Ruairidh MacVeigh
Published 18 Oct 2025During the 1940s and 50s, with World War II rapidly transitioning into the Cold War, Canada, as a major ally of the NATO nations and with large swathes of remote countryside that could easily be penetrated by Soviet fighters and bombers, created the CF-100 Canuck, one of the earliest production jet fighters in the world an a machine that, despite some early flaws, would go on to prove itself rugged and robust for patrolling the turbulent weather of the frozen Canadian north.
At the same time, though, the CF-100 was very much a product of its time, and despite its exceptional rigidity, by the middle of the 1950s it was very much obsolete as swept-wing and delta fighters rapidly became the norm for both Communist and Capitalist factions alike, and through its initial success would lay the groundwork for even more ambitious projects that sadly would not continue Canada’s major involvement in cutting edge military aerospace design.
Chapters:
0:00 – Preamble
0:49 – Facing a New Kind of War
4:28 – Ups and Downs
7:12 – Reworking the Design
10:36 – The CF-103 Project
15:51 – The Canuck Career
19:06 – Later Years
20:30 – Conclusion
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February 21, 2026
Canada’s Only Mass-Production Fighter Jet – Avro Canada CF-100 Canuck
February 11, 2026
The rise and fall of the “Western” on TV and in movies
Ted Gioia reconsiders his childhood loathing of the TV western (because of massive over-exposure to the genre):
I hated cowboys when I was a youngster. Not real cowboys — I never met a single gunslinger, cowpoke, or desperado in in my urban neighborhood. My loathing was reserved for cowboys on TV.
And they were everywhere.
At one point, eight of the top ten shows on the flickering tube were westerns. And it got worse from there — Hollywood kept churning out more and more cowboy movies and TV series. I tried to avoid them, as did many of my buddies, but it was like dodging bullets in Dodge. There was nowhere to hide.
That’s because our parents loved these simple stories of frontier justice. They couldn’t get enough of them. And when they weren’t watching them on TV, they dragged us off to movie theaters to see The Magnificent Seven (128 minutes), The Alamo (138 minutes) or How the West Was Won (an excruciating 164 minutes).
In 1959, Warner Bros posed some of their TV cowboy stars in a single photo (Source)
[…]
Many aspects of these films still put me off. I struggle with the clichés and tired formulas. But I’ve gradually acquired an affection for the genre — or maybe an affection for the audiences of an earlier day who could put such trust and faith in a sheriff or US marshal or gunslinger for hire.
Do any of us have that kind of faith in any authority figure nowadays? I doubt it. But I wish we could. And that’s impressed powerfully on my mind when I see Gary Cooper take on outlaws in the deserted western street of High Noon. Or James Stewart confront the dangerous Liberty Valance. Or John Wayne battle with a gang of desperadoes in Rio Bravo.
So forget all the shootouts and cattle drives and fancy roping. The real foundation of the western genre was moral authority. And Hollywood never let you forget it — that’s why heroes wore white hats and villains dressed in black.
The audience didn’t even have to think about it.
[…]Because that’s exactly what happened to the western. Just consider the unsettling film The Good, the Bad and the Ugly — which came out around the time the western genre died. Despite the movie’s title, it’s hard to identify any character in this film as good — instead they merely differ in their degrees of badness and ugliness.
And the same is true of The Wild Bunch or Once Upon a Time in the West and so many other films from that era. There are no heroes on display here, only various pathways into nihilism.
So long John Wayne. Hello Friedrich Nietzsche.
But this made perfect sense. The entire US of A was traumatized by the Vietnam War, and then Watergate — along with assassinations, riots, sex, drugs, and rock & roll. The moral sureness of the Eisenhower years, along with the complacent righteousness of so much of the public started to erode. At first it happened slowly, and then rapidly.
The classic western could not survive this.
February 9, 2026
Keeping Up with the Pattons
The Tank Museum
Published 10 Oct 2025M46, M47, M48 and M60. They saw action in Korea, Vietnam, The Gulf and held the line in the Cold War. For almost 40 years the US produced a succession of good tanks — but they never seemed to be good enough for the top brass.
