Quotulatiousness

September 6, 2022

Add the traditional English pub to the endangered list

Filed under: Britain, Business, Food — Tags: , , , — Nicholas @ 05:00

There is nothing to match the warm, cozy comfort of a proper English pub*, especially on those cold, wet days as evening falls. Traditional pubs have been struggling for some time as British preferences in entertainment, drinking, and dining have become more cosmopolitan over the years. The raw numbers of pubs has declined year-over-year for decades, but it’s looking like the winter of 2022/23 may be the worst time for pubs in living memory:

“The Prospect of Whitby ; Pub London” by Loco Steve is licensed under CC BY-SA 2.0 .

Simon Pegg’s wise counsel in Shaun of the Dead – “Go to the Winchester, have a nice, cold pint, and wait for all this to blow over” – has long been shared in GIF form whenever a new crisis springs into view.

Chillingly, this time next year, that may no longer be an option. To the Great British pub, the winter energy crisis represents an existential threat. And on the back of two years drifting in purgatory under lockdown, many pubs are facing a war of extermination.

The trade publication for pubs, the Morning Advertiser, makes for especially grim reading at the moment. Its pages are dominated by the energy crisis. It suggests that without urgent government intervention, more than 70 per cent of existing licensed premises will not survive the winter.

One “wet-led” pub – that is, a pub-pub (one that relies on the sale of alcohol to remain viable, rather than on burger stacks and artisan chips served on a slate hubcap) – illustrates this plight all too clearly. Until this summer, it had been paying 14p per electricity unit on a fixed energy contract. But it has now been quoted 83p a unit. It is hard to imagine any cost that could rise so vertically without dealing a mortal blow to a business balanced on the edge of viability. And it’s not as if heating and energy are optional extras during the winter. This is not a thriller, this is a snuff movie.

Pubs have always faced challenges, of course, going right back to the Civil War and the mirthless interregnum. Thanks to Cromwell’s war on harmless pastimes – such as bear-baiting, whoring and dice – you will rarely see him honoured on pub signs in the way you see a Royal Oak or a King’s Arms.

The First World War famously saw the introduction of last orders. This was to keep munitions workers working. It was one of those temporary, emergency measures that, like income tax, proved oddly barbed once in the flesh of the state. As the 20th century wore on, rationing and oil shocks tightened belts. And then, under Thatcher, the rise of restaurants, wine bars and other sub-pub drinking options diffused the economic benefit of those re-loosened belts.

Drink-driving legislation and smoking bans delivered a slow-motion one-two that left many well-established premises, especially in rural locations, reeling. And in the background, the steady drip-drip of anti-drinking propaganda from bodies such as Public Health England (now rebranded as the Health Security Agency) has done its damage, too. The public-health lobby sees drinking only in terms of abuse, while ignoring the social benefits, the knitting-together, the public mental health of England that the public house affords.

* The Scots and the Welsh may have issues with this, but based on my experiences of drinking and dining in pubs in all three countries, it’s the English pub by a country mile. Welsh pubs can be pleasant, but Scottish pubs outside Edinburgh remind me of grim old Ontario bars back when Ontario was still just emerging from the post-Prohibition no-fun-on-Sunday Orange Lodge era (“We’ll let you drink, but you must be made to feel guilty for it!”).

February 26, 2022

“The [House of] Commons of 1621 would get completely out of control — all thanks to beer”

Filed under: Britain, Government, History — Tags: , , , , , — Nicholas @ 03:00

In the latest Age of Invention newsletter from Anton Howes, we’re still back in the reign of King James I of England (also at the same time King James VI of Scotland), and the king has a financial woe that has forced him once again to try getting Parliament to vote him the funds he needs to wage war:

Beer Street, from Beer Street and Gin Lane by William Hogarth. The picture is a counterpoint to the more powerful Gin Lane — Hogarth intended Beer Street to be viewed first to make Gin Lane more shocking — but it is also a celebration of Englishness and depicts of the benefits of being nourished by the native beer.
Wikimedia Commons.

1620 was a dramatic year for England. As I mentioned last time, the rashness of the king’s son-in-law threatened to pull the country into a major European conflict. Religion, honour, and family — James I’s grandchildren were set to lose their inheritance, the Palatinate of the Rhine — dictated that the king should break his decades-long habit of peace. But war was hugely expensive, and the king already heavily in debt. He was forced to summon Parliament so that it could vote him the taxes he would need to wage war.

