Quotulatiousness

September 19, 2012

Just who does join the early queue for a new iPhone?

Filed under: Britain, Business, Technology — Tags: , , — Nicholas @ 08:09

The Register‘s Anna Leach asks the folks in line at the Apple store in London:

The iPhone 5 doesn’t go on sale until 8am on Friday, 21 September – yet lines of fanbois, socio-averse hipsters, campaigners and self-promoting twits awaiting the new mobe are already clogging the pavements outside Apple Stores.

Yesterday on the steps of London’s flagship Regent Street pomaceous-product outlet, punters queueing to seize the slightly updated phone include an unemployed bloke, a very keen Apple enthusiast and his carer and some very recalcitrant bods who insisted that El Reg bring them coffees. No such luck, Popeye.

The fact that four of the first seven queuers were making films about why people queue for iPhones speaks volumes about pre-launch iPhone hype. Given the media circus surrounding those who shun more practical methods of shopping and instead queue in the British September air, it’s not surprising that all of the first six were representing interest groups on the lookout for publicity.

August 29, 2012

Does your Paleontology department need a visit from the “Pizazz!!!” marketing consultants?

Filed under: History, Humour, Science — Tags: , , — Nicholas @ 13:24

Lore Sjöberg likes dinosaurs, and thinks paleontologists have an awesome job … but that too many of them are phoning it in in the “naming newly identified dinosaurs” department:

In zoology, whoever discovers a new species gets to name it. Normally this isn’t a big deal; at this point, the only living animal species being discovered are either some isolated sea slug or some type of antelope that everyone thought was the same as another type of antelope, but it turns out they can’t interbreed so — two different antelopes. In the latter case, everyone’s just going to keep calling it “an antelope” and in the former case, who cares?

However, there is one situation where animals are being given names that people are actually going to use, and that’s dinosaurs. Paleontologists have an awesome responsibility, as well as an awesome job. Whatever they name their long-extinct terrible lizards, that’s the name, and there’s a decent chance it’s going to show up on film or as a stuffed animal in a museum gift shop.

Some dinosaur names are ideal. Tyrannosaurus rex, for instance, is objectively the best name that anything has ever had, with Wolf Blitzer coming in a distant second. And there’s the Triceratops, which sounds cool and means “three-horned face,” and also Pentaceratops, which is, OK, kind of derivative, but I’m still hoping they eventually discover a Hexaceratops.

Sadly, however, not all scientists are equally inspired. Here are a few dinosaurs that, international rules for nomenclature be damned, need new names.

Like most kids, I was fascinated by dinosaurs and one of the (few) highlight of the public school year was the (usually) annual trip to the Royal Ontario Museum in Toronto with their dinosaur displays. Yet every time I happen to see dinosaurs mentioned in the popular press these days, it’s almost always some killjoy paleontologist trying to strike one of those cool dinosaur names by “reclassifying” to either an unreadable/unpronounceable Latin tag or a name that’s so heart-stoppingly boring that it might as well be a serial number.

Unless it’s some deep-seated conspiracy to make paleontology as uncool as accountancy or technical writing, I can’t understand why so many scientists seem to want to kill the natural joy so many of us found when we first learned about their topic of study.

Update: Brian Switek responds to Sjöberg’s complaints in the Smithsonian’s Dinosaur Tracking blog.

Now, there are some dinosaur names that I’m not totally enamored with. While I understand the dinosaur’s symbolic status, Bicentenaria argentina doesn’t exactly roll off the tongue, and the same goes for the unevocative Panamericansaurus (yes, named after Pan American Energy). Then there are the names that appeal to the more puerile portion of my sense of humor. Read the name Texasetes too fast and you may get the dinosaur confused with a part of the male anatomy (not to mention the actual debate over whether the name of Megalosaurus should really be “Scrotum“), and you should always be careful with the pronunciation of Fukuiraptor unless you’re actually trying to insult the allosaur.

But what baffles me is that Sjöberg didn’t pick any of these names. Instead, his list includes the likes of Spinosaurus and Giraffatitan. I get his beef with dinosaurs named after places (Albertosaurus, Edmontosaurus, etc.), and I agree that Gasosaurus was comically unimaginative, but Iguanodon? The second dinosaur ever named, and one of the most iconic prehistoric creatures named for the clue in its teeth that led Gideon Mantell to rightly hypothesize that the dinosaur was an immense herbivore? I have to wonder whether Sjöberg would consider “Iguanasaurus – the original proposed name for the dinosaur – to be a step back or an improvement.

