Quotulatiousness

August 8, 2024

QotD: The real reason modern music sounds the same

Filed under: Business, History, Media, Quotations, USA — Tags: , , , , — Nicholas @ 01:00

… (paraphrasing Frank Zappa), back in the days rock was new enough that the record company execs had no idea how to handle it. They didn’t know what the kids would like, and they knew they didn’t know, so they used the plate of spaghetti approach — just throw it all at the wall and see what sticks.

Fast forward a few years, though, and now they’ve got a pretty good idea of what “rock” is. More importantly, they’ve got a pretty good handle on what the market for rock is. At that point, they do what execs in any industry do. Why bother trying to find the hot new thing, when you can just make it yourself?

And that’s why two guys you’ve never heard of, Max Martin and a dude calling himself “Dr. Luke”, have written every #1 pop hit for the last 15 years. I’m sure they don’t work cheap, but it’s a lot cheaper than scouting every bar band in America for a sound / look / stage act that might or might not pan out. Much easier to focus group a few traits, call up central casting, have them send over a made-to-order bimbo, and have him / her / xzhem front Dr. Luke’s latest computer-generated ditty.

And if everything on the radio all sounds exactly the same, that’s because it is exactly the same. Max Martin and Dr. Luke, and their zillion Mini-Mes at every level of the record biz, sometimes write songs for specific people — hey, guys, Katy Perry needs another ballad for her new album, hop to it! But mostly they write on spec, and shop it around. Different singers, different bands, different genres, doesn’t matter — this time it’s the two generic prettyboys in the “country” band Florida-Georgia Line singing it, but last time it was Katy Perry, the next time it’ll be the Backstreet Boys on their triumphant comeback tour, feat. Jay-Z and MC Funetik Spelyn. Same exact song, literally — it’s just that Kenny Chesney needed one more track on his album this time, and Taylor Swift didn’t, so now it’s #5 with a bullet on the “country” chart.

Severian, “Own Goals”, Rotten Chestnuts, 2021-07-21.

July 31, 2024

The History of the British Rail Symbol

Filed under: Britain, History, Railways — Tags: , , , , , — Nicholas @ 02:00

Jago Hazzard
Published Apr 21, 2024

Moving forward or indecision?

July 29, 2024

W.H. Smith attempts to rebrand their stores to “raise awareness” or something

Filed under: Books, Britain, Business — Tags: , , , , , , — Nicholas @ 05:00

British bookseller from time immemorial, W.H. Smith, apparently decided that the corporate branding they’d been using since the 18th century was just too boring for modern consumers, so they brainstormed a daring new design for the 21st century … that sucked.

When the British retailer, W.H. Smith, rebranded its logo last year, confusion and bafflement ensued.

The high street fixture, its Times New Roman logo mostly unchanged since 1792, earned its reputation by selling books, stationery, and for fleecing bleary-eyed travellers in airports. Through sheer zombie persistence, W.H. Smith remains a constant of British retail. Never mind the threadbare carpets, the general dilapidation, or the desperate staff forced to offer you a bottle of knock-off perfume with your twenty Lambert and Butler.

W.H. Smith endures because its business model concentrates on a captive audience. Go to an airport or a hospital — any place in which people cannot escape — and you’ll find a W.H. Smith reliably charging double for a Lucozade Sport. W.H. Smith will outlive Great Britain. The retailer’s existence — puzzling to the most scientific of minds — defies natural law.


Last year, creative designers attempted to play God. They sanded off the logo’s regnant edges and stripped “Smiths” altogether. The dynamic branding screamed minimalism: a plain, white “WHS” stamped on to a blue background.

I’d imagine the big revelation underwhelmed those paying for the work. “That’s interesting.” Or “It’s certainly different“.

Mockery ensued. “Baffling” said one. “It looks like the NHS logo,” observed another.

No doubt the designers plotted a revolution in design. Of course, these “creatives” — invariably young and invariably uncreative — fancied their vandalism as “forward thinking” and “dynamic”. I’ll wager at least one thought the new logo addressed the plight of some faraway progressive cause to which they subscribe. The public, unschooled in the most voguish developments in design, concluded: The new logo is shit.

W.H. Smith soon backtracked. Passive-aggressive defences of the staid new logo melted into sulky denial. It’s just a trial, they mewled.