Parliament was already a major source of annoyance to James I. After 1610, he had done everything in his power to rule without its aid, at one point even comparing its lower house, the Commons, to a “House of Hell”. Yet the MPs of 1610 would come to seem almost angelic compared to those who assembled in Westminster in 1621. The Commons of 1621 would get completely out of control — all thanks to beer.

Beer (and ale, made without hops) was the most important source of calories after bread, and the first choice for hydration — cheaper than wine and safer than water, with coffee, tea, and spirits only becoming popular much later. It financially supported inns, the crucial infrastructure for travellers. Alehouses also provided a major focal point for socialising. If you controlled beer, you controlled society — second only, perhaps, to religion.

If beer was too strong, it could lead to drunkenness and unrest. If inns went unpoliced, they could become havens for criminals, heretics, sinners, and rebels. If brewers used too much malt, made from grains like barley, they could drive up the price of bread and cause famine. If beer-brewers demanded too many hops — used as both a preservative and a source of bitterness compared to sweeter ale — they could also put pressure on otherwise scarce land for food. Regulating the drinks industry correctly was thus a major priority for those in charge.

The making and selling of ale had originally been dominated by brewsters — that is, by female brewers. (Compare with the more persistent word spinster, to mean a woman who spins thread. Spinning remained women’s work long after the brewsters had been driven out of their industry. Only later, because of the independence that earning one’s own money brought, did spinster gain the more general meaning of a woman who was unmarried.) Meanwhile, hopped beer had been the preserve of immigrants. As one popular ditty put it, “Hops, Reformation, baize, and beer, Came into England all in one year”, though it had actually happened more gradually over the course of the late fifteenth and early sixteenth centuries.

Yet with population growth, and the dramatic expansion of London in particular, the drinks market became larger and more concentrated, while hop-less ale gave ground to the rise of beer. Male, English ale-brewers seized an opportunity to suppress their competition. London’s Ale Brewers’ Guild, for example, abandoned the use of hucksters — predominantly female ale-sellers — and then in 1556 absorbed the Beer-Brewers’ Guild, which had largely consisted of immigrants. The newly-amalgamated Worshipful Company of Brewers then barred immigrants from becoming members, while the English ale-brewers switched to producing beer. In 1574, they even successfully lobbied for the city to bar foreigners from being members of any guilds at all, including even second-generation immigrants born in England. The bigger the business, the more ruthless it became.

January 11, 2022

Camden Town Marmite Ale – Weird Stuff In A Can #156

Filed under: Britain, Food — Tags: , — Nicholas @ 02:00

Atomic Shrimp
Published 25 Sep 2021

Beer, made with Marmite, which itself is made from the yeast left over when beer was made. Marmite is savoury; beer usually isn’t. This is a weird idea whichever way you look at it, but how does it taste?

From the comments:

Atomic Shrimp
8 hours ago
Afterthoughts & Addenda
uR pOuRiNg iT aLl wRoNg!!! – really? Fine – this might not be a professional perfect pour, but this is *not my first ever beer*. I don’t claim to have any kind of professional technique, but this amount of head is not normal for this method of pouring. Note the copious foam emitting from the can when it is first opened.

November 7, 2021

Making 400 Year Old Buttered Beere

Filed under: Britain, Food, History — Tags: , , , — Nicholas @ 02:00

Tasting History with Max Miller
Published 10 Mar 2020

Most people know Butterbeer from the Harry Potter books, but did you know it’s based off an actual drink from Elizabethan England?

In this episode, I show you how to make your own alcoholic (and non-alcoholic) Buttered Beere and we explore the importance of beer and ale in Medieval and Renaissance England.

Follow Tasting History with Max Miller here:
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LINKS TO INGREDIENTS
DEMERARA SUGAR – https://amzn.to/2W0TZHS

BUTTERED BEERE
ORIGINAL RECIPE – The Good Huswifes Handmaide for the Kitchin c.1594 (or 1588)
Take three pintes of Beere, put five yolkes of Egges to it, straine them together, and set it in a pewter pot to the fyre, and put to it halfe a pound of Sugar, one penniworth of Nutmegs beaten, one penniworth of Cloues beaten, and a halfepenniworth of Ginger beaten, and when it is all in, take another pewter pot and brewe them together, and set it to the fire againe, and when it is readie to boyle, take it from the fire, and put a dish of sweet butter into it, and brewe them together out of one pot into an other.