Time after time, designers sought a perfection that seemed to lay out of reach until the arrival of the step-changing M1 Abrams.
Up till then, you have what can be called “The Patton” family: a series of closely related tanks that are only intended to be temporary until the next big thing arrived …
This is the story of the “Patton” family of tanks; tanks that the US tried and failed to replace time after time, yet which despite this ended up becoming the armoured backbone of the Free World during the Cold War.
In this film, Tank Museum Historian, James Donaldson, walks us through the progression of US tanks from the M26 Pershing right up to the M1 Abrams. Commonly known as The Patton Family, this group of tanks were good… but never quite good enough. Always meant to be a stopgap, the Pattons persisted where their prospective replacements failed, leading them to become the vehicles that endured the Cold War around the globe.
00:00 | Introduction
00:58 | From Pershing to Patton
03:50 | Replacing the M46
06:25 | A Third Patton
10:01 | Yet Another Stopgap
12:44 | Irreplaceable?
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January 16, 2026
QotD: Another unintended consequence of conscription
From 1948 to 1963 (which is when the very last left the forces) Britain had National Service. Two years in the forces and damn near everyone was in the Army. It’s the only period of peacetime conscription we’ve ever had. It was also the only period of near universal conscription we’ve ever had. Public schoolboys generally became officers, a portion of grammar school lads too. Everyone else got to be a private.
The big social revolution started in the mid-1960s and had really taken root by 1980. I don’t mean drugs and shagging around I mean a proper social revolution. The British working classes no longer took what they were being told by the poshoes as being true. Questions, as we might put it, were being asked.
My theory, backed up by reality and all the obvious facts of the case, is that as all young men had spent two years being run by the poshoes up front and directly therefore no one believed the poshoes any more. Actual experience, see?
National Service led to the downfall of the posh classes. Simply because direct exposure to said posh was always going to do that.
This is not just a jeu d’esprit. I really do insist that Britain’s social revolution was driven by conscription. Being told to jump by some chinless 6 months out of Eton is going to do that.
Tim Worstall, “National Service Led To The Uppity Proles Of the 1960s”, It’s all obvious or trivial except …, 2025-10-14.
Update, 17 January: Welcome, Instapundit readers! Have a look around at some of my other posts you may find of interest. I send out a daily summary of posts here through my Substack – https://substack.com/@nicholasrusson that you can subscribe to if you’d like to be informed of new posts in the future.
December 1, 2025
Why Uncle Sam entered the Vietnam War – W2W 055
TimeGhost History
Published 30 Nov 2025The Vietnam War didn’t begin with American boots on the ground. It began with a promise — and a break. After the French defeat at Dien Bien Phu in 1954, the Geneva Accords split Vietnam at the 17th parallel. Ho Chi Minh led the North. In the South, Ngo Dinh Diem struggled to hold a fragile new state together while armed sects, crime syndicates, and political rivals challenged his rule. Washington saw Vietnam as the next battleground of the Cold War, and threw its support behind Diem — believing he could stop the spread of communism in Southeast Asia.
But as elections for reunification approached, tensions rose. Diem refused the vote. The North rebuilt. The South descended into repression, unrest, and quiet rebellion. Former Viet Minh fighters slipped into the shadows. Secret networks formed. Targeted killings began. By 1958, the storm clouds of a new war gathered — one the United States could no longer afford to ignore.
This episode explores how the U.S. found itself pulled into Vietnam, how Diem rose to power, why the reunification election collapsed, how American aid reshaped the South, and how the first sparks of insurgency ignited a conflict that would define a generation.
Join us as we trace the origins of a war long before the Marines landed at Da Nang — to understand why Uncle Sam entered the Vietnam War in the first place.
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November 27, 2025
Lack of talent is no obstacle to music success … even before Auto-Tune
One of the reasons I like Ted Gioia’s Substack is that even when I’m not overly interested in the topic of any particular post, I usually learn something:
I’ve tried to identify the turning point — the moment when the rules changed. By my measure it happened one night in 1958.
