Quotulatiousness

April 2, 2024

Publishing and the AI menace

Filed under: Books, Business, Media, Technology — Tags: , , , , — Nicholas @ 03:00

In the latest SHuSH newsletter, Ken Whyte fiddles around a bit with some of the current AI large language models and tries to decide how much he and other publishers should be worried about it:

The literary world, and authors in particular, have been freaking out about artificial intelligence since ChatGPT burst on the scene sixteen months ago. Hands have been wrung and class-action lawsuits filed, none of them off to auspicious starts.

The principal concern, according to the Authors Guild, is that AI technologies have been “built using vast amounts of copyrighted works without the permission of or compensation to authors and creators,” and that they have the potential to “cheaply and easily produce works that compete with — and displace — human-authored books, journalism, and other works”.

Some of my own work was among the tens of thousands of volumes in the Books3 data set used without permission to train the large language models that generate artificial intelligence. I didn’t know whether to be flattered or disturbed. In fact, I’ve not been able to make up my mind about anything AI. I’ve been playing around with ChatGPT, DALL-E, and other models to see how they might be useful to our business. I’ve found them interesting, impressive in some respects, underwhelming in others.

Unable to generate a newsletter out of my indecision, I called up my friend Thad McIlroy — author, publishing consultant, and all-around smart guy — to get his perspective. Thad has been tightly focused on artificial intelligence for the last couple of years. In fact, he’s probably the world’s leading authority on AI as it pertains to book publishing. As expected, he had a lot of interesting things to say. Here are some of the highlights, loosely categorized.

THE TOOLS

I described to Thad my efforts to use AI to edit copy, proofread, typeset, design covers, do research, write promotional copy, marketing briefs, and grant applications, etc. Some of it has been a waste of time. Here’s what I got when I asked DALL-E for a cartoon on the future of book publishing:

In fairness, I didn’t give the machine enough prompts to produce anything decent. Like everything else, you get out of AI what you put into it. Prompts are crucial.

For the most part, I’ve found the tools to be useful, whether for coughing up information or generating ideas or suggesting language, although everything I tried required a good deal of human intervention to bring it up to scratch.

I had hoped, at minimum, that AI would be able to proofread copy. Proofreading is a fairly technical activity, based on rules of grammar, punctuation, spelling, etc. AI is supposed to be good at following rules. Yet it is far from competent as a proofreader. It misses a lot. The more nuanced the copy, the more it struggles.

April 1, 2024

“The loss of capacity for memory or real experience is what makes people susceptible to the work of cartoon pseudo-intellectuals”

Matt Taibbi strongly encourages his readers to exercise their brains, get out of the social media scroll-scroll-scroll trap, and stay sane:

After a self-inflicted wound led to Twitter/X stepping on my personal account, I started to worry over what looked like the removal of multiple lanes from the Information Superhighway. Wikipedia rules tightened. Google search results seemed like the digital equivalent of a magician forcing cards on consumers. In my case, content would often not even reach people who’d registered as social media followers just to receive those alerts.

I was convinced the issue was political. There was clear evidence of damage to the left and right independents from companies like NewsGuard, or the ideologically-driven algorithms behind Google or Amazon ad programs, to deduce the game was rigged to give unearned market advantages to corporate players. The story I couldn’t shake involved video shooter Jon Farina, whose footage was on seemingly every cable channel after J6, but which he himself was barred from monetizing.

Now I think differently. After spending months talking to people in tech, I realize the problem is broader and more unnerving. On top of the political chicanery, sites like Twitter and TikTok don’t want you leaving. They want you scrolling endlessly, so you’ll see ads, ads, and more ads. The scariest speech I heard came from a tech developer describing how TikTok reduced the online experience to a binary mental state: you’re either watching or deciding, Next. That’s it: your brain is just a switch. Forget following links or connecting with other users. Four seconds of cat attacking vet, next, five ticks on Taylor Ferber’s boobs, next, fifteen on the guy who called two Chinese restaurants at once and held the phones up to each other, next, etc.

Generations ago it wasn’t uncommon for educated people to memorize chunks of The Iliad, building up their minds by forcing them to do all the rewarding work associated with real reading: assembling images, keeping track of plot and character structure, juggling themes and challenging ideas even as you carried the story along. Then came mass media. Newspapers shortened attention span, movies arrived and did visual assembly for you, TV mastered mental junk food, MTV replaced story with montages of interesting nonsensical images, then finally the Internet came and made it possible to endlessly follow your own random impulses instead of anyone else’s schedule or plot.

I’m not a believer in “eat your vegetables” media. People who want to reform the press often feel the solution involves convincing people that [they] just should read 6,000-word ProPublica investigations about farm prices instead of visiting porn sites or watching awesome YouTube compilations of crane crashes. It can’t work. The only way is to compete with spirit: make articles interesting or funny enough that audiences will swallow the “important” parts, although even that’s the wrong motive. Rolling Stone taught me that the lad-mag geniuses that company brought in in the nineties, who were convinced Americans wouldn’t read anything longer than 400 words in big type, were wrong. In fact, if you treat people like grownups, they tend to like a challenge, especially if the writer conveys his or her own excitement at discovery. The world is a great and hilarious mystery and if you don’t have confidence you can make the story of it fun, you shouldn’t be in media. But there is one problem.