INGREDIENTS
– 3 Pints (1500ml/48oz) of good quality British Ale
– 1/4 tsp ground ginger
– 1/2 tsp ground cloves
– 1/2 tsp ground nutmeg
– 1/2 lb (225g) demerara or brown sugar
– 5 egg yolks
– 1 stick (113g) unsalted butter

MODERN METHOD (Based on an interpretation from https://oakden.co.uk/buttered-beere-1…)
– Take 5 yolks and beat them with the demerara or brown sugar until light and frothy. Set aside.
– Poor the ale into a saucepan. Try to not create too much foam. Stir in the spices.
– Over medium heat, bring the mixture to a boil, then turn down to low and simmer for 2 minutes. For a non-alcoholic drink, leave at medium heat and boil for 20 minutes.
– Remove the pot from the heat and stir in the egg and sugar mixture. Then return the pot to low heat until the liquid starts to thicken. Simmer for 5 minutes.
– Add in the diced butter and stir until melted. Then froth the buttered beer with a hand whisk and let simmer for 10 minutes.
– Remove the saucepan from the heat and allow buttered beer to cool to a warm but drinkable temperature. Then whisk again and serve warm.
*This can be served cold by chilling the beer, then mixing it with cold milk (1 part beer/1 part milk)

SOURCE:
https://oakden.co.uk/buttered-beere-1…

**Amazon offers a small commission on products sold through their affiliate links, so each purchase made from this link, whether this product or another, will help to support this channel with no additional cost to you.

#butterbeer #butteredbeere #tastinghistory #beer

September 4, 2021

Recreating the original India Pale Ale

Filed under: Britain, History, India — Tags: , , — Nicholas @ 03:00

In The Critic, Henry Jeffreys discusses the rebirth of the original IPA:

From an early age Jamie Allsopp had wanted to bring back the beer that made his family name. It was his ancestor Samuel Allsopp who made the very first Burton IPA, and created a style that is now a global phenomenon. Hell, there are even brewers in Germany making IPA these days.

Though IPA is most associated with Burton-on-Trent, it was originally brewed in London by Hodgson’s, the nearest brewery to East India Dock. Here East India Company servants would buy beer to sell at a vast profit in India. The beer of choice was a strong, heavily-hopped ale designed to last through the winter months. On the six-month voyage through the tropics, it was found to have matured splendidly, rather like wine from Madeira did. Shipped in the early-nineteenth century, this was the first India Pale Ale, though it wasn’t known as such.

Frederick Hodgson then got greedy and tried to cut out the East India Company by shipping directly. So, Campbell Majoribanks, a director at the Company, approached Burton brewer Samuel Allsopp to make a rival beer. Allsopp brewed a sample in a teapot which met with approval and the beer was shipped to India from 1823.

Burton-on-Trent had an advantage over London in that the water contained gypsum, calcium sulphate, which made the beer brighter and clearer with a pronounced acidic bite. It suited a pale crisp beer, made possible by the recent invention of pale malt, very different to the heavy dark porter that London was famed for.

Other Burton brewers such as Bass & Ratcliff got in on the act. This new beer wasn’t just a hit in India; it became all the rage back in Britain. Railways meant that Burton beer could be sent to London cheaply, and the porter that had dominated the capital began to die out, displaced by this new refreshing beer. Some time in the 1830s the name IPA began to be used.

It was the drink of the aspirant middle class. It would have sold for twice as much as ordinary beer. So popular were Burton beers that by 1877 the Bass brewery was the largest in the world. Bass had the red triangle trademark whereas Allsopp’s symbol was the red hand.

The Allsopp family, like many of the great brewing families, moved into politics. Samuel’s son Henry was elevated to the peerage as 1st Baron Hindlip. In fact, so great was the political influence of brewing families that they were known as “the beerage”. Gladstone attributed the liberal defeat in the 1874 election to this powerful faction: “We have been borne down in a torrent of gin and beer”, he wrote.

But the Allsopp’s brewing heyday did not last long. According to Jamie Allsopp, in 1897, the family “built a big lager brewery and nobody wanted lager and it finished the company”. They were pushed out in 1911 when the firm went into receivership. It soldiered on before merging with another Burton brewer, Ind Coope, in 1934. Following waves of mergers and acquisitions, the name and the famous red hand disappeared in 1959.

