfaction down the social scale.
What the Soviets learned, and their SJWs successors have internalized, is that you really only need a small cadre of “middle class” (for lack of a better term) producers to keep things running. Those are the targets of narrative-reinforcing propaganda.
Indeed, it’s only a subset of that already small fraction that needs to be propagandized. As the Soviets quickly learned, true technical experts are more or less ideology-proof. That’s because their technical expertise takes up all their time; they’ve oriented their personalities around it. You could read a novel like Red Plenty to get the sense of it (Z Man has a review somewhere if you want it), but I suggest a much easier path: Watch the fun old movie Boiler Room, with Giovanni Ribisi, Vin Diesel, and in a brief but memorable scene, Ben Affleck. I’m sure that seems odd — it’s a movie about sell-at-all-costs stockbrokers, based loosely on Jordan Belfort’s Stratton Oakmont scam; what could be more explicitly capitalist?
But note how they live: They own ludicrous cars and live in huge mansions, but the cars hardly get driven, and the mansions are unfurnished. There’s a scene where they all get together in Vin Diesel’s living room to watch a movie (Wall Street, natch). There’s a huge tv and a couch, but everything else is boxed up, and they’re eating takeout pizza. Giovanni Ribisi says something like “did you just move in this weekend?” and the other guys say no, he’s been living here for years, he just never got around to unpacking his stuff. That’s the mindset of the true technical intelligentsia. Those stockbrokers think they’re doing it for the money, and so they have the outward trappings of rich people, but they’re really doing it because that’s who they are — they’d be just as deliriously happy competing for subway tokens or scraps of confetti, so long as they had one more scrap than the guy on the next phone.
Given that, the only group that really needs to be propagandized is — you guessed it — Karen. The entire narrative of COVID was very obviously designed by hormonal cat ladies, for hormonal cat ladies. Cards on the table: Though I thought Kung Flu was overblown and ridiculous from the beginning, since I know a little history, I didn’t base my conclusions on my reading in the medical journals. I didn’t read medical journals, and unless you’re a doctor I bet you didn’t, either. My opposition to the Kung Flu panic was entirely visceral: THIS IS MEAN GIRL SHIT.
Severian, “Narrative Collapse III: Magic Masks”, Rotten Chestnuts, 2021-07-07.
