Romanian Communism in its last years sat uneasily athwart the intersection of brutality and parody. Portraits of the Party leader and his wife were everywhere; his praise was sung in dithyrambic terms that might have embarrassed even Stalin himself (though not perhaps North Korea’s Kim Il Sung, with whom the Romanian leader was sometimes compared). A short list of the epithets officially-approved by Ceauşescu for use in accounts of his achievements would include: The Architect; The Creed-shaper; The Wise Helmsman; The Tallest Mast; The Nimbus of Victory; The Visionary; The Titan; The Son of the Sun; A Danube of Thought; and The Genius of the Carpathians.
Tony Judt, “The End of the Old Order”, Postwar: A History of Europe Since 1945, 2005.
August 19, 2013
February 2, 2013
Romania’s Gandul has a bit of fun at Britain’s expense:
Public fears in the UK over mass immigration by Eastern Europeans has prompted a peculiar response from Romania: One newspaper published a series of ads playing on British cultural stereotypes, and saying why people should move to Romania instead.
“Our draft beer is less expensive than your bottled water,” one of the ads proudly states, hinting at the high costs of living in the UK. Another ad made fun of British cuisine: “We serve more food groups than pies, sausage, fish and chips.”
Other ads touched upon politics, weather and even women: “Half of our women look like Kate. The other half, like her sister.”
The ‘Why don`t you come over?’ ad campaign was designed by the online Romanian newspaper Gandul and GMP Advertising firm in response to numerous reports in the British media about a possible government initiative to launch a negative ad campaign discouraging Romanians and Bulgarians from coming to work in Britain.
Update, 13 September: The campaign just won a Gold Award at AdStars.