Quotulatiousness

March 7, 2026

Reported preference versus revealed preference – know the difference

Filed under: Business, Economics, Gaming — Tags: , , — Nicholas @ 03:00

On the social media site formerly known as Twitter, Devon Eriksen encapsulates the experiences of so many companies who found a male-oriented market and then they try to make their offerings more appealing to women:

Most business suicides are induced by not understand[ing] the difference between reported preference and revealed preference.

If you run Testosterone Studios, maker of Angry Muscular Axe Guy Kills Demons in Hell, you might notice after a while that not very many women buy your games.

Since your stockholders have a profound moral objection to other people having money and not giving it to them, they want you to correct this problem, stat.

They want you to make Angry Muscular Axe Guy Kills Demons in Hell 2 sell to men AND women. So you sigh, shrug your shoulders, hire a bunch of female consultants, and ask them “What do women like?”

“Feminism!”

“Girlbosses!”

“Strong Female Characters effortlessly outdoing men at everything!”

“Gay stuff!”

So Testosterone Games dutifully makes Petite Feminist Girlboss Replaces Angry Muscular Axe Guy, hoping that men will buy it because they bought the first one, and girls will buy it because it panders to what they were told girls want.

Of course, nobody buys it. The men don’t buy it because it’s not what they liked in the first one, and women don’t buy it because women couldn’t care less about games where you fight demons in hell.

If, instead of asking a bunch of consultants what women like (reported preference), they had looked at games women actually buy (revealed preference), they would have seen something very different.

“Fruit Matcher 3000 for iPhone.”

“Point and Click Alice in Wonderland Studio Ghibli Adventure”

“Something Something Hogwarts.”

And they would have realized, had they two brain cells to rub together, that you can’t please everyone, because some people hate exactly what other people like.

If you want more money, look at who is already buying your product, and see if you can make them like the next one better. Because I guarantee you aren’t already selling to every single male on the planet.

And don’t hire video game consultants.

They don’t know how to sell games, and they don’t care, because they don’t want to sell games. They just hate men, and want to ruin things men like. If you hire them, they’re going to have their fun, cash your check, and ride off into the sunset, while you lose your business.

And indie studios, who know whether they are making Aliens Must Die or Barbie Horse Adventures, will replace you, which is the free market operating as intended.

January 28, 2026

Update your NewSpeak dictionaries: “digital twin”

Filed under: Media, Technology — Tags: , , — Nicholas @ 03:00

On his Substack, William M Briggs introduces us to a new coat of paint and fresh marketing polish to encourage us to feel so much more comfortable with clankers:

Cracker Barrel infamously tried changing their homey friendly warm and folksy logo to a stripped down dull almost monotone cool version. To remain “current”. They also, reports say, redid the insides of restaurants to emulate modern real estate Soviet-inspired ideas of stripping all detail and turning everything monotonous shades of suicide-inducing gray. They thought this would increase business.

Scientists, grown weary with their dull old ways, and wanting to stay hip — do they still say hip? — decided to redesign their logo, too, as it were. Only they didn’t make the same mistake Crack Barrel did. Instead of hiring some ridiculously over-priced longhoused consulting firm, they asked computer scientists to do the redesign.

Brilliant!

Computer scientists are the firm that brought us neural nets, machine learning, genetic algorithms, and, yes, artificial intelligence, which they cleverly capitalized as “AI”. What’s fantastic is all these evocative names represent the same thing! Models (basically non-linear regressions with some hard coded rules thrown in).

Used to be computer guys would trot out a new name only after they sensed the old one had lost its shine. But “AI” has not. The bubble daily swells. It still tickles imaginations. Which means computer guys hit upon a real innovation: they invented a new name while the current one still shines.

Digital Twin.

What is a Digital Twin? It is, like every new name invented by computer scientists, a model. Only now AI “creates” or “builds” the model. In other words, a Digital Twin is a model of a model.

Where might we find Digital Twins? Here’s some happy-talk hype examples.

Siemens:

    Outperform your competition with a comprehensive Digital Twin

    Leverage the comprehensive Digital Twin to design, simulate, and optimize products, machines, production, and entire plants in the digital world before taking action in the real world. This helps manufacturers to tackle industry’s biggest challenges: mastering complexity, speeding up processes, and improving sustainability overall.

IBM:

    What is a digital twin?

    A digital twin is a virtual representation of a physical object or system that uses real-time data to accurately reflect its real-world counterpart’s behavior, performance and conditions.

McKinsey:

    What is digital-twin technology?

    A digital twin is a digital replica of a physical object, person, system, or process, contextualized in a digital version of its environment. Digital twins can help many kinds of organizations simulate real situations and their outcomes, ultimately allowing them to make better decisions.

In other words, models. But how tediously banal is models? Try and sell a model. IBM: “Let us build a model of your system, which might provide useful predictions.” Doesn’t sing. Doesn’t entice. Doesn’t scream premium price. Try this instead: “Be the first to adopt our AI-designed Digital Twin which gives AI insights.” Now you can charge real money.

Digital Twin reeks of excitement. So much so, you just know academics will be getting in on it.

