In the latest issue of the SHuSH newsletter, Kenneth Whyte details how former New York state Governor Andrew Cuomo managed to get a $5.1 million advance from Random Penguin for a book that was mostly written by Cuomo staff members and an outside ghostwriter:
Penguin Random House contacted Cuomo’s agent about writing a book on March 19, 2020, about three weeks after the first COVID-19 case landed in New York. Cuomo was a TV darling in the early days of the pandemic. On July 1, his agent got back to Penguin Random House to say he’d written 70,000 words and he was ready to make a deal. How did a governor of America’s hardest-hit pandemic state produce a fat manuscript in three months flat? It appears he had his staff and a ghostwriter author the book for him, in violation of state ethics prohibitions against the use of any state resources or personnel to produce the book.
Meanwhile, Cuomo’s office was churning out doctored statistics to make his pandemic policies, particularly around nursing homes, look better than they deserved.
July 8, Cuomo’s book went to auction. Penguin Random House kicked things off with a $750,000 offer and wound up winning with a bid of $5.1-million. It was a triumph for Cuomo, and not his first in the publishing world: about seven years ago, he took HarperCollins for a $700,000 advance on what the New Republic called an “overlong … cliché-ridden, and hopelessly dull” memoir, All Things Possible. That one sold 4,000 copies in hardcover, a number that would warrant an advance of maybe $10,000.
Several weeks after the auction, Cuomo was asked by the media if he got a lot of money to write the book. “Well,” he replied. “Only if I sell a lot of copies.” Which is not how it works. Advances are non-returnable, and he’d banked $3.1 of the $5.1 before publication. The rest of Cuomo’s advance was spread out over two more years, presumably for tax purposes.
Weeks after the grandly titled American Crisis: Leadership Lessons from the COVID-19 Pandemic was released in October 2020, Cuomo was hit with the first of a long series of sexual harassment allegations. He was forced to resign in August 2021. By then, it had also emerged that Cuomo’s office had covered up roughly half of the fatalities among state nursing home residents during the pandemic.
American Crisis managed to sell at least ten times more copies than Cuomo’s previous book, which is progress, I suppose, but still a nightmare for his publisher. A sale of 50,000 copies might warrant a solid six-figure advance. But $5.1 million? Disastrous.
