In the latest edition of the SHuSH newsletter, Kenneth Whyte summarizes some of the findings of the most recent Booknet survey:
H/T to Marc Adkins who shared this meme at the perfect moment for me to steal it, file off the serial number and repost it here.
A few months ago, BookNet Canada, which does a lot of valuable research into the book market, released the 2021 edition of its annual survey of Canadian leisure and reading habits. It’s always an interesting study. I was slow getting to it this year because there’s been so much else going on. Here are the ten most interesting findings.
- Canadians have had plenty of time on their hands: 81 per cent report having enough or more than enough leisure. Pre-COVID, about 25 per cent of respondents said they had more-than-enough; during COVID, that jumped to about 35 per cent. The pandemic wasn’t all bad.
- Canadians read books more than they listen to radio or play video games but less than they shop or cook; 42 per cent of us (led by 58 per cent of the 65-plus crowd) read books daily; 35 per cent of the 18-29 age group read daily and 57 per cent of that cohort read at least once a week. Young people are no more likely to read books less than once a month than any other under-65 segment, which bodes well for the future of the industry.
- The statement “books are for enjoyment, entertainment, or leisure” received a ‘yes’ from 62 per cent of respondents, and a ‘sometimes’ from 34 per cent; the statement “books are for learning or education” received a ‘yes’ from 41 per cent of respondents and a ‘sometimes’ from 50 per cent.
- The top reasons for selecting a book to read are the author (40 per cent), the book’s description (30 per cent), recommendations (25 per cent), the main character or the series (20 per cent), its bestselling status (14 per cent), and reference needs (13 per cent). “Recommendations and the impact of bestseller lists have trended down from 2019 to 2021.”
- The love affair with print continues with 68 per cent of readers citing hard copies as their preferred format. Ebooks came in at 16 per cent and audiobooks at 10 per cent Interestingly, readers had a marked preference for paperbacks over hardcovers. Format preferences differ from age group to age group, with some evidence that the kids might not be keen on physical books:
I was interested in that apparent rejection of physical books by the 18-29 cohort so I looked back at the last two years of the survey […] The results are quite different, suggesting a methodological shortcoming (the survey sample is 1,282 adults so the margin of error will be large when you eliminate those who don’t read a given format, those without format preferences, and break the remainder down into five age groups).