A breathless spokesman revealed the truth. Or some addled version of the truth. The fresh signs, they revealed, were “designed to raise awareness of the products W.H. Smith sells”. What else, I wonder, is a shop sign meant to achieve?


The phrase “raising awareness” is one of a litany of linguistic evasions which say nothing. By shoehorning that ghastly phrase into a sentence, the speaker hopes to evade criticism. Reader, I’m not ploughing through a duty-free bottle of Chateau le Peuy Saincrit in the obscene Bulgarian sunshine. I’m raising awareness of the plight of southern French winemakers.

That passive-aggressive statement of the obvious — our shop sign raises awareness of our shop — you plebeian fools — crystallises the creative industry’s age problem.

Three-quarters of the creative industry is under 45. Perhaps this age gap (not the sexually consensual and fun kind) explains why so much of what we see and hear is cliché-riddled evasive hoo-hah.

When talking to anyone under 45, I mentally add a question mark to the end of their sentence. Millennials and Zoomers avoid declarative sentences. Listen. Almost every utterance sounds like a question. Further to this quirk, I note the adverbs and filler words. Young people stuff their speech with “basically”, “actually”, “literally”, and “like”. Zoomers are especially militant. They eschew capital letters. Capital letters are grammatical fascism. Full stops reveal a latent proclivity for Zyklon-B. Influencers add another tic to this repertoire of anxiety and unsurety. They crackle their voice as if a frog has lodged in their throat.

June 7, 2024

QotD: Wine labels

Filed under: Business, Humour, Quotations, Wine — Tags: — Nicholas @ 01:00

One cannot fail to notice the contemporary marketing of wines by means of fun-and-funky labels, with their fractal curves, tropical fruit juice colors, and animals designed to appeal to the inner child, that cretinous monster who lurks inside us all. There is an undeniable increase in animals, for example, on wine labels, a trend which is bound to grow. All one can do to protest this development is to point out that the quality of a wine is probably in inverse proportion to the ferocity of the animal on its label. Beware, therefore, of labels with eagles, tigers, or bears (though I have not yet seen sharks, leopard seals, or velociraptors, it is only a matter of time).

Lawrence Osborne, The Accidental Connoisseur: An Irreverent Journey Through the Wine World, 2004.

May 30, 2024

QotD: Is a “Pickup Artist” just an amateur method actor performing “fake it until you make it” drills?

Filed under: Health, Quotations, USA — Tags: , , , , , — Nicholas @ 01:00

The underlying principles of Game are sound, because they come from the world of advertising. Heartiste was very good about referring to the marketing background — sociobiology may have provided the theory, but marketing, particularly Robert Cialdini’s seminal Persuasion, provided the practice. Social proof, consistency and commitment, all that jazz, it’s just marketing, and marketing certainly works … as far as it goes. I’m not privy to the numbers (not being a senior exec at a major corporation), but I’m pretty sure that an ad campaign that verifiably produced a 5% increase in sales would be a smashing success. An ad campaign that got 10% would make you Don Draper, a legend in the field who is also complete fiction.

Which forces us to consider a second question: How much of Game’s “success” is just practice? I’d wager very long money that no one, in the history of seduction, has ever said “I hit on fifteen girls a day, but I never seem to get anywhere”. And that of course is the very first thing the Game gurus have you do — just approach girls, dozens of them every day. Practice any skill for an hour a day and you’re bound to get a lot better pretty quickly. If you stink at golf, for instance, go hit a bucket of balls every day after work; in a month you’ll be dramatically better than you were, even if — make that especially if — you were terrible to start with.

Then throw in the marketing-style success rate. A 5% sales increase might not seem that big, but it’s millions of dollars. So, too, “scoring with 5% of your approaches” is a stunning success rate compared to 0%, especially since, you know, it’s sex, which our culture has taught us is the only meaningful standard.

Finally, though I will cheerfully admit to never having been a PUA, or anything close to it, I’ve read a fair amount of their stuff, and it seems to me that what they’re teaching is “how to fake self-confidence”, which is to say, they’re teaching Method acting. The theory is that you “fake it ’til you make it” — that is, by acting self-confident at all times, eventually you’ll really be self-confident. That virtue is as virtue does, and vice versa, goes back at least to Aristotle, so I’m certainly not going to argue with it. I’m simply going to point out that self-confidence, though of course very real, is more than just a set of behaviors, though our culture makes it very difficult to distinguish the two … and, worse, makes both of them very difficult to distinguish from “just being an asshole”.