July 31, 2021

QotD: The dangers of “hipster fuckery” in the craft beer business

Filed under: Business, Cancon, Humour, Quotations — Tags: , , — Nicholas @ 01:00

The words “hype”, “fad” and “trend” were bandied about. As was my absolute favourite, “hipster fuckery”. What’s hipster fuckery, you ask? According to its utterer, it is the completely unnecessary addition of whimsical ingredients and brewing techniques, especially piled on top of each other. You’re left with a beer that is fighting itself.

Hipster fuckery is a great way to alienate potential craft beer fans.

So how about we all just agree to be innovative as hell, but stop well short of hipster fuckery? Excellent! But, umm, where is that line exactly?

Rebecca Whyman, “Beer gimmicks, pretentious nonsense and other hipster fuckery”, The Growler: Ontario Craft Beer Guide, Volume 1, Issue 3, 2018.

January 19, 2021

QotD: British foods

Filed under: Britain, Food, History, Quotations, WW2 — Tags: , , , — Nicholas @ 01:00

… it is worth listing the foodstuffs, natural or prepared, which are especially good in Britain and which any foreign visitor should make sure of sampling.

First of all, British apples, one or other variety of which is obtainable for about seven months of the year. Nearly all British fruits and vegetables have a good natural flavour, but the apples are outstanding. The best are those that ripen late, from September onwards, and one should not be put off by the feat that most British varieties are dull in colour and irregular in size. The best are the Cox’s Orange pippin, the Blenheim Orange, the Charles Hoss, the James Grieve and the Russet. These are all eaten raw. The Bramley Seedling is a superlative cooking apple.

Secondly, salt fish, especially kippers and Scottish haddocks. Thirdly, oysters – very large and good, though artificially expensive. Fourthly, biscuits, both sweetened and unsweetened, especially those that come from the four or five great firms whose names are a trademark. Fifthly, jams and jellies of all kinds. These are usually best when home-made, with the exception of strawberry jam, which is nearly always better as a manufactured product. Some varieties not often seen outside Britain are blackcurrant jelly, bramble jelly (made of blackberries) marrow jam with ginger, and damson cheese, an especially stiff kind of jelly which can be cut in slabs. In addition, no one who has not sampled Devonshire cream, Stilton cheese, crumpets, potato cakes, saffron buns, Dublin prawns, apple dumplings, pickled walnuts, steak-and-kidney pudding and, of course, roast sirloin of beef with Yorkshire pudding, roast potatoes and horseradish sauce, can be said to have given British cookery a fair trial.

The only alcoholic drinks which are native to Britain, and are all widely drunk, are beer, cider and whiskey. The cider is fairly good (that brewed in Herefordshire is the best), the beer very good. It is somewhat more alcoholic and very much bitterer then the beers of most other countries, all save the mildest and cheapest kinds being strongly flavoured with hop. Its flavour varies greatly from one part of the country to another. The whiskey exported from Britain is mostly Scottish, but the Irish kind, which is sweeter in taste and contains more rye, is also popular in Britain itself. One excellent liquor, sloe gin, is widely made in Britain, though not often exported. It is always better when home-made. It is of a beautiful purplish-red colour, and rather resembles cherry brandy, but is of a more delicate flavour.

Finally, a word in praise of British bread. In general it is close-grained, rather sweet-flavoured bread, which remains good for three or four days after being baked. It is seen at its best in the kind of double loaf. Rye bread and barley bread are hardly eaten in Britain, but the wholemeal wheat bread is extremely good. The great virtue of British bread is that it is baked in small batches, in a rather primitive way, and therefore is not at all standardised. The bread from one baker may be quite different from another down the street, and one can range about from shop to shop until one is suited. It is a good general rule that small, old-fashioned shops make the best-flavoured bread. Throughout a great deal of the North of England the women prefer to bake their bread for themselves.

George Orwell, “British Cookery”, 1946. (Originally commissioned by the British Council, but refused by them and later published in abbreviated form.)

December 24, 2020

QotD: Guinness

Filed under: Humour, Quotations — Tags: , — Nicholas @ 01:00

A reader, who is a home brewer, immediately asks if my objection to Guinness is to the “stout flavour” or to the “water.” Assuming it is to the water, he then asks if I would condemn all light-bodied beers? Ignoring the first question, I reply, that I do not object to small beers, designed and labelled as such, for consumption by children (before we send them to work in the fields). But the idea of a “light stout” is a perverse contradiction of terms and an outrage.

