Quotulatiousness

August 16, 2014

Stupid people and stupid arguments

Filed under: Media — Tags: , — Nicholas @ 10:59

Megan McArdle on the phenomenon of dismissing other people as “stupid”:

Ultimately, calling people stupid is simply a performance for the fellow travelers in your audience. It’s a way that we can all come together and agree that we don’t have to engage with some argument, because the person making it is a bovine lackwit without the basic intellectual equipment to come in out of the rain. So the first message it sends — “don’t listen to opposing arguments” — is a stupid message that is hardly going to make anyone smarter.

The second message it sends is even worse: “If he’s stupid, then we, who disagree with him, are the opposite of stupid, and can rest steady in the assurance of our cognitive superiority.” Feeding your own arrogance is an expansive, satisfying feeling. It is also the feeling of you getting stupider.

I’m always fascinated by the number of people who proudly build columns, tweets, blog posts or Facebook posts around the same core statement: “I don’t understand how anyone could (oppose legal abortion/support a carbon tax/sympathize with the Palestinians over the Israelis/want to privatize Social Security/insert your pet issue here).” It’s such an interesting statement, because it has three layers of meaning.

The first layer is the literal meaning of the words: I lack the knowledge and understanding to figure this out. But the second, intended meaning is the opposite: I am such a superior moral being that I cannot even imagine the cognitive errors or moral turpitude that could lead someone to such obviously wrong conclusions. And yet, the third, true meaning is actually more like the first: I lack the empathy, moral imagination or analytical skills to attempt even a basic understanding of the people who disagree with me.

In short, “I’m stupid.” Something that few people would ever post so starkly on their Facebook feeds.

July 20, 2014

The struggle of progressive comedians to be funny without offending

Filed under: Humour, Media, Politics — Tags: , , , , — Nicholas @ 09:44

Jon Gabriel attends a panel discussion on progressive comedy at Netroots Nation. It wasn’t very funny:

Netroots Nation is an annual conference for online progressive activists. Over the past few days, the group held their ninth annual event in Detroit — America’s finest example of unchecked liberal policy.

Unbeknownst to the organizers, I attended the conference to see what the other side thinks about economics, education and the midterms. If their presentation on comedy is any guide, conservatives don’t have much to fear.

“The Left is supposed to be funnier than the Right, damn it,” the panel description stated. “So why do we so often sound in public like we’re stiltedly reading from a non-profit grant proposal?”

This defensive tone was apparent throughout the hour-plus session, brought up repeatedly by speakers and audience members. Much like a co-worker who doesn’t get anyone’s jokes but insists, “I have a great sense of humor!”

[…]

The audience had several questions about what they were allowed to joke about and even how comedy works. A white septuagenarian proudly stated that she no longer tells jokes to black people because that might expose them to unwitting racism. Camp and White sadly noted that her preface of “I’m not a racist, but…” confirms that she is, in fact, a racist.

Another audience member asked how progressives can shut down funny, effective lines coming from the right on talk radio, blogs and Twitter. “The right has short, pithy things to say because they lie,” Halper replied.

She explained that clever jokes by conservatives aren’t actually funny because such people lack empathy and nuance. “Progressives are more nuanced, statistically speaking,” Halper said. The science is settled.

June 30, 2014

Has your Facebook feed been particularly “down” lately?

Filed under: Media, Technology — Tags: , , — Nicholas @ 08:42

If so, you may have been involuntarily recruited to take part in a “scientific” study as Facebook tailored hundreds of thousands of users’ feeds to show them only good news or only bad news:

As you may have heard (since it appears to have become the hyped up internet story of the weekend), the Proceedings of the National Academy of Sciences (PNAS) recently published a study done by Facebook, with an assist from researchers at UCSF and Cornell, in which they directly tried (and apparently succeeded) to manipulate the emotions of 689,003 users of Facebook for a week. The participants — without realizing they were a part of the study — had their news feeds “manipulated” so that they showed all good news or all bad news. The idea was to see if this made the users themselves feel good or bad. Contradicting some other research which found that looking at photos of your happy friends made you sad, this research apparently found that happy stuff in your feed makes you happy. But, what’s got a lot of people up in arms is the other side of that coin: seeing a lot of negative stories in your feed, appears to make people mad.