Severian, “Mental Middlemen II: Sex and the City and Self-Confidence”, Rotten Chestnuts, 2021-05-06.

May 11, 2024

Apple crushes it

Filed under: Business, Media — Tags: , , , , , — Nicholas @ 04:00

You might not believe me, but I haven’t seen the Apple ad that everyone is hating on. I actively avoid ads of all kinds and refuse to open websites that are little more than shills for whoever is paying for the advertising. That aside, the description of the current ad — that Apple has already apologized for, I’m told — would certainly make me less likely to deal with the company that produced it:

Not since Kendall Jenner slipped away from a modeling shoot to defuse the tensions around a Black Lives Matter protest by handing a can of Pepsi to a riot cop has a mainstream ad campaign generated as much hostility as the just-released spot from Apple pitching the arrival of the thinnest iPad ever.

The ad was shared on Twitter by Apple CEO Tim Cook, who implored potential customers to “Just imagine all the things it’ll be used to create.” The clip shows a huge hydraulic press slowly crushing a bunch of old analog-era creative tools and treats, including a trumpet, an acoustic guitar and a piano, a record player, a camera, an old stand up arcade game, some rubber squeeze toys, and a bunch of paint cans. Then it pulls up to reveal the new, ultra thin iPad Pro, which has assimilated all of these things like some flatland Borg.

You can see what Apple was going for here – all these old, bulky, single purpose tools and playthings are now available at your fingertips, in a package no bigger than a magazine. It’s an upgraded version of that old meme that used to go around about everything that used to be literally on your desktop – phone, typewriter, file folders, fax machine, and so on – is now digitally sitting there on your computer desktop.

People got it all right. The response to the spot was immediate, visceral, and vicious. They hate it.

How did Apple go so wrong?

The most salient feature of the western mind’s relationship with technology is the ambivalence we have felt ever since Prometheus stole fire from the gods. On the one hand, we can now cook our food and keep ourselves warm. On the other hand, who knows where this will lead? Have we unleashed forces that will lead us to our destruction, or at least, lead us away from our true, authentic, selves? We love technology but we fear it, and the pendulum tends to swing from one extreme to the other depending on a host of factors, the most important of which is probably the rate of change and innovation. The faster things move, the less time we have to adapt, and we fear what is being lost more than we appreciate what is being gained.

We are living through a period of what is for most of us unprecedented technological change, where the threats – to both humanity, and to our humanity – seem more urgent than they have in decades, certainly since the advent of the nuclear bomb. Whether it is the sudden fears over AI or the rising moral panic over smartphones or the leery way we look at self-driving cars, there is a firm sense that things are just happening too fast, that the old is being replaced by the new in ways we are barely able to process, let alone control.

Update, 17 May: Samsung picks up something from the wreckage:

The publicity error was compounded by a frenzy of critical mainstream media coverage accompanied by celebrities expressing their outrage at the ad. But Samsung was not ready to let it lie.

The South Korean consumer technology mega-corp posted a short video on Twitter — which now calls itself X — accompanied by the hashtag “UnCrush”.

It shows a young woman walking into what appears to be the wreckage left behind by the Apple ad. Picking up a badly damaged guitar, with strings missing and holes in the body’s soundboard, she nonetheless sits down to play, reading music from a Samsung tablet.

“We would never crush creativity,” Samsung says in the social media post.

It might be a cheap shot, but it is one that is bound to sting for Apple.

May 6, 2024

The Canadian Army defiles updates its online branding

Filed under: Cancon, Media, Military — Tags: , , , — Nicholas @ 05:00

Shady Maples isn’t too impressed with the new corporate image “icon” the Canadian Army extruded onto their TwitX account last week:

The Canadian Army’s dysenteric moose shitting itself to death, er, I mean “The Canadian Army’s latest supplementary icon for online use”

The Canadian Army needs to get its shit together on Twitter, not because Twitter is important, but because people believe that Twitter is important. If you follow official accounts, then you’re probably tracking the Army’s latest update to its corporate branding.