David Warren, “On beer consumption”, Essays in Idleness, 2018-09-07.

December 8, 2020

QotD: Booze

Filed under: Health, Quotations, USA — Tags: , — Nicholas @ 01:00

I absolutely reject all the arguments of increased insurance liability and potential legal problems created by booze — I have no interest in the blatherings of insurance types and lawyers, because they’ve caused most of our Nanny-related problems anyway. The problems occur not with booze itself, but with the lack of personal restraint. And that’s something which is addressed by people acting like adults, not like children let loose in a candy store with $1,000 to spend.

Here’s part of the booze problem we face Over Here.

American beer is too weak, and American short drinks are served too strong.

The problem with weak beer is not its weakness per se, but the fact that you have to drink quite a bit of it to get a decent buzz — and the problem with drinking in quantity is that it’s really difficult to know when to stop once the old Alcohol Accelerator comes into play. I’d rather have a pint of Boddington’s Ale than four Michelobs (which are about equal in terms of buzz generation). The difference is that the former is, well, a pint; the latter is three pints. That’s a lot of liquid to drink, in a lunch hour, which means you have to drink it fast; whereas the Brit pint can be savored in a leisurely fashion, knowing that the destination will be the same.

Kim du Toit, “Un-Lubricated”, Kim du Toit – Daily Rant, 2005-02-24.

August 6, 2020

QotD: Selling booze to the immature

Filed under: Business, Quotations, USA — Tags: , , , — Nicholas @ 01:00

I’m getting really sick of manufacturers trying to extend their user base by appealing to younger people, playing on their unsophisticated and undeveloped taste buds by adding Kool-Aid flavors to grownup drinks. (Chocolate vodka? are you fucking kidding me?) This is akin to trying to get more women to shoot guns by making gunpowder smell like lilacs.

I am, by the way, fully aware of how innovation works — that most of civilization has occurred because someone, somewhere said: “Y’know, I bet if we just changed …” — but that’s confusing improvement with extension. Tinned fruity-flavored gin is not an improvement.

I know that raspberry-flavored beer may have caused more people to take to beer drinking, but that’s changed things, and not for the better. Go into any bar and look at what beers are on tap these days. Barely a drinkable one available, and worse, they’ve pushed all the decent beers into bottles (or out of stock) while hipsters and chickies are catered to with the latest fad, Strawberry IPA [pause to be sick].

Basically, booze manufacturers are changing their products to appeal to people who don’t like booze. In the old days of marketing, we used to call that pointless endeavor “catching eels” (try catching an eel in mid-air when someone tosses it in your direction and you’ll see what I’m talking about). Not only is it pointless, it’s mercurial because what’s popular today won’t be popular tomorrow as your fickle new customers chase after the next “Flavor Of The Month”, and you’ll have gone from catching one eel to catching multiple eels. That’s something they don’t teach in the Marketing section of the typical MBA course because MBAs are all about theory (“line extension”, “product enhancement”, etc.). And don’t tell me I’m talking nonsense because I’ve seen the curricula.

Kim du Toit, “Gilding the Lily #268”, Splendid Isolation, 2018-05-24.

March 29, 2020

Can we keep a few of these innovations after the Wuhan Coronavirus outbreak is over?

Filed under: Business, Cancon, Food, Government, Law, Wine — Tags: , , , , , — Nicholas @ 03:00

Chris Selley finds a few of the changes to business practice in Ontario to be definite improvements that we should retain once the panic subsides:

“The Beer Store” by Like_the_Grand_Canyon is licensed under CC BY-NC 2.0

Prepping my urban coronavirus hermitage involved packing my freezer with comforting made-ahead delights: pulled pork, chili, various pasta sauces including a life-altering Bolognese ragout recipe from Marie in Quebec City, who runs foodnouveau.com. Mostly, however, I’ve found myself wanting to eat … a bit more downscale. Supplies of Pogos and Bagel Bites are shamefully depleted, well ahead of schedule. And I do love that chicken from Popeye’s.

