By way of @muskrat_john (John Kovalic), who wrote “Love the Pogues. Love my Subaru Forrester. Saw Forrester commercial use Pogues song. Surprisingly, I died a little inside.”:
November 13, 2010
Some music just doesn’t belong in commercials
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September 30, 2010
Chopping off the “long tail” of Google searches?
For your daily contrarian view of the wonderfulness of Google’s new Instant Search feature, we turn to SmoothSpan:
The Internet is a Mighty Echo Chamber, and with one fell swoop, Google Instant Search has added a big ole’ Marshall Stack to turn the Echo levels all the way up to 11.
Google reports that Instant Search will save 350 million hours of user time per year. What isn’t reported is how it will cut off the Long Tail where it starts by promoting banal sameness for searchers. This is great for Google. After all, keeping up with every last oddball search someone may want to do costs them more infrastructure money. At their scale, it is significant. So, corralling everyone into fewer more common searches is a good thing.
[. . .]
How does Google Instant Search contribute to the Echo Chamber? Well anyone who has bothered to look through keyword information on their website will see that people find sites through a bewildering array of queries. Some might even say much of it is accidental, but looking over these lists gives a wonderful window onto how your content is found and perceived by others. How often do we get to commit such telepathy with our followers? Rarely. Yet, Instant Search will substitute popular searches for those individually created. More people will be driven off the back roads search trails and onto the superhighways that lead to whomever controls the first few search results connected to the Instant Searches Google is recommending at the time.
Oddly enough, I was talking about Google searches the other day with DarkWaterMuse (whose blog is offline at the moment), but it was more in the context of “how often are the sponsored links actually useful to you?” We both agreed that the correct answer fell somewhere in the range of “rarely” to “never”.
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September 15, 2010
Will Old Spice parodies be the Downfall of 2010?
H/T to Rob Beschizza for the link.
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September 9, 2010
Ever wonder why Japanese cars didn’t become popular at first
Even with an American ad agency working for them, the market wasn’t ready for this in 1969:
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September 7, 2010
Another reason we don’t think we’re as fat as we really are
It’s because our clothes are lying to us:
. . . I immediately went across the street, bought a tailor’s measuring tape, and trudged from shop to shop, trying on various brands’ casual dress pants. It took just two hours to tear my self-esteem to smithereens and raise some serious questions about what I later leaned is called “vanity sizing.”
Your pants have been deceiving you for years. And the lies are compounding:
H/T to Mark Frauenfelder for the link.
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September 5, 2010
Craigslist surrenders, problem totally resolved
Dan Tynan recounts the glorious moral victory scored by unhappy state legislators against the final bastion of sin and decadence, Craigslist:
Bowing to pressure from 17 state attorneys general, Craigslist has begun censoring its Adult Services ads. Visitors coming to any of the 400+ Craigslist sites will encounter a big black CENSORED tab where Adult Services used to be.
As we all know, the scourge of prostitution had been entirely eradicated from modern society before Craigslist came along. And now that Adult Service ads are banned, you can expect all those hard-working gals to pack up their condoms and lubricants and enroll in secretarial school.
Alas, we fear that — despite the best intentions of 17 state attorneys general desperately trying to get re-elected — a ban on Adult Services won’t quite put an end to adult-oriented advertising on Craigslist.
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September 2, 2010
Rival electric car manufacturers already positioning for dirty ad campaigns
Lewis Page rounds up the GM-versus-Tesla ad campaigns of the near future:
As US motor mammoth GM gears up for the launch of its plug-in hybrid Chevrolet Volt, it has applied to trademark the term “range anxiety” — meaning the fear suffered by battery-car owners regarding their ability to get home again after a given journey. Upstart battery car maker Tesla Motors has issued a panicky and unconvincing statement in response.
[. . .]
GM feels that “range anxiety” is a major reason why its original EV-1 battery car of the 1990s failed.
”We’ve been here before,” says GM marketing honcho Joel Ewanick. “We have first-hand experience with what the issues are.”
In short, the difficulty with an all-electric battery car is that there is little certainty of actually being able to complete any journey even close to the vehicle’s rated range, as battery endurance is highly variable — and manufacturers can’t publicise the worst-case (or even perhaps the likely-case) figures. If they did, nobody would ever buy their products.
