Nicholas Harris recounts the story of Jeremy Clarkson’s steady rise and sudden recent fall after a crude reference to someone or other in a newspaper article:
Screencap from Jeremy Clarkson’s banned Hawkstone Lager ad
“Ask Clarkson. Clarkson knows — people like fast cars, they like females with big boobies, and they don’t want the Euro, and that’s all there is to it.” This surmise, from Peep Show, captures the essence of Jeremy Clarkson’s Noughties appeal — approvingly for those who liked him, and scandalously for those who didn’t. The spawn and spokesman of the English male id. Insular, impudent and straightforward in taste. And if that weren’t enough, he was also into cigs, engines and the Second World War.
For the minority of a more severe, moralistic, and joyless disposition, this made him a national-psychological defect to be suppressed, or ideally exposed and exorcised. Before Piers Morgan, Nigel Farage or Donald Trump provided such stern competition, it was a small badge of honour on the Left to publicly hate Clarkson. But for many of us (probably a majority at his peak) he was a vulgar treat to indulge. For the length of a Sunday column or an episode of Top Gear, we could wallow harmlessly in the swamp of arrogant prejudice and self-gratification which sits at the bottom of the brain. At a time of minimal collective loyalty, the nation could reliably divide into those two tribes. Clarkson the monster, or Clarkson the geezer. Wokery vs blokery. A version of the same split is fuelling the current Clarkson row, but with the weight of opinion reversed.
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But his spiritual and popular appointment to the English is a far tougher thing to dismiss. He is, like it or not, quite a lot of us writ ludicrously, satirically large. Like a 21st-century John Bull: to paraphrase Auden, a self-confident, swaggering bully of meaty neck and clumsy jest. Whatever Clarkson’s professional fate, the question of whether our society can tolerate him has implications for the stomach and sensibility of the national character, of which he is a significant avatar and champion. And his rise and fall reads as a history of a changing English firmament, one in which public morality has come to supersede mere entertainment.
Plenty of time and work went into the germination of such a figure. Clarkson’s early life is a whistle-stop tour of the English class system. He was born rural, lower-middle class, Yorkshire. But, in a wonderful twist of fate, the Clarkson family came into money after his parents won the exclusive rights to sell Paddington Bear dolls, based on the ones they had made for him and his sister. With aspirational intent, Clarkson was sent to Repton, one of the North’s oldest private schools. There, he smoked, pranked and failed his way to expulsion, developing the likeable loutishness which is his career mainstay. And then he jumped social tracks again, entering the lowest rungs of the Fourth Estate at the Rotherham Advertiser.
A public schoolboy who can still boast that he crashed out of education with a C and two Us at A Level. The ingredients were in place for a broad, classless appeal. But Clarkson really came of professional age in the new meritocracy of Thatcher and Murdoch, a place where common touch came to supersede common background (something also exploited by Boris Johnson and Nigel Farage). It was an England of quick, coarse wit, and quicker, coarser money; of the triumphant red-top, and the unrepentant “lad”. It suited Clarkson perfectly. Flush with entrepreneurial spirit, in Eighties London he had the wheeze of syndicating car news and reviews from his own company to the regional press. It was a money-maker which introduced him to motoring journalism and eventually to the producers of Top Gear.