Let’s revisit that fateful day …
One Friday evening in 1958, record producer George Avakian sat down in front of his TV set, and watched an episode of the popular detective show 77 Sunset Strip. This chance incident would have surprising ramifications in the music business for decades to come.
A few minutes into the episode, the record producer decided that one of the actors on the show looked and talked like a rock star. His name was Edd Byrnes and he played a hipster character named Kookie.
Kookie parked cars at a Hollywood nightclub in the show, and acted very cool. He had the right look and said witty hipster-ish things. The TV audience loved him, especially younger viewers.
Check Kookie out and decide for yourself.
There was just one tiny problem. Byrnes wasn’t a musician.
But Avakian didn’t worry about this. “I was sure that kids would like his talk and his looks, especially a way he had of looking out of the corner of his eye,” he later recalled. “And — the real clincher for his popularity with kids — parents would loathe him.”
They didn’t have Auto-Tune back then, but studio engineers had a few tricks to fix vocal imperfections. They knew how to splice together different takes, or make slight alterations in tape speed.
But when Byrnes did an audition for the label, it was bad. It was scary bad. This promising rock star had no sense of pitch. He had no range. He couldn’t even stay in rhythm with his accompanist.
No technology could fix this mess.
Record producer Avakian was no fool. During an illustrious career, he worked with Louis Armstrong, Duke Ellington, Miles Davis, Dave Brubeck, Sonny Rollins, and Keith Jarrett, among others. He had collaborated with genius, and now he had someone on the opposite end of the spectrum.
Maybe this situation is commonplace nowadays, but back in 1958 the record business believed in something called musical talent. Avakian’s bold decision to ignore that variable marks a historic moment in our culture.
Anybody else would have walked away from this looming disaster. They would have feared not just commercial failure but a tainted reputation. You don’t want to be the exec to greenlight a recording by somebody with zero musical ability.
But in a moment of brilliant insight, Avakian decided that Kookie didn’t need to sing, he could just rap. Of course, rapping wasn’t even a concept back in those days. But it sorta existed without a name. Deejays at radio stations often introduced a song by speaking in a hip tone of voice over the intro to a song.
Kookie would do the same. He would speak or rap his part, while somebody else did the actual singing. Connie Stevens, another Hollywood talent with the right look — and a slightly better voice — could handle the actual vocals.
November 20, 2025
C-130 Hercules Progress Report (1955)
Charlie Dean Archives
Published 24 Jul 2014C-130 Hercules Progress Report (1955) – Department of the Air Force. This film is a Lockheed Aircraft report covering C-130 production; fatigue, structural, temperature and environmental tests; cargo and transport capability demonstration; and the development of ski-wheels. The film also shows a C-130 takeoff, flight and landing.
CharlieDeanArchives – Archive footage from the 20th century making history come alive!
November 17, 2025
Cyprus on Fire: The 3-Way War That Broke an Empire – W2W 053
TimeGhost History
Published 16 Nov 2025Cyprus, 1950s–60s. An island divided between Greek Cypriots, Turkish Cypriots, and the British Empire becomes the battleground for one of the Cold War’s most explosive regional crises. What begins as a struggle for independence soon spirals into a three-way conflict of nationalism, colonial strategy, and clashing identities — with Archbishop Makarios III, paramilitary groups, Athens, Ankara, and London all pulling in different directions.
In this episode of War 2 War, we uncover how Cyprus became:
- A central front in the decline of the British Empire
- A stage for espionage, guerrilla warfare, and political assassinations
- A diplomatic nightmare for NATO
- A struggle where UN peacekeepers become critical to preventing total collapse
- A conflict whose consequences still shape Europe and the Eastern Mediterranean today
We’ll trace the rise of EOKA, the reaction in the Turkish Cypriot community, the impossible balancing act of Makarios III, and how superpower pressure from the USA and USSR escalated an already volatile situation.
This is the hidden story of how one island’s crisis reshaped the politics of an entire region — and marked the end of Britain as a global imperial power.
