Quotulatiousness

April 15, 2017

QotD: “Healthy” food choices

Filed under: Britain, Business, Food, Health, Quotations — Tags: , — Nicholas @ 01:00

Whenever I find myself choosing my next meal I always like to look out for the sign that says “healthy option.” In this age of variety and abundance it can often be hugely difficult making up your mind as to what to eat next. “Healthy option” makes things so much easier. It tells me: “Avoid like the plague.”

Good news, then, for takeaway customers in Rochdale, Greater Manchester. No fewer than six local fish and chip shops have taken on board the advice of their local council’s Healthier Choices Manager and introduced special, non-greasy, low-fat menu options. So now when customers find themselves torn between the battered sausage, the chicken nuggets and the “rock salmon” at least they can be sure of what they don’t want: that insipid-looking fillet of steamed cod on a bed of salad, with so few chips they barely even qualify as a garnish.

“It’s too early to say if steamed fish will be a hit,” says an article on the council’s website. And I’ll bet when they know the answer they won’t tell us. That’s because this well-meaning scheme is doomed to flop like a wet kipper. Of course it is. No one in their right mind goes to a takeaway as part of a calorie controlled diet. You do it when you fancy a treat.

And the reason it’s a treat is precisely because that food is so deliciously greasy. As the late Clarissa Dickson-Wright, the generously girthed cook from TV’s Two Fat Ladies, once explained to me, fry-ups, sizzling bacon, battered fish, and so on will always taste nicer than the “healthy option” because fat is a great carrier of flavour.

Clarissa (who was as big an expert on the science of food as she was on cooking and eating it) remained, to the end, a great defender of butter, cream and full-fat milk. She claimed they were much better for you than most of the supposedly healthy, low-fat alternatives. And it turns out she was right. Recent studies have shown that it’s the “trans-fats” in artificial health products like margarine that are the killer, not natural animal fats you find in butter.

What’s more, the evidence increasingly suggests, that it’s sugar not fat which is most responsible for our supposed obesity epidemic. So by trying to stop customers eating fried fish in Rochdale, the council is barking up the wrong tree. It’s the cafes pushing sweet cakes and doughnuts they should be investigating.

James Delingpole, “I prefer my cod in batter, thanks very much”, James Delingpole, 2015-08-15.

April 7, 2017

Unintended consequences of “good” policies

Filed under: Economics, Government, Health — Tags: , , — Nicholas @ 04:00

Megan McArdle discusses when some otherwise nice-seeming policy changes have not-so-nice unforeseen side effects:

What happens when you suddenly offer parents generous family leave benefits, paid at the expense of the government? You can probably think of dozens of outcomes. But here’s one you might not have been expecting: people die.

That’s the finding of Benjamin Friedrich and Martin Hackmann, in a new working paper at the National Bureau of Economic Research. The culprit? Nurses, who skew female, provide a lot of vital health care, and made heavy use of Denmark’s new paid family leave benefit when it passed in 1994. Since the supply of nurses was limited, and their skills could not easily be replaced, hospital readmissions went up, and more troublingly, mortality spiked among elderly patients in nursing homes.

Advocates of paid parental leave are no doubt bristling at the implication that their favorite benefit might kill people. But that’s not quite the right implication to take away from this paper. What it really highlights is how difficult it is to know how a given policy will turn out. Had officials understood that in advance, they might have taken steps to mitigate the effects — such as training extra nurses beforehand. The problem, in other words, wasn’t necessarily family leave policy, but the limited visibility policymakers have into the outcomes of their plans.

To see why, consider what the paper actually found. When parental leave came along, it reduced the supply of nurses. But that impact wasn’t felt evenly. In hospitals, where doctors make more of the medical decisions, it seems to have been costly to patient health. But in nursing homes, where nursing staff have more power over daily operations, it seems to have made a much bigger difference. Meanwhile, nursing assistants seem to have been little impacted by the change in leave policy; while they were also likely to make generous use of the leave, health-care facilities seem to have had little difficulty replacing them.

QotD: You may not have to be crazy to be President, but it helps

Filed under: Health, Politics, Quotations, USA — Tags: , , — Nicholas @ 01:00

Does Mr. Trump really have serious psychiatric problems as increasing numbers of shrinks are suggesting?

Since in their DSM-5 [PDF] (Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition), the Mental Health Guild has classified just about every possible combination of human emotion and behavior as a psychiatric disorder, they can certainly find Mr. Trump — along with the rest of us — has conditions they would gladly treat but not necessarily cure. For a nice fee, of course.