There are, of course, many different ways to view this: and the immediate response from many is “damn, that’s creepy.”

Did you know that your terms of service with Facebook allow this? I suspect a lot of Facebook users had no clue that their newsfeeds could be (and regularly are) manipulated without their awareness and consent.

If anything, what I think this does is really to highlight how much Facebook manipulates the newsfeed. This is something very few people seem to think about or consider. Facebook‘s newsfeed system has always been something of a black box (which is a reason that I prefer Twitter‘s setup where you get the self-chosen firehose, rather than some algorithm (or researchers’ decisions) picking what I get to see). And, thus, in the end, while Facebook may have failed to get the level of “informed consent” necessary for such a study, it may have, in turn, done a much better job accidentally “informing” a lot more people how its newsfeeds get manipulated. Whether or not that leads more people to rely on Facebook less, well, perhaps that will be the subject of a future study…

Related: Brendan posted this the other day, and I found it quite amusing.

June 21, 2014

ISIS displays mastery of modern social media recruiting techniques

Filed under: Media, Middle East, Religion — Tags: , , , , , — Nicholas @ 07:09

Lara Prendergast on the successful techniques of recruiting-by-social-media being used by ISIS propagandists:

Yesterday evening, I returned home, made a cup of tea and slumped down to catch up on the day’s news. A piece on Twitter caught my eye. Posted by Channel 4, it was titled ‘#Jihad: how ISIS is using social media to win support‘. Click. Soon I was learning about how ISIS was calling for global support via a sophisticated social media campaign, branded the ‘one billion campaign’. Click, click. Onto YouTube, where I found graphic videos recorded and uploaded by ISIS members. Click, click, click. Ten minutes later, and I was on Twitter, being recruited by jihadis to come join them.

Clearly, I am not about to head to Syria or Iraq. But I was struck by how quickly I found material asking me to show support and help the cause. If I was an impressionable young Muslim man, perhaps I would have found it alluring. I came across a podcast uploaded by the British jihadi Abu Summayyah al-Britani, which suggested that fighting in Syria was better than playing Call of Duty.

The imagery ISIS promotes is also absorbing, in a dark, sinister way. The black and white flag is the new Jolly Roger; balaclavas and AK47s the new uniform. ‘Come fight with us, brother’ it screams. It looks dangerous and exciting. This belligerent propaganda has zipped round the world at an unprecedented speed. It’s a potent mix of graphic imagery and piratic behaviour blended with a fanatical message. It’s hard not to look, no matter how much you try.

June 10, 2014

Andrew Echevarria uses Tinder to connect with Trinity-Spadina voters

Filed under: Cancon, Liberty, Media — Tags: , , , , — Nicholas @ 06:45

Liam asked if I’d covered the innovative voter reach-out campaign being conducted by Libertarian candidate Andrew Echevarria in the Trinity-Spadina riding:

Andrew Echevarria Libertarian Tinder postMuch like love, wooing voters sometimes requires dabbling in the art of seduction.

That’s how MPP hopeful Andrew Echevarria sees it. The Ontario Libertarian Party candidate for Trinity-Spadina is using Tinder to connect with young people in the downtown riding, hoping to score votes the same way others score dates.

“I catch their eye,” said Echevarria, who joined the online dating app recently. “Tinder is a great moment to catch someone when they’re just hanging out.”

Toronto Tinder users may recognize the dark-haired, well-suited Echevarria as they swipe left and right through the app’s GPS-enabled library of potential romances. He set his search limit to the scope of the riding and has already been inundated with love connections.

However, he keeps his intentions up front.

“Tired of dating the same old politicians who lie just to get your ballot? Hook up with Liberty!” he teases, listing his age as 24. Those interested can “swipe right to debate or learn more.”

About 50 people — 60 per cent men, 40 per cent women, Echevarria guesses — have swiped right.

While it might sound like a gimmick, the neuroscience grad from the University of Toronto said he genuinely believes Tinder is an effective way of enticing students and young professionals who are unfamiliar with libertarian politics, which he says are defined by “the protection of individual rights and freedoms.”

