In the conventional wisdom, conspiracy theorists are stubble-faced old coots missing every third tooth, who live in backwoods shacks and claim the Pope (who is really Hitler’s love child) is in league with the Freemasons and the World Economic Forum to enslave us all through the cashless society.
Environmentalists, on the other hand, live in low-energy townhouses in upscale neighbourhoods, drink fair-trade coffee from 100% post-consumer recyclable cups, drive hybrid cars and eat only organic food grown within 100 kilometres of their homes. They are trendy, tony, highly educated and socially conscious with small carbon footprints. So, surely, they can’t be conspiracy theorists.
But they are.
In his new book, for instance, Mr. McKibben spins a tale about a vast web of shadowy payoffs to for-hire scientists, and intense pressure placed on politicians and editors by powerful lobbyists. He, like many environmentalists, sees himself and his colleagues as the little guys battling an enormous, unseen disinformation machine funded by Big Oil and Big Coal that is keeping the people from hearing the truth about the coming climate catastrophe.
They fancy themselves the underdogs when in fact they are the overdogs.
Lorne Gunter, “Green paranoia on parade”, National Post, 2010-04-14
April 14, 2010
QotD: The environmental conspiracy theorists
February 11, 2010
Audi’s target market
Who is Audi trying to sell their little green Panzerkampfwagens to? Folks who think the ad wasn’t Gorewellian enough:
“The ad only makes sense if it’s aimed at people who acknowledge the moral authority of the green police,” writes Grist magazine’s David Roberts on the Huffington Post. The target audience, according to Roberts, is men who want to “do the right thing.” He’s certainly right that the ad isn’t aimed at people (whom he childishly mocks as “teabaggers”) who worry that their liberties are being eroded.
But the message is hardly “do the right thing.”
To me, the target demographic is a certain subset of spineless, upscale white men (all the perps in the ad are affluent white guys) who just want to go with the flow. In that sense, the Audi ad has a lot in common with those execrable MasterCard commercials. Targeting the same demographic, those ads depicted hapless fathers being harangued by their children to get with the environmental program. MasterCard’s tagline: “Helping Dad become a better man: Priceless.”
The difference is that MasterCard’s ads were earnest, creepy, diabetes-inducing treacle. Audi’s ad not only fails to invest the greens with moral authority, it concedes that the carbon cops are out of control and power-hungry (in a postscript scene, the Green Police pull over real cops for using Styrofoam cups). But, because resistance is futile when it comes to the eco-Borg, you might as well get the best car you can.
H/T to Ghost of a Flea for the link.
February 10, 2010
“The Green Police, they live inside of my head”
Lorne Gunter also appreciated Audi’s “Green Police” Super Bowl ad:
Far and away the cleverest ad from this year’s Super Bowl was Audi’s “Green Police” commercial for its A3 TDI clean diesel sedan, which is greencar.com’s 2010 Green Car of the Year. It’s easy to find on YouTube and well worth the search. The 60-second spot is a brilliant send up of the excesses of the environmental movement, so brilliant that green and lefty blogs have been angrily denouncing the ad ever since it aired on Sunday during the NFL Championship game.
Too bad nobody told the carmaker it’s OK to laugh at its own production. The company’s timid explanation is that Green Police are “caricatures” designed to gently steer people through “a myriad of decisions in their quest to become more environmentally responsible citizens.” (I am at this moment sticking out my tongue and making a poking motion toward the back of my throat with the index and middle fingers of my left hand.)
To the soundtrack of a re-recording of Cheap Trick’s 1979 hit song Dream Police, the ad features jumped-up little eco cops — often wearing fetching shorts and driving Segway-like, three-wheeled, enviro scooters — harassing ordinary people about the green morality of their everyday consumer choices.
On its website, Audi insists its ecocops are “not here to judge, merely to guide,” yet the first scene of the commercial features a young man paying for his groceries who chooses plastic over paper. Suddenly, a Green Police officer springs up from behind, slams the shopper’s face into the price scanner and exclaims “You picked the wrong day to mess with the ecosystem, plastic boy.”
Yep, that’s both gentle and non-judgmental, alright.
Audi’s ad is an incredibly useful example of how a message can be interpreted in radically different fashion by different audiences. To many in the green movement, Audi is poking fun at their expense and minimizing the danger to the environment posed by allowing people to make their own decisions. To many libertarians, Audi is illustrating the kind of dictatorial control over peoples’ lives that many in the green movement believe to be essential “for our own good”.