They suggest he’s grandiose, antisocial, narcissistic, and paranoid etc. And, since an Australian study found that 1 in 5 CEOs are psychopaths, we can probably add that and/or “sociopath” to the list.

And they say he’s deceitful and tells lies, so far, at least 129 of ’em. And counting. Well, DUH! That IS how politicians get elected after all. And most of the folks who manage to get a shot at the position are quite accomplished at it.

Bill Clinton was notable, and his wife is no slouch. Obama was quite slick at it and Dubya & Company told 935 thoroughly documented whoppers to get “us” to attack, kill, maim, and displace hundreds-of-thousands of innocent Iraqi men, women and children. Etc.

So, since as POTUS (President Of The United States), Mr. Trump will almost certainly be responsible for killing, etc. large numbers of innocent folks, being a bit of a sociopath — maybe even a psychopath — will help. And to feel better about it — and possibly avoid PTSD — he can follow previous Presidents and call most of those innocent victims “collateral damage” instead of “murder victims.”

The bottom line is that to serve as president, sociopathy etc. has become helpful and lying is necessary. As Historian Zinn put it, “If governments told the truth, they wouldn’t last very long.”

L. Reichard White, “Is Trump Nuts? Does it Matter?”, Libertarian Enterprise, 2017-03-26.

April 5, 2017

If Walls Could Talk The History of the Home Episode 2: The Bathroom

Filed under: Britain, Health, History — Tags: , , , — Nicholas @ 02:00

Published on 31 Jan 2017

April 2, 2017

QotD: Gluttony and nutrition

Filed under: Food, Health, Quotations — Tags: , , — Nicholas @ 01:00

… in what kind of culinary culture could a product advertise itself, apparently with success, as a Whopper? The answer, of course, is crude and childish. We are almost back to the stage of some of the Stone Age tribes of New Guinea, who, at a feast, eat so much pig meat that they die of acute protein poisoning afterward. Except that we do not have their excuse of living in conditions of food insecurity in which the possibility of feast is very uncommon. Increasingly in our supermarkets it is difficult to find small portions of anything, which is a paradox because more and more of us are living alone and therefore need small portions. But once you have bought more than you need it is tempting to eat it because not to do so seems a waste, though in fact it is just as wasteful, and bad for your health to boot, to eat more than you need or even want as it is to throw it away. We need more self-control in matters of food consumption than ever before, unfortunately just as self-control has been derided as an inherently oppressive or even ridiculous notion.

Not long ago I read a book by Dr. Robert Lustig about the evils of sugar. It was abominably written but came, persuasively enough, to the conclusion that John Yudkin, a professor of nutritional science, came to 40 years ago or more: namely that sugar was the root of all evil (Yudkin’s famous, but also neglected, book had the splendid title Pure, White and Deadly).

Lustig blamed the food companies and government farming subsidies for the epidemic of type 2 diabetes (they are, of course, guilty as charged), but never the people themselves. This is because it is nowadays regarded as proper to blame only the rich and powerful for anything and never “ordinary” people, including the fat: Though where the sins of the rich and powerful come from then becomes a little mysterious unless it is assumed that they are a caste biologically apart from the rest of humanity. However, Lustig does relate the story of a young mother who gave her child a gallon of orange juice a day, with the natural result that the child soon came to resemble a prize pig at Blandings Castle. To explain her strange child-rearing practices the mother told Lustig that the government said that orange juice was good for children, from which she concluded that the more the better. Against stupidity the gods themselves, let alone mere government public health departments, struggle in vain, though in extenuation it must be entered that Linus Pauling, one of the few men ever to win two Nobel Prizes, believed more or less the same thing, and that heroic doses of vitamin C were the path if not quite to immortality, at least to much increased longevity. (I don’t want to sound like an American liberal, but honesty compels me to admit that it will now be very difficult for the fat boy raised on orange juice ever to lose weight, and I doubt that he will ever be slender.)

Theodore Dalrymple, “Gluttons for Punishment”, Taki’s Magazine, 2015-07-25.

March 31, 2017

The likely impact of legalized marijuana on healthcare costs

Filed under: Cancon, Health, Law, Liberty, USA — Tags: , , , , , — Nicholas @ 03:00

Colby Cosh, a self-confessed hardcore druggie (okay, he admits “I’m not a big pot smoker, although it is a point of honour with me to admit in print that I have done it plenty of times”), on some interesting aspects of next year’s “Cannabis Day” legalization target:

What leapt out at me in [recently elected MP and former cop Glen] Motz’s stream of consciousness was a claim that “health-care costs are starting to rise” in the recreational-marijuana states. What could this mean? The U.S. doesn’t have single-payer universal public healthcare, and its programs for the poor, the aged, and veterans are all administered federally. But if Motz wants to bring up health-care costs, we can certainly go there.

