Around the early to mid-80s, I started to notice trends in the kind of health information being pushed by the mainstream media. One of the big topics of the day was the dangers of … eggs. Eggs were so dangerous that “experts” were warning adults to avoid eating more than one or two per week. Three was the absolute limit and you were dicing with death if you went over that “healthy” limit. Then, a few years later, eggs were “the perfect food” and we weren’t eating enough of these formerly abominated death pills. A few years after that, OMG! Apples, people, apples! Danger, danger, danger! That was around the time I stopped putting any credence into health reporting in the media. However, as Lisa De Pasquale points out, food issues have been an ongoing struggle for each succeeding generation:
In the ’80s, the ultimate healthy Boomer breakfast was a bran muffin. There were also various cereals like Grape-Nuts and Raisin Bran. There definitely wasn’t room for their parents’ bacon and eggs unless you had a death wish. Boomers settled on eggs as the devil’s snack when the American Heart Association warned in the 1960s that people shouldn’t consume more than three eggs per week. Like social distancing six feet from others during COVID and eight 8oz glasses of water per day, the recommendation wasn’t based on science, but on being a simple number Americans could remember.
Thanks, but this Gen Xer will stick to getting my 8,675,309 steps per year as my guiding fitness principle.
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The Millennial Food Pyramid
Level One: Genetically Modified Organism and Nonorganic Foods — Use Sparingly
While Gen X was at ground zero in doubting Big Food’s pyramid, our Millennial colleagues and kids really continued the battle. Like luxury logos, they seek out the organic and non-GMO labels. It’s a virtue signal of both their values and what they can afford. Erewhon smoothies, anyone?
Level Two: Various Overpriced Coffee Drinks — Two to Three Servings
Gen Xers link coffee to work and responsibility; caffeine is a tool to get through the morning. Millennials view coffee drinks as self-care. It’s about treating themselves to dessert any time of day — a major win for marketing executives.
Level Three: Charcuterie Boards, Wine, Hard Seltzers, Craft Beers — Three to Five Servings
Millennials love to entertain. Nothing shows sophistication and “adulting” in your 30s and early 40s like a charcuterie board. Lunchables upgraded! They came of drinking age at the same time as small-batch beers, American boutique wineries, and hard seltzers.
Level Four: Instagram-Worthy Food — Six to Eleven Servings
Camera phones leveled up the entertainment value of food consumption. Like organic labels, what Millennials eat signals their open-mindedness. As they get older, they straddle the line of wanting to be in on the trends (avocado toast and açai bowls) and the dive you haven’t heard of with authentic phở.
The Generation Z and Generation Alpha Food Pyramid
Level One: Real Meat, Dairy, and Peanuts — Use Sparingly
The Gen X and Millennial generations dabbled in veggie burgers, but Gen Z and Gen Alpha went whole lab-created hog into plant-based meats and milks, to the point that meat and milk no longer have a meaning until a company gets sued for using the words. To be fair, they are also embracing biohacking trends and ditching seed oils. Due to the growing prevalence of allergies, peanuts are a universal no-no food in public spaces.
Level Two: TikTok Recipes — Two to Three Servings
The term “recipe” is used loosely. I’ve come across a TikTok video for making a cream sauce from a block of cream cheese, water, and dried pasta. There is a positive aspect of trying these TikTok recipes, though: it prepares them for trying new things and for failure when a recipe doesn’t come out right.
Level Three: Food Delivery Service Meals — Three to Five Servings
Postmates, Uber Eats, Grubhub, and DoorDash are staples at mealtime. Following their surge during the COVID era as restaurants struggled to stay in business, accounts linked to their parents’ bank accounts became as common as sharing a cell phone plan.
Level Four: Gamer Food and Drinks — Six to Eleven Servings
Living next to a park has taught me one thing about Gen Z and Gen Alpha — they’re all inside. I mostly see neighborhood kids on Halloween, and every year, I recognize fewer and fewer costumes because they’re dressed as video game characters. Their snacks are manufactured for their attention span: quick hits of spicy, sour, or sweet while on pause. The gamer culture and H Mart remove barriers as Japanese snacks dominate.
So, where does this leave Gen X? We’re not immune to the powers of Big Food. In fact, recent research shows that ultra-processed food addiction began with us thanks to the explosion and availability of ultra palatable foods with added refined carbs and fats. StudyFinds reported researchers from the University of Michigan said, “Individuals who are now older adults were in developmentally sensitive stages during the 1970s and 1980s, precisely when tobacco-owned food manufacturers were shaping the market with addictive ultra-processed foods”.




















