Lindybeige
Published 2 Aug 2023What click-bait title should I have used for this? “The tank that gave the Germans nightmares”? “The Commonest Communist tank?” “The tank of the teeming red hordes”? As I describe here, they made ever-so many of this type of tank, and that fact alone makes it an important tank.
(more…)
November 18, 2023
World War Two’s most common tank
QotD: Teaching Marx’s Labour Theory of Value in university
You have to deal with Marx and Marxists in every nook and cranny of the ivory tower, of course, but when you teach anything in modern history you have to confront him head on. Since Marx was a shit-flinging nihilist pretending to be a philosopher while masquerading as an economist, economics is the easiest entry point to his thought. So I’d go at him head-on.
The Labor Theory of Value makes intuitive sense, especially to college kids, who consider themselves both idealists and socially sophisticated. So, I’d tell them, we all agree: Nike’s sneakers cost $2 to make, but sell for $200; therefore, the other $198 must be capitalist exploitation, right? In a socially-just world, sneakers would never cost more than $2, since that’s the amount of “socially useful” labor that went into making them.
To really get them thinking, at that point I’d offer to trade them my shoes, which were of course the butt-ugliest things I could find, bought special at the local Salvation Army just for that purpose. “These cost $2,” I’d tell them. “They’re my social justice shoes. Who’s willing to trade? Oh, nobody? Why ever not?” Or I’d come to class in a plain Wal-Mart t-shirt, on which I’d written “I Heart [This University]” in Magic Marker. Same deal, I’d tell them. “The stuff you guys are wearing sends the same message, but I’ve been in the bookstore, I know for a fact that the hoodie you’re wearing [pointing to the most dolled-up Basic Becky I could find] costs $75. My shirt only cost $2. We’re both telling the world that we love [this university], but yours cost a whole lot more. You, Becky, are taking like $73 out of the mouths of poor people by wearing that … right?”
Repeat as often as needed, until they get the idea that “price” isn’t the same thing as “cost”. This isn’t physics class, I’d tell them, where we can assume away important real-world stuff like friction. Out here in the real world, we have to take stuff like “overhead” and “taxes” into account, such that even if those ugly sneakers or that crappy college-logo t-shirt only “cost” $2 at the point of manufacture, getting them onto the shelves at the the store here in College Town adds a whole bunch more. And then there’s demand, which we’ve already covered. I offered to trade y’all my shoes. Hell, I offered to give away my homemade t-shirt, and nobody took me up on it. You might change your tune if you were naked – and here we will note that this was the kind of situation Karl Marx was putatively addressing – but if you have any choice at all you’ll stick with what you have, because nobody in his right mind wants to wander around campus in a homemade t-shirt …
In short, I’d tell them, price is information. Done right – in an absolutely free market, the capital-L Libertarian paradise, which is of course as bong-addled a fantasy as Marx’s – price is perfect information. Nike’s sneakers don’t sell for $200 because that’s what it cost to make them. The $200 is the aggregate of all those costs we talked about before – cost of materials, labor, transportation, taxes, and, as we’ve seen by the fact that y’all still won’t trade me shoes, the most important piece of information, demand.
Severian, “Velocity of Information (I)”, Founding Questions, 2020-12-26.
November 17, 2023
Prometheus
Virginia Postrel tries to correct the common misinterpretation of the story of the Titan Prometheus:
Listening to Marc Andreessen discuss his Techno-Optimist Manifesto on the Foundation for American Innovation’s Dynamist podcast, I was struck by his repetition of something that is in the manifesto and is completely wrong. “The myth of Prometheus – in various updated forms like Frankenstein, Oppenheimer, and Terminator – haunts our nightmares,” he writes.1 On the podcast, he elaborated by saying that, although fire has many benefits, the Prometheus myth focuses on its use as a weapon. He said something similar in a June post called “Why AI Will Save the World“:
The fear that technology of our own creation will rise up and destroy us is deeply coded into our culture. The Greeks expressed this fear in the Prometheus Myth – Prometheus brought the destructive power of fire, and more generally technology (“techne”), to man, for which Prometheus was condemned to perpetual torture by the gods.