Inventions like TikTok, which I’m on record saying shouldn’t be banned, are designed to create mentally helpless users, like H addicts. If you stand there scrolling and thinking Next! enough, your head will sooner or later be fully hollowed out. You’ll lose the ability to remember, focus, and decide for yourself. There’s a political benefit in this for leaders, but more importantly there’s a huge commercial boon. The mental jellyfish is more susceptible to advertising (which of course allows firms to charge more) and will show less and less will over time to walk out of the Internet’s various brain-eating chambers.

A cross of Jimmy Page and Akira Kurosawa probably couldn’t invent long-form content to lure away the boobs-and-cat-video addicts these sites are making. The loss of capacity for memory or real experience is what makes people susceptible to the work of cartoon pseudo-intellectuals like Yuval Noah Harari, who seem really to think nothing good or interesting happened until last week. The profound negativity of these WEF-style technocrats about all human experience until now reminds me of Ray Bradbury’s Fahrenheit 451, whose dystopian characters feared books because “They show the pores of the face of life”.

March 31, 2024

“Nobody trusts the technocracy anymore. People suffer from it.”

Ted Gioia is both surprised and pleased that so many people responded to his recent anti-technocatic message:

When I launched The Honest Broker, I had no intention of writing about tech.

My main vocation is in the world of music and culture. My mission in life is championing the arts as a source of enchantment and empowerment in human life.

So why should I care about tech?

But I do know something about the subject. I have a Stanford MBA and spent 25 years at the heart of Silicon Valley. I ran two different tech companies. I’ve pitched to VCs and raised money for startups. I’ve done a successful IPO. I taught myself coding.

I’ve seen the whole kit, and most of the kaboodle too.

I loved it all. I thought Silicon Valley was a source of good things for me — and others.

Until tech started to change. And not for the better.

I never expected that our tech leaders would act in opposition to the creative and humanistic values I held so dearly. But it’s happened — and I’m not the only person who has noticed.

I’ve published several critiques here about the overreaching of dysfunctional technology, and the response has been enormous and heartfelt. The metrics on the articles are eye-opening, but it’s not just the half million views — it’s the emotional response that stands out.

Nobody trusts the technocracy anymore. People suffer from it.

Almost everybody I hear from has some horror story to share. Like me, they loved new tech until recently, and many worked in high positions at tech companies. But then they saw things go bad. They saw upgrades turn into downgrades. They watched as user interfaces morphed into brutal, manipulative command-and-control centers.

Things got worse — and not because something went wrong. The degradation was intentional. It happened because disempowerment and centralized control are profitable, and now drive the business plans.

So search engines got worse — but profits at Alphabet rose. Social media got worse — but profits at Meta grew. (I note that both corporations changed their names, which is usually what malefactors do after committing crimes.)

Scammers and hackers got more tech tools, while users got locked in — because those moves were profitable too.

This is the context for my musings below on the humanities.

I don’t want to summarize it here — I encourage you to read the whole thing. My only preamble is this: the humanities aren’t just something you talk about in a classroom, but are our core tools when the human societies that created and preserved them are under attack.

Like right now.

March 29, 2024

QotD: Pay no attention to the empty suit behind the social media curtain!

Filed under: Business, Media, Quotations, Technology, USA — Tags: , , , , — Nicholas @ 01:00

These days, there’s no discernible relationship between “content” and “revenue”, because Facebook doesn’t have “revenue”. All it has is a ticker symbol. Much like Enron, whatever physical product Facebook might once have theoretically produced — all those cat pictures — has been totally subsumed into share price fuckery. Yeah yeah, theoretically their “revenue” comes from ads, but as is well known, a) there is not, and never has been, in any industry, a discernible causal relationship between ads and revenue, and b) Facebook lies through its teeth about it anyway. How many times have they been caught now, including in sworn testimony to Congress?

Given all that, why not censor? Why not let your freak flag fly? Just as being innovative actually counts against you in the music biz these days — sure, sure, y’all might be the next Beatles, but we know Taylor Swift’s lab-grown replacement will move fifty million units — so there are considerable drawbacks, in the social media moguls’ minds, to letting just any old schmoe post anything he wants up on their platforms. What if Faceborg’s ad-generation algorithm decides to put a #woke company’s ad on a badthinker’s page? Faceborg’s entire business model rests on getting #woke companies to keep buying ads, since those ad buys are the only thing that keep the stock price up. And since those #woke corporations have made it abundantly clear that they don’t want those people’s business …

Swing it back to the top. Faceborg et al have figured out a surefire way to “make money” by manipulating their stock price. They don’t need a physical product to do it, but what they absolutely must have, the one thing from which all others flow, is “clicks”. Eyeballs. Whatever you want to call it, the whole house of cards is built on the premise that there are actual users out there — real, physical people, who exist in meatspace — who might theoretically buy the advertisers’ products. But … what if there aren’t?

Zuck et al have been pretty good at faking it so far, but as everyone knows, they are faking. For one thing, they keep getting caught. For another, even academics — the dumbest critters in captivity, Commodore 64-level NPCs who can be counted on to swallow the SJW narrative hook line and sinker — keep publishing studies showing that some huge number of all social media accounts, on all platforms, are bogus.