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July 11, 2025
William F. Buckley
In Quillette, Ronald Radosh reviews the long-awaited biography of arch-conservative William F. Buckley by his friend Sam Tanenhaus, Buckley: The Life and the Revolution That Changed America:

President Reagan meeting with William F. Buckley in the White House, 21 January, 1988.
Photo from the White House Photographic Collection via Wikimedia Commons.
William F. Buckley Jr. was a polymath of unusual erudition. The author of scores of books (including nearly two dozen novels), Buckley was an ardent apostle of conservatism at a moment when American liberalism was ascendant. But he was also an accomplished musician who played the harpsichord, a sailor who entered competitions and spent most summers on the sea, and an avid skier who spent his winters on the slopes of Gstaad after a morning of writing. Most Americans knew him as the host of a weekly television talk show called Firing Line, in which he interviewed and debated a wide range of politicians and intellectuals, most of whom he vehemently but politely disagreed with. (Many of these episodes are now available to view on YouTube.)
Television allowed Buckley to display his not inconsiderable wit and charm. He interviewed prominent socialists like both Norman Thomas and Michael Harrington, but he invited fellow conservatives onto his show as well. He had fellow conservatives on his show too, but he particularly relished debates with ideological opponents like Julian Bond (the young black leader of the Student Nonviolent Coordinating Committee), author Norman Mailer, journalist Christopher Hitchens, Ramparts editor Robert Scheer, and leaders of the Black Panther Party. The only people he would refuse to debate, he told the TV network, were communists lest he lend them legitimacy. Agents of the Soviet Union, he maintained, were not worth engaging with.
Buckley’s other major accomplishment was founding and editing America’s first nationwide conservative magazine. The bi-weekly National Review was the conservative counterpart of the influential liberal publications of the day, including the New Republic, The Nation, The Reporter, and the New Leader. Those liberal magazines all had rather small circulations but they also had the field to themselves until Buckley’s NR came along. Buckley hired a roster of old-style conservatives and ex-communists, including the former Trotskyist James Burnham, the former Communist agent (and accuser of Alger Hiss) Whittaker Chambers, Willi Schlamm, and Frank Meyer. As time went by, he added prominent young conservatives to the magazine’s masthead, many of whom would go on to become political leaders in the new American conservative movement. His prize protégé may have been Gary Wills, who eventually left NR‘s ranks and, much to Buckley’s disappointment, became an influential American liberal. Other NR contributors went on to become important American essayists and authors in their own right, like Joan Didion, George Will, and John Leonard, who edited the New York Times Book Review during the 1970s.
Buckley was the scion of a wealthy Connecticut family with a great estate in Sharon, Connecticut, that his father William F. Buckley Sr. named “Great Elm”. However, Buckley Sr. was also a Texan who identified closely with the American South, and after he made his fortune speculating in oil in Mexico and Venezuela, he purchased a mansion in Camden, South Carolina, for use during the cold Eastern winters. He named it Kamchatka, and the neighbouring residents, Tanenhaus writes, embraced the family “as Southerners who had come home”. Kamchatka had previously been the home of a Confederate general and senator who left office when Lincoln was elected President in 1860, but Camden would play an important role in the civil-rights movement.
By the 1950s through the ’60s, Tanenhaus writes, “the institution of Jim Crow — the legacy of slavery, the Civil War and Reconstruction — was being shaken at its foundations”. In the ’50s, the nation learned about the brutal murder of fourteen-year-old Emmet Till and massive protests by the black population began to appear across the South. The liberal magazines of the day covered the rise of the civil-rights movement and did what they could to mobilise Northerners in support of Southern blacks. In the deep South, activist efforts culminated in the famous Freedom Summer movement for black-voter registration in 1964. Camden, too, became the centre of a massive resistance movement.