Within hours the Army was furiously backpedaling clarifying that our new digitalized Rorschach test wasn’t a replacement logo, but an “icon” that “will be used in the bottom left corner of certain communications products and in animations for videos”. This was a bigger news event than the announcement itself.

When I first saw this thing, I thought it was a maple leaf blowing past north Africa. Could this be Straussian commentary on our National Defence Strategy? Perhaps, but now thanks to Twitter all I see when I look at it is a dysenteric moose shitting itself to death (and now you do too).

The hook in all this isn’t the new branding, which is just a drop in CAF’s vast ocean of PowerPoint phluff, the visual equivalent of white noise. It’s also not in the backlash either, because that’s just another Tuesday on Twitter. You see, unlike the Iranian nuclear program or whatever’s happening between Drake and Kendrick Lamar, the CAF is not a topic of serious international concern.

Come for the mocking of the icon, stay for the contrasting social media appearances of Canadian and Israeli Lieutenants General.

April 23, 2024

The 1950 Marketing Contest to Name the S&W Chiefs Special

Filed under: History, USA, Weapons — Tags: , , , , , , — Nicholas @ 02:00

Forgotten Weapons
Published Jan 19, 2024

Today we’re taking a look at a Smith & Wesson Chiefs Special, but not just any Chiefs Special. This is serial number 29, factory engraved and gifted to Chief Edward Boyko of Passaic New Jersey in 1950. When S&W introduced the new revolver to compete with Colt’s Detective Special, they simply called it the “Model J” (it was the first of the J-frame S&W revolvers). They released it at the 1950 annual conference of the International Association of Chiefs of Police, and ran a contest among to attendees to name the new gun.

Chief Edward Boyko’s suggestion of “Chiefs Special” was (perhaps unsurprisingly, given the audience) voted winner, and S&W gave him a personally engraved example as a prize. He would carry that gun for another 10 years as Passaic Chief of Police before retiring in 1960.

The Chiefs Special was essentially a slightly scaled-up I-frame revolver, strengthened to handle the .38 Special cartridge instead of the previous .38 S&W option. This extremely early example has a number of features not present on standard production guns, including the small trigger guard, large cylinder release latch, and semi-circular front sight.
(more…)

March 20, 2024

This “should be a reality check for the technocracy”

Ted Gioia on the SXSW audience reaction to being presented with full-quill AI enthusiasm that didn’t match the presenters’ expectations at all:

Tech leaders gathered in Austin for the South-by-Southwest conference a few days ago. There they showed a video boasting about the wonders of new AI technology.

And the audience started booing.

At first, just a few people booed. But then more and more — and louder and louder. The more the experts on screen praised the benefits of artificial intelligence, the more hostile the crowd got.

The booing started in response to the comment that “AI is a culture.” And the audience booed louder when the word disrupted was used as a term of praise (as is often the case in the tech world nowadays).

Ah, but the audience booed the loudest at this statement:

    I actually think that AI fundamentally makes us more human.

The event was a debacle — the exact opposite of what the promoters anticipated.

And it should be a reality check for the technocracy.

If they were paying attention, they might already have a hunch how much people hate this stuff — not just farmers in Kansas or your granny in Altoona, but hip, progressive attendees at SXSW.

These people literally come to the event to learn about new things, and even they are gagging on this stuff.

It’s more than just fears about runaway AI. Prevailing attitudes about digital tech and innovation are changing rapidly in real time — and not for the better. The users feel used.

Meanwhile the tech leaders caught in some time warp. They think they are like Steve Jobs launching a new Apple product in front of an adoring crowd.

Those days are gone.

Not even Apple is like Apple anymore. A similar backlash happened a few weeks ago, when Apple launched its super-high-tech virtual reality headset. The early response on social media was mockery and ridicule — something Steve Jobs never experienced.

This is the new normal. Not long ago we looked to Silicon Valley as the place where dreams came from, but now it feels more like ground zero for the next dystopian nightmare.

He’s not just a curmudgeonly nay-sayer (that’s more me than him), and has some specific things that are clearly turning a majority of technology users against the very technology that they once eagerly adopted:

They’re doing so many things wrong, I can’t even begin to scratch the surface here. But I’ll list a few warning signs.