Indeed, you can test it for yourself. I know, I know, FED!!!!, but hear me out: Get a VPN. Sign up for a burner email. Rejigger the VPN, then use the burner email to sign up for Faceborg, Twitter, whatever. Don’t actually post anything; just sign up. It’s 1000 to 1 that even with no activity whatsoever, you’ll still be deluged with friend requests. The algorithms will take care of that, because as we’ve noted, they have to push the illusion that people are using these platforms, that eyeballs are landing on pages, that fingers are clicking on ads. You’ll get a whole list of “suggestions” of which accounts to follow, all of which — surprise surprise — are never more than a click away from some big advertiser.

Severian, “Own Goals”, Rotten Chestnuts, 2021-07-21.

March 21, 2024

Minneapolis rejects Uber (and economic reality)

Filed under: Business, Economics, Government, USA — Tags: , , , , , — Nicholas @ 03:00

Jon Miltimore is upset that he won’t be able to use Uber or Lyft ridesharing services in the Twin Cities after the Minneapolis City Council voted to make the business uneconomical:

“UBER 4U” by afagen is licensed under CC BY-NC-SA 2.0

The ride-hailing services Uber and Lyft announced last week that they are pulling up stakes in the Twin Cities because of a new ordinance designed to raise driver pay.

The Minneapolis City Council voted 10–3 to override the veto of Mayor Jacob Frey, passing a policy that will raise the pay of drivers to the equivalent of $15.57 per hour.

In response to the plan, Uber and Lyft announced that they will cease offering rides beginning May 1 throughout the entire Twin Cities, the 16th largest metro in the United States, saying operations were economically “unsustainable” under the plan.

“We are disappointed the Council chose to ignore the data and kick Uber out of the Twin Cities, putting 10,000 people out of work and leaving many stranded,” Uber said in a statement.

As a resident of the Twin Cities suburbs, I find this news a bit alarming. In fact, I find it infuriating.

City Council supporters say they simply want drivers to earn the minimum wage, but if that’s the case, they passed the wrong ordinance. The Star Tribune reports that council members “seemed oblivious” to a recent Minnesota Department of Labor and Industry study that concluded drivers could be paid $0.49 per minute and $0.89 per mile and make the minimum wage.

“By contrast, the plan approved by the City Council guarantees a floor of $1.40 per mile and 51 cents per minute,” the newspaper reports.

In other words, the wage plan the council passed doesn’t appear remotely close to the minimum wage. But this ignores the larger problem: Neither the Minneapolis City Council nor the state of Minnesota should be setting the wages of Uber or Lyft drivers.

Nobody is forcing drivers to give rides. The arrangement between ride-share companies and drivers is an entirely voluntary one. This is the beauty of gig work. It allows people flexibility and choice about how they’d like to spend their time.

March 18, 2024

Slimy “nudgers” want to manipulate the food you buy by “denormalizing” what you enjoy

Filed under: Britain, Business, Food, Media — Tags: , , , , — Nicholas @ 03:00

Christopher Snowden on the self-imagined elites’ desire for you dirt people to eat a different diet than you would voluntarily choose for yourselves:

On Thursday, Legal & General Investment Management’s senior global environmental, social and governance (ESG) manager told Nestlé to sell less sugar. It’s not for want of trying. In 2018, Nestlé launched Milkybar Wowsomes with 30% less sugar than a Milkybar. The company described it as a “great tasting product” that was the result of “a scientific breakthrough” but when it was discontinued in 2020, Nestlé lamented that demand for it had been “underwhelming”. In 2021, it launched a non-HFSS version of Shreddies called Shreddies The Simple One which contained just four ingredients. The company said:

    We know that consumers are looking to eat more healthily, especially following the pandemic. Shreddies The Simple One is an exciting new addition to the breakfast table that caters to growing demand, with a delicious taste consumers will love.

Consumers did not, in fact, love it and it was withdrawn from sale the following year.

Today, the King’s Fund has added its voice to the call for mandatory reformulation targets enforced with heavy fines. The King’s Fund’s job has traditionally been to get more money for the NHS but it is under new management with Sarah Woolnough, a former trustee of Action on Smoking and Health and former CEO of Cancer Research UK, so it is now involved in lifestyle regulation.

    Compelling food manufacturers to strip out large amounts of fat, salt and sugar would help “denormalise” the routine consumption of unhealthy food, Sarah Woolnough, the chief executive of the King’s Fund, told the Guardian.

The word “denormalise” is taken straight from the anti-tobacco playbook. See how it works yet?

As the Guardian points out, the King’s Fund has done some polling which finds that reformulation is hugely popular in the abstract.

    Overall, 67.3% of Britons agree that the government should require companies to reduce the amount of fat, salt and sugar they put in their products, a survey for the influential health thinktank undertaken by Ipsos Mori found. Only 5% disagreed.

This is a beautiful example of the difference between stated preferences and revealed preferences. People love the idea of fat, salt and sugar being removed from food. Who wouldn’t, so long as the food tasted the same? But it doesn’t taste the same. It tastes considerably worse. And when reformulation isn’t physically possible — for example, with nearly all confectionery, biscuits and cakes — the only way to meet the target is by shrinking the product. Some chocolate bars are now so small that a dual pack is the default (and so, as with the sugar tax, big business is doing rather well out of it). And, yes, that is because of the government’s reformulation scheme.