[. . .]
Meanwhile, reputable Swiss boffins have lately pointed out that in fact a VW Golf powered by one of the new, super-low-emission injected turbodiesels is responsible for less carbon emissions over its lifespan than one with a li-ion battery running on typical grid power.
So, to wrap up the discussion briefly, nobody will be buying Tesla Roadsters or Government Motors Volts for their economic virtues: they’ll be buying them as expensive status-signalling devices to show off their (real or imaginary) environmental awareness.
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If not the founder, at least a notable contributor
John Pilger pays “tribute” to one of the more persuasive contributors to both militarism and commercialism of the 20th century:
Edward Bernays, the American nephew of Sigmund Freud, is said to have invented modern propaganda. During the first world war, he was one of a group of influential liberals who mounted a secret government campaign to persuade reluctant Americans to send an army to the bloodbath in Europe. In his book, Propaganda, published in 1928, Bernays wrote that the “intelligent manipulation of the organized habits and opinions of the masses was an important element in democratic society” and that the manipulators “constitute an invisible government which is the true ruling power in our country.” Instead of propaganda, he coined the euphemism “public relations.”
The American tobacco industry hired Bernays to convince women they should smoke in public. By associating smoking with women’s liberation, he made cigarettes “torches of freedom.” In 1954, he conjured a communist menace in Guatemala as an excuse for overthrowing the democratically-elected government, whose social reforms were threatening the United Fruit company’s monopoly of the banana trade. He called it a “liberation.”
Bernays was no rabid right-winger. He was an elitist liberal who believed that “engineering public consent” was for the greater good. This was achieved by the creation of “false realities” which then became “news events.”
Propaganda definitely existed before Bernays, but he may have been the one who codified and systematized the “science”.
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August 9, 2010
I’ll have to remember to use this in future
As reported by Chris Taylor, Paul Jané coined exactly the right moniker to hang around Air Canada’s scrawny corporate neck:
Mapleflot
August 2, 2010
Australian election ads far more amusing than Canadian ones
H/T to “Inkless” Paul Wells for the link.
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July 30, 2010
Chevy’s re-Volt-ing new song
Iowahawk tries to find the right way to introduce the new Chevy Volt (click through to get the full linkulacious glory):
Consider, if you will, Chevy’s once proud musical history: In the Fifties, Dinah Shore famously saw the USA in her Chevrolet. In the Sixties the Beach Boys saved their pennies and saved their dimes for a 4-speed dual quad positraction 409, while Shutting Down a 413 Superstock Dodge with a fuel injected Stingray; Paul Revere and the Raiders countered with a porcupine Chevelle SS 396. Those vatos from War rocked the Seventies gas crisis in an Impala Low-ri-der, while Sammy Johns was alright with makin’ love in his creepy Chevy Van. In the Eighties, the Dead Milkmen sang the praises of a Bitchin’ Camaro; In the Nineties the Ramones further egged it on with Go Little Camaro Go.
Fine iPod selections all, and in praise of a revered American car brand. Now behold — if you dare — the brave new world of government-sponsored Chevrolet song.
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July 14, 2010
iOS4 doesn’t play quite as nicely with older iPhones
adamburtle: “The first iPhone captivated the world because the interface was so well done, so snappy, so interactive; it was like nothing before it. Of course it was, it was an Apple product. That, right there, is why I buy Apple products. And I didn’t even mind that it was missing “copy and paste,” MMS, ringtones, etc — because I knew Apple would eventually get to these through software updates. And eventually they did. Unfortunately they kept coming out with new phones. With faster processors. And they wrote all their software updates for these phones, with little attention to deprecated models. I don’t really use third party software on my phones, I honestly don’t even use ringtones. I just my phone for SMS, web, maps, and occasionally as an actual phone, so the 3G model was more than I ever needed.
“Except over time, it’s fulfilled my needs less and less. And it’s not because my needs have grown. It’s not because I’ve installed a bunch of laggy software. It’s because Apple’s firmware has become bloated, with respect to the processing power of the 3G iPhone. I just installed iOS 4 two weeks ago, and at this point, I’d be happy to roll back to the first firmware I ever had, just to have that original speed again; forget about the copy and paste, I don’t need it that badly. “
H/T to Michael O’Connor Clarke for the most graphical example of why you don’t always want to be the first one to install new software.