October 19, 2025

Printed Maplewash from Random Penguin “Canada”

Filed under: Books, Business, Cancon, Media, Politics, USA — Tags: , , , , — Nicholas @ 06:00

In the latest SHuSH newsletter, Ken Whyte discusses one of the most cynical and blatant attempts to “Maplewash” US product as 100% home-grown Canadian: a book of essays by living and dead Canadian authors, titled with the Liberals’ moronic “Elbows Up” slogan … with all the profits going to Random Penguin’s US corporate headquarters:

Ever since the Trump tariffs against Canada were launched last spring, US firms operating in Canada have been engaged in a variety of maple-washing tactics to shield themselves from consumer backlash. Some are as simple as new labelling — “prepared in Canada!” More audacious was McDonald’s effort to make everyone forget it’s the White House’s caterer of choice: a partnership with Canada’s sweetheart, Shania Twain.

You might think the McDonald’s gambit would be hard to top, but Penguin Random House has done it.

Penguin Random House Canada is a division of Penguin Random House LLC, corporate headquarters at 1745 Broadway, 3rd Floor, New York, New York, 10019. Penguin Random House LLC is in turn controlled by Bertelsmann, a media conglomerate in Gütersloh, Germany, but legally and operationally, it is a US company. Its executive leadership, including CEO Nihar Malaviya, works out of the above address. Strategy and publishing priorities are set in New York, and profits in PRH’s many far-flung international divisions flow to New York. You can see why this firm, with its dominant position in the Canadian market, might feel vulnerable and want to camouflage its Americanness when everyone starts shouting “buy Canadian!”

[…]

There are at least four levels of cynicism to Elbows Up!

The first — let’s call it eye-popping — is that Penguin Random House Canada would use so many of its own authors as human shields in a trade war. I mean, that’s cold. You not only have to conceive it, you have to be confident the authors are so oblivious that they won’t notice — or so obliged that they won’t care — that they’re laundering the reputation and protecting the economic interests of a US multinational and that the net proceeds from their rousing defence of Canadian sovereignty are going straight to 1745 Broadway, 3rd Floor, New York, New York, 10019, along with the licensing rights to their contributions.

[…]

The third level of cynicism — gobsmacking — is that Penguin Random House Canada used its McClelland & Stewart imprint for this atrocity.

I’m not sure there’s ever been a more important Canadian cultural institution than M&S. In the second half of the twentieth century, it was synonymous with Canadian literature. It published the core of the modern Canadian canon — Margaret Atwood, Leonard Cohen, Alice Munro, Mordecai Richler, Mavis Gallant, Robertson Davies, Rohinton Mistry, and many others. More than that, M&S was a symbol of our cultural sovereignty. Its catalog is the closest thing we’ll ever have to the Elgin Marbles.

Jack McClelland, who built the company, ran into financial trouble and sold M&S to strip-mall baron Avie Bennett in 1986. In 2000, Bennett cashed out, selling 25 percent of M&S to Penguin Random House and granting 75 percent to the University of Toronto because federal rules required majority Canadian ownership of cultural enterprises. It was an ingenious deal: UofT played the stooge of Canadian control; PRH had its way with the jewel of Canadian publishing; M&S remained eligible for federal grants because of its “Canadian ownership”. Then, in 2011, the U of T quietly transferred its shares to PRH, giving the multinational full ownership, never mind the foreign-ownership rules. UofT explained that playing the stooge of Canadian control was no longer “a core business” of the university. The house that built Canadian literature, along with its full catalogue of Canadian classics was now fully domiciled at 745 Broadway, 3rd Floor, New York, New York, 10019. The feds didn’t lift a finger.

I don’t know what you’d call that but a cultural crime.

And I don’t know what you can say about PRH using M&S for its maple-washing exercise beyond that it’s gloating.

The final level of cynicism — this one’s just sad — is that Elbows Up! is a forgettable book. It has none of the freshness, quirkiness, and genuine intellectual engagement of The New Romans. It takes as its title a partisan Liberal slogan from the last election (an act of toadying that probably qualifies as its own level of cynicism). A few of the essays, particularly those by the younger writers, are interesting, but none of them has much to say about Canada’s current predicament or the nature of the Canada-US relationship. I was struck by how many of the contributors can’t see beyond their narrow professional or personal identities. It’s as though they’ve never before been called upon to consider Canada as a whole. They lack the vocabulary to contribute anything meaningful. Also, the emotional tone is oddly flat from start to finish.

October 7, 2025

Big management shake-up at Cracker Barrel’s corporate HQ

Filed under: Business, Media, Politics, USA — Tags: , , , , , — Nicholas @ 05:00

Back in August, the US chain restaurant field saw a corporation decide that doing what their customers wanted was actually a pretty good strategy … after they’d tried the opposite and nearly gone the way of Bud Light:

Last week was the Red Wedding for Cracker Barrel.

Some senior people who were in the headquarters office last Monday weren’t there anymore as the weekend drew near, some old managers from an earlier corporate culture came back to rewind the clock, and the branding consultant that advised on the now-fatally-wounded rebranding effort was sent packing. The new logo departed. The redesigned stores were acknowledged as a failure and an embarrassment.

[…]

See what they said about the redesign? “We won’t continue with it”. The whole thing collapsed, a $700 million rebrand that slammed into a concrete wall and exploded.

It remains to be seen how much the rebranding of the rebranding will matter, and this is what Cracker Barrel stock looks like in the last month:

Now, a reminder: The New York Times columnist David French explained, just over a month ago, that the controversy over Cracker Barrel’s rebranding was an absurd fake crisis ginned up by right-wing idiots who were just pretending that something had gone wrong at the company. Along with the Sydney Sweeney thing, he concluded that we were watching some “completely frivolous and meaningless cultural disputes,” examples of the way “right-wing media both mobilizes its base and bends political reality”. If you believed that the Cracker Barrel rebranding was poorly done and would alienate the company’s customers, you were falling for an invented reality that was completely meaningless and frivolous.