I just don’t get Sjöberg’s contention that Giraffatitan is “terrible” because – *gasp* – the sauropod wasn’t actually a big giraffe. Strict literalism only in naming dinosaurs, please. And, really, what would Sjöberg suggest as a replacement for Spinosaurus? When Ernst Stromer found the theropod, the most distinctive thing about the dinosaur was its enormous vertebral spines. What would you call it? Suchomimus – a cousin of Spinosaurus – is a little more poetic, but I like Stromer’s choice just fine.

August 19, 2012

ESR on the limits of “lawfare” for Apple

Filed under: Business, Law, Technology — Tags: , , , , , , — Nicholas @ 15:56

To put it mildly, ESR isn’t a fan of Apple’s lawfare approach to competition:

It’s beginning to look like Apple’s legal offensive against Android might backfire on it big-time. Comes the news that Judge Koh has declined to suppress evidence that Apple may have copied crucial elements of the iPad design from prototypes developed by Knight-Ridder and the University of Missouri in the mid-1990s.

Those of us aware enough of computing history to be aware of early work by XEROX PARC and others have always been aware that Apple’s claims of originality were highly dubious. Apple’s history is one of adroit marketing and a facility for stealing adapting ideas from others, wrapping them in admittedly excellent industrial design, and then pretending that all of it originated de novo from the Cupertino campus.

The pretense has always galled a little, especially when Apple’s marketing created a myth that, footling technical details aside, the whole package somehow sprang like Athena from Steve Jobs’s forehead. But it didn’t become intolerable until Apple began using lawfare to suppress its competition.

The trouble with this is that there’s actually a lot of prior art out there. I myself saw and handled a Sharp tablet anticipating important iPhone/iPad design tropes two years before the uPhone launch, back in 2005; the Danger hiptop (aka T-Mobile Sidekick) anticipated the iPhone’s leveraging of what we’d now call “cloud services” in 2002-2003; and of course there’s the the Sony design study from 2006, described by one of Apple’s own designers as an important influence.

If only Apple were honest about what it owed others…but that cannot be, because the company’s strategy has come to depend on using junk patents in attempts to lock competitors out of its markets.

June 30, 2012

A sneak peek at Lois McMaster Bujold’s next SF novel

Filed under: Books, Media — Tags: , , — Nicholas @ 09:55

If you’d like to get a taste of the next novel in the Vorkosigan series by Lois McMaster Bujold, the first six chapters of Captain Vorpatril’s Alliance have been posted for your reading pleasure.

June 23, 2012

Olympic® bullies

Filed under: Media, Sports — Tags: , , — Nicholas @ 08:53

Seth Godin explains how the Olympics® have jumped the shark:

When a brand becomes a bully, it loses something vital.

So much money, so many egos and so many governments are involved in the Olympics now (and they have so little competition) that it has become a sterling example of what happens when you let greed and lawyers run amok over common sense and generosity.

[. . .]

You can’t build a brand by trying to sue anyone who chooses to talk about you.

Well, they can’t sue all of us. Personally, I never watch the Olympic brand games, and the hype tires me out, but if you want to tweet without using the first person (violating their rules, as if they have the right to tell you what person to tweet in), I think that’s just fine.

June 22, 2012

Microsoft Surface: “Lacking a physical product to test, all we can do is talk bollocks based on conjecture”

Filed under: Humour, Technology — Tags: , , — Nicholas @ 10:09

While I’ve been avoiding tablet computers, having an actual keyboard that can attach to a tablet makes it more like something I might be able to find a use for. In The Register, Alistair Dabbs explains why he’s already very fond of the announced-but-not-available-yet Microsoft Surface:

I don’t wish to suggest that Microsoft Surface is truly vapourware, but surely it’s suspicious that it’s announcing a product that no one’s going to be able to buy for half a year.

One supposes that Microsoft intends to create a buzz and get us talking about their forthcoming (new) foray into tablet computers. Yet the problem with jumping the gun — apart from the ‘false start’ accusations that lead on from this metaphor — is that commentators are left with a void to fill. Lacking a physical product to test, all we can do is talk bollocks based on conjecture.

This, as you know, is my specialty.

First, let me say that I don’t care a hoot about the provenance of the name ‘Surface’ — ho-ho, it used to be a table, so fucking what? Making fun of a name tells us nothing about the product.

Take ‘Metro’.

“We call it Metro because it’s modern and clean.” Oh, and here’s me thinking they called it Metro because it’s populated by young Algerians brandishing flick-knives and smells of wee. It’s just a word to put on the packaging and its actual meaning has no significance. After all, what does the word ‘pod’ have to do with playing MP3 files?