No. No. No. No.
Prometheus is punished for loving humankind. He stole fire to thwart Zeus’ plans to eliminate humanity and create a new subordinate species. He is a benefactor who sacrifices himself for our good. His punishment is an indicator not of the dangers of fire but of the tyranny of Zeus.
Prometheus is cunning and wise. His name means foresight. He knows what he is doing and what the likely consequences will be.
Eventually his tortures end when he is rescued by the hero Herakles (aka Hercules), who shoots the eagle charged with eating Prometheus’ liver every day, only for it to grow back to be eaten again.
The Greeks honored Prometheus. They celebrated technē. They appreciated the gifts of civilization.
The ancient myth of Prometheus is not a cautionary tale. It is a reminder that technē raises human beings above brutes. It is a myth founded in gratitude.
1. Frankenstein isn’t The Terminator either. Frankenstein is a creator who won’t take responsibility for his creation, a father who rejects and abandons his child. The Creature is frightening and dangerous but he is also the book’s moral center, a tragic, sympathetic character who is feared and rejected by human beings because of his appearance. Only then does he turn deadly. Frankenstein arouses pity and terror because we empathize with its central figure and understand his rage.
The novel’s most reasonable political reading is not as a story of the dangers of science but as a parable of slavery and rebellion. “By the eighteen-fifties, Frankenstein’s monster regularly appeared in American political cartoons as a nearly naked black man, signifying slavery itself, seeking his vengeance upon the nation that created him,” writes historian Jill LePore, who calls the “Frankenstein-is-Oppenheimer model … a weak reading of the novel.” I agree.
The Romantics tended to identify with Prometheus and Mary Shelley’s husband, Percy Bysshe Shelley, wrote a play called Prometheus Unbound, further undermining the reading of Frankenstein as an anti-Promethean fable.
Israeli government responds strongly to Justin Trudeau’s accusations of deliberate killings of civilians
I guess the electoral calculus shows that there aren’t enough Jewish votes to be gained by backing Israel, so Justin Trudeau is going for the Islamic vote instead:
It’s not typical that an Israeli leader will issue an English-language excoriation of a friendly government in a time of war, but this week Israeli Prime Minister Benjamin Netanyahu made an exception for Prime Minister Justin Trudeau.
“While Israel is doing everything to keep civilians out of harm’s way, Hamas is doing everything to keep them in harm’s way,” said Netanyahu in a statement addressed to the Canadian leader. He added, “the forces of civilization must back Israel in defeating Hamas barbarism.”
.@JustinTrudeau It is not Israel that is deliberately targeting civilians but Hamas that beheaded, burned and massacred civilians in the worst horrors perpetrated on Jews since the Holocaust.
While Israel is doing everything to keep civilians out of harm’s way, Hamas is doing …
— Benjamin Netanyahu – בנימין נתניהו (@netanyahu) November 15, 2023
Netanyahu was reacting to prepared remarks Trudeau delivered in B.C. where he accused Israel of killing “women, children and babies”. The statement — which did not place any blame on Hamas for the carnage — urged Israel to exercise “maximum restraint” as “the world was watching”.
It’s but the latest incident in an official Trudeau government response to the Israel-Hamas conflict that has been checkered by confusion, contradiction — and a noticeable alienation from Canada’s usual international allies.
In the first days after the Oct. 7 massacres, Canada was left out of a strongly worded joint statement issued by five fellow members of the G7.
“The terrorist actions of Hamas have no justification, no legitimacy and must be universally condemned,” read the statement co-signed by the leaders of the U.S., U.K., Germany, Italy and France. The statement then urged Israel to “set the conditions for a peaceful and integrated Middle East region.”
Ottawa explained that the statement was issued by Quint – an organization of five countries separate from the G7 that has never included Canada.
