… (paraphrasing Frank Zappa), back in the days rock was new enough that the record company execs had no idea how to handle it. They didn’t know what the kids would like, and they knew they didn’t know, so they used the plate of spaghetti approach — just throw it all at the wall and see what sticks.
Fast forward a few years, though, and now they’ve got a pretty good idea of what “rock” is. More importantly, they’ve got a pretty good handle on what the market for rock is. At that point, they do what execs in any industry do. Why bother trying to find the hot new thing, when you can just make it yourself?
And that’s why two guys you’ve never heard of, Max Martin and a dude calling himself “Dr. Luke”, have written every #1 pop hit for the last 15 years. I’m sure they don’t work cheap, but it’s a lot cheaper than scouting every bar band in America for a sound / look / stage act that might or might not pan out. Much easier to focus group a few traits, call up central casting, have them send over a made-to-order bimbo, and have him / her / xzhem front Dr. Luke’s latest computer-generated ditty.
And if everything on the radio all sounds exactly the same, that’s because it is exactly the same. Max Martin and Dr. Luke, and their zillion Mini-Mes at every level of the record biz, sometimes write songs for specific people — hey, guys, Katy Perry needs another ballad for her new album, hop to it! But mostly they write on spec, and shop it around. Different singers, different bands, different genres, doesn’t matter — this time it’s the two generic prettyboys in the “country” band Florida-Georgia Line singing it, but last time it was Katy Perry, the next time it’ll be the Backstreet Boys on their triumphant comeback tour, feat. Jay-Z and MC Funetik Spelyn. Same exact song, literally — it’s just that Kenny Chesney needed one more track on his album this time, and Taylor Swift didn’t, so now it’s #5 with a bullet on the “country” chart.
Severian, “Own Goals”, Rotten Chestnuts, 2021-07-21.
August 8, 2024
QotD: The real reason modern music sounds the same
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