You must be suspicious of tech leaders when …

  1. Their products and services keep getting worse over time.
  2. Their obvious goal is to manipulate and monetize the users of their tech, instead of serving and empowering them.
  3. The heaviest users of their tech suffer from depression, anxiety, suicidal impulses, and other negative effects as a result.
  4. They stop talking about quality, and instead boast incessantly about scalability, disruption, and destruction.
  5. They hide what their technology really does — resisting all requests for transparency and disclosure.
  6. They lock you into platforms, forcing you to use new “features” and related apps if you want to access the old ones.
  7. They force upgrades you don’t like, and downloads you don’t want.
  8. Their terms of use are filled with outrageous demands and sweeping disclaimers.
  9. They destroy entire industries not because they offer superior products, but only because as web gatekeepers they have a chokehold on information and customer flow — which they use ruthlessly to kill businesses and siphon off revenues.

Every one of those things is happening right here, right now.

We’re doing the technocracy a favor by calling it to their attention. If they get the message, they can avoid the coming train wreck. They can return to real innovation, with a focus on helping the users they now so ruthlessly exploit.

February 22, 2024

QotD: Why companies continue to irritate their customers with online social justice marketing

So, up top, when I said that Facebook “can’t or won’t” stop this kind of stuff? I lied. There’s no “can’t” about it. It’s “won’t”, for the simple reason that Facebook understands its market and the Daily Mail writers obviously don’t. You’d think that the legendarily trashy British tabloid media would get this — and as I understand it, the Daily Mail is somewhere in the bottom half of the barrel — but Facebook’s market isn’t its users. Not even big companies like Starbucks. Facebook’s market is advertisers, and what they, Facebook, are selling is views. Eyeballs. “Engagement”, I think the Ad Biz term d’art is. In short: It doesn’t matter what the comments are; it matters that the comments are.

Ad company execs are walking into a meeting with a Starbucks-sized company right now. They’re pitching a bold new social media strategy to their clients. And they know it works, these ad men say, because look at all this data from Starbucks. Their posts average so much “engagement” every time, but look, when they post on “social justice” topics, their “engagement” jumps 350%!!

In case you were wondering how all this “social justice” shit keeps appearing in ads, despite the well-known effect of pissing off companies’ established client base, well, there you go — the company execs, being #woke Cloud People, want to do it anyway, and they’ve got whole binders full of data from the marketing department that prove “social justice” ups social media “engagement” with “the brand” umpteen zillion percent.

Severian, “Internet Tough Guys”, Rotten Chestnuts, 2021-05-10.

December 8, 2023

QotD: Prices as information

Filed under: Economics, Quotations — Tags: , , , , , — Nicholas @ 01:00

Price = information, gang. Adam Smith said that any item’s real value is what its purchaser is willing to pay, and this is exactly the kind of thing he was talking about.

Let’s all take another huge toke and return to our Libertarian paradise, where all conceivable information is both completely accurate and totally free to circulate. And since we’re now all so very, very mellow, let’s give Karl Marx due credit. One of his main gripes with “capitalism” is that it “commodifies” everything. Everything has its price under “capitalism”, Marx said, even stuff that shouldn’t – human life, human dignity. Since this is a college classroom and I’m the prof, I can assign some homework. Go google up “kid killed over sneakers”. You can always find stories like that. Put your natural, in-many-ways-admirable young person’s urge to rationalize aside, and simply consider the information. What were those Air Jordans really worth, based on the stuff we’ve learned today?

See what I mean? Marx had a point. What are those sneakers worth, considered from the standpoint of “demand”? Obviously more than whatever a human life is worth, considered from the same standpoint. Hence Marxism’s enduring appeal to young people whose hearts are in the right place. “Commodificiation”, or “reification” as he sometimes called it, is very real, and very nasty …

Severian, “Velocity of Information (I)”, Founding Questions, 2020-12-26.

November 27, 2023

The slackening pace of technological innovation

Filed under: Business, Economics, Media, Technology, USA — Tags: , , , , — Nicholas @ 04:00

Freddie deBoer thinks we’re living off the diminishing fumes of a much more innovative and dynamic era:

I gave a talk to a class at Northeastern University earlier this month, concerning technology, journalism, and the cultural professions. The students were bright and inquisitive, though they also reflected the current dynamic in higher ed overall – three quarters of the students who showed up were women, and the men who were there almost all sat moodily in the back and didn’t engage at all while their female peers took notes and asked questions. I know there’s a lot of criticism of the “crisis for boys” narrative, but it’s often hard not to believe in it.

