Matt Taibbi posted his opening remarks for the Munk Debate on the topic “Be it resolved: Do not trust the mainstream media”:
President Harry S. Truman holds up an election day edition of the Chicago Daily Tribune, which – based on early results – mistakenly announced “Dewey Defeats Truman.”
AP Photo/Byron Rollins from November 4, 1948, via Wikimedia Commons
I love the news business. It’s in my bones. But I mourn for it. It’s destroyed itself.
My father had a saying: “The story’s the boss.” In the American context, if the facts tell you the Republicans were the primary villains in this or that disaster, you write that story. If the facts point more at Democrats, you go that way. If it turns out they’re both culpable, as was often the case for me across nearly ten years of investigating Wall Street and the causes of the 2008 crash for Rolling Stone, you write that. We’re not supposed to nudge facts one way or another. Our job is to call things as we see them and leave the rest up to you.
We don’t do that now. The story is no longer the boss. Instead, we sell narrative, as part of a new business model that’s increasingly indifferent to fact.
When there were only a few channels, the commercial strategy of news companies was to aim for the whole audience. A TV news broadcast aired at dinnertime and was designed to be consumed by the whole family, from your crazy right-wing uncle to the sulking lefty teenager. This system had its flaws. However, making an effort to talk to everybody had benefits, too. For one, it inspired more trust. Gallup polls twice showed Walter Cronkite of CBS to be the most trusted person in America. That would never happen today.
[…]
Our colleagues on the other side tonight represent two once-great media organizations. Michelle, the Pew survey says the audience for your New York Times is now 91% comprised of Democrats. Malcolm, the last numbers I could find for the New Yorker were back in 2012, and even then, only 9% of the magazine’s readers were Republicans. I imagine that number is smaller now.
This bifurcated system is fundamentally untrustworthy. When you decide in advance to forego half of your potential audience, to fulfill the aim of catering to the other half, you’re choosing in advance which facts to emphasize and which to downplay. You’re also choosing which stories to cover, and which ones to avoid, based on considerations other than truth or newsworthiness.
This is not journalism. It’s political entertainment, and therefore unreliable.
With editors now more concerned with retaining audience than getting things right, the defining characteristic across the business — from right to left — is inaccuracy. We just get a lot of stuff wrong now. It’s now less important for reporters to be accurate than “directionally” correct, which in center-left “mainstream” media mostly comes down to having the right views, like opposing Donald Trump, or anti-vaxxers, or election-deniers, or protesting Canadian truckers, or any other people deemed wrongthinkers.
In the zeal to “hold Trump accountable”, or oppose figures like Vladimir Putin, ethical guardrails have been tossed out. Silent edits have become common. Serious accusations are made without calling people for comment. Reporters get too cozy with politicians, and as a result report information either without attribution at all or sourced to unnamed officials or “people familiar with the matter”. Like scientists, journalists should be able to reproduce each other’s work in the lab. With too many anonymous sources, this becomes impossible.