    They found that when individual states legalized medical marijuana (as 28 now have), doctors in those states began to fill fewer prescriptions addressing medical conditions for which there is some evidence that marijuana might help — anxiety, nausea, seizures, and the like

One of the most remarkable economic findings of any kind on piecemeal marijuana acceptance in the U.S. appeared in the journal Health Affairs last July. It became famous almost immediately as the “Medicare Part D study”: two policy specialists at the University of Georgia in Athens looked at data on 87 million pharmaceutical prescriptions paid for by the federal government from 2010 to 2013. They found that when individual states legalized medical marijuana (as 28 now have), doctors in those states began to fill fewer prescriptions addressing medical conditions for which there is some evidence that marijuana might help — anxiety, nausea, seizures, and the like.

By “fewer” I mean “a lot fewer.” The study estimated, for example, that medical marijuana reduced prescriptions for pain medication by about 1,800 per physician per year. That estimate could be off by an order of magnitude and still be pretty impressive. It is only one study, but when the researchers double-checked their results by looking at conditions that nobody thinks marijuana is indicated for, they found no declines in prescribing.

Marijuana is still an outlawed Schedule I drug under U.S. federal law, doctors even in medical-marijuana states “recommend” the stuff rather than formally prescribing it, and patients have to pay for it. Moreover, pot may be relatively unpopular with the (mostly pension-age) Medicare-eligible population. The Medicare Part D study shows, if nothing else, that American medicine is already making heavy professional use of marijuana. The authors think it might have saved Medicare half a billion dollars over the four-year study period. Perhaps there are concomitant harms that this study does not account for. It is hard for me to imagine what they might be, but I am not a politician.

March 25, 2017

Trump Can’t Stop Marijuana Legalization (But He Can Slow it Down)

Filed under: Government, Health, Law, Liberty — Tags: , , — Nicholas @ 03:00

Published on 23 Mar 2017

“The Trump administration can slow down marijuana legalization, but they can’t stop it.” says Reason Senior Editor Jacob Sullum.

Trump already endorsed medical marijuana on the campaign trail, and said that states should be free to legalize it, but his appointment of old school drug warrior Jeff Sessions as U.S. Attorney General is cause for concern.

“First of all the, federal government doesn’t have the power to force states to make marijuana legal again.” They could sue to knock down state regulations, but that would simply leave behind a legal but unregulated market. The feds don’t have the manpower to crack down on the local level, and there’s very little upside for the administration to roll back legalization. “They can create a lot of chaos, but ultimately they’re not going to reverse legalization and bring back prohibition”

Produced by Austin and Meredith Bragg

March 19, 2017

QotD: Social media and the mentally unbalanced

Filed under: Health, Humour, Media, Quotations — Tags: , , — Nicholas @ 01:00

I should also add here that, in my limited experience, social media is God’s gift to grandiose psychiatric patients. None of them are “a guy with a Facebook page”. They’re all “social media celebrities with hundreds of followers”. It’s always “YOU CAN’T DO THIS TO ME! DO YOU KNOW WHO I AM? I HAVE HUNDREDS OF FOLLOWERS ON TWITTER! EVEN [NAME OF TWITTER PERSON I HAVE NEVER HEARD OF] FOLLOWS ME! THIS IS GOING TO GO VIRAL!” One patient even told me, in a threatening manner, that his blog had over a thousand hits. “You mean a day?” I asked. “No, total,” he answered. Then he wondered why I was so utterly failing to look impressed.

Scott Alexander, “The Case Of The Famous Physicist”, Slate Star Codex, 2015-07-03.

March 16, 2017

QotD: Sex and the twentysomethings

Filed under: Health, Humour, Quotations — Tags: , , — Nicholas @ 01:00

To be clear: The ideal female mate is young. You’re going to want three kids, and to do that you really need to get going by 25. My wife had our first in her early 30s and at the hospital she was wheeled through a door that said “Geriatric Mothers.” I thank my lucky stars we were able to defy biology and churn out three so late in life. I know you twentysomethings are convinced you don’t want kids, and I was the same way at your age, but you’re wrong. Talk to social workers who deal with the elderly. The deathbed moans from those with no kids are all about their total lack of legacy. Defying the biological imperative isn’t empowering. It’s a curse. So if you settle down with a woman over 35, you are making a huge mistake.