Then Cracker Barrel fired a bunch of managers and its rebranding consultant, abandoned the rebranding, and apologized profusely, while its stock plummeted.

If you listened to David French, if you trusted the op-ed pages of the New York Times to explain the world to you, your understanding of the most basic outline of factual reality was flipped over, turned precisely upside down. He was only wrong about literally every single detail, completely missing what was happening, what it meant, and what would happen in the near future as a result of it. To listen to this idiot is to abuse your own mind, trapping yourself in the confines of an absurd house of ideological mirrors. He is inevitably wrong, completely wrong, reliably wrong to the point of absolute and unyielding madness.

September 30, 2025

When your prime minister is addicted to photo ops

Filed under: Cancon, Government, Media, Politics — Tags: , , , , , — Nicholas @ 05:00

You might think, from my headline, that I’m referring to former prime minister Justin Trudeau — who really, really did love him some gushing media coverage accompanied by advertising-agency-quality visual effects. But it’s actually our current prime minister who has somehow managed to show even more love for the photogenic backdrop and the appealing props in media coverage:

Twice in four days, Prime Minister Mark Carney scheduled official photo ops in front of environments that weren’t entirely real.

During a Sept. 19 visit to Mexico, Carney led cameras through a railyard stocked with pallets of artfully arranged sacks decorated with a maple leaf and the words “product of Canada”.

The site was the Canadian Pacific Kansas City Ferrovalle train yard, located outside Mexico City.

The yard is indeed equipped to process incoming railcars of Canadian wheat, but that’s all done in bulk. Hopper cars are positioned over large tanks to disgorge their loads, multiple tonnes at a time.

If any sacks ever enter into the equation, it’s long after Canadian producers have exited the process.

“Canadian grain farmers haven’t shipped wheat in sacks for over a century!” read a reaction by Chris Warkentin, Conservative MP for the heavily wheat-growing riding of Grande Prairie, Alta.

Sylvain Charlebois, a food scientist at Dalhousie University, wrote in a column this week that “bagged wheat is a relic of less mechanized economies”.

“We are among the most efficient bulk grain exporters in the world, shipping millions of tonnes through rail networks and ocean vessels designed for efficiency, safety, and traceability,” he wrote.

But it was a housing announcement just outside Ottawa where Carney would run into more direct accusations of being deliberately deceptive with his photo backdrop.

On Sept. 14, just before the opening of the fall session of Parliament, Carney stood in front of two under-construction homes in the Ottawa area and announced the official launch of Build Canada Homes, a new federal agency tasked with developing subdivisions of manufactured homes on federal land.

“The two sets of homes behind me were manufactured in two days, assembled on site in one,” Carney said to applause.

“We wanted to keep the townhouses open; we held back the workers from finishing it so you could see how things fit together,” he said, adding that one of the homes was being shipped “to Nunavut”.

Once the press conference was over, both homes were dismantled, and the site returned to what it had been before: A patch of fallow government land located near the Ottawa airport.

The land is a right-of-way for high-voltage power lines, which is why it currently doesn’t contain any development.

At The Rewrite, Peter Menzies congratulates Brian Passifume for being one of the only legacy media reporters to look past the literal Potemkin Village structure Carney had assembled for his photo op:

Our Orwellian theme continues but, this time, it’s to credit Brian Passifume of the Toronto Sun for his work digging into how our prime minister and his staff work to create fantasy settings for their announcements. Canadian Press and others were happy to play government propagandist by captioning a photo taken at Prime Minister Mark Carney’s Canada Builds launch by stating “Workers from Caivan Homes look on from a modular home under construction in Ottawa during Prime Minister Carney’s announcement for the new agency.”

Near as I can tell, most other media were happy to play along. Except Passifume who broke from the pack and pointed out the whole scene was, essentially, a movie set.

After one X user pointed out that the entire scene was fake, Passifume jumped in with “Dude I was there, that’s exactly what happened. It was a freshly-graded gravel lot with no utilities or services run. I was discussing this very topic with other reporters covering it — they didn’t even move the crane or remove the lifting apparatus, they just repurposed it to hold a gigantic Canadian flag.”

I expect some in the trade will say “hey, everyone does it” and no doubt that is true. But when people with power and those who crave it misrepresent reality, journalists are obliged to point that out. It doesn’t even have to be aggressive, just “Carney said in front of a set created for the announcement”.

Journalism isn’t actually that complicated. You just have to subscribe to its principles.

September 28, 2025

The beginning woodworker … an easy mark

Filed under: Books, Media, Tools, Woodworking — Tags: , , , , — Nicholas @ 03:00

On his Substack, Christopher Schwarz posts a weekly “earlywood” article pulled from his extensive back-catalogue of woodworking books and magazine articles. This week, he addresses the plight of the beginner in the woodworking hobby just before the internet became ubiquitous:

When people begin woodworking, most go through a phase (I did) in which they are willing to soak up every single piece of information they can find. Many will subscribe to multiple woodworking magazines, buy astonishing numbers of woodworking books, seek out catalogs and advertisements for woodworking tools, and buy anything they can afford that looks remotely useful.

This is when people are vulnerable. They need guidance. Unfortunately, woodworking is a mostly solitary pursuit. And so we spend incredible, astonishing and shocking amounts of money on equipment, books and instruction. And most of it is of questionable worth.