But while it might make sense for Quint to exclude its other G7 ally, Japan, it’s more conspicuous that the co-signers never called the G7 member with a substantial Jewish population and a lengthy history of diplomatic support for Israel.
And while Trudeau’s official reaction to the Oct. 7 massacres carried much of the same sentiments, it did include a routine equivocation absent from the Quint statement: Israel had a right to defend itself “in accordance with international law”.
Rationing In Britain
Imperial War Museums
Published 8 Jan 2010An American commentator looks at the effects of rationing on the people of England in 1944. The film presents a “typical” family of four (housewife, engine-driver husband, factory-working daughter, schoolboy son) to illustrate the basic rationing system, the workings of “point” systems and other restrictions, and the difficulties the average family faced when eating “on the ration”.
Explore IWM’s film collection: https://film.iwmcollections.org.uk
QotD: The essential meaninglessness of “happiness” surveys
The reality identified here … is the reason why good economists pay no attention to so-called “happiness studies”. Human wants being unlimited, each and every person – apart from, perhaps, the rare Gandhi – always experiences a vast array of unsatisfied wants. This lack of satisfaction is felt, by many, as a kind of unhappiness – at least as a kind of unhappiness that will strike many people to report it as such on “happiness surveys”.
The good economist understands that ever-greater prosperity does not bring ever-greater felt happiness. But the good economist also understands that people are indeed better off, in a real sense, the higher is their material standard of living. Greater material prosperity brings opportunities to experience new wants, wants that people less prosperous never experience. Inability to satisfy all of these new wants makes many people feel “unhappy”. But were these same people less materially prosperous, they would be at least equally “unhappy” for want of ability to satisfy needs that their current higher level of material prosperity enables them to satisfy.
Another piece of reality revealed by Rogge’s point is that worries about technology or trade destroying opportunities to work are misguided. As long as human beings have unmet desires and unfilled wants, human beings will have opportunities to work.
Don Boudreaux, “Quotation of the Day…”, Café Hayek, 2019-08-02.
November 16, 2023
Why progressives love all forms of public transit
Theophilus Chilton reminds conservatives and other non-progressives that trains, buses, and other forms of mass transit are beloved of the left at least partly because the more people depend on it, the more control the government gains over their freedom of movement:
Ask most people on the broad Right what they think about public transportation and they’d probably tell you that they don’t like it. And it’s not just because of the smell and the gum stuck to the seats. Most of us, deep down inside, at least in some subconscious way, feel that mass public transportation is just a little bit communist.
[…]
This is probably much of the reason why we’re in love with the automobile. With the wide-open spaces and abundant road system we enjoy in America, most Rightists would never dream of trying to force everyone to use an archaic, 19th century technology like trains now that we don’t have to. The automobile is a symbol of freedom. You can go wherever there’s a road, no matter how big or small, when you’re in an automobile. You’re not boxed in with dozens of other people on a line that goes one place only. This is why we generally tend to view air travel as a necessary evil — if somebody invented a car that could get us from Boston to Los Angeles in six hours for a business meeting, we’d probably opt for that instead of getting groped by your friendly neighborhood TSA agent.
Progressive leftists know all of this. They know that the freedom to travel where we want, when we want, how we want, is a psychological buttress to our sense of liberty. Pod-people stay put and go where they’re told. Free men hop into their ’67 Mustang and lay rubber in front of a Dairy Queen three towns over from their own.
Hence, in their never-ending quest to gain total control over our lives, the Left has been putting into play a number of plans designed to limit our freedom of travel.
In case you weren’t aware, one of the purposes served by forcing gasoline prices sky-high is to make private automobile travel prohibitively expensive for more and more people. This has been a major thrust in the “global warming” nonsense that the Left has pushed as well — cars supposedly account for the lion’s share of carbon dioxide emissions (even though they actually don’t), so their use needs to be reduced. Way back in the Obama administration, somebody in the Congressional Budget Office accidentally let the cat out of the bag that it would be a great, absolutely smashing, idea to tax Americans for each mile they drive. Every so often the idea gets resurrected in the media, but thankfully doesn’t seem to have gotten much traction yet. Of course, this is essentially what already happens to us anywise, since we have to pay taxes on each gallon we buy to drive those miles. Presumably, this mileage tax would be added on top of the gas taxes already in place.