My superb local fried chicken joint has come up with a very simple and reassuring way to fill walk-up orders. It’s explained on the locked door: You phone in your order from outside, then retreat eight feet; an employee comes to the door with the credit/debit machine, makes eye contact, demonstratively puts on a fresh pair of gloves, opens the door and places the machine on a stool outside, along with the box of gloves. The customer dons a pair of the gloves, completes the transaction, discards the gloves in the waste basket provided, and retreats eight feet again. The employee, wearing fresh gloves, returns with the order and places it, with a smile, on the stool.

This is neither particularly ingenious nor unique. The food-delivery industry has taken to calling it “contactless delivery,” which is an amusingly jargon-y term for “pay in advance and we’ll leave it wherever you tell us and run.” I found myself weirdly impressed, though. Popeye’s system might not scale to Ronald’s place across the street, and I’m certainly not questioning McDo’s decision to shut down everything in Canada except delivery and drive-through. But especially living in a city where most everyone seems to be treating COVID-19 with suitable respect, it’s nice to appreciate the ingenuity that will keep those of us lucky enough to be sentenced to house arrest as comfortable as possible.

And it has been striking to see governments getting out of the way. Ontario, where change is generally about as welcome as a dry cough and fever, is all of a sudden a jurisdiction where licensed foodservice establishments can sell alcoholic beverages with takeout or delivery meals. It’s a place where supermarkets licensed to sell booze can do so as of 7 a.m. British Columbia made the same call on booze delivery and takeout. Alberta has allowed restaurants to sell their booze, period.

It’s hard not to notice that these loosened restrictions come as government-run bottle shops in Ontario and Quebec shorten hours. In Ontario, the Beer Store, a foreign-owned quasi-monopoly, has reduced hours and refuses to refund empty bottles. (There is no other place to refund empty bottles in Ontario.) They say you find out in a crisis who your friends are.

blogTO shows how some Toronto restaurants are getting creative with wine and food delivery options.

December 30, 2019

QotD: Microbrew beer

Filed under: Cancon, Humour, Quotations — Tags: , , — Nicholas @ 01:00

Hops, of course, add the bitterness we have come to expect in beer (except drinkers of Molson Golden, who have come to expect almost no taste at all), and they also act as a preservative.

Risk-taking microbreweries these days are known to replace or supplement hops with such oddities as heather, bog myrtle, ginseng, and hemp. As hops are related (by marriage) to cannabis — that other great medicinal herb — we shouldn’t be surprised to encounter hemp beer, and indeed you can usually find it on tap in Toronto at C’est What down on Front Street. It’s not bad either, once you get it lit, which is the hard part.

Nicholas Pashley, Notes on a Beermat: Drinking and Why It’s Necessary, 2001.

December 20, 2019

QotD: Ontario pubs

Filed under: Cancon, Food, Humour, Quotations, WW1 — Tags: , , , — Nicholas @ 01:00

Bread, of course, led to variations like cake — which was good — and the kaiser bun, that tasteless, doughy piece of stodge named as revenge upon the Germans for WWI and served in many pubs to this day to diminish the pleasure of an honest hamburger. (The kaiser bun is mandatory in Ontario bars as a pivotal part of the legislation aimed at curtailing pleasure among the citizenry. Citizens who became accustomed to pleasure might start to see it as their due, which would be inconvenient for the authorities.)

Nicholas Pashley, Notes on a Beermat: Drinking and Why It’s Necessary, 2001.

August 8, 2019

An excellent illustration of market segmentation

Filed under: Britain, Business — Tags: , , , , — Nicholas @ 03:00

The Wikipedia entry for “market segmentation” defines it this way:

“BEER”by Jonnee is licensed under CC BY-NC-SA 2.0

Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles.

No single product is going to be universally popular, and it’s generally a bad idea to present it that way. The producers of a new product ideally try to identify the groups of potential customers who are more likely to want to buy the new product, and tailor their advertising to those groups. The more accurately they can identify and communicate with these customer groups, the greater the chances that the product will be a success in the market.

Beer isn’t universally popular (Gasp! Shock! Horror!), so brewers try to identify different kinds of beer drinkers and market their brews to those sub-groups:

The point about a market being that you can put your stuff out there and see who buys it. The buyers will – they are rational beings after all – select from the varied offerings and their selections will be the ones which best increase their utility by their own measurements of that utility. Thus the Shagmenowbigboypint might get a bit more business toward closing time, who knows? Not necessarily entirely female business either.

