Merchants are a bit of a break from the people we have so far discussed in that they, by definition, live in the realm of the market (in the economic sense, although often also in a physical sense). […] so much of the world of our farmers and even our millers and bakers was governed by non-market interactions: horizontal and vertical social ties that carried expectations that weren’t quite transactional and certainly not monetized. By contrast, merchants work with transactions and tend to be the first group in any society to attempt to monetize their operations once money becomes available. I find students are often quick to feel identity with the merchant class, because these folks are more likely to travel, more likely to use money, more likely to employ or be employed in wage-labor; they feel more like modern people.

It thus tends to come as something of a surprise that with stunning consistency, the merchant class tended to be at best cordially disliked and at worst despised by the broader community (although not typically to the point of suffering legal disability, as did some other jobs; see S. Bond, Trade and Taboo: Disreputable Professions in the Roman Mediterranean (2016) for this in Rome). This often strikes students as strange, both because we tend to think rather better of our own modern merchants but also because the image they have of the merchant class certainly looks elite.

For the farmers who need to sell their crops (for reasons we will get to in a moment) and purchase the things they need that they cannot produce, the merchant feels like an adversary: always pushing his prices to his best advantage. We expect this, but remember that our pre-modern farmers are just not that exposed to market interactions; most of their relationships are reciprocal, not transactional – the horizontal relationships we discussed before. The merchant’s “money-grubbing” feels like a betrayal of trust in a society where you banquet your neighbors in the good years so they’ll help you in the bad years. The necessary function of a merchant is to transgress the “rules” of village interactions which – and this resounds from the sources – the farmers tend to understand as being “cheated”.

At the same time, while most merchant types are humble, the high-risk and potentially high-reward involved in trade meant that some merchants (again, a small number) could become very rich. That, as you might imagine, did not go over well for the traditionally wealthy in these societies, the large landholders. Again, the values here often strike modern readers as topsy-turvy compared to our own, but to the elite large landholders (who dominate the literary and political culture of their societies), the morally correct way to earn great wealth is to inherit it (or capture it in war). The morally correct way to hold that wealth is with large landed estates. Anything else is morally suspect, and so the idea that a successful merchant could – by a process that again, strikes the large landholder, just like the small farmer, as “cheating” – leap-frog the social pyramid and skip to the top, without putting in the work at either having distinguished wealthy ancestors or tremendous military success was an open insult to elite values. Often laws were put in place to limit the ability of wealthy non-aristocrats (likely merchants or successful artisans) from displaying their wealth (sumptuary laws) so as to keep them from competing with the aristocrats; at Rome, senators were forbidden from owning ships with much the same logic (Roman senators being clever, they still invested in trade through proxies while at the same time disapproving of the activity in public politics).

[…] As far as elites were concerned, merchants didn’t seem to produce anything (the theory of comparative advantage which explains how merchants produce value without producing things by moving things to where they are most valued would have to wait until 1776 to be mentioned and the early 1800s to be properly explained) and so the only explanation for their wealth was that they made it by deception and trickery, distorting the “real” value of things (this faulty assumption that the “real value” of things is inherent in them, or a product of their production, rather than their use value to an end user or consumer, does not go away in the modern period).

Merchants also – almost by definition being foreigners in their communities – often suffered as members of “middleman minorities“, where certain tasks, particularly banking, commerce and tax collection are – for the reasons just discussed above – outsourced to foreigners or ethnic minorities who then tend to face violence and discrimination because of the power and prominence those tasks give them in society. Disdain for merchants was thus often packaged with ethnic hatred or racism – anyone exposed to the tropes of European or Near Eastern antisemitism (or more precisely, anti-Jewish sentiment) is familiar with this toxic brew, but the same tropes were applied to other middlemen minorities engaged in trade – Chinese people in much of South East Asia, Armenians in Turkey, Parsis in India and on and on. Violence against these groups was always self-destructive (in addition to being abhorrent on its face) – the economic services they provided were valuable to the broader society in ways that the broader society did not understand.

Bret Devereaux, “Collections: Bread, How Did They Make It? Part IV: Markets, Merchants and the Tax Man”, A Collection of Unmitigated Pedantry, 2020-08-21.