That being said, I’m not into women under 35. I remember having sex with young women when I was a young man and it sucked. Teenagers were the worst. It was like we were both trying to go through a doorway at the same time as we grunted, “Not there,” and apologized. My single friends often text me pictures of the twentysomethings they’re paired up with and I almost feel sorry for them. Sex lasts, what, 10 minutes? Now you have 23 hours and 50 minutes to talk to someone who says “like” every third word. The sex is terrible, too. They pump away like they’re working at a pump factory and there’s no intellect or imagination involved. It’s like playing tennis with a toddler. I want a woman who has been around the block and knows what she’s doing. I’ll spare you the details, but there are techniques you learn with time that only a wife can know.

Gavin McInnes, “In Praise of the Benjamin Button Babes”, Taki’s Magazine, 2015-07-24.

March 14, 2017

“Most policy ideas are bad” (especially in US healthcare)

Filed under: Government, Health, Politics, USA — Tags: , , , , , — Nicholas @ 03:00

Megan McArdle says that the best plan the Republicans could come up with to deal with Obamacare is to do nothing, at least in the short-term:

For a policy columnist, “Don’t do that” is the easiest column to write. Most policy ideas are bad. If you simply blindly oppose everything that anyone ever puts forward, you’ll end up being right most of the time.

However, that’s not very useful for politicians. If they just sit around Congress playing tiddlywinks all day, voters will get cranky. Congress is supposed to do things. So, having spent a few days saying unkind things about the Republican health-care plan, it probably behooves me to state what I think they should do.

Well, boy, that’s a hard question. Here’s the thing: For all the unkind words I’ve said, I get the forces that have brought Republicans to this point. As I wrote Thursday, Democrats built a shoddy and unworkable structure out of the political equivalent of concrete: nearly impossible to repair or renovate, and darned expensive to demolish. The task is made even harder by the fact that Democrats currently control just enough votes in the Senate to keep Republicans from passing any sort of clean, comprehensive bill.

[…]

What would I do in this situation? Well, the first thing I’d do is accept, deep in my heart, that there are no great outcomes possible at this point. The second thing I’d do is remember that nothing is always a policy option: If you can’t do something better than the status quo, don’t do anything. It’s what I said to Democrats in 2009, and it’s what I’m saying to Republicans now.

So what would I do to minimize the damage, within the constraints of political reality? Well, I foresee two potential futures for the current status quo. One, the exchanges where individuals buy policies could fail, leaving people unable to buy insurance. Or two, the exchanges don’t fail, and we’re left with an unsatisfactory but still operational system.

In either case, the Republicans’ best option is to wait. Why? Because what they can do now — hastily, without touching the underlying regulations that have destabilized the individual market — is worse than either of those outcomes. The partial-reform structure they think they’ll be able to get through the Senate is likely to make the problems in the individual market worse, not better. And the fact that they’ve tinkered with the program means that Republicans will take 100 percent of the blame.

She also re-iterates her own ideal solution (which she admits wouldn’t fly with the American public):

Longtime readers of my column know that my pet proposal is a radical overhaul of the whole system in which we zero out all the existing subsidies and just have the government pick up 100 percent of the tab for medical expenses that exceed 15 or 20 percent of a family’s adjusted gross income: basically, a single-payer catastrophic-care system for expenses that no one can realistically save for. Let people buy insurance for expenses below that, or, if it’s not too expensive taxwise, let people set aside more money tax-free in Health Savings Accounts. And make some more generous provisions for people closer to the poverty line, such as prefunding Health Savings Accounts for them. That’s the whole program. It fits on a postcard, though the finer details — like which cancer treatments we’re actually willing to pay for — obviously aren’t.

However, this is completely politically infeasible, because voters don’t want genuine insurance, by which I mean a pool that provides financial assistance for genuinely unforeseeable and unmanageable expenses. Voters want comprehensive coverage that kicks in at close to the first dollar of spending, no restrictions on treatments or their ability to see a doctor, nice American-style facilities, and so forth. They are also fond of their health-care professionals and do not wish to see provider incomes slashed and hospitals closed, nor do they want their taxes to go up, or to pay 10 percent of their annual income in premiums. This conflicting set of deeply held views is one major reason that Obamacare — and American health-care policy more generally — has the problems it does.