The whole point to this is not to “stop global warming”. Let’s face it, those in the know at the top of the progressive hierarchy know that global warming is a hoax. They know it’s just prole-feed for the useful idiots in their own ranks and for the easily swayable among the public at-large. The point to inducing people to stop driving cars is not to save the earth, but to reduce the freedom of movement that people have. Take away cars and you take away the ability of most people to travel for pleasure. You take away their means of conveniently conducting much of their commerce and other business. You would prevent them from being able to have forest hideaways and beach homes. In short, you prevent the middle and working classes from having the same things that the rich can have, you keep them from having lifestyles that even begin to approach the type, if not the extent, of the global transnational elite. Most of all, you would take away that psychological sense of freedom that the ability to move about unhindered gives to people. It’s about forcing us all into the Agenda 2030 “You’ll own nothing and be happy” scenarios that the globalist world-planners have prepared for us.
More recently, and more concretely, is the Congressional effort (which ineffectual Republicans failed to stop) that would direct automobile manufacturers to include a “kill switch” into all vehicles made after 2026, a device which would allow authorities to shut down a vehicle remotely. Ostensibly, the reason would be if the driver is acting like he or she is driving while impaired (i.e. it’s FoR yoUr SaFeTy!!1!). Of course, we know the actual reason is to provide bureaucrats and functionaries in the managerial state the means to freeze the movement of dissidents and others who run afoul of the Regime’s dictates. Don’t think they’d do that? Well, these are the same people who just put the infant son of a J6 defendant on the no-fly terrorist watch list.
So, what would have to replace private automobile travel, once nobody but the super-rich will be allowed it? Public mass transportation, of course. Buses, light rail, subways. This has already largely happened to those poor unfortunates who dwell within our large cities and for whom the lack of parking, expensive personal property taxes, and archaic road systems have already removed the automobile from being a viable alternative. The lefties work to extend this system even to places, such as smaller cities, the suburbs, and even the exurbs, where such systems normally would not be “needed” or desired. Make parking in the city so scarce as to be impossible to find, or so expensive that you’d rather take the bus. Provide “free” bus service (paid for by the taxes of productive, automobile-driving people, of course) to encourage people to stop polluting. In several places, the lefties keep trying to push their light rail boondoggles so that the system can be extended between cities — no more need to have people killing Mother Gaia with highway driving. These public systems are there to take up the slack once private transportation is turned into road pizza.
So how does this affect our freedom? Well, it’s because of the fact that mass transportation is inherently restrictive in its approach to people delivery. A bus route can’t include every single possible place that people might want to get on or off the bus. It only follows certain routes. Same with AmTrak, with light rail, subways, etc. It’s easier, then, to control the access which people have to transportation.
The US military may need to find a modern-day Patroclus
John Carter explains why the sudden swerve in US military recruitment from all-diverse-all-the-time to an ad that might have been created in the 1960s … and why it still won’t help:
Sing, o muse, of the wrath of Achilles, son of Peleus, that brought countless ills upon the Achaeans …
Thus opens the foundational epic of European civilization.
Achilles is angry because his woman, Briseis, has been appropriated by Agamemnon, the leader of the Greeks. He expresses this discontent by going on strike. While the rest of the Greek army fights and dies outside the walls of Troy, Achilles lounges in his tent, content to sit out the combat until Agamemnon comes to his senses and returns his war bride. If Achilles were simply any other warm body with a spear, this wouldn’t be such a big deal, but he is Achilles – the greatest warrior of the Heroic Age. Without him, the Greeks are at a severe disadvantage. Achilles’ petulance is therefore a problem for Agamemnon.