If pollsters asked people if they are in favour of shrinkflation, I doubt many would say yes. As for reformulation, the only way to get an informed opinion would be to do a taste test using the “before” and “after” versions of popular food products and ask people whether the government should mandate the reformulated version and ban the original version. Again, I doubt many people would give unqualified support for reformulation.

Fortunately, we don’t need to carry out such experiments because the public have been offered reformulated products many times in the real world. Sometimes they become popular — in which case there is no need for government coercion — but very often they are a flop, and in many cases they cannot even be attempted.

The British public have put up with a lot from meddlesome puritans in the last 20 years, but I strongly suspect that if the government tried to force us to eat the likes of Milkybar Wowsomes and Shreddies The Simple One, the thin blue line would finally snap.

March 11, 2024

Google’s “wild success and monopolistic position has made it grow fat, lazy, and worst of all, stupid”

Google has long been the 500lb gorilla in the room as far as search engine dominance is concerned, despite a significant and steady drop in the quality of the search results it returns. Niccolo Soldo suggests that Google has gotten fat and lazy in the interval since the release of its last huge success — Gmail — and the utter catastrophe of Gemini:

It’s become passé to complain about Google’s search engine these days, because it’s been horrible for years. We all recall its early era when its minimalist presentation effectively destroyed its competition overnight. Only us olds remember AltaVista‘s search engine, for example. So ubiquitous is its core function that the word “google” entered our lexicon.

Roughly 85-90% of the readers who have subscribed to this Substack have used a gmail address to do so. It’s a great product, although it could be better. Like many of you, I have several gmail addresses, and use email services from other providers like Protonmail. Gmail is incredibly easy to use, and works very well on all the devices that we operate on a daily basis.

Google is a tech behemoth, and is in a monopolistic position when it comes to both of these services. It has used this position to hoover up an insane amount of cash, taking a battering ram to many other businesses in the process, especially news media outlets that rely on advertising revenue. Yet it has not scored any big victories since its rollout of gmail all those years ago. Pirate Wires says that it hasn’t had to for some time … until now. The explosion of AI tech means that its core business is now at threat of extinction unless it can win the AI arms race. Its first foray into this war via its rollout of Gemini has been an absolute disaster. Mike Solana chalks it up to many factors, primarily the “culture of fear” that seems to permeate the tech giant.

The summary:

    Last week, following Google’s Gemini disaster, it quickly became clear the $1.7 trillion-dollar giant had bigger problems than its hotly anticipated generative AI tool erasing white people from human history. Separate from the mortifying clownishness of this specific and egregious breach of public trust, Gemini was obviously — at its absolute best — still grossly inferior to its largest competitors. This failure signaled, for the first time in Google’s life, real vulnerability to its core business, and terrified investors fled, shaving over $70 billion off the kraken’s market cap. Now, the industry is left with a startling question: how is it even possible for an initiative so important, at a company so dominant, to fail so completely?

The product rollout was so incredibly botched that mainstream media outlets friendly to Google (and its cash) are doing damage control on its behalf.

Gemini’s ultra-woke responses to requests quickly became a staple of social media postings.

Multiple issues:

    This is Google, an invincible search monopoly printing $80 billion a year in net income, sitting on something like $120 billion in cash, employing over 150,000 people, with close to 30,000 engineers. Could the story really be so simple as out-of-control DEI-brained management? To a certain extent, and on a few teams far more than most, this does appear to be true. But on closer examination it seems woke lunacy is only a symptom of the company’s far greater problems. First, Google is now facing the classic Innovator’s Dilemma, in which the development of a new and important technology well within its capability undermines its present business model. Second, and probably more importantly, nobody’s in charge.

It’s human nature to want to boil issues down to one single cause of factor, when it’s usually several all at once. We humans also have a strong tendency to zoom in on one factor when presented with many, mainly because the one that we focus on is something that we know and/or are passionate about.

Of course, Google’s engineers didn’t do this accidentally. They’ve been very intently observed by the most woke of all, the HR department:

As we all know, HR Departments are the Political Commissars of the Corporate West.

Stupid stuff:

    Before the pernicious or the insidious, we of course begin with the deeply, hilariously stupid: from screenshots I’ve obtained, an insistence engineers no longer use phrases like “build ninja” (cultural appropriation), “nuke the old cache” (military metaphor), “sanity check” (disparages mental illness), or “dummy variable” (disparages disabilities). One engineer was “strongly encouraged” to use one of 15 different crazed pronoun combinations on his corporate bio (including “zie/hir”, “ey/em”, “xe/xem”, and “ve/vir”), which he did against his wishes for fear of retribution. Per a January 9 email, the Greyglers, an affinity group for people over 40, is changing its name because not all people over 40 have gray hair, thus constituting lack of “inclusivity” (Google has hired an external consultant to rename the group). There’s no shortage of DEI groups, of course, or affinity groups, including any number of working groups populated by radical political zealots with whom product managers are meant to consult on new tools and products.

