Quotulatiousness

December 20, 2011

Next on the protest agenda: Occupy Xmas

Filed under: Economics, Liberty, Media, Politics — Tags: , , , , — Nicholas @ 08:33

Patrick Hayes talks about the new agenda item for the self-declared 99%:

At a time when Occupy protesters are closing up camps the world over — either due to force by the authorities or because it’s too cold to protest outside — the widely acknowledged founders of the Occupy movement, Vancouver-based magazine AdBusters has claimed protesters’ next move should be to ‘Occupy Christmas’. The rationale for this, is as follows: ‘You’ve been sleeping on the streets for two months pleading peacefully for a new spirit in economics. And just as your camps are raided, your eyes pepper-sprayed and your head’s knocked in, another group of people are preparing to camp-out. Only these people aren’t here to support Occupy Wall Street, they’re here to secure their spot in line for a Black Friday bargain at Super Target and Macy’s.’

What bastards the 99 per cent are! Occupy protesters have experienced an ordeal akin to Christ being nailed to the cross, and all the greedy, selfish, Judas-like masses want to do is shop! The new Occupy protests began on Black Friday (the day after Thanksgiving) in the US last month, where goods are heavily discounted in shops in an attempt to kick-start spending and get shops’ P&L sheets ‘into the black’ in the run-up to Christmas. Occupy protesters left their tents and headed to the malls to tell consumers — or ‘cum-sumer whores’ as some protesters put it in their leaflets — to stop buying Christmas presents at discounted prices for their loved ones.

The idea behind this, as AdBusters — renowned also for founding Buy Nothing Day — noted is that ‘Occupy gave the world a new way of thinking about the fat cats and financial pirates on Wall Street. Now let’s give them a new way of thinking about the holidays, about our own consumption habits… This year’s Black Friday will be the first campaign of the holiday season where we set the tone for a new type of holiday culminating with #OCCUPYXMAS.’

December 2, 2011

European anti-piracy campaign didn’t get permission to use music

Filed under: Europe, Law, Media, Technology — Tags: , , , , — Nicholas @ 10:01

In a lovely turn-about, they’re being sued by the composer whose music was, um, pirated:

Anti-piracy group BREIN is caught up in a huge copyright scandal in the Netherlands. A musician who composed a track for use at a local film festival later found it being used without permission in an anti-piracy campaign. He is now claiming at least a million euros for the unauthorized distribution of his work on DVDs. To make matters even worse, a board member of a royalty collection agency offered to to help the composer to recoup the money, but only if he received 33% of the loot.

A story currently unfolding in the Netherlands painfully exposes the double standards and corruption that can be found in some parts of the copyright industry.

It all started back in 2006, when the Hollywood-funded anti-piracy group BREIN reportedly asked musician Melchior Rietveldt to compose music for an anti-piracy video. The video in question was to be shown at a local film festival, and under these strict conditions the composer accepted the job.

However, according to a report from Pownews the anti-piracy ad was recycled for various other purposes without the composer’s permission. When Rietveldt bought a Harry Potter DVD early 2007, he noticed that the campaign video with his music was on it. And this was no isolated incident.

The composer now claims that his work has been used on tens of millions of Dutch DVDs, without him receiving any compensation for it. According to Rietveldt’s financial advisor, the total sum in missed revenue amounts to at least a million euros ($1,300,000).

H/T to occultado for the link.

November 26, 2011

TV commercials don’t have to be irritating

Filed under: Media — Tags: , , , — Nicholas @ 10:21

Scott Jordan Harris explains that the purpose of TV advertising isn’t — despite all the evidence to the contrary — to irritate the hell out of viewers:

Many of the best short films I see each year are adverts, and this shouldn’t be surprising. There is a small audience for shorts that aren’t shot by Pixar and shown before Disney films, and there are miniscule budgets available for them. Most shorts are apprentice pieces, showy announcements of the skills of film-makers who want to be making features, and display so many signs of it that they fail as individual films.

Adverts do not suffer these problems: their budgets are relatively big, their audience numbers are assured, and they are by nature self-contained. What’s more, they have to be good — very, very good — if they are going to outcompete their rivals.

To disregard commercials as beneath consideration — to adopt the ‘it’s just an advert for a shop!’ mentality that Brooker has, or pretends to have — is naïve, and flows from the feeling that adverts are inherently artistically bankrupt, or rather that they are any more artistically bankrupt than the majority of movies.

This is simply not the case. Most movies are designed to sell us something, from popcorn and DVDs to high-end items advertised through the sophisticated trickery of product placement. Compared to blockbuster films, which charge admission to sell us merchandise, a television advert is relatively benign: it does not pretend to be anything other than it is and it honestly announces its intentions.