May 26, 2014

It’s fair for the government to track social media activity

Filed under: Cancon, Government, Media — Tags: , , , , — Nicholas @ 09:36

In what might sound like a break with his long-established credentials on surveillance and privacy issues, Michael Geist says it’s fine for the government to track social media:

For most of the past decade, many people concerned with digital rights have used the Internet and social media to raise awareness in the hope that the government might pay closer attention to their views. The Canadian experience has provided more than its fair share of success stories from copyright reform to usage based billing to the Vic Toews lawful access bill. Yet in recent weeks, there has been mounting criticism about the government’s tracking of social media. This post provides a partial defence of the government, arguing that it should be tracking social media activity provided it does so for policy-making purposes.

[…]

With those caveats, I find myself supportive of the government tracking social media activity, if for the purposes of staying current with public opinion on policy, government bills or other political issues. Facebook and Twitter are excellent sources of discussion on policy issues and government policy makers should be tracking what is said much like they monitor mainstream media reports. Too often government creates its own consultation forum that attracts little attention, while the public actively discusses the issue on social media sites. It seems to me that the public benefits when the government pays attention to this discussion. Users that tweet “at” a minister or use a searchable hashtag are surely hoping that someone pays attention to their comment. To see that government officials are tracking these tweets is a good thing, representing a win for individuals that speak out on public policy.

There certainly needs to be policies that ensure that the information is used appropriately and in compliance with the law, but if the current controversy leads to warnings against any tracking of social media, I fear that would represent a huge loss for many groups that have fought to have the government to pay more attention to their concerns.

April 29, 2014

Allowing freedom of speech also means allowing hate speech

Filed under: Law, Liberty, Media, USA — Tags: , , , , — Nicholas @ 09:24

Greg Lukianoff explains why free speech is so important and why attempts to restrict “hate speech” are toxic to the long term health of a culture or society:

Last month was a bittersweet seventh birthday for Twitter. The Union of Jewish French Students sued the social-media giant for $50 million in a French court in light of anti-Semitic tweets that carried the hashtag #unbonjuif (“a good Jew”). In January, Twitter agreed to delete the tweets, but the student group now wants the identities of the users who sent the anti-Semitic messages so that they can be prosecuted under French law against hate speech. Twitter is resisting. It claims that as an American company protected by the First Amendment, it does not have to aid government efforts to control offensive speech.

Internationally, America is considered radical for protecting speech that is highly offensive. But even in the U.S., Twitter should not be surprised to discover ambivalence and even outright hostility toward its principled aversion to censorship, especially in that once great institution for the open exchange of ideas: American higher education.

“Hate speech” is constitutionally protected in the United States. But the push against “hurtful” and “blasphemous” speech (primarily speech offensive to Islam) is gaining ground throughout the world. Last fall, for example, when many thought a YouTube video that satirized Mohammed caused a spontaneous attack on our consulate in Benghazi, academics across the country rushed to chide America for its expansive protections of speech. And as someone who has spent more than a decade fighting censorship on American college campuses, I run into antagonism toward free speech on a regular basis, most recently last month, when I spoke at Columbia Law School. After my speech, law professor Frederick Schauer criticized his American colleagues for not being more skeptical about the principle of free speech itself.

[…]

No doubt the open, anarchical, epistemological system that was celebrated in the Enlightenment — which Jonathan Rauch dubbed “liberal science” in his classic work on the value of freedom of speech, Kindly Inquisitors — has resulted in a flowering of creative and scientific thought. It has helped reveal what we consider to be objective facts (e.g., the Earth is an oblate spheroid; gravity is a fundamental force). But the free exchange of ideas benefits society not only by unearthing “Big T” truths; more importantly, it continually exposes mundane yet important pieces of information about the world. I will call this “Little t” truth. “Little t” truths include: who disagrees about what and why, what people feel about a particular issue, what events the newspapers think are important to report. The fact that Argo is a movie is truth, whether or not it represents an accurate view of history, as is the fact that some topics of discussion interest no one, while others are radioactive.

Twitter provides a powerful way to view the world. Never before have human beings been able to check the global zeitgeist with such immediacy and on such a massive scale. Its primary service is not to dispense the Platonic ideal of Truth (“the form of beauty = x”), but rather to provide unparalleled access to the peculiar thoughts, ideas, misconceptions, genuine wisdom, fetishes, fads, jokes, obsessions, and problems of a vast sea of people from different cultures, classes, countries, and backgrounds.