March 4, 2024

“That’s the neoracist Google that Sundar Pichai has deliberately created”

The uproar over Google’s explicitly racist Gemini AI tool illustrates just how deeply DEI ideology has penetrated the core high-tech firms in the United States. The racism wasn’t accidental: it’s very carefully nurtured and targetted:

Gemini’s result when Cynical Publius asked it to “create images of Henry Ford”.

… imagine the kind of Google employee who can rise through the purged, mono-cultural woke ranks to run Gemini. Once upon a time, you might have thought of a pale-faced geek tapping diligently into a screen for months on end. But at woke Google, you get the senior director of product for Gemini Experiences, Jack Krawczyk. A sample of his tweets:

  • “White privilege is fucking real. Don’t be an asshole and act guilty about it — do your part in recognizing bias at all levels egregious.”
  • “This is America where racism is the #1 value for our populace seeks to uphold above all others.”

And the best thing about Biden’s inauguration speech, Krawczyk believed, was “acknowledging systemic racism”. He’s deep, deep, deep in the DEI cult, surrounded solely by people deep, deep, deep in the DEI cult.

That’s the neoracist Google that Sundar Pichai has deliberately created. From a leaked 2016 meeting he presided over, in the wake of Trump’s election victory, a Google staffer urged the entire staff to mobilize against white supremacy: “Speaking to white men, there’s an opportunity for you right now to understand your privilege [and] go through the bias-busting training, read about privilege, read about the real history of oppression in our country”. Every executive on stage — the CEO, CFO, two VPs, and the two co-founders — applauded the employee. The founder of Google’s “AI Responsibility” Initiative, Jen Gennai, said in a keynote address:

    It’s a myth that you’re not unfair if you treat everyone the same. There are groups that have been marginalized and excluded because of historic systems and structures that were intentionally designed to favor one group over another. So you need to account for that and mitigate against it.

This is pure CRT — blatant discrimination on the basis of race and sex — as corporate policy. Six years ago I pointed out that we all live on campus now. Now Google wants us all to live on their campus.

Gemini, like the Ivy League, is centered on hatred of “whiteness” and of Western civilization. Ask Gemini to provide an image of a “famous physicist of the 17th century“, it will give you an Indian woman, a black man, an Arab man, and a white chick with a woke dye job. Ask it to generate images of Singaporean women, and you get four Asian women; but ask for 12 English men, and the rules suddenly change: “I’m still unable to generate images that specify gender and ethnicity. This is a policy decision to avoid perpetuating stereotypes and potentially generating harmful or offensive content.” So it can lie now too — as long as it’s in the defense of racist double standards.

At some level, of course, the revelations of the past week have been hilarious. It would be hard to parody portraying a Founding Father as Asian, the Pope as female, or a Nazi soldier as black. But we’d be mistaken if we think this kind of funny historical inaccuracy is the core problem here. That’s what Pichai wants us to think. But the bias of men like him goes far deeper. For years now, Google has subtly rigged searches of the web to advance the leftism its woke staffers have adopted as an alternative to religion. It’s an invisible way to guide and direct public opinion and information — without having to make an argument or persuade people with evidence. The “emotional labor” that Gemini will save is exponential!

Because critical theory denies the existence of a reasoned individual, independent of his or her race, sex, or alleged power, it doesn’t deploy open reasoned arguments. That would pay liberalism too much respect. It’s why they won’t debate their opponents; because they believe debate is always rigged by power differentials in a white supremacist system. That’s why their preferred methods of advance are either pure power politics — canceling dissenters, demonizing heretics, firing anyone with a different view, shutting down the speech of others — or linguistic deception and manipulation.

Critical theorists, and their useful idiots, deconstruct the very basic words we use to communicate. Think of the word “racist” — how they quietly changed its meaning, deployed it against their opponents willy nilly, and then, when they met a challenge, told their opponents to “go read a book”. They do not bother arguing that the trans experience and the gay experience are exactly the same, because that would require some major intellectual labor; they just refuse ever to separate them as a single part of an “LGBTQIA+” identity, and guilt-trip journalists to copy them.

Woke activists cannot point to actual evidence that race relations in America have never improved in 400 years; so they just resurrect the term “white supremacy” to apply to the US in 2024. They cannot plausibly explain why someone with a vagina and female chromosomes who takes testosterone is exactly the same as a biological male, so they simply scream: “TRANS MEN ARE MEN”.

February 27, 2024

The Company that Broke Canada

BobbyBroccoli
Published Nov 4, 2023

For a brief moment, Nortel Networks was on top of the world. Let’s enjoy that moment while we can. Part 1 of 2.

00:00 This is John Roth
02:04 The Elephant and the Mouse
12:47 Pa without Ma
26:27 Made in Amerada
42:15 Right Turns are Hard
57:43 Silicon Valley North
1:07:37 The Toronto Stock Explosion
(more…)

February 22, 2024

QotD: Why companies continue to irritate their customers with online social justice marketing

So, up top, when I said that Facebook “can’t or won’t” stop this kind of stuff? I lied. There’s no “can’t” about it. It’s “won’t”, for the simple reason that Facebook understands its market and the Daily Mail writers obviously don’t. You’d think that the legendarily trashy British tabloid media would get this — and as I understand it, the Daily Mail is somewhere in the bottom half of the barrel — but Facebook’s market isn’t its users. Not even big companies like Starbucks. Facebook’s market is advertisers, and what they, Facebook, are selling is views. Eyeballs. “Engagement”, I think the Ad Biz term d’art is. In short: It doesn’t matter what the comments are; it matters that the comments are.

