Virginia Postrel wrote an article for the Wall Street Journal on how changes in US retailing in the late 19th century helped women achieve more equal status with men (non-paywalled here). Some interesting parts had to be cut for space reasons, so she’s posted them on her Substack:
As I write in the essay, urban department stores helped to liberate women:
Urban shopping districts were where women claimed the right to dine outside their homes, walk unescorted and take public transportation without loss of reputation. Thousands of female sales clerks flowed out of stores in the evenings, when downtowns had previously been male territory. Department stores provided ladies’ rooms that gave women places to use the toilet and refresh their hair and clothing. They offered female-friendly tearooms. Directly and indirectly, modern shopping enlarged women’s public role.
But as “respectable” women claimed their right to public space, they also attracted unwanted male attention:
It also made sexual harassment a more prominent issue. Men known as “mashers” gathered in shopping districts to ogle and chat up women. Some were no more than well-dressed flirts, violating Victorian norms in ways that few today would find objectionable. Many contented themselves with what an outraged clubwoman termed “merciless glances”. Others followed, catcalled and in some cases fondled women as they strolled between stores, paused to look in windows or waited for trams.
This cartoon from the October 30, 1902 New York Evening World gives some idea of the public outrage toward “mashers”, in this case on streetcars.
Mores were in flux. By old-fashioned standards, everything from a friendly smile or conversation starter to stalking and groping was an insult to a woman’s virtue. Newspapers launched anti-masher crusades and prominent women demanded stricter law enforcement and stern punishment.
“No other feature of city life offers so many opportunities for making life a burden to the woman who for any reason must go about the city alone or with a woman companion,” opined the Chicago Tribune in 1907, leading a crusade against mashers. Outraged society ladies called for hard labor or public flogging as punishment. “Ogling is just as disgusting and offensive to a good woman as any other mode of attack,” declared the president of the Chicago Women’s Club.
When the Chicago police chief suggested that women avoid harassment by staying home and limiting their time in stores, he was roundly denounced by prominent women, business interests and civic leaders. A clergyman declared it “humiliating … that the authorities responsible for the maintenance of public order should feel themselves compelled to refuse the right of the road to any of the city’s citizens.” Americans increasingly assumed that women deserved the same freedom as men to move about in public — a freedom in which retailers and their suppliers had a large economic stake.
But there’s a darker side to the story that didn’t make it into the essay’s published version. The crusade against mashers, while based on a real problem, had a strong element of moral panic.
In Chicago, where the police chief was soon out of office, police won the power to arrest vagrants, including mashers, without warrants and to seek punishment by hard labor rather than fines. Crusading newspapers didn’t give mashers a chance to defend themselves. Nor did they report on the wrongly accused. In the same era that society women were calling for mashers to be publicly whipped, lynching reached its peak — often sparked by the allegation of masher-type offenses that crossed color lines.
Giving police broad powers to arrest men who made shoppers uncomfortable was an extreme solution. (Many women declined to testify in court, so prosecutions were spotty.) It did help to make streets safer for women, but so did a shift in mores that more clearly distinguished between flirtation and assault.