At one point, I was giving my little spiel about how we’re actually living in a period of serious technological stagnation – that despite our vague assumption that we’re entitled to constant remarkable scientific progress, humanity has been living with real and valuable but decidedly small-scale technological growth for the past 50 or 60 or 70 years, after a hundred or so years of incredible growth from 1860ish to 1960ish, give or take a decade or two on either side. You’ve heard this from me before, and as before I will recommend Robert J. Gordon’s The Rise & Fall of American Growth for an exhaustive academic (and primarily economic) argument to this effect. Gordon persuasively demonstrates that from the mid-19th to mid-20th century, humanity leveraged several unique advancements that had remarkably outsized consequences for how we live and changed our basic existence in a way that never happened before and hasn’t since. Principal among these advances were the process of refining fossil fuels and using them to power all manner of devices and vehicles, the ability to harness electricity and use it to safely provide energy to homes (which practically speaking required the first development), and a revolution in medicine that came from the confluence of long-overdue acceptance of germ theory and basic hygienic principles, the discovery and refinement of antibiotics, and the modernization of vaccines.

Of course definitional issues are paramount here, and we can always debate what constitutes major or revolutionary change. Certainly the improvements in medical care in the past half-century feel very important to me as someone living now, and one saved life has immensely emotional and practical importance for many people. What’s more, advances in communication sciences and computer technology genuinely have been revolutionary; going from the Apple II to the iPhone in 30 years is remarkable. The complication that Gordon and other internet-skeptical researchers like Ha-Joon Chang have introduced is to question just how meaningful those digital technologies have been for a) economic growth and b) the daily experience of human life. It can be hard for people who stare at their phones all day to consider the possibility that digital technology just isn’t that important. But ask yourself: if you were forced to live either without your iPhone or without indoor plumbing, could you really choose the latter? I think a few weeks of pooping in the backyard and having no running water to wash your hands or take a shower would probably change your tune. And as impressive as some new development in medicine has been, there’s no question that in simple terms of reducing preventable deaths, the advances seen from 1900 to 1950 dwarf those seen since. To a remarkable extent, continued improvements in worldwide mortality in the past 75 years have been a matter of spreading existing treatments and practices to the developing world, rather than the result of new science.

ANYWAY. You’re probably bored of this line from me by now. But I was talking about this to these college kids, none of whom were alive in a world without widespread internet usage. We were talking about how companies market the future, particularly to people of their age group. I was making fun of the new iPhone and Apple’s marketing fixation on the fact that it’s TITANIUM. A few of the students pushed back; their old iPhones kept developing cracks in their casings, which TITANIUM would presumably fix. And, you know, if it works, that’s progress. (Only time and wear and tear will tell; the number of top-of-the-line phones I’ve gone through with fragile power ports leaves me rather cynical about such things.) Still, I tried to get the students to put that in context with the sense of promise and excitement of the recent past. I’m of a generation that was able to access the primitive internet in childhood but otherwise experienced the transition from the pre-internet world to now. I suspect this is all rather underwhelming for us. When you got your first smartphone, and you thought about what the future would hold, were your first thoughts about more durable casing? I doubt it. I know mine weren’t.

Why is Apple going so hard on TITANIUM? Well, where else does smartphone development have to go? In the early days there was this boundless optimism about what these things might someday do. The cameras, obviously, were a big point of emphasis, and they have developed to a remarkable degree, with even midrange phones now featuring very high-resolution sensors, often with multiple lenses. The addition of the ability to take video that was anything like high-quality, which became widespread a couple years into the smartphone era, was a big advantage. (There’s also all manner of “smart” filtering and adjustments now, which are of more subjective value.) The question is, who in 2023 ever says to themselves “smartphone cameras just aren’t good enough”? I’m sure the cameras will continue to get refined, forever. And maybe that marginal value will mean something, anything at all, in five or ten or twenty years. Maybe it won’t. But no one even pretends that it’s going to be a really big deal. Screens are going to get even more high-resolution, I guess, but again – is there a single person in the world who buys the latest flagship Samsung or iPhone and says, “Christ, I need a higher resolution screen”? They’ll get a little brighter. They’ll get a little more vivid. But so what? So what. Phones have gotten smaller and they’ve gotten bigger. Some gimmicks like built-in projectors were attempted and failed. Some advances like wireless charging have become mainstays. And the value of some things, like foldable screens, remains to be seen. But even the biggest partisans for that technology won’t try to convince you that it’s life-altering.