Yet all this political and social upheaval never received a word of positive coverage in the pages of National Review. The reason for this was not complicated. Buckley’s family believed that “race was a settled question” and that racial separation was justified “as a matter of law as well as custom”. The Buckley family, of course, hired black help for their Camden mansion, whom they treated with respect and support. But members of the “Negro” race, as blacks were then called, had to know their place. So, Buckley wrote a number of unsigned editorials in February 1956 defending the South’s “deeply rooted folkways and mores”. The South, he argued, “believes that segregation is the answer to a complex situation not fully understandable except to those who live with it”, just as his own parents and siblings did. He vigorously objected to the Supreme Court’s verdict in 1954 outlawing segregated schools in Brown v. Board of Education, and he wrote editorials arguing that the Court’s decision was not an interpretation of the Constitution but rather “a venture in social legislation.”
In Camden, meanwhile, the Buckley family started and financed a newspaper called the News, which was meant to be a vehicle for the white South’s racist population and their “Citizens’ Councils”. Instead of burning crosses and lynching, the Councils preferred to use “legal threats, economic harassment, and public denunciation” in defence of segregation. In one case, a business owned by a black protestor was destroyed and his family harassed by the Council, after the owner tried to register to vote. As the violence in Camden became more extensive and widely reported, Buckley responded with an unsigned NR editorial on 10 January 1957 in which he argued that “the Northern ideologists are responsible for the outbreak of violence”. He did also condemn the “debasing brutality” of the white population’s behaviour, and for years, that remark remained his strongest condemnation of white violence. He continued to ignore the support provided to the Councils by South Carolina authorities.
One of Tanenhaus’s most stunning revelations is that, in 1956, Buckley dispatched an NR contributor to report on the National States’ Rights Conference in Memphis. The man he sent was one Revilo Oliver, whom Tanenhaus correctly describes as “a fanatical racist and anti-Semite”. The following year, NR published Buckley’s most infamous editorial, titled “Why the South Must Prevail”. The white community, he wrote, had a right to defend segregation because “for the time being, it is the advanced race”. The white South, he wrote, “perceives important qualitative differences between its culture and the Negroes’; and intends to assert its own”. And since NR “believes the South’s premises are correct”, the black population could justifiably have its interests thwarted by “undemocratic” but “enlightened” means. That editorial, Tanenhaus rightly notes, “haunts [Buckley’s] legacy, and the conservative movement he led”. Buckley also believed that if suppression of the black vote violated the terms of the Fourteenth Amendment, then that and the Fifteenth Amendment should be considered unconstitutional — “inorganic accretions to the original document, grafted upon it by victors-at-war by force”.
May 19, 2025
1949: What are those kids listening to? – W2W 29
TimeGhost History
Published 18 May 2025There seems to be an evolution, that may one day become a revolution, in popular music in the US. Songs with amplified electric guitars, wailing saxophones, and backbeat rhythms are being released more and more often, but it’s not just R&B or jump blues, this is a bit of a different style — a new style. And it’s spreading quickly thanks to a vinyl record revolution that’s also getting in gear. Looks like exciting times ahead for the youth of America, and maybe even the whole world.
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March 6, 2025
HMCS Bonaventure – The Pride of Canada’s Fleet
Skynea History
Published 22 Oct 2024For today’s video, we’ll be looking at the last of Canada’s aircraft carriers. Not typically a navy you associate with that kind of ship, but the Canadians actually operated three during the Cold War.
The third, HMCS Bonaventure, is an interesting one. A small ship, that operated aircraft at the very edge of her capability. And routinely baffled American pilots in the process.
Yet, she was also a ship that came to an end before her time. Decommissioned and scrapped, right after an expensive (and extensive) mid-life overhaul. In what is generally seen as a bad political move, more than anything to do with her capabilities.
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January 26, 2025
The FAL in Cuba: Left Arm of the Communist World?
Forgotten Weapons
Published 7 Oct 2024The full version of this video, including the fully automatic fire not permitted on YouTube, is available on History of Weapons & War here:
https://forgottenweapons.vhx.tv/video…
In 1958, Cuban dictator Fulgencio Batista ordered some 35,000 FAL rifles from FN, including both regular infantry rifles have heavy-barreled FALO light machine guns. Before any of them could arrive, however, Batista fled the country and his guns were delivered to Fidel Castro beginning in July 1959.At this time, the FAL was still a fairly new rifle, having been first adopted by Venezuela in 1954 and Belgium in 1954/55. A few changes had been made by the time of the Cuban contract (like the slightly taller sights requested by the Germans), but these were still Type 1 receivers with early features.