Because of this phenomenon:

  1. The woodworking magazine business had a glut of magazines. When we ran the numbers in the 1990s, we surmised that there should be three magazines serving woodworkers. Instead, there were more: Fine Woodworking, WOOD, American Woodworker, Woodsmith, Shopnotes, Workbench, Popular Woodworking, Woodworker’s Journal, Woodshop News, Woodcraft, Weekend Woodcrafts, Woodwork and a host of specialized magazines. What propped up these magazines? Beginners. Eventually, most woodworkers winnow their subscriptions down to one or two magazines. But the spendthrift beginner made it possible for many magazines to survive.1
  2. The woodworking book industry produced a glut of books. In the 1990s, my mailbox was stuffed with new woodworking books every week. It wasn’t unusual to see seven or eight new woodworking titles in a month. That’s coo-coo. Why did this work? New woodworkers wanted the latest information. New books are better than old books (duh!). And so publishers churned out books that had an 18-month life cycle before disappearing forever.2
  3. The woodworking tool industry thrives on new SKUs. After covering woodworking tool manufacturers for nearly three decades, it’s obvious that they introduce new products every year to goose sales. That’s why you have a new crop of cordless drill/drivers every year. And it’s also why you have a rash of odd products that seem (on the surface) to be innovative – silicone glue brushes, painter’s pyramids, many router table jigs, marrying a chisel with a rasp, aluminum squares, putting a laser on everything, oddball and worthless sanders (the Black & Decker Mouse; Porter-Cable Profile Sanders), and battery-powered clamps and tape measures. The list is endless, and it’s not a modern phenomenon. When my grandfather was woodworking in the 1970s, he was charmed by a jig that let you cut dovetails with a corded drill. The only people who are dumb enough to fall for these products are beginners and woodworking journalists. Beginners don’t know better, and journalists need copy to fill the empty space between the covers.3

Some of you might be thinking I’m exaggerating my experiences. I’m not. The good news is that the Internet did a Half-Nelson on most of these stupid business practices. When people now go through their “indiscriminate sponge” phase, they do it on YouTube and soak up as much ridiculousness as they wish.

For free. Mostly.

Eventually, they will be able to ignore the tool-chugging nincompoops and focus on what’s important: Building basic skills using simple and robust tools (and maybe a few well-built machines).

Honestly, it’s a good thing to be a bit jaded about the woodworking tool and publishing industries. It makes you a better consumer and encourages us to do better. So please, for the sake of the future of the craft, don’t buy the Bench Cookies.


  1. Some modern context follows. Many of these magazines have disappeared or have been consolidated. But you know what? I still think we have too many woodworking magazines these days. Or not enough. I forget which is right.
  2. More modern context follows. Most of these publishers have gone tits up. And good riddance. We don’t need a new book every year on advanced router techniques.
  3. Modern context follows. Nothing has changed here.

I matched this profile of the “indiscriminate sponge” beginner and I had huge numbers of woodworking books and magazines … until I finally noticed that the magazine articles in the latest issue were basically the same as the ones I’d first seen three years earlier, just with more gee-gaws and doo-dads added (microadjusters-for-everything were flavour of the month when I finally exited my sponge phase).

August 23, 2025

Another Bud Light moment: Cracker Barrel gets rid of the cracker

Filed under: Business, Media, Politics, USA — Tags: , , — Nicholas @ 03:00

I haven’t been to the United States for more than a decade — not for political reasons, just for financial ones … I haven’t had the money to travel since 2015 — so it’s at least that long since I visited a Cracker Barrel. On our usual driving holidays, we’d stop somewhere like a Cracker Barrel to get a big breakfast to tide us over to our next destination a few hundred miles further down the road. I’d heard that the food quality had dropped after Covid, but I can’t confirm that from personal experience. Here’s ESR’s take on the latest rebranding that has riled up the online commentariat and apparently tanked the company’s stock price:

Today I’m here to talk about why I dislike Cracker Barrel, but dislike the Cracker Barrel rebrand even more.

My first reaction to the outpouring of social-media sentimentality about the destruction of CB’s comfortable old-timey ambience was to stare and wonder if these boosters had gone entirely out of their minds.

Yes, CB was designed to evoke a sort of folk memory of what rural country stores used to be like. But it’s, at best, a gigantized, commoditized, kitschy simulacrum of what they were — Hee Haw as filtered through the mind of an urban-corporate bugman.

Exhibit A for this is the gauntlet you have to run through to get to the food — gift shops that are unrivaled for the utter tastelessness and worthlessness of the cheesy crap on their shelves.

Once you get to the food, well … they serve a decent breakfast. Everything else is bland, homogenized slop.

And yet, I find that I dislike the rebranded look and feel even more. Because at least CB as it was gestured feebly in the direction of something authentic and American. The new look strips out all those vestiges — it has all the character of a generic airport lounge.

If you’re reading this and getting hot under the collar because I’ve impugned an experience that has sentimental value for you … look, I get it, okay? Old CB wasn’t designed for me, nor for anybody else who can unironically describe themselves as urbane, sophisticated cosmopolitans. But in its own pastiched way it had value, value which is now being destroyed.

Certainly the stock market thinks so. CB’s share price has been dropping like a rock — the rebrand is a failure even by corporate-bugman standards.