The lesson is hardly a subtle one. Kings and generals need to keep their soldiers happy. They especially need to keep their best soldiers happy. If they don’t – for instance, by taking their women from them – morale will suffer, and they may well find themselves without the crucial support of their warriors when it most matters.
Washington seems to have missed that lesson, and now, they’re paying the price.
For the last decade they have been relentlessly and mercilessly whipping American whites: defaming them as racists, mocking their intelligence and manliness, tearing down their statues, erasing the names of their ancestral heroes, replacing their fictional archetypes with diverse doppelgangers in the media, disadvantaging them in education and employment, demanding that they attend racial struggle sessions. The list of outrages and humiliations is long and all too familiar, permeating as it does every one of our institutions.
But now, the Empire of Lies faces a problem.
War has returned to the world. History, its rumoured demise notwithstanding, once again stalks the land. Russia mauls the Ukraine; Israel is beset with enemies; the Empire’s influence in Africa frays by the day; China salivates over Taiwan.
Meanwhile the American domestic economy, long since hollowed out by the extractive rent-seeking of financial parasites, lurches from one crisis to the next. The Great Satan remains powerful, for the present, but the young bucks can scent that the silverback is not what he used to be. Their provocations increase in daring and intensity. If they aren’t slapped down, their boldness will only increase.
The criminal regime that has insinuated itself into the halls of American power is running against a clock. They must have a war to cover the slow collapse of their fake economy. They must have a war to prevent rival regimes from displacing their American golem. But their golem is crumbling. Therefore they must have a war sooner rather than later, because with every moment of delay America becomes weaker, while China and Russia become stronger.
Their problem is that no one wants to fight for them.
The core warrior population of America has always been the Scots-Irish of the Appalachian regions, the good ol’ boys of the South, and the farm boys of the Midwest. Hillbillies and rednecks, in other words. Many families from these areas have multi-generational traditions of service. Dad served in Vietnam, Grampa in WWII, Great-Grandpa in the Great War, and Great-Grandpa’s Pappy fought under Lee in the War of Northern Aggression.
These are precisely the white populations that have been singled out for the most unrelenting and vicious racial abuse over the last several decades. They are the one group that it’s okay to defame in the media, depicted as ignorant, bigoted, backwards, and inbred. The people running Hollywood seem to have a special disgust for them. For generations they have born this with a sort of stoic good cheer, accepting their role as the heel in the great kayfabe of American political drama even as they shouldered a disproportionate burden of blood, tears, and sweat in America’s imperial wars.
The events of the last two decades seem to have put an end to that. It wasn’t just the psychotic frenzy of race communism that gripped the regime’s mind, although that certainly played a factor as the military has hardly been immune to it. Who wants to serve in an armed forces that has thrown meritocracy in the trash to make sure the commissioned ranks include as many strong black lesbians as possible, that spends more time making sure the enlisted ranks understand the nuances of pronoun usage and the finer points of critical race theory than training for war? Demoralizing as all that has been, the absolutely pointless debacle of the Neocon Forever War in the Middle East has played at least as large a role.
Maryland Council of Safety Revolutionary Flintlock
Forgotten Weapons
Published 20 Nov 2014In the buildup to the US War of Independence, “Committees of Safety” were organized in the colonial state to form shadow governments for the independence movement. These committees (or councils, as a few were named) had, among other tasks, the responsibility of sourcing arms for the local militia forces.
This was done both by purchasing arms available at the time from gunsmiths, commercial dealers, and private individuals and also by contracting with gunsmiths to manufacture guns specifically for the council or committee. Typically these guns were not specially marked — there was no particular reason to do so — and as a result they are very difficult to authenticate today. A Revolutionary War weapon could have been anything available at the time.
One notable exception is an order placed by the Maryland Council of Safety. They ordered quite a lot of guns from area manufacturers, including a batch of 500 pistols. In addition, they hired an inspector to verify the quality of the finished guns, and mark them. The inspector was named Thomas Ewing, and his marking looked rather like a tulip. Records about the guns he oversaw and marked remain in existence, and allow them to be identified — including this example.