The first consignment of rifles arrived from Belgium to Havana July 9, 1959 and this consisted of 8,000 rifles and ten LMGs. A second shipment of 2,000 rifles arrived October 15th, and a third of 2,500 rifles and 500 LMGs on December 1st. The final ship bringing FALs to Cuba (the French freighter La Courbe) docked in Havana March 4th 1960, and suffered a pair of explosions while bring unloaded. Several hundred people were killed or injured, and Castro blamed the CIA for the event. In total, the Cubans received 12,500 FAL rifles and 510 FALO light machine guns.
The FALs were used, but many ended up being exported to other parties, as Cuba generally moved to Soviet bloc small arms starting in 1960 (when they began receiving weapons from the USSR and Czechoslovakia). These were often scrubbed of their Cuban markings before shipment, and can be found with a round hole milled in the magazine well where the Cuban crest originally was, similar to how some South African FALs were scrubbed before being sent to Rhodesia.
Thanks to Sellier & Bellot for giving me access to this pair of very scarce Cuban FALs to film for you!
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December 9, 2024
Public wash-house Liverpool (1959) | BFI National Archive
BFI
Published Dec 12, 2017Admire the industriousness of the Liverpool women who transport huge bundles of laundry to and from the local wash-house every week, crammed into old prams or balanced skilfully on their heads. The wash-house doubles as a social hub for the women, with a cafe and creche facilities. At the time of filming, this one in the Pontack Lane area was one of 13 remaining original public wash-houses in the city, although new more modernised buildings were under construction. Liverpool’s last working wash-house closed in 1995.
The peppy documentary not only looks at the modern wash-house, but introduces the story of Kitty Wilkinson, “the Saint of the Slums”, who pioneered the public wash-house movement in Liverpool during the 1832 cholera epidemic. John Abbot Productions, who made the film, specialised in sponsored non-fiction films from the late 1950s to the late 1970s.
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November 2, 2024
The Short SA.4 Sperrin; Britain’s Back-Up, Back-up Nuclear Bomber
Ed Nash’s Military Matters
Published Jul 9, 2024No, I have no idea how you pronounce “Gyron”.
August 4, 2024
The rise and (rapid) fall of the Levittown model
Virginia Postrel linked to this interesting post at Construction Physics which traces the brief heyday of William Levitt’s “Levittown” model for mass-producing modern housing:
For decades, people have tried to bring mass production methods to housing: to build houses the way we build cars. While no one has succeeded, arguably the man that came closest to becoming “the Henry Ford of homebuilding” was William Levitt, with his company Levitt and Sons. Levitt is most famous for building “Levittowns”, developments of thousands of homes built rapidly in the 1940s, ’50s, and ’60s. By optimizing the construction process with improvements like standardized products and reverse assembly line techniques, Levitt and Sons was able to complete dozens of homes a day at what it claimed was a far lower cost than its competitors. William Levitt styled his company as the General Motors of housing, and both he and it became famous. Levitt graced the cover of Time magazine in 1950, and Levittowns became a household name.
For a time, it appeared that Levitt might actually sweep away the old way of building and become the Henry Ford of housing through modern mass production techniques. Levitt boasted that he could build more cheaply than anyone else, and for decades Levitt and Sons was the largest homebuilder in the U.S., and probably the world.1 But Levitt’s success unraveled. By the late 1970s, Levitt and Sons had barely escaped bankruptcy, and it emerged as a small, conventional homebuilder, which it would remain until it went out of business for good in 2018. Levitt himself would leave Levitt and Sons in the early 1970s, lose his fortune after a series of failed development projects in the U.S. and abroad, and die penniless in 1994.