If the chain needed saving, the right thing to do would have been to double down on the attractive parts. Keep the local memorabilia on the walls, improve the menu, turn down the wince-inducing tackiness of the gift shop. Make it more like the mythical olden days, not less.

But no. Because the CEO is an idiot. I’ve been on a corporate board of directors and I’m here to confirm that if CB’s doesn’t convene an emergency meeting to fire her before the end of the week they are not doing their job.

August 21, 2025

Pure quill, 100% genuine Astroturf

Filed under: Media — Tags: , , , , , — Nicholas @ 04:00

You might almost think that Freddie deBoer isn’t a fan of pre-chewed, pre-digested “fandoms”:

brat summer was fake. That’s been my stance for a long while, and I’ve been encouraged recently to learn that I’m not alone in this belief — the belief that the whole Charli XCX “brat” phenomenon of 2024 was AstroTurf, a top-down media phenomenon driven fundamentally by marketing and the clicks-based media’s insatiable need for #content. There was clearly a carefully-coordinated rollout, with key pop culture websites and well-placed influencers shilling brat summer in suspiciously similar terms at the same exact time. And once the actual payola element was out there, once the PR apparatus had gotten the idea into the heads of early-middle-aged music and culture writers, those writers ran with it, in pursuit of the feeling of being out in front of a new craze and wanting to appear to be down with the kids. Someone told them brat was the new thing, they were filled with the FOMO anxiety that dictates their lives, and so they set about acting as though brat really was the new thing, faking it to make it.

This dynamic has been building for years now. The same basic Astroturf pattern was all over the “Barbiecore” moment. The movie itself was certainly popular and deserving of that popularity; it was fundamentally, existentially pretty good and frequently treated as much better than that, but it was still a fun and inventive story that was so much better than a movie based on a series of mass-produced plastic dolls had any right to be. But Barbiecore was fake. The Barbie discourse was fake. The idea that tweens were suddenly enraptured with the whole phenomenon, and particularly its confused brand of inoffensive feminism, was fake. There wasn’t some organic groundswell of pink-clad girl power erupting from the grassroots, but rather an omnipresent corporate campaign designed to manufacture the impression of inevitability. The movie itself was fine, sometimes clever, sometimes clumsy, good enough. But between the Mattel-driven branding blitz, the endless pink product tie-ins, and stunts like Ryan Gosling hamming it up at the Oscars, the film’s cultural footprint was artificially inflated. A popular movie was treated as a broader mass fandom movement that was in turn dressed up as a civilizational turning point, its supposed artistic influence dramatically overstated to serve commercial ends. In the end, Barbiecore didn’t demonstrate the power of art to shape culture so much as the ability of corporations to convince us that commerce is culture.

This is in fact the general condition of what’s now constantly sold as spontaneous collective vibes bubbling up out of TikTok comments and stan culture and the zeitgeist: prepackaged campaigns that combine paid marketing savvy with the cynical manipulation of our poptimism-obsessed cultural commentors, who are terrified of feeling left behind and always ready to buy into any new trend that’s sold as the obsession of the youth. There’s a press release behind every new trendspotting piece, a rollout schedule behind every claim of a new Gen Alpha aesthetic. There are people in glass towers in Manhattan and Los Angeles being paid six figures to decide what your summer will be, and then pretending that you, the amorphous online “fan,” actually decided it. It’s not the grassroots, it’s not organic, it’s not fun in the way subcultures used to be fun. It’s advertising.

Now, I’m a sad middle aged child of the 1990s who believes that selling out is real and bad and that authenticity is a fundamental and essential element of artistic creation and consumption; I believe in those widely-mocked old-school values, and I think my relationship to the art I create and consume is deepened because of that belief. But you don’t have to share my anachronistic artistic ethics to see why the death of organic pop culture appreciation matters. You just have to recognize that all of this ersatz fan enthusiasm creates a hollow kind of cultural participation. If every supposed craze is just a PR initiative with better branding, then what looks like bottom-up fandom is really just a slightly more insidious form of top-down messaging. You’re being asked to play along, to cosplay at authenticity, while the machine harvests your clicks and hashtags. Once again, the digital era’s ballyhooed capacity for citizen participation and “the long tail” has been crushed in favor of top-down control by giant corporations. The promise of the internet was that the gatekeepers would be dethroned, that cultural movements would erupt from the crowd. Instead, we’re living in a Potemkin village of virality where the audience is always the mark and the trick is always the same.

August 18, 2025

Canadian grocers are “maple-washing” products to hide their actual origin

Filed under: Business, Cancon, Food — Tags: , , — Nicholas @ 03:00

Sylvain Charlebois on the new phenomenon of grocery stores going to great lengths to pretend that items for sale are Canadian when they’re not — “maple-washing”:

Image by Troy Media via Todayville

Canadian grocery retailers are misleading shoppers about where their food really comes from. Behind the patriotic packaging lies a growing problem: “maple-washing” — using Canadian symbols to suggest products are homegrown when they’re not. It’s eroding consumer trust and must end.

That’s why more Canadians are paying closer attention to what labels actually mean. Awareness around origin labelling has grown as people learn the difference between “Product of Canada”, “Made in Canada”, and “Prepared in Canada”. The Food and Drugs Act requires labels to be truthful and not misleading. A “Product of Canada” must contain at least 98 per cent Canadian ingredients and processing. “Made in Canada” applies when the last substantial transformation happened here, while “Prepared in Canada” covers processing, packaging or handling in Canada regardless of ingredient source.