September 6, 2023

“[T]he preemptive hype about [Bottoms] has been fundamentally false, fundamentally dishonest about what constitutes artistic risk and personal risk in 2023″

Filed under: Media, Politics, USA — Tags: , , , , , — Nicholas @ 04:00

Freddie deBoer — whose new book just got published — considers the way a new movie is being marketed, as if anything to do with LGBT issues is somehow still “daring” or “risky” or “challenging” to American audiences in the 2020s:

Consider this New York magazine cover story on the new film Bottoms, about a couple of lesbian teenagers (played by 28-year-olds) who start a high school fight club in order to try and get laid. I’m interested in the movie; it looks funny and I’ll watch it with an open mind. Movies that are both within and critiques of the high school movie genre tend to be favorites of mine. But the preemptive hype about it — which of course the creators can’t directly control — has been fundamentally false, fundamentally dishonest about what constitutes artistic risk and personal risk in 2023. The underlying premise of the advance discussion has been that making a high school movie about a lesbian fight club, today, is inherently subversive and very risky. And the thing is … that’s not true. At all. In fact, when I first read the premise of Bottoms I marveled at how perfectly it flatters the interests and worldview of the kind of people who write about movies professionally. As New York‘s Rachel Handler says,

    [Bottoms has] had the lesbian Letterboxd crowd, which treats every trailer and teaser release like Gay Christmas, hot and bothered for months. After attending its hit SXSW premiere, comedian Jaboukie Young-White tweeted, “There will be a full reset when this drops.”

And yet to read reviews and thinkpieces and social media, you’d think that Bottoms was emerging into a culture industry where the Moral Majority runs the show. One of the totally bizarre things about contemporary pop culture coverage is that the “lesbian Letterboxd crowd” and subcultures like them — proud and open and loud champions of “diversity” in the HR sense — are prevalent, influential, and powerful, and yet we are constantly to pretend that they don’t exist. To think of Bottoms as inherently subversive, you have to pretend that the cohort that Handler refers to here has no voice, even as its voice is loud enough to influence a New York magazine cover story. This basic dynamic really hasn’t changed in the culture business in a decade, and that’s because the people who make up the profession prefer to think of their artistic and political tastes as permanently marginal even as they write our collective culture.

Essentially the entire world of for-pay movie criticism and news is made up of the kind of people who will stand up and applaud for a movie with that premise regardless of how good the actual movie is. And I suspect that Rachel Handler, the author of that piece, and its editors at New York, and the PR people for the film, and the women who made it, and most of the piece’s readers know that it isn’t brave to release that movie, in this culture, now. And as far as the creators go, that’s all fine; their job isn’t to be brave, it’s to make a good movie! They aren’t obligated to fulfill the expectation that movies and shows about LGBTQ characters are permanently subversive. But the inability of our culture industry to drop that narrative demonstrates the bizarre progressive resistance to recognizing that things change and that liberals in fact control a huge amount of cultural territory.

And here’s the thing: almost everybody in this industry, in media, would understand that narrative to be false, were I to put the case to them this way. This obviously isn’t remotely a big deal — in fact I’ve chosen this piece and topic precisely because it’s not a big deal — and I’m sure most people haven’t thought about it at all. (Why would they?) Still, if I could peel people in professional media off from the pack and lay this case out to them personally, I’m quite certain many of them would agree that this kind of movie is actually guaranteed a great deal of media enthusiasm because of its “representation”, and thus is in fact a very safe movie to release in today’s Hollywood — but they would admit it privately. Because “Anything involving LQBTQ characters or themes is still something that’s inherently risky and daring in the world of entertainment and media, in the year of our lord 2023” is both transparently horseshit and yet socially mandated, in industries in which most people are just trying to hold on and don’t need the hassle.