In order to be an effective mirror to global society, Twitter thinks of itself primarily as a platform and does its best to get out of the way. Therefore, we know things we simply would not know otherwise — from the trivial to the serious. The people who want to scour mass media and cleanse it of all hateful or hurtful opinions miss that their purge would deny us important knowledge. Simply put, it is far better to know that there are bigots among us than to pretend all is well. As Harvey Silverglate, co-founder of FIRE (the Foundation for Individual Rights in Education, where I serve as president), likes to say, he supports free speech because he thinks it’s important that he know if there’s an anti-Semite in the room so he can make sure not to turn his back to that person.

April 17, 2014

Think carefully before clicking “Like” for a branded product

Filed under: Business, Food, Law, USA — Tags: , , — Nicholas @ 08:58

Did you know that if you’ve “Liked” a product’s page on Facebook, you may have given up your right to sue the company?

Might downloading a 50-cent coupon for Cheerios cost you legal rights?

General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, “join” it in online communities like Facebook, enter a company-sponsored sweepstakes or contest or interact with it in a variety of other ways.

Instead, anyone who has received anything that could be construed as a benefit and who then has a dispute with the company over its products will have to use informal negotiation via email or go through arbitration to seek relief, according to the new terms posted on its site.

In language added on Tuesday after The New York Times contacted it about the changes, General Mills seemed to go even further, suggesting that buying its products would bind consumers to those terms.

“We’ve updated our Privacy Policy,” the company wrote in a thin, gray bar across the top of its home page. “Please note we also have new Legal Terms which require all disputes related to the purchase or use of any General Mills product or service to be resolved through binding arbitration.”

The change in legal terms, which occurred shortly after a judge refused to dismiss a case brought against the company by consumers in California, made General Mills one of the first, if not the first, major food companies to seek to impose what legal experts call “forced arbitration” on consumers.

March 22, 2014

QotD: The “B-word”

Filed under: Media, Quotations, USA — Tags: , , , — Nicholas @ 10:27

To me, the Ban Bossy campaign is one of those unnecessary feel-good, pat-yourself-on-the-back schemes that puts lipstick on social media’s most dubious achievement, the sanctification of rampant self-promotion disguised as content. You could say it’s the Facebook-ization of feminism.

There’s even product placement. You can go the Ban Bossy website store and buy a Ban Bossy T-shirt, mug or tote. There’s even a Ban Bossy case for your iPhone 5. (Insert your own snarky Apple joke here.)

Big names — Beyoncé, Jennifer Garner, Melinda Gates — share inspirational quotes, to which no reasonable person could object because all of the edges have been blunted.

If ever there is a sign of the feminization of America, it could be that one Ban Bossy celebrity spokesman is former Gen. Stanley McChrystal. That’s right, the former head of NATO command in Afghanistan — whose swagger and irreverent attitude toward the Obama White House was so pronounced that he had to resign — has been reduced to piggybacking onto a campaign that exhorts little girls not to let themselves be stereotyped and suggests that teachers conduct “no interruptions” conversations so that every child has a chance to speak.

A wartime general wants to ban bossy? Why even have an army?

Debra J. Saunders, “Sheryl Sandberg, how about banning bossy billionaires?”, SFGate.com, 2014-03-19

Turkish Twitter users work to circumvent the government’s ban

Filed under: Europe, Government, Media — Tags: , , , — Nicholas @ 10:00

In the Guardian, Constanze Letsch reports from Istanbul as users of Twitter actively flout the government’s peevish ban of the online service:

Turkish users of Twitter, including the country’s president, have flouted a block on the social media platform by using text messaging services or disguising the location of their computers to continue posting messages on the site.

In what many Twitter users in Turkey called a “digital coup”, Telecom regulators enforced four court orders to restrict access to Twitter on Thursday night, just hours after the prime minister, Recep Tayyip Erdogan, vowed to “eradicate” the microblogging platform in an election speech.

The disruption followed previous government threats to clamp down on the social media and caused widespread outrage inside and outside Turkey. In a first reaction to the ban, Neelie Kroes, vice-president of the European commission, tweeted: “The Twitter ban in #Turkey is groundless, pointless, cowardly. Turkish people and intl community will see this as censorship. It is.”