The differences may seem technical, but they matter. A frozen lasagna labelled “Prepared in Canada”, for example, could be made with imported pasta, sauce and meat — packaged here but not truly Canadian. These rules give consumers the clarity they need to make informed choices.

Armed with this clarity, many Canadians have become more selective about what they buy. That vigilance has emerged alongside a surge in consumer nationalism, spurred partly by geopolitical tensions and anti-American sentiment. Even with U.S. giants like Walmart, Costco and Amazon dominating Canadian retail, many shoppers are deliberately avoiding American food products. The impact has been significant: NielsenIQ reports an 8.5 per cent drop in sales of American food products in Canada over just a few months. In an industry where sales usually shift by fractions of a per cent, such a drop is extraordinary. It shows how quickly Canadians are voting with their wallets.

That kind of shift, rare outside of crises, caught many grocers off guard. The sudden change left supply chains long dependent on U.S. products under pressure, and store-level labelling grew inconsistent. Early missteps — like maple leaves displayed beside imported goods — were excused as logistical oversights. But six months later, those excuses no longer hold. Persisting with misleading displays and false origin claims has crossed the line into misrepresentation. Instances of oranges or almonds labelled as Canadian, with prices quietly adjusted after complaints, show the problem is systemic, not accidental.

June 13, 2025

The new marketing strategy is “Always Be Annoying”

Filed under: Business, Media, Technology — Tags: , , , — Nicholas @ 03:00

Ted Gioia explains that the rules of marketing as explained in Glengarry Glen Ross no longer apply:

The rules of marketing never change. That’s what they told me in business school.

If you could peer inside the meetings at head office, you would see a never-ending loop of Glengarry Glen Ross.

Always be closing. Those are the A-B-Cs of business.

But that’s not true anymore.

In recent days, a new marketing strategy has emerged. I’ve never seen it before. And I wish it would go away. You probably do too.

It’s a new way of advertising. It’s a new way of marketing. It’s a new motivational tool.

It didn’t exist when I studied marketing back at Stanford GSB. I had the best marketing teachers in the world, but they never dreamed of doing this to customers.

Here’s the new marketing playbook of 2025:

  • Do NOT try to close.
  • Do NOT try to sell.
  • Do NOT try to persuade.
  • Don’t even listen.

The goal now is merely to ANNOY. The big companies do it on purpose.

Big streaming platforms are the experts at this new marketing tool. They want you to pay for a premium, ad-free subscription. The more annoying the commercials, the more likely you are to pay.

You will pay just to get rid of the ad.

In this topsy-turvy world, the more painful the ad, the better it works. The digital platforms have studied this — YouTube has tested using up to ten unskippable ads on users.

That’s not marketing — it’s water-boarding. But they need to test these techniques. Their business model is built on optimizing the level of annoyance.

And guess what? Even paying for premium doesn’t guarantee escape from ads. Welcome to the new digital platforms — which increasingly resemble prisons.

[…]

We once lived in an industrial economy — built on industry. Then we shifted to a consumer economy — built on consumption. And more recently we lived in a service economy — built on service.

But we now are entering the age of the Annoyance Economy. And it is the inevitable result of corporations battling for your attention.

They monetize your eyeballs — measured in clicks and microseconds — and they will do anything to hold on to them. This increasingly involves annoying, intrusive actions that no business would have dared to implement in a consumer-oriented economy.

May 12, 2025

Is modern fiction in any way intended to be read by a male audience?

Filed under: Books, Business, Education, Media — Tags: , , , , — Nicholas @ 04:00

I belong to several genre-specific groups on various social media platforms, most of which appear to be disproportionally female in membership, and I read very little new fiction of any sort these days, partly for diminished interest and largely from diminished disposable income. I’ve often seen the assertion that men no longer read much fiction, but is it actually true?

You can see here some of the challenges involved in measuring reading habits. Are we talking reading books or purchasing books? Does buying correlate to reading or are women better gift givers? What about those hugely popular 20-part, 60-page-per-instalment romance series that might ratchet up purchases by women — anything like that in the fiction market for men? Should we base assumptions about readership of literary fiction on data about readership of general fiction, as many of the articles I’ve read do?

All we can safely say is that it does seem men read somewhat less fiction than women; they also read fewer books of any kind. As a person in the book industry, I wish that weren’t so, but it may not be a cultural calamity.

The most interesting article I came across in last night’s binge was published in 2009 by the University of Saskatchewan’s Virginia Wilson in Evidence Based Library and Information Practice. She undertook a small study of boys aged four through twelve, interviewing them about their reading habits. Her theoretical perspective was that if anyone was ever going to understand the reading habits of boys, they needed to recognize that the experts were the boys themselves. She quizzed forty-three of them about their book collections, what they liked and didn’t like, and their motives for reading.

Each of the boys had a personal collection of books. These ranged from eight to 398 volumes, with a median of 98. All but one of the boys had fiction in his collection. The most prominent genres were fantasy, science fiction, sports stories, and humour. The boys had no time for love stories, books about groups of girls, and such classic children’s fiction as The Adventures of Robin Hood.

Asked about their favourite books, most of the boys pointed to a non-fiction title: joke books, magic books, sports books, survival guides, science books, references, atlases, dinosaur books.

The boys also read a good deal of non-book material: comics, manga, magazines, sticker books, puzzle books, and catalogues. A number mentioned reading video game manuals, both to learn more about the games, but also to heighten their enjoyment of the narratives within the games.