Ad company execs are walking into a meeting with a Starbucks-sized company right now. They’re pitching a bold new social media strategy to their clients. And they know it works, these ad men say, because look at all this data from Starbucks. Their posts average so much “engagement” every time, but look, when they post on “social justice” topics, their “engagement” jumps 350%!!

In case you were wondering how all this “social justice” shit keeps appearing in ads, despite the well-known effect of pissing off companies’ established client base, well, there you go — the company execs, being #woke Cloud People, want to do it anyway, and they’ve got whole binders full of data from the marketing department that prove “social justice” ups social media “engagement” with “the brand” umpteen zillion percent.

Severian, “Internet Tough Guys”, Rotten Chestnuts, 2021-05-10.

February 20, 2024

Welcome to Dopamine culture

Filed under: Business, Media, Technology, USA — Tags: , , , , , — Nicholas @ 05:00

Ted Gioia thinks the annual “State of the Union” address is boring, but a much more relevant thing would be a “State of the Culture” address … and he’s got lots of concerns about modern day culture:

Many creative people think these are the only options — both for them and their audience. Either they give the audience what it wants (the entertainer’s job) or else they put demands on the public (that’s where art begins).

But they’re dead wrong.

Maybe it’s smarter to view the creative economy like a food chain. If you’re an artist — or are striving to become one — your reality often feels like this.

Until recently, the entertainment industry has been on a growth tear — so much so, that anything artsy or indie or alternative got squeezed as collateral damage.

But even this disturbing picture isn’t disturbing enough. That’s because it misses the single biggest change happening right now.

We’re witnessing the birth of a post-entertainment culture. And it won’t help the arts. In fact, it won’t help society at all.

[…]

Here’s a better model of the cultural food chain in the year 2024.

The fastest growing sector of the culture economy is distraction. Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.

The key is that each stimulus only lasts a few seconds, and must be repeated.

It’s a huge business, and will soon be larger than arts and entertainment combined. Everything is getting turned into TikTok — an aptly named platform for a business based on stimuli that must be repeated after only a few ticks of the clock.

TikTok made a fortune with fast-paced scrolling video. And now Facebook — once a place to connect with family and friends — is imitating it. So long, Granny, hello Reels. Twitter has done the same. And, of course, Instagram, YouTube, and everybody else trying to get rich on social media.


This is more than just the hot trend of 2024. It can last forever — because it’s based on body chemistry, not fashion or aesthetics.

Our brain rewards these brief bursts of distraction. The neurochemical dopamine is released, and this makes us feel good — so we want to repeat the stimulus.

[…]

So you need to ditch that simple model of art versus entertainment. And even “distraction” is just a stepping stone toward the real goal nowadays — which is addiction.

Here’s the future cultural food chain — pursued aggressively by tech platforms that now dominate every aspect of our lives

The tech platforms aren’t like the Medici in Florence, or those other rich patrons of the arts. They don’t want to find the next Michelangelo or Mozart. They want to create a world of junkies — because they will be the dealers.

Addiction is the goal.

They don’t say it openly, but they don’t need to. Just look at what they do.

February 19, 2024

The End of Race Politics by Coleman Hughes

Given how far race relations in the United States (and in Canada) have disintegrated since 2009, it’s almost surprising to find someone taking up arms against the race preferences and active discrimination being implemented by governments, organizations, and companies across North America, but Coleman Hughes’ first book does exactly that:

… almost as soon as the 1964 breakthrough in overcoming racial classifications took hold, it was abandoned. In a perverse echo of the past, sanctioned preferential treatment for blacks slowly began to replace sanctioned preferential treatment for whites. Set-asides, quotas, affirmative action all proliferated, all rooted in the old, crude racial classifications. The notion that affirmative action was a temporary adjustment, to be retired in a couple of decades at most, gradually disappeared. In fact, it was extended to every other racial or sexual minority and to women. Even as women and many blacks and other minorities triumphed in the economy and mainstream culture, they were nonetheless deemed eternal victims of pervasive misogyny and racism.

The more tangible the success for women and minorities, the more abstract the notion of “systemic oppression” became. Critical race theorists argued that color-blindness itself was a form of racism; and that all white people, consciously or unconsciously, could not help but be perpetuators of racial hate, whether they intended to or not. That’s how we arrived at a moment when Jon Stewart decided he’d tackle the subject of racial inequality in America by hosting a show called “The Problem With White People”, and when “The 1619 Project” actually argued that the American Revolution was not driven by a desire to be free from Britain but to retain slavery, which Britain threatened.

The poignancy of Coleman Hughes’ new book, The End of Race Politics, lies therefore in the tenacity of his faith in the spirit of 1964. “Color-blindness” is not the best description of this, because of course we continue to see others’ race, just as we will always see someone’s sex. No, as Hughes explains: “To advocate colorblindness is to endorse an ethical principle: we should treat people without regard to race, both in our public policy and private lives”.

