Ed West recounts his (very) early discovery of The Rest is History, a podcast featuring Dominic Sandbrook and Tom Holland (not that Tom Holland, I’m told). I’ve been a (free) subscriber on YouTube for the last year or two, but Ed got there much earlier than I did:
The Rest is History must be the only thing of which I can say that I was into it before it was popular, my sole experience of being an early adopter. I remember listening to the very first episode as soon as it was released, during Lockdown 2, because I had been a fan of Tom Holland for years and followed him on Twitter. Straight away, I knew that it would be an enormous success, because even people who rarely watched history documentaries or read history books would find it entertaining.
And now, as they say, “the rest is history” (ho ho). The programme has just been named Apple Podcasts Show of the Year 2025, the first ever British winner, and is beyond successful, into the realm of “phenomenon”. When television writers in the distant future make dramas set in the 2020s and wish to give immediate shorthand to establish the decade, they’ll put The Rest is History soundtrack somewhere in the background, just as they always have Tears for Fears playing on the radio during any drama set in the 80s.
It became such a huge part of my life that, when cooking or cleaning and unresponsive to questions, the children came to learn that I must be listening to “Tom and Dom” on my AirPods. Initially, of course, when I mentioned that I had actually met Tom Holland a few times, they’d respond with awe until they realised that I was not talking about the Spiderman actor. It became a running joke about “your Tom Holland” rather than the “famous” one.
During the golden years of television there were a number of shows which became so commonly popular in one’s friendship circles that they were routinely talked about – The Sopranos, The Wire, Breaking Bad or Game of Thrones – but there were always plenty of people who had never watched them; there’s so much choice, after all, and the media culture has fragmented.
As Tom and Dom discussed on an old episode about the 1990s, that was the last period when the whole country had a common popular culture. Yet The Rest is History is approaching something close to that. It’s become so all-pervading that literally everyone I know, or ever speak to, listens to it. Perhaps I live in a bubble, but it’s a warm and cosy bubble filled with chat about the Kaiser’s deck shoes and Costa Rica’s infamous Dr Valverde, a sick and twisted psychopath who liked to torture frogs. The word I’d use to describe the show is “wholesome”, a term they’re fond of, an escape from the modern world, without rancour, hectoring or — crucially — swearing.
I realised that it must have become something more than popular when I read that it was the biggest podcast in Finland. Admittedly the Finnish market is not globally important, but this obviously wasn’t some quirky localised fanbase, like Norman Wisdom in Albania. It had become big everywhere, including the largest market of all; to use an analogy that Holland might appreciate, they’d reached their Ed Sullivan moment.
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All the great drama series of the 2000s I mentioned were American, and I’d even go as far as to argue that The Rest is History is now Britain’s main cultural export and proponent of soft power. While the case might be made for the Premier League or Warhammer, the Goalhanger production has far more sway on international elites and how educated, cultured people around the world see our country.
Foreigners tend to value an idea of Britishness characterised by classiness and erudition, but also humour and modesty. Yet the global popularity of our national brand is out of tune with what our own cultural elites value, which reflects their sense of cringe but often comes across as strangely parochial and inward-looking. Two erudite historians who wear their scholarship lightly, whose interests are openly Anglocentric but reflect a passionate interest in the world beyond our island, talking to the audience like a pair of friendly academics in a cosy pub in Oxford – that’s the fantasy they want.
Fans are always conscious that any show will pass its peak, and then start to decline as everyone runs out of ideas. There’s no sign of it yet, and the good thing about history is that it’s literally endless, and you can always return to the subject at greater length. Their recent series on Nelson was outstanding, despite covering previous ground, and nothing says the holiday season like that festive subject, the Nazis. I can’t wait for the eleven-episode series about the Costa Rican Civil War.