The manuals were part of a bent toward pragmatic reading, something they found useful as much as pleasurable. The boys often read to support another hobby — Pokémon, for instance. They also appreciated non-linear texts and plenty of illustrations.

Interestingly, many of the boys tended to discount their own reading. They often described the informational stuff they liked—those video game manuals or computer guides or research materials for science projects—as “not really being reading”. Serious reading, in their minds, involved novels and conventional non-fiction books.

Wilson’s conclusion was that at least part of the “boys and reading problem” might come down to what counts as reading. Informational nonfiction, comic books, computer magazines, graphic novels, and role-playing game manuals were “not necessarily privileged by libraries, schools, or even by the boys themselves”.

Of course, as Wilson notes, one shouldn’t generalize too much from a small qualitative study involving forty-three boys. There’s nothing definitive to be learned here about Trump or contemporary masculinity (although I’ve read several lengthy screeds based on less).

Wilson’s paper simply reminds us that reading is complicated, and most of the available research on reading habits isn’t. Survey respondents are typically asked if they read books for leisure, or if they’ve read a book in the last year. There are many reasons to read other than for leisure. There are many things to read other than books. And not all books are equal.

I haven’t seen a study that tracks if men spend more minutes per day reading sentences than women. Or one that drills down to find who reads the most newspapers, magazines, websites, newsletters, contracts, annual reports, research papers, instruction manuals, catalogues, and cereal boxes. Each of those formats is as potentially edifying (if not as much fun) as Morning Glory Milking Farm: A Monster Bait Romance, with its 47,570 enthusiastic ratings on Goodreads.

I read so many concerns for and condemnations of contemporary males last night that it came as a surprise to learn that our most reliable measure of reading competence, the Program for the International Assessment of Adult Competencies, finds no real difference in literacy of men and women aged 16 to 64 in the US or Canada. We should all revisit that baseline before assigning responsibility for the state of civilization to whoever is or isn’t reading or buying contemporary fiction. (PIAAC did find that while Canadian literacy scores have been stable, US scores have slipped 5 percent since Trump was first elected. Make of that what you will.)

Does the men-and-fiction problem exist? I think yes, and my sense is that it’s one of both supply (what’s getting published) and demand (what men will read). I thought I’d have more than that to say. This is my kind of issue — the whole point of SHuSH is ill-considered opinion drawn from shaky evidence on a weekly timetable — but I can’t compete with what I’m reading, so I’m backing off for now.

I certainly find myself reading almost nothing that has been published recently with a few exceptions for well-researched and well-written histories and military histories. My preferred genre reading got taken over by the “jam the narrative into every story” crowd a few decades back, so I stopped buying SF and fantasy titles except those from authors I’d already read.

March 1, 2025

Celebrity fatigue

Filed under: Business, Media, Politics — Tags: , , , , — Nicholas @ 03:00

I’ve always been pretty disinterested in products and services with celebrity endorsements, but they must have worked well enough as they suddenly seemed to be everywhere. Grant McCracken notes that they seem to have reached their sell-by date recently:

Wayne Gretzky Estates produces wine and other beverages in the Niagara Peninsula. They may be fine products, but I’ve never tried them.

Talented, wealthy, beautiful, admired, they live charmed lives.

Until the last decade or so. Now they take turns doing an Icarus off the high board.

And investors are noticing.

Ann Gehan reports “Investors Drop Celebrity Brands From A-List”.

    Four early-stage investors who previously backed celebrity brands said they are shifting focus to promising products as opposed to celebrity buzz

What are investors noticing?

Well, there was COVID. We all noticed how really irritating celebs were, singing us songs from the well staffed majesty of their magnificent homes. This cost them some standing.

And then there was the presidential elections. Say what you will about Kamala, the celebs who supported her must have worried about a loss.

Right?

Of course not.

Celebrities don’t lose elections. Neither do the politicians they support.

So the election too was costly.

You don’t get famous unless you know how to read the room. Celebs are their own strategists. They can hear what the country wants. They can detect change and adapt.

Until they can’t. And now they can’t.

October 12, 2024

QotD: From conspicuous consumption to junk science

Filed under: Business, Food, Health, Quotations, USA — Tags: , , — Nicholas @ 01:00

I used to be amused that Whole Foods could gouge its customers and get them to pay a “designer label premium” for regular groceries. Like patrons of Saks or Nieman Marcus, Whole Foods’ affluent customers could feel a sense of affluent superiority to those who shop at mass market grocery stores. But it’s now clear that Whole Foods isn’t just putting a fancy hood ornament on its groceries — its business model also promotes fear — a fear that if you don’t stretch your wallet for “safe” organic groceries, then you are imperiling the health and safety of yourself and your loved ones. That is wicked. And very effective. The organic food obsessives I know include cash strapped individuals who do not have the means to afford the Whole Foods lifestyle. But they shop there anyhow. They have to. Out of fear.

Buck Throckmorton, “Organic Food & Anti-Vaxxers – Does The Fear of Safe Food Lead to Fear of Safe Vaccines”, Ace of Spades H.Q., 2019-12-08.

September 5, 2024

Is the DEI tide finally receding from corporate boardrooms?

Filed under: Business, Media, Politics, USA — Tags: , , — Nicholas @ 03:00

At the Foundation for Economic Education, Jon Miltimore explains why many major US corporations are reconsidering their earlier “all in” approach to lecturing their customers about progressive causes:

Bud Light’s brand ambassador, Dylan Mulvaney, whose antics triggered a consumer boycott that cost the company over a billion in lost revenue.