That’s a principle the vast majority of Americans, black and white and everything else, support. It was the core principle for Frederick Douglass, Zora Neale Hurston, Martin Luther King Jr, and Bayard Rustin. “If I have advocated the cause of the colored people, it is not because I am a negro, but because I am a man,” insisted Douglass. Henry Highland Garnet — the first African-American to speak in Congress after the passage of the Thirteenth Amendment — even apologized for speaking of various different races, “when in fact there is but one race, as there was but one Adam”.

Fast forward to 2015, when the University of California called the phrase “There is only one race, the human race” a “micro-aggression”; or 2020, when the phrase “All Lives Matter” was deemed evidence of “anti-blackness”. The 21st Century, the brief era of color-blindness behind us, reached back to the 19th to insist that race defines us at our core, can never be overcome, and marks us all either an oppressor or a victim. The left, including the Democratic Party, has now adopted this worldview, along with a legal regime to actively discriminate against some races and not others: “equity”. That’s why Hughes cuts to the chase and calls these reactionaries in progressive clothing “neoracists”. They are. What else would one call them?

They are race-obsessed. They view any human interaction as a racial power-struggle, and compound it with any number of further “intersectional” power-struggles. They do not see two unique individuals with unique life experiences interacting in a free society. They see group identity as determinative everywhere; and therefore want to intervene everywhere, to discriminate against whites and successful non-whites in favor of unsuccessful non-whites. Individual rights? They come second to group identity.

[…]

One in five “black” Americans are immigrants or descended from them, Hughes observes. Only 30 percent of Asian-Americans think of themselves as “Asian” at all, rather as a member of a specific group — like Korean or Indian. Within the Asian box, you also have huge diversity: “In 2015, 72 percent of Indians over 25 had at least a bachelors degree. yet only 9 percent of Bhutanese did.” Ditto “Hispanic”. Any formula that conflates Cubans with Mexicans and Colombians is absurd. And don’t get me started on the LGBTQIA+ bullshit.

The woke also have a staggeringly crude understanding of power. Economic power? No doubt many whites have a huge edge in accumulated wealth in America; but the cultural power of African-Americans is global in reach and far outweighs the cultural clout of, say, white evangelicals or conservatives at home. Political power? Blacks, who are about 14 percent of population, are represented proportionally in the House — covering 29 states — and can claim the last two-term president, the current vice president, the House minority leader, the secretary of defense, the chairman of the Joint Chiefs, the mayors of the four most populous cities last year, and more than a fifth of SCOTUS.

For the neoracists, all racial disparities are entirely explained by “systemic racism”. But this obviously obscures the complexity of American society. “Culture” is a loaded and complex term, but it sure matters. A child with two engaged parents in the home has far more chances to succeed than a kid who barely sees his dad. Now look at the difference between family structure among many Asian-American groups and that of black Americans. And how can one blame “white supremacy” for the constant murderous mayhem of urban black spaces? Only by removing from young black men any concept of their own agency and humanity.

February 18, 2024

Indigo’s very bad third quarter may not be all bad news

Filed under: Books, Business, Cancon — Tags: — Nicholas @ 05:00

In the latest SHuSH newsletter, Ken Whyte discusses Indigo’s latest earnings report and points out a few things that may indicate better things to come if the firm continues its “refocus” on bookselling as its primary line of business:

“Indigo Books and Music” by Open Grid Scheduler / Grid Engine is licensed under CC0 1.0

Indigo Books & Music last week reported its third quarter financial results, covering the months of October to December 2023. Because retailers make most of their money in advance of the holiday season, Indigo’s third quarter is its most important quarter — the one that makes or breaks the year. It wasn’t good.

Revenue for the three-month period was $371 million compared to $423 million in the same period last year. Net income for the quarter was $10 million compared to $34.3 million in the prior year. Given that the company had already lost more than $40 million in the first two quarters of the year and that its fourth quarter is traditionally soft, Indigo is looking at another annus horribilis come its March 31 year end.

After every quarter, Indigo’s CEO and CFO discuss the company’s results and take questions from shareholders on a conference call. I tuned in to this quarter’s call to hear company founder Heather Reisman, recently returned as CEO, admit that it was a “challenging” time for the business. She attributed the poor performance to the ongoing repercussions of last winter’s ransomware attack, overbuys of the wrong kind of general merchandise (non-book items such as dildos, blankets, and cheeseboards), and “the premature launch of our new e-commerce platform”.

Amid all the ugly results, I heard a few things that might strike anyone interested in the Canadian book publishing industry as positive.

You’ll remember that Heather spent a few months in the doghouse last summer after announcing a terrible fiscal 2023. She retired and then un-retired in September and, on her return, pledged to take SHuSH‘s advice, clear her shelves of the dildos and cheeseboards that represent half of Indigo’s business, and recommit to selling books. I wasn’t sure if she meant it or just wanted the business community to know she was up on SHuSH. Apparently she meant it.

On the call, she spoke at length of her “transformation plan” to “connect meaningfully with book lovers”. She apparently spent the autumn shrinking her general merchandise inventory — much of the poor financial performance was due to unloading it at steep discounts. In fact, if you back out the aggressive discounting of unwanted crap, Indigo’s recent holiday season hit a slightly higher level of profitability than the prior year. Heather meanwhile reinvested in book inventory, “consistent with our long-term brand mission to inspire reading”.

