Another of the reader-contributed book reviews at Astral Codex Ten considers the personal history and astounding political career of LBJ, as told by biographer Robert Caro:
2: LBJ’s guide to amassing power
(i) Seduce older men
(Eww, not like that.) LBJ had a gift for becoming a “professional son” to any powerful man. At college, LBJ sat at professors’ feet and stared at them as if they were God’s gift to the educational system. LBJ constantly ran errands for the college president, Prexy Evans, and wrote glowing editorials about him.
LBJ’s fellow students were not amused. One said:
“Words won’t come to describe how Lyndon acted toward the faculty — how kowtowing he was, how suck-assing he was, how brown-nosing he was.”
But this flattery paid off. Evans put LBJ in charge of the financial aid program. Yes, really. And when other students wrote nasty comments about LBJ in the yearbook (e.g. the time he stole the Student Council elections), Evans ordered professors to cut out those pages with razors.
LBJ would repeat this flattery with President (Franklin) Roosevelt, Speaker Rayburn, and Senator Russell.
(ii) Treat your employees like dirt
LBJ wanted his staff to be absolutely loyal, so he could direct them like chess pieces. He found their weak points — their weight, their divorce — and mercilessly taunted them. I’m not going to describe the crude things he did.
Before his marriage, LBJ treated Lady Bird like an angel; once they were married, he treated her like one of his employees.
[…]
(v) Use money in new and exciting ways
LBJ funneled government contracts to Brown & Root, a construction company. In return, they gave his campaign gobs of money. During the 1948 election, two of his campaign staff ate at a cafe and then accidentally left behind a brown paper bag containing $50,000 in cash (more than $500,000 in today’s money). Luckily no one stole it.
Using all of this money, LBJ was able to make the media say whatever he wanted about his opponent, Coke Stevenson. He hired “missionaries” to hang out in bars and spread rumors about Stevenson. Thousands of federal workers also repeated LBJ’s talking points.
(vi) Cheat
But Stevenson was a storybook character, so money couldn’t defeat him. He simply told the people of Texas that he would continue to do the right thing, and they believed him. LBJ had lost the 1941 Senate election because Pappy O’Daniel had cheated better than he did. Now LBJ would cheat, and he would cheat big.
In 1940s Texas, basically every type of election fraud was real: Dead people voting, county bosses writing down whatever numbers they wanted, Mexicans being hired to cross the border and vote, etc. By buying tens of thousands of votes, LBJ was almost able to close the gap between him and Coke Stevenson. That wasn’t enough, so six days after the election, Luis Salas “found” 200 more votes for LBJ, giving him a margin of victory of 0.01%.