This why a good advert is so pleasing: being won over by one is like being won over by a magician’s illusion. We know that it wants to suck us in, and so we are on guard against it. When, despite ourselves, it manages to amuse us, we know it has worked hard to do so.

November 20, 2011

If you’re not paying for the service, you are the product

Filed under: Economics, Media, Technology — Tags: , , , , , — Nicholas @ 10:07

John Naughton points out that TANSTAAFL still applies, even to “free” services on the internet like Facebook and Twitter:

Physics has Newton’s first law (“Every body persists in its state of being at rest or of moving uniformly straight forward, except insofar as it is compelled to change its state by force impressed”). The equivalent for internet services is simpler, though just as general in its applicability: it says that there is no such thing as a free lunch.

The strange thing is that most users of Google, Facebook, Twitter and other “free” services seem to be only dimly aware of this law. Facebook, for example, handles the pages of 750 million users, enables more than half of that number to visit and update their pages every day and hosts more than 70 billion photographs. The cost of the computing and communications resources — in terms of server farms, energy, bandwidth and technical expertise — required to make this happen doesn’t bear thinking about. And my guess is that most Facebookers don’t think about it.

But it costs money — millions of dollars a month, every month. The monthly amount is called the “burn rate”. It comes from investors who make their cash available for burning in the hope that it will eventually pay off in terms of a stock market flotation or the evolution of a profitable business whose shares will be worth holding. In the internet era, the favoured strategy has been to “get big fast” (the title of a famous book about Amazon — that is, add users/subscribers at an exponential rate, and then find a way of monetising the resulting hordes.

September 13, 2011

TV ads in Canada required to tone down the volume

Filed under: Cancon, Government, Media — Tags: , , , — Nicholas @ 17:19

I don’t watch a lot of TV (except during football season), but I used to find TV ads in the evening seemed a lot louder than the programs they ran with. This will change:

The number of submissions was unusually numerous for a CRTC notice of comment, and 10 times higher than the complaints it received the previous three years combined.

“Broadcasters have allowed ear-splitting ads to disturb viewers and have left us little choice but to set out clear rules that will put an end to excessively loud ads,” the CRTC chairman, Konrad von Finckenstein, said in a release on Tuesday.

“The technology exists, let’s use it.”

The commission says 2009’s international standard for measuring and controlling television signals will apply to minimize fluctuations in loudness between programming and commercials.

Under the standard, broadcasters will have to ensure that both programs and ads are transmitted at the same volume.

July 7, 2011

British tabloids

Filed under: Britain, Liberty, Media, Politics — Tags: , , , , — Nicholas @ 09:19

Brendan O’Neill views with some puzzlement the degree of outrage at the News of the World phone-hacking compared to earlier tabloid excesses:

Even some of those involved in the campaign recognise that there is a disparity between their earlier reaction to breaches of morality by tabloid newspapers and their reaction to this one. The campaigner who has successfully managed to get some big corporations to withdraw their advertising from the News of the World says she had previously learned to live with a ‘generalised, low-level irritation with the content of some of the tabloids’, yet following the Milly Dowler revelations those ‘years of irritation were transformed into rage’. Others have referred to the Dowler claims as ‘a tipping point’, arguing that we knew Murdoch’s tabloids were value-free and ethics-lite, but we didn’t know ‘they were this bad’.

In truth, there has been a distinct lack of journalistic integrity amongst some of the tabloids (and other media outlets) for many years now. For example, in 1988 the News of the World hounded the mentally ill EastEnders actor David Scarboro, not only revealing that he was in a psychiatric institution but also publishing photos of the institution and describing Scarboro as ‘mad’. Forced, under the glare of tabloid publicity, to flee the institution, Scarboro committed suicide by leaping off Beachy Head. He was just 20 years old. More famously, or rather infamously, the Sun libelled Liverpool football supporters following the Hillsborough disaster in 1989, falsely claiming that they had pickpocketed and urinated on dead and dying fans. There are many other instances over the past 30 years where the tabloids have used harassment and intimidation to get stories that have sometimes ruined people’s lives or denigrated the dead.

Yet none of those episodes gave rise to a widespread anti-tabloid campaign that galvanised prime ministers, opposition leaders, the respectable media, political activists and lawyers, as the Milly Dowler revelations have. Nor did they result in three-hour emergency debates in the House of Commons, with politicians battling it out to see who could express the most vociferous disdain for tabloid culture. The most striking thing about the anti-Murdoch campaign that has been so speedily consolidated over the past 48 hours is that it includes a smorgasbord of people who are normally at each other’s throats — from Conservative MPs to left-wing agitators, from big businesses such as William Hill and Coca-Cola (which are withdrawing their adverts from the News of the World) to religious spokespeople.