Štefan Füle, EU commissioner for Enlargement and European Neighbourhood Policy, said in a statement: “The ban on the social platform Twitter.com in Turkey raises grave concerns and casts doubt on Turkey’s stated commitment to European values and standards.”

The hashtag #TwitterisblockedinTurkey quickly rose to the top trending term globally. According to social media agency We Are Social the number of tweets sent from Turkey went up 138% following the ban.

March 18, 2014

These buttons would be a vast improvement to the Facebook user interface

Filed under: Humour, Media — Tags: , — Nicholas @ 08:55

John Donovan posted this image, and I wholeheartedly agree that it really would make the Facebook experience so much more enjoyable:

Facebook needs these 24 buttons

Update: Whoops! Forgot the link to the original source.

March 6, 2014

Getty Images changes their licensing policy to allow more sharing

Filed under: Business, Media — Tags: , , , — Nicholas @ 09:26

BBC News is reporting that Getty Images has made a huge swath of their photographs free to use for small websites and social media users:

Millions of images — including famous shots of Marilyn Monroe and Barack Obama — will now be available without cost to blogs and social media sites.

The photos will be “framed” with a code that links back to Getty’s website.

Getty said it had made the move after realising thousands of its images were being used without attribution.

“Our content was everywhere already,” said Craig Peters, a business development executive at the Seattle-based company.

“If you want to get a Getty image today, you can find it without a watermark very simply,” he added.

“The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that’s what’s happening…”

I’m delighted to hear this, as one of the things I would like to do with my blog posts is include more images, but it’s often too difficult to locate photos that I am legally allowed to share without having to pay a licensing fee (this blog is a hobby and I earn no money from it). Here’s the wording from Getty’s website:

Embedded Viewer

Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). Not all Getty Images Content will be available for embedded use, and availability may change without notice. Getty Images reserves the right in its sole discretion to remove Getty Images Content from the Embedded Viewer. Upon request, you agree to take prompt action to stop using the Embedded Viewer and/or Getty Images Content. You may only use embedded Getty Images Content for editorial purposes (meaning relating to events that are newsworthy or of public interest). Embedded Getty Images Content may not be used: (a) for any commercial purpose (for example, in advertising, promotions or merchandising) or to suggest endorsement or sponsorship; (b) in violation of any stated restriction; (c) in a defamatory, pornographic or otherwise unlawful manner; or (d) outside of the context of the Embedded Viewer.

Getty Images (or third parties acting on its behalf) may collect data related to use of the Embedded Viewer and embedded Getty Images Content, and reserves the right to place advertisements in the Embedded Viewer or otherwise monetise its use without any compensation to you.

Here’s a totally unrelated photo embedded using Getty’s Embed Images tool:


SIMFEROPOL, UKRAINE – MARCH 05: A statue of Lenin is viewed in the Crimean city of Simferopol on March 5, 2014 in Simferopol, Ukraine. As the standoff between the Russian military and Ukrainian forces continues in Ukraine’s Crimean peninsula, world leaders are pushing for a diplomatic solution to the escalating situation. The United Nations reports that the poverty rate in Ukraine is now at around 25%, with a falling population in recent years due to both a low fertility rate and migration to other parts of Europe and America. (Photo by Spencer Platt/Getty Images)

Searching the Getty Images site, not all search results provide images that are embeddable under the licensing terms, so this isn’t a “free for all” on everything Getty publishes, but it’s certainly a welcome change for even making a portion of their holdings available for legal sharing without charge.

February 27, 2014

OQLF now monitoring social media for language

Filed under: Cancon, Law, Media — Tags: , , , — Nicholas @ 10:32

No, not coarse language … the English language:

The agency in charge of enforcing the primacy of the French language in Quebec apparently has a new target — social media.

Eva Cooper, the owner of a small retail boutique in Chelsea, Que., has been notified by the language agency that if she doesn’t translate the shop’s Facebook page into French, she will face an injunction that will carry consequences such as a fine.

“Ultimately, to me, Facebook has nothing to do with Quebec,” said Cooper, who uses the social media site to inform customers of new products in her boutique north of Ottawa. The shop — Delilah in the Parc — has an all-bilingual staff of fewer than 10 people.

“I’m happy to mix it up, but I’m not going to do every post half in French, half in English. I think that that defeats the whole purpose of Facebook,” said Cooper, who has requested the agency send her their demands in English.