(more…)
QotD: Infantry soldiers in the age of pike and shot
The pike and the musket shifted the center of warfare away from aristocrats on horses towards aristocrats commanding large bodies of non-aristocratic infantry. But, as comes out quite clearly in their writing, those aristocrats were quite confident that the up-jumped peasants in their infantry lacked any in-born courage at all. Instead, they assumed (in their prejudice) that such soldiers would require relentless synchronized drilling in order to render the complex sequence of actions to reload a musket absolutely mechanical. As Lee points out [in Waging War], this training approach wasn’t necessary – other contemporary societies adapted to gunpowder just fine without it – but was a product of the values and prejudices of the European aristocracy of the 1500 and 1600s.
Such soldiers were, in their ideal, to quickly but mechanically reload their weapons, respond to orders and shift formation more or less oblivious to the battle around them. Indeed, uniforms for these soldiers came to favor high, starched collars precisely to limit their field of vision. This is not the man who, in Tyrtaeus’ words (elsewhere in his corpus), “bites on his lip and stands against the foe” but rather a human who, in the perfect form, was so mechanical in motions and habits that their courage or lack thereof, their awareness of the battlefield or lack thereof, didn’t matter at all. But at least, the [Classical] Greek might think, at least such men still ought not quail under fire but instead stood tall in the face of it.
After all, as late as the Second World War, it was thought that good British officers ought not duck or take cover under fire, in order to demonstrate and model good coolness under fire for their soldiers. The impression I get from talking to recent combat veterans (admittedly, American ones rather than British, since I live in the United States) is that an officer who behaved in that same way on today’s battlefield would be thought reckless (or stupid), not brave. Instead, the modern image of courage under fire is the soldier moving fast, staying low, moving to and through cover whenever possible – recklessness is discouraged precisely because it might put a comrade in danger.
Instead, the courage that is valued in many of today’s armies is the courage to stay calm and make cool, rational decisions. It is, to borrow the first line in Rudyard Kipling’s “If-“, “If you can keep your head when all about you/Are losing theirs and blaming it on you.” Which is not at all what was expected of the 17th century infantryman, whose officers trusted him to make nearly no decisions at all! But, as we’ve discussed, the modern system of combat demands that lots of decisions be devolved down further and further in the command hierarchy, with senior officers giving subordinates (often down to NCOs) the freedom to alter plans on the fly at the local level so long as they are following the general mission instructions (a system often referred to by its German term, auftragstaktik).
Bret Devereaux, “Collections: The Universal Warrior, Part IIa: The Many Faces of Battle”, A Collection of Unmitigated Pedantry, 2021-02-05.
November 15, 2023
Can we criticize the Climate Goblin now?
Brendan O’Neill asks if it’s allowed to criticized Greta “The Climate Goblin” Thunberg now:
Can we criticise Greta Thunberg now? For a time, anyone who raised even the mildest objection to the pint-sized prophetess of doom risked being damned as a bully. Surely this moratorium on Greta-scepticism will end following her platforming – to use woke lingo – of an activist with very iffy views. An activist who has trivialised the Holocaust and seems pretty chilled about Hamas’s pogrom of 7 October. Calling out Greta for her fact-lite blather about the planet being “on fire” may have been forbidden – pulling her up for hanging out with Holocaust relativists must not be.
Thunberg has made waves by switching her focus from saving the planet to saving Gaza. Like every other Gen Zer with a TikTok and an insatiable urge to signal his / her / zir virtue to the world, she’s become an overnight authority on Israel-Palestine. She posed with a placard saying “Stand with Gaza“. She turned Fridays for Future – where pious rich kids bunk off school to raise awareness about climate change – into “Justice for Palestine” stunts. And on Sunday, she made a climate protest in Amsterdam pretty much all about Palestine.