May 19, 2012

“Shared values” can only take you so far in the market

Filed under: Economics, Environment, Media — Tags: , — Nicholas @ 08:54

Tim Worstall responds to a short snippet from the Telegraph, lauding the “shared values” marketing approach exemplified by the Ben & Jerry’s ice cream firm:

But of course, this only works with those who share or desire those values that you are pushing. And there are some very different value systems out there. There is an, admittedly and thankfully very small, market out there for a company whose values include being beastly to Jews. I don’t think it will shock anyone at all to hear that there really are racists in our society who would respond to having their idiocy pandered to. Or sexists, capitalists, neoliberals and all sorts of groups that have slightly different value systems from those put forward by Ben and Jerry’s.

[. . .]

So, companies that appeal to the values of their potential customers: yup, great idea. Have fun and make money. But I’m afraid you cannot complain if some of them appeal to values you don’t share: for many will not share the values that you push.

Which leads then to the joy of this market thing. Companies that do define themselves by these values get to compete for the attentions of those who care about such things. Those catering to the rarer prejudices will either fail or stay small, those who cater to the mass ones successfully will prosper and grow fat. Which is excellent, isn’t it?

March 8, 2012

Woolley: We need power tools (and cars) for girls

Filed under: Economics, Randomness, Technology, Tools — Tags: , , , , — Nicholas @ 11:59

Over at the Worthwhile Canadian Initiative blog, Frances Woolley marks International Women’s Day:

Goods are becoming ever more specialized. Everything from baby diapers to multivitamins is now dispensed in gender- and age-appropriate models. Yes, it makes sense to have his and hers jeans. But gender appropriate soft-drinks? Does the average guy’s masculinity really need to be bolstered by buying Coke Zero instead of Diet Coke?

The profitability of his and hers products is partly due to price discrimination. The local hair salon charges women more than men because women are prepared to pay $50 or $60 to get their hair cut. Men asked to pay that price would just walk across the road to the barber shop that charges $15 for a short back-and-sides.

[. . .]

Second, gender differentiated power tools. I have small hands. My palm sander doesn’t fit into my palm — it’s more like a two-handed sander. I’d love to get a new drill, but most have such a large grip that I can barely hold them. It’s not just a gender issue — men’s hands come in all sorts of different sizes, too. How can women be expected to share equally in home repair duties when every power tool is the wrong size for their hands?

Finally, I’d like to see more cars built with features that appeal to women. I’ve heard — but I don’t know if this is true — that as soon as a particular model of car is perceived as being “girly,” men won’t buy it. Since men still constitute the majority of car buyers, sales collapse. I’ve heard this offered as an explanation of the lack of cars like the Smart car — two person vehicles that use hardly any gas, and are easy to drive and park on city streets. Smart cars are just too cute, and cute=girly, and girly is the automotive kiss of death. But what is the cost of this pursuit of masculinity?

March 7, 2012

Robot barf

Filed under: Media, Technology — Tags: , , — Nicholas @ 09:50

An amusing article at the Guardian about those hard-to-avoid QR codes:

The idea behind a Quick Response (QR) code is pretty simple, even useful, when applied correctly. You snap a picture of a code and your mobile phone whisks you off to a web page — no typing necessary. The problem is that the vast majority of people have no idea what the codes are, or that they are supposed to interact with them.

Most people look at a QR code and see “robot barf”, but marketers seem to think they are a must-have technology for their advertising campaigns. In their minds, eager consumers wander around with their smartphones, scanning square codes wherever they appear. As a result, the codes appear just about everywhere, and often in some really absurd places.

Being strangely fascinated by their misuse, we decided to collaborate on a Tumblr, wtfqrcodes, to document this ridiculous trend. We started the blog with about a dozen of our own pictures and invited visitors to submit their pictures as well. That’s where we’ve gotten some of our best stuff – we’ve been amazed at some of the places QR codes show up. It’s obvious that most companies just don’t understand the technology … and that’s a recipe for some very funny posts.

Used as they were originally intended, you encounter a bit of robot barf like this one:

You take a picture of it and it opens a URL or provides other encoded information. If it’s in a printed ad or on a billboard, you probably have an idea where it’ll take you. Encountering them outside their “natural habitat”: just the bare QR code with no other information, you don’t know where it’ll take you or what kind of content it’ll provide.

