Tim Cavanaugh looks at the GM division that once looked like the solution to so many of GM’s problems:
I would not recognize a Saturn if it ran me over, but the brand showed every sign of becoming competitive, with the above-mentioned loyal customers and policies on haggling and customer service that have (so I’m told, though I have seen first-hand evidence to the contrary) since become industry standards. Saturn was hamstrung by something not mentioned here: It was for girls.
Those “officials in charge of GM’s other brands” (and at the UAW, which never liked Saturn Corp.’s more flexible contract) were status-stunted males so disgusted by the idea of innovation that they consciously chose to starve something every normal retailer would give a limb for. Saturn customers didn’t just like the product but felt real fondness and familiarity toward the brand. And this wasn’t treated as an opportunity to exploit but a problem to be solved.
General Motors isn’t the only American company that can screw up a wet dream. It’s probably not even the screwup company that is getting the most taxpayer dollars to keep screwing up. But it’s the most toxic. What’s good for America is the total liquidation of General Motors and the firing of every person, labor and management, who works for the company.
The few folks I knew who bought early Saturn models seemed very happy with their vehicles, and remained that way . . . until Saturn became just another branch of General Motors. Then, for the most part, they appear to have moved on, but not to other GM vehicles.