Cooper’s case represents a new frontier for the language agency, the Office québécois de la langue française (OQLF). The agency says probes of social media complaints, which started only recently, are “not frequent.”

February 22, 2014

Venezuela’s crisis

Filed under: Americas, Government, Politics — Tags: , , , , — Nicholas @ 12:10

With all the attention being on Ukraine’s political upheaval, there’s another political crisis happening in South America:

How is Venezuela doing? Well, tens of thousands of protesters are in the streets, the army’s been sent to crush revolt, an opposition leader has been arrested and supporters of the government just shot dead a former beauty queen. It’s going to hell in a handcart, that’s how it’s doing.

After Hugo Chavez died he was replaced by Nicolas Maduro, a man of considerably less talent who bears a striking resemblance to an obese Burt Reynolds. A Venezuelan friend explains that Chavez’s titanic personality held his revolution together, reconciling its various contradictions with his charismatic nationalism. By contrast, “Maduro has let the worst people take over” — surrendering authority to radical mobs and corrupt officials in a bid to keep them all on side. The result? Bad economic management, inflation at 56 per cent, rising unemployment, food shortages, shocking levels of crime and an increasing reliance on government control of the press.

The Left always insisted under Chavez that some meddling in the media was necessary because it was otherwise controlled by dark, foreign forces (read: people who disagreed with Chavez). But Maduro is now threatening to expel CNN, which is about the fairest and most balanced news source on the planet. CNN’s crime was to report on the recent protests that have engulfed the capital. And good for CNN. Coverage on what’s happening in Venezuela has been eclipsed by events in Ukraine, so for those who don’t know here’s what’s happening on the ground.

  • On February 12, the opposition held a massive rally that resulted in bloodshed. Three people were killed, including two opposition protesters and one pro-government activist. The National Guard was dispatched to prevent further rallies.
  • Violence quickly spread out across the country. Some 3,000 troops were sent to pacify the city of San Cristobal, where the government also cut off transport links and the internet.
  • Opposition leader, Leopoldo Lopez, was forced to hand himself over to the National Guard on charges of inciting violence.
  • The President blamed America for starting the conflict and has expelled US officials.
  • Local TV stations have gone into lockdown and simply aren’t reporting the fighting. Venezuelans are relying on social media, which includes some false reporting. The opposition lack a single national TV outlet to be heard on.

February 20, 2014

Cracking Facebook‘s news feed algorithm

Filed under: Business, Media — Tags: , , — Nicholas @ 10:56

Sean Davis does the analysis on how Facebook‘s internal process works to determine who gets to see what in their newsfeeds. This was for an organization’s page, so the analysis may not be the same for personal Facebook pages, but the bottom line is that the money you may spend for ads is worth it, but you’re wasting your money with promoted posts:

If you manage your company’s Facebook page and have ever wondered how the Facebook news feed algorithm decides how many of your fans will see your content, then wonder no more. We’ve cracked the code (or we’ve at least cracked the code as it pertains to The Federalist’s Facebook page). And yes, for those of you who don’t feel like reading through the entire post or grappling with the math and statistics below, the Facebook news feed algorithm absolutely rewards the purchase of Facebook ads.

According to our analysis, five simple variables explain the vast majority (nearly 75 percent) of how the Facebook news feed algorithm works: total likes, daily paid reach, site page views from Facebook, weekend vs. weekday, and posts per day. The full magnitude of each factor’s effect is discussed in detail below.

[…]

Facebook can deny the charge all it wants, but according to extensive data for our Facebook page, the Facebook news feed algorithm clearly rewards the purchase of ads. There’s nothing inherently wrong with that — Facebook has every right to charge whatever it wants for the services it provides. The company’s advertisers and publishers, however, need to understand the extent to which Facebook uses ad purchases to increase a page’s news feed exposure. That’s why we conducted the analysis we did — money doesn’t grow on trees, and we need to have a very clear understanding of how money invested in advertising affects our overall bottom line. But it would be nice if Facebook were more transparent and specific about how its news feed algorithm works.

The company’s continued opacity is what led us to do our own digging, and according to Facebook’s own numbers about how our fans interact with our page, it turns out that a dollar spent on Facebook might not be worth as much as a dollar spent somewhere else.

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