March 6, 2012

That’s not a cool business card. This is a cool business card

Filed under: Randomness, Weapons — Tags: , — Nicholas @ 13:00

The Trebucard is a business card sized mini trebuchet. It is designed to fire jumbo paper clips and uses 16 pennies as a counter-weight. Unlike a traditional trebuchet the Trebucard uses the surface it is resting on as a pivot rather than being mounted on a frame.

February 1, 2012

The wonders of selection, or why it now takes you an hour to find “just the right item” at the store

Filed under: Economics, Liberty — Tags: , , , — Nicholas @ 11:59

Monty (who just joined Twitter) linked to a Reason article on the glories of choice we have available to us in the western world. Monty’s comment:

The glories of capitalism, as expressed in the salty-snacks aisle of the supermarket. When you have a surfeit of a good or service, the value-add stops being the utility-value of the good and instead becomes esthetics or status. That’s why rich people drive Rolls Royces and Ferraris instead of Toyotas and Fords. As cars, they all do pretty much the same thing and in pretty much the same way; but the value-add of a Ferrari lies in aspects not directly related to the utility value of the vehicle. You can say the same about nearly any other commodity class, from clothes to electronics…to snack foods.

And the A Barton Hinkle article he links to:

But you don’t have to research the past 50 years of product flops to make the case. Just check a vending machine. There you will find every possible combination and interpolation of snack food. In the potato chip category alone — we don’t have time to look at crackers, cheese puffs, corn chips, or cookies — one finds not just barbecue- or cheddar-flavored chips, but chili cheese, cool ranch, ragin’ ranch, habanero, cheddar jalapeno, hot sauce, honey cheese, creamy chipotle, Mediterranean herb, and ketchup-flavored chips.

It’s obvious what’s going on here. Like every other industry, America’s snack-food makers live in deathly fear that the other guys are going to come up with the next “disruptive innovation” first, so everyone is trying to innovate as fast as they can. The poor sots in middle management have been told next year’s raise depends on producing X amount of revenue from new products. But there are only so many truly new products you can think up. Answer? Combine existing products the way you choose from a Chinese take-out menu: one from Column A, one from Column B. …

This seems to be the method at Hammacher Schlemmer — the fine folks who bring you must-have products like the bath mat/alarm clock and the remote-control pillow. It seems to work for them. So why not try it with snack food? Pickle-flavored potato chips, that’s why. Who needs all that ridiculous junk? Your basic potato-flavored potato chip was good enough for our ancestors and by gad sir, it should be good enough for us.

Or at least this is my attitude when standing before a vending machine. Whisk me into an office-supply store, however, and the tune suddenly changes. I am among those who have a weak spot — call it a fetish, call it an obsession — for school supplies. Pens, especially.

January 24, 2012

Scottish Americans: nostalgia compounded of Braveheart, whisky tours, and castles

Filed under: Britain, Media, Politics, USA — Tags: , , , , — Nicholas @ 09:35

The BBC looks at the views of Scotland held by Scottish Americans:

It’s the time of year when Americans everywhere get in touch with their Scottish roots, however tangled and distant they might be, as they celebrate Burns Night.

The concept of Scottish identity has recently been invigorated as plans for a referendum on independence take shape in Holyrood. So what do Americans with Caledonian ancestry make of the debate?

[. . .]

Their vision of Scotland is mostly taken from movies like Braveheart, Mel Gibson’s 1995 tale of Scottish rebel William Wallace, who leads an uprising against an English tyrant, says Mr Forbes.

Few have any idea what modern Scotland is like, he adds, and if they do it will have been picked up from dark and twisted tales like Trainspotting or Shallow Grave.

“There are elements of truth in what people believe the whole of Scotland to be but it is not the whole truth. If you look at the marketing of Scotland, you see these broad mountainous vistas, these sparkling lakes, these old castles.

“They don’t talk about the Silicon Glen, they don’t talk about the industry around the northern oil fields.”

[. . .]

Members of a Gaelic speaking society are, apparently, still smarting after their inquiries about promoting the language in Scotland were batted away by Scottish government officials, who told them that more people speak Farsi than Gaelic in modern Scotland.

John King Bellassai, former president of the DC St Andrews Society, says Scottish Americans tend to let romance cloud their judgement when it comes to an independent Scotland

January 7, 2012

Booth babes = company with shitty products or zero new ideas

Filed under: Humour, Media, Randomness, Technology — Tags: , , , , — Nicholas @ 12:15

A useful rant about the companies who depend on “booth babes” to draw attention at trade shows:

CES, like many industry conventions, will be thick with “booth babes” — women paid to stand around in revealing clothing in order to draw men to the booths and see terrible products. That’s regrettable. Not only because it is sexist, but also because it just makes your company look like a bunch of undersexed nimrods.