February 9, 2010
QotD: “Environmentalism [is] like an intrusive state religion”
I’d heard some of this from my daughter before and had gotten used to the idea that she needed a little deprogramming from time to time. But as I listened to the rote repetition of a political agenda from children not old enough to read, I decided it was time for a word with the teacher. She wanted to know which specific points in the catechism I found objectionable. I declined to answer. As environmentalism becomes increasingly like an intrusive state religion, we dissenters become increasingly prickly about suggestions that we suffer from some kind of aberration.
The naive environmentalism of my daughter’s preschool is a force-fed potpourri of myth, superstition, and ritual that has much in common with the least reputable varieties of religious Fundamentalism. The antidote to bad religion is good science. The antidote to astrology is the scientific method, the antidote to naive creationism is evolutionary biology, and the antidote to naive environmentalism is economics.
Economics is the science of competing preferences. Environmentalism goes beyond science when it elevates matters of preference to matters of morality. A proposal to pave a wilderness and put up a parking lot is an occasion for conflict between those who prefer wilderness and those who prefer convenient parking. In the ensuing struggle, each side attempts to impose its preferences by manipulating the political and economic systems. Because one side must win and one side must lose, the battle is hard-fought and sometimes bitter. All of this is to be expected.
But in the 25 years since the first Earth Day, a new and ugly element has emerged in the form of one side’s conviction that its preferences are Right and the other side’s are Wrong. The science of economics shuns such moral posturing; the religion of environmentalism embraces it.
Steven E. Landsburg, “Why I Am Not An Environmentalist: The Science of Economics Versus the Religion of Ecology”, excerpt from The Armchair Economist: Economics & Everyday Life.
February 8, 2010
The Super Bowl ads we didn’t get to see
At least, for Canadians watching the game on CTV, we didn’t get to see most of these ads, including Audi’s brief trip into the very near future:
Audi’s effort won both best and worst titles from the readers at the Wall Street Journal.
Update: Nick Gillespie also thought this ad to be quite noteworthy:
. . . the great ad in last night’s game was, IMO, the Audi “Green Police” spot, and not simply because it showcased a classic Cheap Trick tune to astonishingly great (read: totally nostalgic for late-era boomers who grew up thinking Robin Zander was cool and Bun E. Carlos was an animatron and Rick Nielsen was crazy funny and that Tom Petersson was, like Kurt Von Trapp in The Sound of Music or Jan Brady in The Brady Bunch, well, I don’t know but he must have done something to be there) advantage. No, it was also right up to the moment I realized that it was a pitch for a car that I will never purchase, it seemed like a Mike Judge vision of a future that is almost the present (finally, a reason to thank SCOTUS for flipping the coin toward George W. Bush in 2000).
Will it move cars? Who knows. It moves . . . minds. Which rarely come with the sort of 100,000 mile warranty that is standard even on overpriced, underpowered, and breakdown prone vehicles like Audis.
Some interesting comments to Nick’s post:
grrizzly|2.8.10 @ 9:04AM|#
Imagine a Holocaust movie. Jews are in concentration camps. Regularly sent to gas chambers. Suddenly one man receives documents proving he is not a jew. He’s set free. He walks away. Happy End.
This is what the ad is.iowahawk|2.8.10 @ 9:10AM|#
I thought it was the best Super Bowl ad of all time, and not for the reasons Audi was hoping for. Hilarious, creepy and upbeat all at the same time. And the punchline: The sponsor (Audi) merrily approves of the dystopian fascism. My jaw hit the ground.Enjoy Every Sandwich|2.8.10 @ 9:16AM|#
When I saw the ad I was thinking “this will give Al Gore a hard-on, assuming he still gets those”. It’s a left-wing dream world.PM770|2.8.10 @ 11:20AM|#
Right. I think Audi probably owes Al one clean television.Tulpa|2.8.10 @ 11:28AM|#
It’s called extremely skilled advertising. Give different messages to different target audiences, hopefully a message that makes them want to buy your product.
I looked at it and liked the (obviously ironic) portrayal of the Green Police, while your average lefty is saying “Yeah man, they should totally send swat teams to people’s houses looking for light bulbs!”
Update, 9 February: Added the tag GreenGestapo, as this appears to be trending in the blogosphere . . . I expect to have further use for the tag in the future.