Levitt’s model of large-scale, efficient homebuilding using mass production-style methods worked for a brief window in the 1950s, but by the end of the 1960s a changing housing market and increasingly strict land use controls meant that such methods were no longer feasible. And even at its peak, Levitt likely pushed large-scale building beyond what could be justified on pure economic terms. Levittown was ultimately a response to a temporary set of housing market conditions, not the herald of a new, better way of building.
[…]
At Levittown, the construction process was broken down into 26 separate steps, each performed by a separate crew. Crews would go to a house, perform their required task (using material that had been pre-delivered), then move on to the next house. Within the crew, work was further specialized: on the washing machine installation crew, William Levitt noted that “one man did nothing but fix bolts into the floor, another followed to attach the machine”, and so on. By breaking down the process into repetitive, well-defined steps, workers didn’t have to spend time figuring out what they should do (what Levitt described as “fumbling and figuring”).
In addition to task and product standardization, Levitt and Sons took advantage of machines and mechanization wherever possible. It had its own cement trucks, and operated its own foundation-digging machinery and cinder block-making machinery. Levitt and Sons was an early user of power tools like paint sprayers, power saws, routers, and nailers. The company also made extensive use of what at the time were relatively novel factory-produced materials, like plywood and drywall.
Like any mass production process, the ultimate enemy of building Levittown was delay: keeping construction on track meant a steady, uninterrupted stream of material that arrived at the jobsite exactly when needed. On a typical construction site, as much as half the time was wasted while workers wandered around looking for needed material. In Levitt’s operation, wasted time was close to zero. To ensure timely material deliveries (and to cut out middlemen), Levitt and Sons had its own distribution company, the North Shore Supply Company, which stretched for half a mile along a railroad stop near the jobsite. To avoid delays, North Shore Supply kept a sufficient supply of material on-hand to build 75 houses, and pre-assembled items like plumbing trees, stairs, and cabinets. North Shore was also where lumber was pre-cut to the correct size. By using standardized designs, planned work sequences, and carefully controlled precutting, Levitt and Sons was able to almost entirely eliminate rework during the construction process.
But assuring an uninterrupted flow of material required far more than just owning a distribution company. William Levitt described some of the extreme measures the company went to avoid delays or slowdowns:
We wouldn’t let ourselves be stopped by shortages. When cement was unavailable in this country we chartered a boat and brought it in from Europe. When lumber was in short supply, we bought a forest in California and built a mill. When nails were hard to come by, we set up a factory in our backyard and made them ourselves.
At its peak Levitt and Sons was completing 36 homes in Levittown a day. And the huge backlog of demand meant that housing was sold quickly. Months before the first Levittown homes were completed, families stood in line for the opportunity to rent one (roughly the first 2,000 Levittown homes were built as rentals). On a single day in 1949, Levitt and Sons sold 1400 homes, some to families who had been waiting in line for days. At $7,990 for a 800 square foot home, Levitt boasted that he could sell his houses for $1,500 less than the competition and still make $1,000 in profit.2
[…]
William Levitt tried harder than anyone else to make housing mass producing happen, and for a brief moment it looked like he might succeed. But Levitt’s dreams were predicated on a particular set of housing market conditions — a huge backlog of demand, relatively few competitors, compliant building jurisdictions and little public opposition — that quickly dissipated. In The Merchant Builders, Ned Eichler notes that as early as the mid-1950s, the Levitt model of a single, enormous project built rapidly with mass production-style methods no longer made sense. Says Eichler, “There simply was no market in which an appropriate site could be bought cheaply enough or in which demand was great enough to sustain such a pace”. Many of Levitt’s innovations — slabs instead of basements, power tools, drywall and plywood — did not require large volume production, and were adopted by other, smaller builders (and have since become standard). The enormous increase in land use controls starting in the late 1960s only further inhibited the sort of large-scale developments that Levitt favored.
1. Levitt and Sons was at least the largest in the U.S. in 1950, and was in 1968 when it was acquired by ITT, and probably for some years after that.
2. The first Levittown demonstration homes were sold for $6,990.









