One of the least aesthetic Olympic logos ever devised may also be deemed pornographic:
Government zeal in pursuing anyone suspected of harbouring paedophilic tendencies may shortly rebound — with unintended consequences for the 2012 Olympic logo.
Earlier this month, the Coroners & Justice Bill 2009 received the Royal Assent. This Act was another of those portmanteau pieces of legislation for which the current government is famous, mixing up new regulations on the holding of inquests, driving offences, provocation in murder cases and, crucially, a new law making it a criminal offence to be found in possession of an indecent cartoon image of a child.
The horror facing the unpopular Olympics logo is that this is a strict liability offence. If an image is indecent, or held to be so by a jury, it is no good the Olympic Committee claiming that it was not intended as such.
Regular readers will be aware of the controversy that surrounded the current logo since the day it was launched. Critics were not impressed by the £400,000 that had allegedly been shelled out to creative consultancy Wolff Olins to come up with the design. However, it was the logo’s perceived suggestiveness — with many sniggering that it appeared to show Lisa Simpson performing an act of fellatio — that excited internet controversy.
You’ll not that I was careful not to show the offending logo, both for fear of prosecution and because it’s hideous:
[Perry de Havilland]: What does it look like to you? To me it is obvious: a collapsing structure of some sort, perhaps a building at the moment of demolition. The sense of downwards motion towards the bottom of the page is palpable.
Breathtaking. I mean what truly magnificent symbolism. The entire Olympic endeavour has been a massive looting spree with already grotesque cost over-runs (and it is only 2007), so surely something that conjures up images of collapse and disaster is really on the money . . . and speaking of money, at £400,000 (just under $800,000 USD) for the logo, it perfectly sums up the whole ‘Olympic Experience’ for London taxpayers. [. . .]
[James Lileks]: Seriously, what is the matter with people who come up with this? And what is the matter with the people who approved it? Ads that showed the logos have reportedly caused seizures among British epileptics, but I think this thing would make a fossilized femur bone suffer convulsive muscle spasms. If you can’t tell, it’s the year of the London games — 2012. I think it’s also meant to imply a human form — say, a discus thrower, or a runner bursting from the blocks. Whatever it is, it’s an aesthetic catastrophe, and would seem to indicate there’s no one around in the London Games who had the nerve to bark “rubbish, that; try again, and give me a proper logo with some bloody numbers.” I think there’s a point at which people lose the ability to pretend they have any sort of aesthetic criteria, and embrace whatever’s loud and ugly simply because loud and ugly is the style of the times. There’s always a fair amount of coin to be had for dissing the traditionalists, of course; I imagine that if someone submitted a logo with a flag or a bulldog they would have suffered a gentle sneer: still pining for the empire, eh, Smithson. Well, Kipling’s dead. Yes he is. Dig him up, you’ll find Posh Spice’s heel stuck in his heart, the coffin stuffed with I Heart Diana memorial teddy bears.