March 13, 2017

“It’s not really a debate over Obamacare, it’s a debate over Medicaid”

Filed under: Government, Health, Politics, USA — Tags: , , , — Nicholas @ 04:00

Robert Tracinski explains why the Republicans are having such a hard time with their oft-promised “repeal” of Obamacare:

House Republicans have released their proposed measure to “repeal and replace” Obamacare, and the whole enterprise is already losing steam right out of the gate. The measure is too small and incremental, less a repeal of Obamacare and more of a repair of it, keeping numerous basic features intact.

If you want to know why Republicans have bogged down, notice one peculiar thing about the Obamacare debate so far. It’s not really a debate over Obamacare, it’s a debate over Medicaid. That’s because Obamacare mostly turned out to be a big expansion of Medicaid. The health insurance exchanges that were supposed to provide affordable private health insurance (under a government aegis) never really delivered. They were launched in a state of chaos and incompetence, and ended up mostly offering plans that are expensive yet still have high deductibles. Rather than massively expanding the number of people with private insurance, a lot of the effect of Obamacare was to wreck people’s existing health care plans and push them into new exchange plans.

Ah, but what about all those people the Democrats are claiming were newly covered under Obamacare? A lot of them — up to two-thirds, by some estimates — are people who were made newly eligible for a government health-care entitlement, Medicaid. But shoving people onto Medicaid is not exactly a great achievement, since it is widely acknowledged to be a lousy program.

Conservative health care wonk Avik Roy explains why: “[T]he program’s dysfunctional 1965 design makes it impossible for states to manage their Medicaid budgets without ratcheting down what they pay doctors to care for Medicaid enrollees. That, in turn, has led many doctors to stop accepting Medicaid patients, such that Medicaid enrollees don’t get the care they need.” Partly as a result, a test in Oregon found no difference in health outcomes between those with access to Medicaid and those without.

March 9, 2017

“… we’re psychologically training an entire swath of the population to be crazy”

Filed under: Health, USA — Tags: , , , , , — Nicholas @ 08:12

At Ace of Spades H.Q., Ace talks about the huge rise in reported personality disorders among Millennials:

Therapeutic behavioral conditioning trains people how to de-trigger themselves from triggers that cause panic, anxiety, depression, or bad behavior (drinking, etc.) That sort of behavioral conditioning teaches people to be mindful of their triggers, to understand that the trigger is just a tic with no real world purpose, and to train themselves to associate the trigger not with an adverse behavioral pattern (being in crowd triggers claustrophobia-like panic) but to train the trigger to lead to some other more benign consequence (being in crowd triggers recitation of the Ode to Joy).

The idea is that your brain has miswired itself to connect an input (too many people close to me) to an undesirable psycho-somatic reaction (heart racing, extreme anxiety), and that it takes a determined attempt to reprogram the brain and untangle those wires so that the triggering input leads first to a benign output and, ultimately, no particular output at all.

This works. Allen Carr’s How to Quit Smoking the Easy Way taught me how to re-wire the trigger (the anxiety/stress one feels when one’s 45 minute nicotine clock runs down to 0) into a different behavioral pattern (go outside, gulp in some fresh air, pace around a little bit like I used to do when smoking). It also taught me that the stress of not smoking was irrational, and that it would be helpful to view the addiction as a malignant parasite inside of me trying to manipulate my brain into keeping it fed while it ruined my body.

Works.

[…]

He realized that the process could be reversed. As brains with bad triggers could be un-triggered to be healthy, so too could completely healthy brains be deliberately taught to be triggered by harmless things and bring about various mental ailments, panic, anxiety, irrational emotional outbursts, a compulsion to violence, tantrums, etc.

And he brought this theory to a social psychologist named Haidt and asked him “Is this possible?” And Haidt said, “Damn it, not only is that possible, I think you’ve hit upon a very real malapplication of psychological techniques — we’re psychologically training an entire swath of the population to be crazy.”

Okay, he didn’t really say that. But that’s kind of the gist.

Definitely read it.

There’s no great mystery to what’s going on. People who train themselves to be cool and clear of mind will find themselves becoming more cool and clear of mind.

People who train themselves to go to pieces over every damn thing will find themselves getting better and better at going to pieces over every damn thing.

When you valorize a mental disorder and turn it into a virtue to be cultivated, guess what you’re gonna get? More mental disorders.