June 25, 2011

QotD: The game marketing game

Filed under: Gaming, Media, Quotations, Technology — Tags: , , , — Nicholas @ 00:06

. . . here’s the long and short of it: A PR flack complaining about unfair representation of a videogame is like a mugger complaining about unsafe working conditions.

They say advertisers sell the sizzle, not the steak. Videogame companies regularly sell not the steak, not the sizzle, but a recording of the sizzle of aged Wagyū steak, the audio captured under ideal acoustic conditions and sweetened with frequencies proven to make people hungry. Then, often as not, they present you with a microwaved hamburger and a promise to remove the bugs — which in this metaphor are actual insects — just as soon as they can.

I don’t write many reviews these days, but as far as I’m concerned, eviscerating shitty games with snappy sarcasm is a public service. If 500 words of my resentment are more entertaining than 10 hours of your game, then you wrote a crappy game.

And let’s get this out of the way: Don’t come crying to me about the hard work of the developers and how they’re being abused by reviewers. You know what developers really hate? Working on crappy games. Nobody enjoys feeling like they’re being paid to tie ribbons on manure. You want happy developers? Let them make the best games they can and present them honestly.

So here’s the deal. I’m all for civility. In any future game reviews, I will completely do away with venom and mockery, but only if the ad agencies do away with exaggeration and hype. If you start lying, I start making vicious, spiteful fun of you.

Lore Sjöberg, “Alt Text: After Duke Nukem PR Fail, Terrible Games Are Fair Game”, Wired, 2011-06-24

June 24, 2011

Newspapers still trying to adapt to a vastly changed world

Filed under: Britain, Economics, Media — Tags: , , — Nicholas @ 09:04

In a blog post at the Guardian, Roy Greenslade puts the financial changes into a bit of perspective:

So prepare — if you’re of a certain age — for a warm nostalgic bath. In 1950, with TV sets in only 9% of homes, a British street of 100 houses could be relied on to buy 140 newspapers a day and 220 on Sunday.

In 2010, with each of those houses containing an average of 2.6 TVs, the same street bought just 40 papers a day, Monday to Sunday.

Some advertising revenues fled to TV as it developed in the 1950s, 1960s and 1970s, but not in such great numbers as to ruin newspapers, which could still rely on huge circulation sales income.

In 1966, the Daily Mirror sold 5.1m copies a day, the Daily Express 4m and the Daily Telegraph 1.4m. Last month, those titles had circulations of 1.2m, 631,000 and 635,000 respectively.

It was one of the things that struck me on my first trip back to England in 1979 — although not as badly as the bone-chilling damp — was the profusion of newspapers available. I was used to Toronto, where you could get the Toronto Star, the Globe and Mail, and the horrible little upstart pleb rag, the Toronto Sun. Seeing all the different papers was quite an eye-opener.

No wonder why he chose to title the post “Those were the days, my friends, we’d thought they’d never end…”

April 15, 2011

Arousing the voters, Menorcan style

Filed under: Europe, Media, Politics — Tags: , , , — Nicholas @ 09:45

It’s a perennial problem: how do you manage to get the voters interested in your candidacy? How can you get them excited? Sole Sánchez Mohamed has an answer for you:

A Menorcan political candidate has caused a bit of a rumpus ahead of Spain’s forthcoming municipal elections with a seriously in-your-face advert in the local press.

Sole Sánchez Mohamed, head of the Partit Democràtic de Ciutadella (PDC), posed with an evidently willing pair of male hands to make her point, or rather, pair of points. The caption declares: “Two great arguments.”

To further her election cause, the wannabe mayoress of Ciutadella appeared in monthly magazine Més Iris Menorca dressed only in her smalls while adopting “sadomasochistic poses”, as you can see here (NSFW).

And you folks complain about “attack ads” in Canadian elections.

March 18, 2011

Old Spice Man – marketing hits and misses

Filed under: Media, USA — Tags: , , , , — Nicholas @ 10:04

Gary Vaynerchuk reviews the Old Spice Man campaign:

Unless you were living under a rock, you probably saw at least one of the Old Spice commercials starring Isaiah Mustafa that began airing the day after the 2010 Super Bowl. With this campaign, Procter & Gamble, Old Spice’s parent company, showed the world how a brand can play a kick-ass game of media Ping-Pong.

First, it started with outstanding content, spoofing every stereotype of masculinity they could come up with through clever writing and picture-perfect casting. As soon as a bare-chested Mustafa finished gliding around from one paperback-romance scenario to another, reassuring women that even if their man didn’t look like him, they could smell like him if they stopped using lady-scented body wash, millions of people rewound their DVRs and watched the ad again. And again. Then they started talking about it on Facebook and Twitter and making spoof videos on YouTube.