I was heartened by this, more so when it emerged on the call that there are sound business reasons for recommitting to books. The printed word turned out to be Indigo’s most resilient retail channel last year. It was down only 8 percent. General merchandise was down 18.5 percent. Heather thinks general merchandise was hit especially hard because the guy she’d hired to run the place in her absence didn’t have the right assortment in stores at Christmas. That may be true, but 18.5 percent is still a big drop.

The 8 percent decline in books looks okay in relation to the rest of Canada’s retail economy. Canadian Tire just announced its results from the last quarter of 2023 and revenue was down 17 percent across the board. That suggests books more than held their own in a weak environment.

It seems reasonable to expect that if Indigo follows through on Heather’s promise and refocuses its brand and its marketing efforts and its in-store experience on books and reading, the business has a future. It will take time, as she repeatedly reminded listeners on the call. There’s still a canopy bed in the middle of the company’s flagship bookstore in Ottawa.

February 16, 2024

QotD: The PUA (Pick-up artist)

Filed under: Business, Education, Health, Quotations, USA — Tags: , , , , — Nicholas @ 01:00

If you’ve read The Game […] you can’t help being struck by how expensive all this must be, both in time and money. Mystery, the first PUA guru who kicked the whole “community” off by offering classes, charged something like $1-5000 for a week-long class — serious money back then, and that’s before you consider that guys were flying in from all over the country, indeed from all over the world, to take them. That aside, consider what it would take to hit at least three Sunset Strip clubs a night, three nights a week. I’m well past my bar-hopping days, but when I was in grad school, the “trendy” clubs in College Town charged $10-20 just in cover …

This was two decades or more ago, and College Town was in Podunkville. Imagine what they’re charging to get into the hot nightspots on the Sunset Strip. I bet just getting into the clubs costs these aspiring PUAs a couple hundred bucks, every week, for months. Then there’s all the other stuff Strauss said he did to transform himself into “Style” — laser-whitening his teeth, tanning beds, classes on elocution and posture, a whole new (and ever-changing) wardrobe, surfing. I can’t even begin to calculate it, but at one point he and three other PUAs are living in a Hollywood Hills mansion that once belonged to one of the Rat Pack — monthly rent, $50K. Then throw in the fact that all of this takes a tremendous amount of time, and consider the toll that must take on your body. I hit the sauce pretty hard back in my day, and one of the reasons I stopped was that the hangovers really started hurting — one night of bar-hopping now, and I’d be bedridden for days. I’m getting exhausted just typing this, and do you see what I mean?

And all this without getting a single girl. I think everyone here has been in at least one relationship, so we know that no matter how casual you keep it, bare-bones relationship management, even of pump-and-dumps, takes a fairish bit of time (so I’ve heard, anyway). I might be misremembering, but at one point Strauss claims he was managing something like four or five more or less long-term hookups simultaneously. I don’t think there are enough hours in the day …

Much better, then, to just say you’re a PUA. To do it Tyler Durden style, in other words. I’m pretty sure you could sell the illusion of yourself as a hardcore PUA with one not-too-expensive night on the town. Just dress up like one of these goobers, hit up one bar, and take selfies with a bunch of girls, making sure to alter the shot angles enough that no one can tell you’re in the same bar the whole time. Post one or two stories of your conquests a week, and you could portray yourself as some kind of pickup master in no time at all.

Of course, that’s if you want to consciously fake it. I have no idea what “Tyler Durden” was doing, not being a sociopath myself, but as Strauss tells it, his disciples got snookered into it. They really did want to learn how to pick up girls, but since dressing up like a PUA and talking about getting girls is much easier than actually getting girls, a night on the town with those guys ended up being an endless series of “approaches”. Again, it’s how you define “effective”, and Strauss lets the cat out of the bag a bit when he informs us of the PUA’s weird lingo for “closing”. There’s the “f-close”, of course, which should be obvious, but there’s also the “kiss close” and even the “phone number close” … and both of those count as complete successes.

Severian, “Mental Middlemen”, Rotten Chestnuts, 2021-05-05.

February 15, 2024

QotD: Multitasking is a myth

Filed under: Business, Humour, Quotations — Tags: — Nicholas @ 01:00

Now I have begun referring to myself as a slasher, I thought I should probably check that my potential hirers in the fantasy world of secure employment – the great unslashed, as it were – correctly understand what the word means. So I went a-Duck-Duck-Going and found this definition:

    Slasher: Someone who works in multitask mode

Oh no, I don’t like that. Multitasking is a myth. Multitasking means simultaneously doing lots of things equally badly. A Jack of all failures? No thanks. Let’s see if there’s an alternative description …

    Slashers come from all walks of life, and are also referred to as “hustlers”/”work-a-holics”. They are prone to work endlessly in pursuit of accomplishing their goals because of their thirst and hunger for success &/or personal fulfilment.

Almost right: the thirst and hunger come from not being paid on time. This can leave a slasher feeling poor SLASH homeless.

Alistair Dabbs, “Multitasking is a myth: It means doing lots of things equally badlySome people just like to take the p*ss”, The Register, 2019-09-27.

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