March 6, 2017

QotD: Organic food “standards”

Filed under: Environment, Food, Government, Health, Quotations, Science, USA — Tags: , , , — Nicholas @ 01:00

In December 1997 when USDA proposed standards for organic agricultural production, the original version was rejected by the organic enthusiasts, largely because it would have permitted the use of organisms modified with modern genetic engineering techniques (“GMOs”) – which would have been quite sensible in the view of the scientific community. In the end, modern genetic engineering, which employs highly precise and predictable techniques, was prohibited, while genetic modification with older, far less precise, less predictable and less effective techniques were waived through.

The resulting organic “standards,” which are based on a kind of “nature good, technology evil” ethic, arbitrarily define which pesticides are acceptable, but allow “deviations” if based on “need.” Synthetic chemical pesticides are generally prohibited, although there is a lengthy list of exceptions listed in the Organic Foods Production Act – while most “natural” ones are permitted. Thus, advocates of organic agriculture might be described as “pragmatic fanatics.” (Along those lines, the application as fertilizer of pathogen-laden animal manures, as compost, to the foods we eat is not only allowed, but in organic dogma, is virtually sacred.)

What, then, is the purpose of organic standards? “Let me be clear about one thing,” Secretary of Agriculture Dan Glickman said when organic certification was being considered, “the organic label is a marketing tool. It is not a statement about food safety. Nor is ‘organic’ a value judgment about nutrition or quality.”

Organic standards are wholly arbitrary, owing more to the dogma of an atavistic religious cult than to science or common sense. And whatever their merit, as a December 2014 report in the Wall Street Journal described, the standards are not being enforced very effectively: An investigation by the newspaper of USDA inspection records since 2005 found that 38 of the 81 certifying agents – entities accredited by USDA to inspect and certify organic farms and suppliers — “failed on at least one occasion to uphold basic Agriculture Department standards.” More specifically, “40% of these 81 certifiers have been flagged by the USDA for conducting incomplete inspections; 16% of certifiers failed to cite organic farms’ potential use of banned pesticides and antibiotics; and 5% failed to prevent potential commingling of organic and nonorganic products.”

[…]

The bottom line is that buying “certified organic” products doesn’t guarantee that they will be free of genetically engineered ingredients. Even so, buying organic should please those consumers who think that paying a big premium for something means that it’s sure to be better. We hope that at least they get the benefit of the “placebo effect.”

Henry I. Miller and Drew L. Kershen, “Fanaticism, Pragmatism and Organic Agriculture”, Forbes, 2015-07-08.

February 21, 2017

Medical Treatment in World War 1 I THE GREAT WAR Special

Filed under: Europe, Health, History, Military, WW1 — Tags: , , — Nicholas @ 05:00

Published on 20 Feb 2017

Some sources say that during the four years of World War 1, medicine and medical treatments advances more than during any other four year period in human history. The chances for a soldier to survive his injury were far greater in 1918 than in 1914.

February 17, 2017

Food texture

Filed under: Food, Health, Science — Tags: , — Nicholas @ 02:00

Along with the actual flavour and aroma of food, the texture matters a great deal:

As eaters, we tend to downplay texture’s importance. A 2002 study in the Journal of Sensory Studies found that texture lagged behind taste and smell — and only occasionally beat out temperature — in terms of the perceived impact on flavor. But you only have to look at pasta to see how strongly texture impacts our perception of taste. We’ll eat macaroni and cheese in the form of spirals, shells, and noodles shaped like Spongebob Squarepants, but spaghetti mixed with florescent “cheese” powder seems anathema — it’s the texture that makes the difference.

For the longest time, food scientists downplayed texture’s importance as well. “When I was a student pursuing a degree in food science, I was taught that flavor was a combination of mainly taste and smell,” recalls Jeannine Delwiche, one of the authors of the 2002 study.

But how a food feels affects our enjoyment of the thing. There is, of course, the actual texture of the food, which scientists call rheology. Rheology focuses on consistency and flow. For example, it’s fairly evident that cotton candy has a different texture than plain sugar, even though sugar is its only ingredient. But the perception of a food’s rheology — what scientists call psychorheology — is another thing entirely. If you’ve ever wondered why sour candy always seems to come coated in rough sugar, the reason is simple: We perceive rougher foods as being more sour. Psychorheology is why we like gummy bears in solid but not liquid form, why we enjoy carbonated soda but balk at its flavor when it goes flat. It’s why we perceive gelato as creamier than ice cream — even though the latter has more fat.

Texture is an important indicator of a food’s fat content. If we can figure out how to trick our tongues into sensing more fat than is actually present in a food, we can increase satiation while decreasing a food’s calorie count. That’s why some researchers are finally turning their attention to these taste-making sensations.

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