DEI is just one form of corporate social activism, which comes in various forms and includes its cousin Environmental, Social, and Governance (ESG). Both ideas fall under, to some degree, Corporate Social Responsibility (CSR), the idea that corporations have a duty to take social and environmental actions into consideration in their business models.

If you’re wondering why Burger King has commercials on climate change and cow farts, and why Bud Light’s commercials went from featuring Rodney Dangerfield and Bob Uecker to trans activist Dylan Mulvaney, it’s because of CSR.

The idea that corporations should fight for social causes has skyrocketed in recent years to such an extent that activism is inhibiting companies in their primary mission: generating profits by serving customers.

“Firms leveraging situations and social issues is not new, but showcasing their moral authority despite a disinterested consumer base is,” Kimberlee Josephson, an Associate Professor of Business at Lebanon Valley College in Annville, Pennsylvania, has observed.

Bud Light’s decision to feature Mulvaney cost them an estimated $1.4 billion in sales, and it revealed the danger of corporations leaning into social activism, particularly campaigns and policies that alienate their own consumer bases.

Not very long ago, companies like Chick-fil-A faced backlash from progressive activists for supporting traditional marriage. Culture war advocates on the right have responded in similar fashion.

Conservative influencers have made a point of raising awareness around “woke” corporate initiatives — white privilege campaigns, climate change goals, LGBTQ events, etc. The most successful ones, such as Robby Starbuck who pioneered the campaign against Tractor Supply and John Deere, made a point of targeting corporations with conservative consumer bases.

“If I started a boycott against Starbucks right now, I know that it wouldn’t get anywhere near the same result,” Starbuck recently told the Wall Street Journal.

One can support Robby Starbuck’s tactics or oppose them. What’s clear is that corporations increasingly face risks for participating in social activism campaigns, and the threats now come from both sides of the political aisle.

Respectful neutrality on cultural issues used to be the default way for companies to avoid insulting the general public and potentially alienating customers. Under the influence of DEI/ESG/CSR advocates, corporations were persuaded that they could offend half of the population without suffering any meaningful financial losses. That turned out to be untrue.

August 13, 2024

“We just don’t understand the key role of ‘vibes’ in 2024”

Filed under: Media, Politics, USA — Tags: , , , — Nicholas @ 05:00

In Spiked, Brendan O’Neill admits to being an “old square” who hasn’t really been able to figure out the Kamala Harris campaigning style:

“Kamala Harris” by Gage Skidmore is licensed under CC BY-SA 2.0 .

I was thinking the other day: what do I know about Kamala Harris? Off the top of my head, no Googling, I know she was the attorney general of California. I know she locked up lots of people for marijuana violations. I know she likes Venn diagrams. I know she didn’t fall out of a coconut tree. I know she’s “brat”, though I don’t know what that means. I know her ceaseless cackle will haunt me to my grave. I know she’s unburdened by what has been. And I know she was the border czar, even if she herself seems to have forgotten that fact.

And that’s it. That is the long and short of my knowledge about the possible future leader of the free world. You could torture me for days and I wouldn’t be able to tell you her positions on the big issues presidential candidates once held forth on. Iran, say. Or global trade. Or job creation. I’m open to the possibility that this is partly down to my lack of reading, but there’s also more to it than that. The truth is Harris is a wholly new kind of politician. One who’s not meant to be known but felt. It’s less her policies we’re meant to be wowed by than her vibes. Brace yourselves: America might soon be ruled by a meme made flesh.

[…]

There’s a twisted irony to this feverish beatification of Kamala as the vibe goddess, the mother brat, the “Gen Z Meme Queen” (kill me now). Which is that it’s the handiwork of the kind of sniffy liberals who laugh at rednecks for falling for the “Cult of Trump“. It’s being pushed by online leftists who spend the rest of the time wringing their hands over Trump’s “demagoguery”, his sinister ensnaring of supposedly dim voters with rhetoric and style. These people urgently need to take a look in a mirror. For their creepy worship of Harris is the very definition of demagoguery. Their excuse-making for her ivory-tower style of campaigning makes the most wide-eyed MAGA people look critically minded in comparison. As to their lying down so that the Kamala vibes might wash over them and provide with them an emotional kick – it’s giving North Korea.

What are “vibes”, anyway? All I know, being middle-aged and literal, is that vibes is short for vibrations. It’s a Sixties thing, originally. It’s about pressing pause on all your thinking and worrying and just letting the beat rush through you. That’s fine in a club or art venue. But in politics? In a presidential campaign? Surely we should expect more from our elected representatives than a fleeting therapeutic thrill. It is a testament to the almost total hollowing out of public life, to “the fall of public man“, as Richard Sennett described the crisis of modernity nearly 50 years ago, that in an era of economic downturn, social conflict, war and fear, all we’re getting from one of the presidential candidates in the United States of America is vibes. And brat. And memes. And laughing. So much laughing.

The new politics of vibes is even more degraded than the politics of personality. That political style of the 1980s and 90s also spoke to a decline in democratic seriousness, where politicians would seek votes less on the basis of what they believed than on their spin-doctored pose as intimate, authentic “good guys”. But at least they tried to connect with us, at least they talked to us. Aloof, inscrutable “brat” Kamala is something far worse – a politician without substance or personality. Bereft of both vision and character, all she has to offer is strange vibrations.

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