August 21, 2023

QotD: Effrontery, snake oil and TV preachers

Filed under: Business, Media, Quotations, USA — Tags: , , , , — Nicholas @ 01:00

… effrontery has made great strides as a key to success in life, and indeed quite ordinary people now employ it routinely. There are consultants in effrontery training who not only commit it themselves but teach others how to commit it, and charge large sums for doing so. There was a time when self-praise was regarded as no praise, rather the reverse; but now it is a prerequisite for advancement.

The other day I was sent a video of a young woman — elegant, attractive, and very self-confident — giving a seminar on how other young women, one of them the daughter of a friend, could and should change their lives for the better. In a way, I admired the leader of the seminar’s effrontery (just as I secretly admire Thomas Holloway’s). She spoke in pure, unadulterated clichés, practically contentless, but with such force of conviction that, if you discounted what she actually said, you might have thought that she was a person of profound insight with a vocation for imparting it to others. Her audience was as lambs to the slaughter, or at least to the fleece; they had paid a large sum of money to listen to mental pabulum that would make the recitation of a bus timetable seem intellectually stimulating.

On catching glimpses in the past of American television evangelists, it was always a cause of wonderment to me that anyone could look at or listen to them without immediately perceiving their fraudulence. This fraudulence was so obvious that it was like a physical characteristic, such as height or weight or color of hair, or alternatively like an emanation, such as body odor (incidentally, pictures of Guevara always suggest, to me at any rate, that he smelled). How could people fail to perceive it? Obviously, many did not, for the evangelists were very successful — financially, that is, the only criterion that counted for them.

But the attendees of the seminar of which I saw a video clip were well educated, and still they did not perceive the vacuity, and therefore the fraudulence, of the seminar that they attended at such great expense to themselves.

But was not my own surprise at their gullibility a manifestation of my own gullibility, in supposing that intelligence and education make a man wise, rather than more sophisticated in his foolishness?

But at least most of their victims were uneducated, relatively simple folk.

Theodore Dalrymple, “The Way of Che”, Taki’s Magazine, 2017-10-28.

August 20, 2023

How to decode book blurbs

Filed under: Books, Britain, Business — Tags: , — Nicholas @ 03:00

In The Critic, “The Secret Author” provides a glossary for industry outsiders to understand what the apparently glowing words of a blurb on a book cover actually mean:

Like many other professions, the book trade is keen on jargon: lots of it, the more the merrier. As with those other professions, it tends to be of two kinds: outward-facing, when publishers communicate with their customers; and inward-facing, when they communicate with other publishers or the people who write the products they sell.

Its function — the function of all professional jargon, it might be said — is simultaneously to create an easily intelligible code for the benefit of insiders and (frankly) to mystify and impress those beyond the loop.

Publishers’ outward-facing jargon can be conveniently observed in the blurbs printed on book jackets. These are full of code words which, you may be surprised to learn, usually have very little to do with the contents.

A good place to start in any consideration of jacket copy might be the late Anthony Blond’s still invaluable The Publishing Game (1971), in which the one-time kingpin of Anthony Blond Ltd and various successor firms identifies the real meaning of several of the key publishers’ cliches of the late 1960s.

They include Kafkaesque (“obscure”), Saga (“the editor suggested cuts but the author was adamant”), Frank or outspoken (“obscene”) and Well-known, meaning “unknown”. To these may be added Rebellious (“the author uses bad language”), Savage (“the author revels in sadism”), Ingenious (“usually means unbelievable”) and Sensitive (“homosexual”). Blond also offers a list of OK writers (Kafka, J.D. Salinger) with whom promising newcomers may profitably be compared.

Naturally, Blond’s list is of its time: nobody these days would think of labelling a gay coming-of-age novel “sensitive”. On the other hand, if the content has been superannuated, here in 2023 very little has changed in the form — which is to say that the modern book blurb is still awash with genteel euphemism and downright obfuscation.

Sometimes a blurb-adjective means its exact opposite. Thus powerful can invariably be construed as “weak”, whilst audacious or bold generally means “deeply conventional”. Shocking, obviously, means “not shocking” and challenging “not at all challenging”.

Then there are the contemporary buzzwords: transgressive, used to describe anything even a degree or two north of the sexual or ideological status quo; or immersive, which is another way of saying “reasonably engrossing”.

« Newer PostsOlder Posts »

Powered by WordPress