June 24, 2010
Apple’s latest media circus
I’ve been accused of being an Apple fanboy because I have an iPhone 3G (that which was shiny and new barely two years ago is already considered steam-powered and antique). Stephen Fry has a review up on his site, which starts with this summary not of the iPhone 4, but of the reaction to the release:
The hooplah that surrounds the release of a new Apple product is enough to make many otherwise calm and balanced adults froth and jigger. That some froth with excited happiness and others with outraged contempt is almost irrelevant, it is the intensity of the response that is so fascinating. For the angry frothers all are fair game for their fury — the newspapers, the blogosphere, the BBC and most certainly people like me for acting, in their eyes, as slavish Apple PR operatives. Why should these iPads and iPhones be front page news when, the frothers froth, there are plenty of other manufacturers out there making products that are as good, if not better, for less money? And isn’t there something creepy about Apple’s cultiness and the closed ecosystem of their apps and stores? The anti-Applers see pretension and folly everywhere and they want the world to know it. The enthusiastic frothers don’t really mind, they just want to get their hands on what they perceive as hugely desirable objects that make them happy. The two sides will never agree, the whole thing has become an ideological stand-off: the anti-Apple side has too much pride invested in their point of view to be able to unbend, while Apple lovers have too much money invested in their toys to back down. It is an absorbing phenomenon and one which seems to get hotter every week.
The iPhone 4 isn’t available in Canada yet, and I suspect won’t be taken up with quite the same vigour displayed in its US debut: unlike American customers who signed up for two years with AT&T, Canadian customers of Rogers had to take a three-year contract. None of them will be at their end-of-contract when the new iPhone is released here. It will take some of the demand away, compared to the US market . . . but certainly not enough to make the release a flop.
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June 18, 2010
Another “daring” ad
If it was really “daring”, it wouldn’t be Christianity being mocked for commercial purposes:
A controversy-courting Italian ice-cream maker is in hot water for running an ad featuring a heavily pregnant nun with the strapline “immaculately conceived”, after a stream of complaints to the advertising watchdog that it is offensive to Christians because it mocks the birth of Jesus.
The ad, which is featured in magazines The Lady and Grazia, features a pregnant nun enjoying a pot of Antonio Fedirici ice-cream.
The Advertising Standards Authority has launched an investigation to see if the campaign breaks the advertising code on the grounds of taste and decency. The ASA has received about 40 complaints from members of the public that it is offensive to Christians, especially Catholics, “because it mocks the virgin birth of Jesus”.
It’s not only safe to poke fun at the religious beliefs of Christians, it’s rather expected in certain quarters. Just as a thought experiment, what are the chances that someone would do something similar mocking any other religion?
Update: Of course, there’s mockery and then there’s mockery.
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April 22, 2010
The iPad is “the ultimate Steve Jobs device”
I’m still quite happy with my iPhone, although I’ll pay attention when the next annual hardware refresh is released. I don’t quite “get” the attraction of the iPad, but perhaps it’s because I’m not typically swayed by glamour. Eric Raymond is amazed, but not at the device itself. He’s amazed at how closesly it approaches the Platonic ideal of a Steve Jobs device:
The iPad is the ultimate Steve Jobs device — so hypnotic that not only do people buy one without knowing what it’s good for, they keep feeling like they ought to use it even when they have better alternatives for everything it does. It’s a triumph of style over substance, cool over utility, form over actual function. The viral YouTube videos of cats and two-years-olds playing with it speak truth in their unsurpassable combination of draw-you-in cuteness with utter pointlessness. It’s the perfect lust object of postmodern consumerism, irresistibly attractive but empty — you know you’ve been played by the marketing and design but you don’t care because your complicity in the game is part of the point.
This has to be Steve Jobs’s last hurrah. I predict this not because he is aging and deathly ill, but because he can’t possibly top this. It is the ne plus ultra of where he has been going ever since the Mac in 1984, with his ever-more obsessive focus on the signifiers of product-design attractiveness. And it’s going to make Apple a huge crapload of money, no question.
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