She invited activists to the stage. One was Sara Rachdan, a Palestinian studying in Amsterdam. It didn’t take German newspaper Bild long to discover that Ms Rachdan holds views which – how should we put this? – are not very pleasant. On Hamas’s pogrom, Ms Rachdan said: “This is finally Palestinians taking action [against] the occupation”. She’s dabbled in Holocaust denigration. She shared a blood-spattered graphic comparing Israel’s actions in Gaza with the Nazis’ actions in Auschwitz. Repulsively, it implies the Jewish State is worse than the Nazis. Where 127 kids a day were killed in Auschwitz, 178 a day are currently dying in Israel’s war in Gaza, it alleges.
Shorter version: the Jews are more accomplished child-killers than even Hitler’s henchmen were. This is rank Holocaust relativism. Comparing the greatest crime in history to this horrendous war denudes that crime of its unique horror. It renders it ordinary. It was no big deal – just the same kind of thing you see on your TV screens every night from Gaza. The implication of moral equivalence between the Nazis’ minutely planned gassing of Jewish children and the deaths of Palestinian kids as a terrible byproduct of Israel’s war on Hamas is beyond immoral. It is the gravest of inversions, treating the Jewish State’s war against anti-Semitic mass murderers as indistinguishable from the Nazis’ acts of anti-Semitic mass murder.
Of course, there’s nothing to suggest Greta shares Ms Rachdan’s views. But isn’t her woke generation obsessed with “platforming”, with only rubbing shoulders with the perfectly politically correct and no one else? Indeed, Thunberg ostentatiously flounced out of the Edinburgh Book Festival earlier this year because it received funding from a firm that invests in fossil fuels. Take oil money and she’ll dodge you like the plague; describe an anti-Semitic pogrom as an act of resistance and she’s all over you like a cheap suit. Care to explain, Greta?
The big brains of Hollywood display “a special kind of stupid”
Ted Gioia met with a group of executives from movie distribution firms outside the North American market back in 2016. It was a good time, financially, but the overall tone of the meeting was anxious because the trend seemed unsustainable:
These were smart people, but they didn’t make the movies. They just ran theater chains. But they didn’t need to be specialists in creativity or storytelling to know that hit films were now built on tired formulas, the same plot lines played out over and over again.
Special effects added some sizzle to the steak, but it was still the same stale meal night after night. Sooner or later, even superheroes die.
Other genres have come and gone — westerns and musicals and other box office draws of the past. Comic book franchises would eventually meet the same fate.
Back then, Disney was bragging to shareholders that another 20 Marvel films were already in the pipeline. And that was just a start. CEO Bob Iger explained that Disney owned the rights to 7,000 different Marvel characters — implying that brand franchises could propagate forever, like copulating Australian bunnies.
That was the party line in Burbank. But most of the people I spoke to that day privately expressed doubts about this formula-driven strategy. They hoped to enjoy a few more years of boom times, but worried about what would happen next.
“It takes a special kind of stupid to kill off Indiana Jones or Toy Story or a Marvel superhero, but that’s exactly what’s playing out right now in the Magic Kingdom.”
As it turned out, they were right to worry. But a virus, not a superhero, let them down. The first COVID case happened almost exactly three years after my December 2016 talk.
But it now looks like the pandemic merely delayed the creative collapse.
Hollywood has saturated the market with look-alike movies. Their pipeline of films is now exploding like the Nord Stream, but with this difference—studios are still sitting on a huge pile of future bombs.
And what does a studio do with a bomb on its hands?
They have four options—and they are four kinds of ugly
- You delay the film, hoping for a better market environment in the future.
- You send it back for rewriting and more filming
- You cancel it entirely, and write off the investment
- You release it — sinking another $50 million, more or less, into marketing — and then watch it collapse at the box office.
Disney is getting a sour taste of strategy number four this week.
The Future of Railways (circa 1961)
Jago Hazzard
Published 26 Jul 2023The future is slightly dingy.
(more…)