And even to stop being puerile about it. We’ve only this one system that does provide multiple choices – that’s what a market is. But in order for ever finer meeting of utility it’s necessary for ever finer slices of the market to be addressed. That is, we need to have free market entry so we can find out what it is that actually meets peoples’ desires.

Banning something that appeals to some slice of that market is thus defeating the point and object of that very market’s existence. Sure, lots of women won’t buy a sexist beer. Some will, as will some men. The aim and art of the whole exercise being to allow those who won’t not to, those who will to.

Or, as we can put it, every beer being Shagmenowbigboypint is as bad as no beer being Shagmenowbigboypint.

December 13, 2018

When Democrats Loved Deregulation

Filed under: Bureaucracy, Business, Economics, Government, USA — Tags: , , , — Nicholas @ 04:00

ReasonTV
Published on 12 Dec 2018

Left-leaning politicians of the 1970s understood that red tape punishes consumers and protects big business. The leading deregulator of that era was none other than Jimmy Carter.

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When President Donald Trump bragged in his first State of the Union address about cutting red tape, the Democratic response was no surprise. “Deregulation,” warned Center for American Progress Senior Advisor Sam Berger in Fortune, “is simply a code word for letting big businesses cut corners at everyone else’s expense.”

But many leading Democrats had the opposite view in the 1970s. Then, at the dawn of the deregulation era, left-leaning politicians and economists understood that excessive government management of industry let the big-business incumbents get away with lousy performance at the expense of competitors, taxpayers, and consumers. The leading figure in that fight to cut red tape and shut down entire federal agencies was none other than Jimmy Carter.

It was Sen. Ted Kennedy who held extensive Senate hearings in the early ’70s, with testimony from the likes of Ralph Nader and liberal economist Alfred Kahn, about the benefits of lifting state controls on the airline industry. The resulting Airline Deregulation Act of 1978, signed by Carter, killed the Civil Aeronautics Board — a federal agency that decided which airlines could fly where, and even what they could charge. The new competition to the old airline cartel reduced fares, expanded destinations, increased safety, and made air travel an option for those of us who aren’t rich.

Carter also lifted stifling government oversight of the rail and trucking industries under a Democrat-controlled House and Senate. The result? Competition intensified, prices dropped, and consumers saved more money on everyday products.

In 1978, President Carter signed a bill that lifted Prohibition-era criminal restrictions on home brewing. The legalization of do-it-yourself beer production unleashed a boom of experimentation, paving the way for the craft beer revolution that is ongoing to this day. The year that Carter loosened the rules, the U.S. was home to a mere 50 breweries. Today there are well over 5,000. In two generations of beermaking, America went from global laughingstock to world leader.

The governor of California during Carter’s presidency was none other than Jerry Brown, then known as “Governor Moonbeam” for his far-out musings, glittery social life, and lefty politics. Yet Brown, too, could be a fiery skeptic of government. In his terrific second inaugural address in 1979, Brown stated that “many regulations primarily protect the past, prop up privilege or prevent sensible economic choices.”

But even while some sectors were unleashed four decades ago by far-seeing Democrats and Republicans alike, too many governments at the local, state, and federal levels have forgotten those lessons, and instead imposed entirely new categories of regulations. Occupational licensing, which applied to about one in 10 jobs 40 years ago, now impacts one in three.

So how did the party of Jimmy Carter and sideburns-era Jerry Brown become the ideological home of Elizabeth Warren and Alexandria Ocasio-Cortez? One explanation may be that Democratic support for deregulation back then was born out of a sense of nearly hopeless desperation in the face of stagflation. Cutting red tape to foster dynamism was about the last move politicians had left.

Our long economic expansion and stock-market boom will soon come to an end, imposing limits on government precisely at the moment when it’s asked to do more. When that day of reckoning comes, the best questions for lawmakers of both parties to ask may just be: What would Jimmy Carter do?

Photo credits: Jimmy Carter Library, Arthur Grace/ZUMA Press/Newscom, Dennis Brack/Newscom, Everett Collection/Newscom, Ron Sachs/CNP/MEGA/Newscom, Brian F. Alpert/ZUMA Press/Newscom, Paul Harris/Pacific Coast Nes/Newscom, Bee Staff Photo/ZUMA Press/Newscom, Dennis Brack/bb51/Newscom, Jonathan Bachman/REUTERS/Newscom, Rick Friedman/Polaris/Newscom

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