[. . .]

Did the Campaign Work?
It depends on whom you ask. For example, sales of Old Spice Body Wash, which were already on the rise, rose sharply — by 55 percent — over the three months following the first aired TV commercial, then soared by 107 percent (a statistic that included me, because I bought my first stick of Old Spice during that time) around the time the response videos began showing, but some seem to question whether the uptick might have been due to a two-for-one coupon promotion rather than a well-integrated social media campaign.

[. . .]

The Huge Miss
The Old Spice campaign is considered a huge social media win, one that hundreds of social media experts have praised, but here’s where the story takes a bit of a surprising turn. I was sure that Old Spice planned to use the information it has on its almost 120,000 Twitter followers to start engaging with each and every one of them on a personal, meaningful level. Every one of those people should have received an email, thanking the followers for watching the videos and offering them a reason to keep checking in. I’d love to be proven wrong, but I don’t think that happened. As of September 2010, almost two months after Old Spice ambushed Twitter, the Old Spice account has tweeted only twenty-three times, and not one of the tweets talks or interacts with an actual person or user of the brand. Ad Age published an article that begins “Old Spice Fades Into History . . .”

February 26, 2011

Spammers getting more clever

Filed under: Administrivia, Technology — Tags: , , — Nicholas @ 13:02

I’ve noticed a significant shift in the spam comments being posted to Quotulatiousness lately: they’re less likely to be link-stuffed pharmaceutical spam and more likely to resemble real comments. I also notice that lots of the spam showing up now comes from .pl domains.

Just over the last 24 hours, there have been more than a dozen spam comments that almost qualified as real: they’re actually related to the blog post, they’re relatively well written, and they aren’t studded with links. If they’d arrived one at a time, I might well have approved them, but because they arrive in batches the pattern becomes too obvious to ignore:

  • They all have real-sounding user names, but the email addresses are all to the same domain.
  • They’re all from the same IP address.
  • They all have a link to something that looks remarkably like a commercial site, rather than a personal one.

February 2, 2011

The Register: Let’s replace the discredited term “scientist” with “boffin”

Filed under: Media, Science — Tags: , — Nicholas @ 08:28

The Register, reacting to the decision by the Advertising Standards Authority to allow homeopaths and herbalists to be described as “scientists”, offers an alternative term:

We here at the Reg would like to offer as a new gold standard our use of the term “boffin” to replace the now officially discredited term “scientist” — which was already in our view unacceptably loosely applied, including as it did researchers in such fields as sports science, psychology etc.

A boffin, on these pages at least, will be a researcher whose work is based on hard sums and/or hard facts such as fossils, atomsmasher collisions etc. Statistics, especially ones gleaned by surveying students or counting up patents granted etc, will generally not count. Persons who work with the latter sorts of material will normally be known as eggheads, trick-cyclists, economists etc as appropriate.

And even though the word “scientist” now officially means nothing, we still aren’t going to apply it to homeopathic smellies experts.

January 11, 2011

Amusing ad

Filed under: History, Humour, Technology — Tags: , — Nicholas @ 00:09

H/T to Megan McArdle for the link.

November 28, 2010

Spendy speaker wires

Filed under: Humour, Randomness, Technology — Tags: , , , — Nicholas @ 10:23

If you’re a true audiophile, this kind of price may not make you blink, but the rest of us are led to wonder about you:

Cory Doctorow would like you to read one of the reviews for this amazing product — a brilliantly crafted science fiction short story:

We live underground. We speak with our hands. We wear the earplugs all our lives.

PLEASE! You must listen! We cannot maintain the link for long… I will type as fast as I can.

DO NOT USE THE CABLES!

We were fools, fools to develop such a thing! Sound was never meant to be this clear, this pure, this… accurate. For a few short days, we marveled. Then the… whispers… began.

November 14, 2010

Well, give them partial credit for their answer . . .

Filed under: Liberty, Media, Technology — Tags: , , — Nicholas @ 11:33

Another article where the headline really carries the whole story:

WSJ Warnings About Privacy-Invading Cookies Carry Privacy-Invading Cookies
Can you move this one to the ‘Irony’ section?

The Wall Street Journal posted a story yesterday about the Obama administration’s plan to add a privacy watching task force to evaluate rules on cookies, metacookies, flash cookies and all the other online threats to consumer privacy.

[. . .]

Of the threatening, deletion-resistant Flash cookies they revealed on in my browser, tracking my trip over to the NYT to read more: two from the Wall Street Journal.

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