If the only way you can get people interested in your product is to have a scantily clad woman appear next to it for no apparent reason, your products are probably awful. And besides, it’s boring. It’s just boring. It’s been done so many times, for so many years, that my only reaction to seeing a booth bunny is to think, “Here is a company that is completely out of ideas.”

Look, technology industry CEOs, if you want to stick a butt in my face, I’d be way more impressed if you made it your own fat ass. Butter up that big white rump of yours and squeeze it into a little red thong. Strap those mantits into a cheetah bra that lets your pale hairy cleavage see the light of day. Do that, and I promise you that I’ll listen to your pitch. (Even if it’s a little awkward for both of us!) Better yet, get the whole pasty, overpaid, C-level crew into some sexy swimwear. People will talk. You’ll be the buzz.

Full disclosure: I’ve worked (on the technology side) at companies who spent nearly as much time and effort hiring and “costuming” their booth babes as they did on the actual marketing campaign for their products. I don’t currently work with firms who do this, thank goodness.

January 4, 2012

Infographics: big, eye-catching … and too often badly misleading

Filed under: Media, Technology — Tags: , , , — Nicholas @ 09:43

Megan McArdle’s year-end plea to stop the Infographic Plague:

If you look at these lovely, lying infographics, you will notice that they tend to have a few things in common:

  1. They are made by random sites without particularly obvious connection to the subject matter. Why is Creditloan.com making an infographic about the hourly workweek?
  2. Those sites, when examined, either have virtually no content at all, or are for things like debt consolidation — industries with low reputation where brand recognition, if it exists at all, is probably mostly negative.
  3. The sources for the data, if they are provided at all, tend to be in very small type at the bottom of the graphic, and instead of easy-to-type names of reports, they provide hard-to-type URLs which basically defeat all but the most determined checkers.
  4. The infographics tend to suggest that SOMETHING TERRIBLE IS HAPPENING IN THE US RIGHT NOW!!! the better to trigger your panic button and get you to spread the bad news BEFORE IT’S TOO LATE!

The infographics are being used to get unwitting bloggers to drive up their google search rankings. When they get a link from Forbes, or a blogger like Andrew Sullivan — who is like Patient Zero for many of these infographics — Google thinks they must be providing valuable information. Infographics are so good at getting this kind of attention that web marketing people spend a lot of time writing articles about how you can use them to boost your SEO (search engine optimization).

December 19, 2011

Chiquita, supporter of narco-terrorist groups, calls for a boycott of Canadian oil

Filed under: Americas, Cancon, Economics, Food, History — Tags: , , , , , , — Nicholas @ 11:39

When corporate social media goes wrong:

I used to work for an ad agency, and I often had animated discussions with my colleagues about the danger of confusing cause marketing with product marketing. I have always maintained that they are separate disciplines that don’t mix, while many of my colleagues disagreed.

As a society, we have become distressingly pious and self-righteous — and as a natural consequence advertisers wish to capitalize on this instinct. Like my erstwhile colleagues, they see this as an easy path to identifying their product with a strong public sentiment. This is such a bad idea that it merits a blog entry of its own, but what lead me to write today was a satisfyingly spectacular self-immolation by a large American brand that managed to make the wrong choice in just about every decision their communications and marketing teams have made over the past few days.

[. . .]

Worse, Chiquita Brands seemed to forget completely about their Canadian market. It’s easy to underestimate Canada. It’s a little country with a tenth the population of the United States. On the other hand, it’s a terrific export market, and much too accessible and rich to be ignored.

Canadians are understandably touchy about the Oil Sands. The majority of Canadians are very proud of the fact that they’ve transformed the country into an energy superpower by successfully accessing a resource that was considered nearly worthless only a decade ago – and they have done this with unprecedented care, investing billions of dollars in developing new technologies to protect the environment. Canadians are also very proud of the fact that they are the only net exporter of oil that is a liberal democracy and respects human rights. They’ve even coined the phrase “ethical oil” to describe their unique approach to oil production.

What Chiquita Brands succeeded in doing with their announcement was to make millions of Canadian consumers very unhappy. People who couldn’t have told you on Monday morning what brand of bananas they bought were determined by Thursday afternoon that it wouldn’t be Chiquita. Worse yet, hundreds of consumers decided to make their feelings known by commenting on the Chiquita Bananas Facebook page. And this is where Chiquita’s marketing and communications team took one bad decision and turned it into a disaster

H/T to Five Feet of Fury for the links.

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